Introduction to Communication

1. HAMAMALI E K

2. BUSINESS
COMMUNICATION
MODULE I

3. Meaning of Communication
Communication is derived from Latin
word communis
Communication is common
understanding through communion of
minds and hearts

4. Definition
According to Kaith Davis Communication is
defined as “the process of passing information
and understanding from one person to
another. It is essentially a bridge of meaning
between the people. By using the bridge one
can safely cross the river of misunderstanding

5. Features of Communication
 Unavoidable
 Continuous process
 Two-way traffic
 The role of perception
 Universal
 Social Process
 Transactivity
 Multi purposefulness

6. Need for Business Communication
Complexities of business
IT revolution
Growing Specialisation
Global village
Growing competition
Existence of trade union

7. Process of Communication
Communication has been defined as a
process
The process begins with a person’s desire
to exchange a thought or idea or feeling
So the process involves:
o Sender
o Message
o Medium
o Receiver
o Response

8. SENDER ENCODINGMESSAGE CHANNEL
DECODING RECIEVER
R
MESSAGE
FEEDBACK