SlideShare a Scribd company logo
1 of 43
Download to read offline
MobileSearch
Moments
UnderstandingHowMobile
DrivesConversions
March 2013
02
Understanding mobile search
Mobile search drives
multi-channel conversions
Mobile search drives
behavior in the moment
Perceptions of mobile
search ads
Agenda
03
SummaryofFindings
Mobile search is always on, happening
on the go, at home and at work.
Mobile searches are strongly tied
to specific contexts.
Mobile search triggered follow-up
actions also happen very quickly
ofmobilesearches
occurathome
oratwork;
17%onthego
Shoppingqueriesare
2xmorelikely
tobeinstore
3 of 4 mobile searches trigger follow-up
actions, whether it be further research,
a store visit, a phone call, a purchase or
word-of-mouth sharing.
Onaverage,eachmobilesearch
triggersnearly2follow-upactions
77%
55%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
ofconversions(storevisit,
phonecallorpurchase)
happenwithinanhour
QuestionsAddressed
04
1
• 	Where, When, With Whom and How
	 often does mobile search happen?
• 	Why? Understanding motivations.
2• 	What are the actions and
	 conversions triggered by mobile?
3• 	How do people perceive
	 mobile advertising?
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Methodology
416 respondents were invited to log any type of
mobile search in the moment, via Nielsen Life360
survey app on their mobile or tablet, for up to
14 days. 6,303 searches were logged in 2 weeks*.
STEP1:MOBILESEARCHDIARY
Deeper probe into “outcomes” of searches via
online questions, delivered 24+ hours after the
initial query. 1,958 responses collected.
STEP2:FOLLOW-UPSURVEY
Exit survey at end of study answered by
respondents. 323 responses collected.
STEP3:FINALINTERVIEW
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. *Average number of searches logged
per day by participants was 1.25. Sample of 70 tablet owners not included in results.
05
Understanding
mobilesearch
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Based: Total mobile searches n=6,303.
Q: What category of information did you search for? (select all that apply)07
Mobileuserssearchforawide
varietyofinformation
TravelSocialArts &
Ent
TechFood Restaurant NavigationHealth
Care
Shopping Finance AutoNews Beauty Home
Furnishing
10% 3%4%5%6%7% 3%4%7% 4%12% 2%15% 6%
1%
General
Knowledge
Themajorityofmobilesearches
occurintheafternoonandevening
Midnight
- 3am
Noon -
3pm
6 - 9am 6 - 8pm3 - 6am 3 - 6pm9am -
Noon
8pm -
Midnight
3%
7%
17%
18%
2%
13%
19%
22%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303.
Q: How long ago did you complete this search?08
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Total mobile searches n=6,303. Q: Where are you?09
mobilesearchisalwayson,
whetheronthegoorathomeandwork
77%ofmobilesearchesareina
location(workorhome)likely
tohaveaPCavailabletothem
In Store
On the Go
At Work
At Home
17%
9%
68%
2%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 Based: total mobile searches n=6,303.
Q: Where are you? Q: What category of information did you search for?10
mobilesearchcontextsvarybytypeofsearch
Arts &
Ent
Food
Index of Different Mobile Searches by Context
At Home In StoreOn the Go At Work At School
121
275
150
214
154
190
103
91 90
51
103
83
113
82
108
125
37
101 100
77
92
102 101
69
116
87
146
0
129
Restaurant Shopping Tech Travel
83
Speedandconveniencearethemain
driversofmobilesearch
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile
searches n=6,303. Q: Why did you search on this mobile device? (select all that apply)11
Quickest way
to search
53%62%
Most convenient
way to search
17%
Always use my
mobile device for
this type of search
No other option
to find info
12%
“Searching on
a mobile device is
quicker, easier and
I can do it anywhere.”
81%
ofmobilesearches
AREdrivenbyspeed
&convenience
mobilesearchesathomeespecially
aredrivenbyspeed&convenience
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total searches n=6,303 (searches
conducted on to go n = 1,048; searches conducted at work = 593; searches conducted at home n = 4,314)
Q: Why did you search on this mobile device? (select all that apply)
12
81%
ofmobilesearches
AREdrivenbyspeed
&convenience
76%
At Work
76%
On the Go
83%
At Home
“It was easier on the mobile
device as I didn’t have to get
up [to] turn on the computer
and wait for it to boot up.”
Mobilesearchdrives
multi-channelconversions
Mobilesearchdrivesvaluable
outcomesforbusinesses
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: Which of the following did you do on your
smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? (select all that apply)14
73%ofmobilesearches
triggeradditional
action&conversions
36%
Continued Research
25%
Visited a Retailer’s
Website
17%
Visited a Store
17%
Made a Purchase
7%
Called a Business
18%
Shared Information
28% of mobile searches
result in conversions
(store visit, call, purchase)
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What were the outcomes of this
search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet?
Q: What other actions did you take in person?
15
mobilesearchdrivesonline&offlineactions
Mobile + PC 17%
Mobile Only 70%
PC Only 13%36% Continue
Research
PC Only 13%
Mobile Only 77%
Mobile + PC 10%7% Calla
business
In Person 100%
17% Visitastoreor
servicelocation
In Person 62%
Multiple Platform 8%
Mobile Only 26%
PC Only 5%18% ShareInfoand
Word-of-Mouth
Mobile + PC 15%
Mobile Only 71%
PC Only 13%
25% Visitaretailer
WEBsite
In Person 52%
PC Only 10%
Mobile Only 34%
Multiple Platform 5%17% Makea
Purchase
amobilesearchleadstoalmost
twoactionsonaverage
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes
n=1,958 Q: Which of the following did you do on your smartphone? Q: Which of the following have
you done on laptop/desktop/tablet? Q: What other actions did you take in person?
16
Even more when searches happen outside the home
1.89follow-upactions
permobilesearch
1.98Onthego
ORINASTORE
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What category of information did you search for? Q: Which
of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? All Arts &
Entertainment, Food, Restaurant, Shopping, Tech & Travel searches were eligible for a follow-up survey; other searches were only eligible if a respondent noticed advertising.
17
Productandshoppingsearcheshave
ahighernumberofoutcomesNumber of follow-up actions per mobile search
Travel
2.20 1.44
SocialArts &
Ent
1.71
Tech
1.85
Food
2.05
Restaurant
2.07 1.38
NavigationHealth
Care
1.79
Shopping
2.08
Finance
1.45
Auto
2.52 1.32
NewsBeauty
3.56
Home
Furnishing
2.06 1.09
General
Knowledge
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303 (Searches conducted on the go n = 1,048; searches conducted at work = 593;
searches conducted at home n = 4,314; search conducted in a store n = 107) Q: Why did you conduct this search?18
Mobilesearchisakeypart
OFTHEdecision-makingprocess
45%ofallmobilesearches
aregoal-orientedand
conductedtohelp
makeadecision
49%64%
On the GoIn a Store
44%
At Home
47%
At Work
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Searches triggered by “needed information to make a decision” motivation
n=1,009. Q: Why did you conduct this search?
19
Whenpeopleusemobilesearchtohelp
makeadecisiontheyare….
30%morelikelytovisit
aretailerwebsite
51%morelikelyto
makeapurchase
57%morelikelyto
visitastore
39%morelikelyto
callabusiness
Mobilesearchdrives
behaviorinthemoment
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes
n=1,372 Q: How long after the search on your mobile device did you start these activities?21
mobilesearchestriggerquickfollow-ups
ofpurchase-relatedconversionsoccur
within1hourofinitialmobilesearch
55%
63% of mobile search-triggered actions
occur within 1 hour of the initial search
84%offollow-upactions
triggeredbymobilesearchoccurwithin5hours
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have
non-SERP click outcomes, n=1,372. Q: How long after the search on your mobile device did
you start these activities?
22
6%
12-24 hours
6%
5-12 hours
21%
1-5 hours
4%
24+ hours 63%
Less than 1 hour
81%ofconversions(storevisit,callorpurchase)triggeredbymobile
searchoccurwithin5hours
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP
conversion outcomes (phone call, store visit, purchase), n=506. Q: How long after the search on your
mobile device did you start these activities?
23
8%
12-24 hours
7%
5-12 hours
26%
1-5 hours
4%
24+ hours 55%
Less than
1 hour
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes, n=1,372
Q: How long after the search on your mobile device did you start these activities?24
Call a business
Visit a store
Visit retailer website
Make a purchase
Share information
Continue research
56% 29%
29%51%
29%54%
24%
24%
59%
59%
24%61%
Mobilesearchestriggerquickonline
andofflineactions
Less than 1 hour
1-5 hours
5+ hours
15%
17%
20%
17%
17%
15%
Perceptionsof
mobilesearchads
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: People who participated in the study by using a smartphone, n= 416.
Q: Did you notice ads during your search?
26
65%ofrespondents
noticed ads
duringthestudy
Searchersaremuchmorelikely
tonoticeadswhentheyareinapurchaseenvironment
27
155
107
71
103
At Home At Work In Store On the Go Other
Ad recall index
by location
86
Source: Google/Nielsen Life360 Mobile Search Moments
Q4 2012. Base: Total mobile searches n=6,303.
Q: Where are you?;
Mobileadsaremosteffective
duringgoal-orientedsearches
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303.
Q: Where are you?; Q: Why did you conduct this search?; Q:Did you notice any ads during your search?28
Ad recall index by motivation
Passing time Found something
interesting
Need info / Deciding
on purchase
?
89 11695
EASYSearch
INformation
ofpeoplefind
mobileadsuseful
Thisiswhattheysaid…
59%
“No extra clicks needed.  
Easy to spot.”
“They don’t take up much
of my small screen, and give
me just the info I can use.”
29
Top4thingspeople
likeaboutmobile
searchads….
•	It is not annoying 		
	 or invasive
•	It is short to the point
•	Speed. It is quicker 		
	 to load
•	Ads provide 			
	 relevant information
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: respondents who completed exit survey n=323.
Appendix
Overviewofsearch
experiencebycategory
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Arts and Entertainment searches n=92531
Arts&Entertainment
Location
1%
In Store
15%
On the Go
8%
At Work
70%
At Home
1%
At School
4%
Someone
Else’s Home
0%
Other Place
Outcome
63%
Clicked Links
35%
Other
11%
Visited
a Store
11%
Retailer
Website
9%
Made a
Purchase
33%
Searched
Shared Info
21%
Motivation
28%
Other
motivation
40%
Came across
something
interesting
?
27%
Passing Time
28%
Needed info
for future
action or
purchase
Initiatedon…
3%
Voice
38%
App
2%
Other App
56%
Web Browser
0%
Other
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Arts and Entertainment searches n=620 Q: What were the outcomes of this search? Q: Which of the
following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?32
Mobiledrivesmulti-channelbehavior–Arts&Ent
Mobile + PC 17%
Mobile Only 73%
PC Only 9%33% Continue
Research
PC Only 17%
Mobile Only 65%
Mobile + PC 17%
4% Calla
business
In Person 100%
11% Visitastoreor
servicelocation
Mobile + PC 15%
Mobile Only 70%
PC Only 14%
11% Visitaretailer
WEBsite
21% ShareInfoand
Word-of-Mouth
In Person 65%
Multiple Platform 7%
Mobile Only 25%
PC Only 3%
Mobile Only 38%
PC Only 15%
In Person 35%
Multiple Platform 12%9% Makea
Purchase
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Food searches n=45033
FOOD
Location
5%
In Store
14%
On the Go
8%
At Work
71%
At Home
1%
At School
2%
Someone
Else’s Home
0%
Other Place
Outcome
63%
Clicked Links
29%
Other
33%
Visited
a Store
21%
Retailer
Website
35%
Made a
Purchase
32%
Searched
Shared Info
14%
Motivation
13%
Other
motivation
24%
Came across
something
interesting
?
14%
Passing Time
69%
Needed info
for future
action or
purchase
Initiatedon…
2%
Voice
36%
App
1%
Other App
60%
Web Browser
0%
Other
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Food searches n=263 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?34
Mobiledrivesmulti-channelbehavior–Food
Mobile + PC 15%
Mobile Only 82%
PC Only 4%32% Continue
Research
Mobile + PC 14%
Mobile Only 86%
PC Only 0%
5% Calla
business
In Person 100%
33% Visitastoreor
servicelocation
Mobile + PC 9%
Mobile Only 84%
PC Only 7%
21% Visitaretailer
WEBsite
14% ShareInfoand
Word-of-Mouth
In Person 66%
PC Only 3%
Mobile Only 29%
Multiple Platform 3%
In Person 77%
PC Only 3%
Mobile Only 18%
Multiple Platform 1%35% Makea
Purchase
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Restaurant searches n=27235
Restaurant
Location
2%
In Store
25%
On the Go
12%
At Work
56%
At Home
0%
At School
1%
Someone
Else’s Home
4%
Other Place
Outcome
54%
Clicked Links
16%
Other
51%
Visited
a Store
22%
Retailer
Website
30%
Made a
Purchase
19%
Searched
Shared Info
19%
Motivation
19%
Other
motivation
12%
Came across
something
interesting
?
7%
Passing Time
79%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
43%
App
0%
Other App
53%
Web Browser
0%
Other
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Restaurant searches n=140 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?36
Mobiledrivesmulti-channelbehavior–Restaurant
PC Only 4%
Mobile Only 96%
Mobile + PC 0%
19% Calla
business
In Person 100%
51% Visitastoreor
servicelocation
PC Only 10%
Mobile Only 81%
Mobile + PC 10%
22% Visitaretailer
WEBsite
19% ShareInfoand
Word-of-Mouth
In Person 88%
Mobile Only 4%
PC Only 8%
Multiple Platform 0%
In Person 62%
PC Only 5%
Mobile Only 33%
Multiple Platform 0%30% Makea
Purchase
PC Only 23%
Mobile Only 73%
Mobile + PC 4%19% Continue
Research
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Shopping searches n=44137
Shopping
Location
4%
In Store
17%
On the Go
7%
At Work
69%
At Home
1%
At School
2%
Someone
Else’s Home
0%
Other Place
Outcome
51%
Clicked Links
14%
Other
24%
Visited
a Store
51%
Retailer
Website
25%
Made a
Purchase
35%
Searched
Shared Info
9%
Motivation
18%
Other
motivation
21%
Came across
something
interesting
?
17%
Passing Time
68%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
38%
App
2%
Other App
56%
Web Browser
1%
Other
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Shopping searches n=288 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?38
Mobiledrivesmulti-channelbehavior–Shopping
PC Only 22%
Mobile Only 57%
Mobile + PC 21%35% Continue
Research
PC Only 12%
Mobile Only 76%
Mobile + PC 12%
12% Calla
business
In Person 100%
24% Visitastoreor
servicelocation
Mobile + PC 14%
Mobile Only 76%
PC Only 11%
51% Visitaretailer
WEBsite
9% ShareInfoand
Word-of-Mouth
In Person 54%
Multiple Platform 12%
Mobile Only 27%
PC Only 8%
In Person 51%
PC Only 13%
Mobile Only 34%
Multiple Platform 1%25% Makea
Purchase
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Technology searches n=35139
Technology
Location
2%
In Store
11%
On the Go
15%
At Work
70%
At Home
1%
At School
1%
Someone
Else’s Home
0%
Other Place
Outcome
69%
Clicked Links
29%
Other
6%
Visited
a Store
34%
Retailer
Website
13%
Made a
Purchase
54%
Searched
Shared Info
19%
Motivation
18%
Other
motivation
34%
Came across
something
interesting
?
20%
Passing Time
60%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
37%
App
2%
Other App
58%
Web Browser
0%
Other
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Technology searches n=351 Q: What were the outcomes of this search? Q: Which of the following did you
do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?40
Mobiledrivesmulti-channelbehavior–Tech
Mobile + PC 16%
Mobile Only 69%
PC Only 15%54% Continue
Research
Mobile + PC 30%
Mobile Only 60%
PC Only 10%
4% Calla
business
In Person 100%
6% Visitastoreor
servicelocation
Mobile + PC 20%
Mobile Only 64%
PC Only 16%
34% Visitaretailer
WEBsite
19% ShareInfoand
Word-of-Mouth
In Person 58%
Multiple Platform 10%
Mobile Only 23%
PC Only 8%
Mobile Only 55%
PC Only 18%
In Person 18%
Multiple Platform 9%13% Makea
Purchase
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Travel searches n=10741
TRAVEL
Location
0%
In Store
24%
On the Go
12%
At Work
60%
At Home
2%
At School
1%
Someone
Else’s Home
1%
Other Place
Outcome
55%
Clicked Links
45%
Other
8%
Visited
a Store
34%
Retailer
Website
12%
Made a
Purchase
43%
Searched
Shared Info
26%
Motivation
22%
Other
motivation
23%
Came across
something
interesting
?
13%
Passing Time
68%
Needed info
for future
action or
purchase
Initiatedon…
1%
Voice
37%
App
1%
Other App
61%
Web Browser
0%
Other
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Travel searches n=107 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?42
Mobiledrivesmulti-channelbehavior–Travel
Mobile Only 43%
PC Only 57%
Mobile + PC 0%
11% Calla
business
In Person 100%
8% Visitastoreor
servicelocation
Mobile + PC 18%
Mobile Only 68%
PC Only 14%
34% Visitaretailer
WEBsite
26% ShareInfoand
Word-of-Mouth
In Person 59%
PC Only 6%
Mobile Only 29%
Multiple Platform 6%
Mobile Only 75%
In Person 0%
PC Only 25%
Multiple Platform 0%12% Makea
Purchase
PC Only 25%
Mobile Only 57%
Mobile + PC 18%43% Continue
Research
MobileSearchCreatingmomentsthatmatter
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are registered trademarks or trademarks of CZT/ACN Trademarks, LLC.
Used with permission. Other product and service names are trademarks of their respective companies.

More Related Content

What's hot

What's Next: State of Social 7
What's Next: State of Social 7What's Next: State of Social 7
What's Next: State of Social 7Ogilvy Consulting
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
 
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015Greg Stuart
 
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileMichael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
 
What's Next: State of Social 9
What's Next: State of Social 9What's Next: State of Social 9
What's Next: State of Social 9Ogilvy Consulting
 
Whats Next for Machine Learning
Whats Next for Machine LearningWhats Next for Machine Learning
Whats Next for Machine LearningOgilvy Consulting
 
Business insider digital media strategies
Business insider digital media strategiesBusiness insider digital media strategies
Business insider digital media strategiesCatchTalk.TV
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POVOgilvy
 
What's Next for Creativity & Technology: Applied Innovation
What's Next for Creativity & Technology: Applied InnovationWhat's Next for Creativity & Technology: Applied Innovation
What's Next for Creativity & Technology: Applied InnovationOgilvy Consulting
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of PlanningCharlie Quirk
 
What's Next: Highlights from Facebook F8 2018
What's Next: Highlights from Facebook F8 2018What's Next: Highlights from Facebook F8 2018
What's Next: Highlights from Facebook F8 2018Ogilvy Consulting
 
NZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - PresentationNZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - PresentationUbiquityNewZealand
 
What's Next: State of Social XI
What's Next: State of Social XIWhat's Next: State of Social XI
What's Next: State of Social XIOgilvy Consulting
 
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
 
The State of Content: Rules of Engagement 2016
The State of Content: Rules of Engagement 2016The State of Content: Rules of Engagement 2016
The State of Content: Rules of Engagement 2016blaiq
 
14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021Arik Hanson
 
Edelman Cloverleaf™ Forecast
Edelman Cloverleaf™ ForecastEdelman Cloverleaf™ Forecast
Edelman Cloverleaf™ ForecastEdelman
 
eMarketer Webinar: Social Marketing Trends for 2016
eMarketer Webinar: Social Marketing Trends for 2016eMarketer Webinar: Social Marketing Trends for 2016
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
 
2013 mobile firsteec_final
2013 mobile firsteec_final2013 mobile firsteec_final
2013 mobile firsteec_finalWacarra Yeomans
 

What's hot (20)

What's Next: State of Social 7
What's Next: State of Social 7What's Next: State of Social 7
What's Next: State of Social 7
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016
 
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
 
State of Messengers in Asia
State of Messengers in AsiaState of Messengers in Asia
State of Messengers in Asia
 
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileMichael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
 
What's Next: State of Social 9
What's Next: State of Social 9What's Next: State of Social 9
What's Next: State of Social 9
 
Whats Next for Machine Learning
Whats Next for Machine LearningWhats Next for Machine Learning
Whats Next for Machine Learning
 
Business insider digital media strategies
Business insider digital media strategiesBusiness insider digital media strategies
Business insider digital media strategies
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
What's Next for Creativity & Technology: Applied Innovation
What's Next for Creativity & Technology: Applied InnovationWhat's Next for Creativity & Technology: Applied Innovation
What's Next for Creativity & Technology: Applied Innovation
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of Planning
 
What's Next: Highlights from Facebook F8 2018
What's Next: Highlights from Facebook F8 2018What's Next: Highlights from Facebook F8 2018
What's Next: Highlights from Facebook F8 2018
 
NZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - PresentationNZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - Presentation
 
What's Next: State of Social XI
What's Next: State of Social XIWhat's Next: State of Social XI
What's Next: State of Social XI
 
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
 
The State of Content: Rules of Engagement 2016
The State of Content: Rules of Engagement 2016The State of Content: Rules of Engagement 2016
The State of Content: Rules of Engagement 2016
 
14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021
 
Edelman Cloverleaf™ Forecast
Edelman Cloverleaf™ ForecastEdelman Cloverleaf™ Forecast
Edelman Cloverleaf™ Forecast
 
eMarketer Webinar: Social Marketing Trends for 2016
eMarketer Webinar: Social Marketing Trends for 2016eMarketer Webinar: Social Marketing Trends for 2016
eMarketer Webinar: Social Marketing Trends for 2016
 
2013 mobile firsteec_final
2013 mobile firsteec_final2013 mobile firsteec_final
2013 mobile firsteec_final
 

Viewers also liked

Seo And Landing Pages
Seo And Landing PagesSeo And Landing Pages
Seo And Landing Pagesmarcuhlig
 
An Introduction to Conversion Rate Optimization, Landing Pages & A/B Testing
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingAn Introduction to Conversion Rate Optimization, Landing Pages & A/B Testing
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
 
Quantifying premium positioning global trends and insights – consumer and r...
Quantifying premium positioning   global trends and insights – consumer and r...Quantifying premium positioning   global trends and insights – consumer and r...
Quantifying premium positioning global trends and insights – consumer and r...MacadamiaSociety
 
Pistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampina
Pistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampinaPistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampina
Pistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampinaPistoia Alliance
 
Understanding Cross Platform Behaviour Across Multiple Screems
Understanding Cross Platform Behaviour Across Multiple ScreemsUnderstanding Cross Platform Behaviour Across Multiple Screems
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
 
Business Process Optimization Philosophy IB Work Better June 2014
Business Process Optimization Philosophy IB Work Better June 2014Business Process Optimization Philosophy IB Work Better June 2014
Business Process Optimization Philosophy IB Work Better June 2014Stephen Tavares
 
Avoiding Process Improvement Pitfalls
Avoiding Process Improvement PitfallsAvoiding Process Improvement Pitfalls
Avoiding Process Improvement Pitfallssehuck99
 
Resumo para Modelagem/Mapeamento de Processos de Negócios
Resumo para Modelagem/Mapeamento de Processos de NegóciosResumo para Modelagem/Mapeamento de Processos de Negócios
Resumo para Modelagem/Mapeamento de Processos de NegóciosCompanyWeb
 
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael Rosemann
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael RosemannCriando Processos de Negócio com Sucesso (MELHORAR) - Michael Rosemann
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael RosemannEloGroup
 
Erase and Rewind - Open Web Camp 2015
Erase and Rewind - Open Web Camp 2015Erase and Rewind - Open Web Camp 2015
Erase and Rewind - Open Web Camp 2015Christian Heilmann
 
Gerenciamento de Mudanças Organizacionais
Gerenciamento de Mudanças Organizacionais Gerenciamento de Mudanças Organizacionais
Gerenciamento de Mudanças Organizacionais CompanyWeb
 
Ferramentas de Mensuração e Análise de Mídias Sociais
Ferramentas de Mensuração e Análise de Mídias SociaisFerramentas de Mensuração e Análise de Mídias Sociais
Ferramentas de Mensuração e Análise de Mídias SociaisPaperCliQ Comunicação
 
Nielsen global e commerce and the new retail report april 2015 (digital)
Nielsen global e commerce and the new retail report april 2015 (digital)Nielsen global e commerce and the new retail report april 2015 (digital)
Nielsen global e commerce and the new retail report april 2015 (digital)Digital Knock
 
From Strategy to User Experience - Meeting Design is Everything
From Strategy to User Experience - Meeting Design is EverythingFrom Strategy to User Experience - Meeting Design is Everything
From Strategy to User Experience - Meeting Design is EverythingSocial Tables
 
Marketing product strategy_pp
Marketing product strategy_ppMarketing product strategy_pp
Marketing product strategy_ppmahuayepp
 
Desenvolvimento de novos negócios: Advocacia com foco no cliente
Desenvolvimento de novos negócios: Advocacia com foco no clienteDesenvolvimento de novos negócios: Advocacia com foco no cliente
Desenvolvimento de novos negócios: Advocacia com foco no clienteMarco Antonio P. Gonçalves
 
Market trends - Canada and USA - december 2016 and january 2017
Market trends - Canada and USA - december 2016 and january 2017Market trends - Canada and USA - december 2016 and january 2017
Market trends - Canada and USA - december 2016 and january 2017paul young cpa, cga
 
Aulas Gestão de Processos & Produtividade
Aulas Gestão de Processos & ProdutividadeAulas Gestão de Processos & Produtividade
Aulas Gestão de Processos & ProdutividadeMarcos Magnanti
 

Viewers also liked (20)

Mobirider
MobiriderMobirider
Mobirider
 
Seo And Landing Pages
Seo And Landing PagesSeo And Landing Pages
Seo And Landing Pages
 
An Introduction to Conversion Rate Optimization, Landing Pages & A/B Testing
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingAn Introduction to Conversion Rate Optimization, Landing Pages & A/B Testing
An Introduction to Conversion Rate Optimization, Landing Pages & A/B Testing
 
Quantifying premium positioning global trends and insights – consumer and r...
Quantifying premium positioning   global trends and insights – consumer and r...Quantifying premium positioning   global trends and insights – consumer and r...
Quantifying premium positioning global trends and insights – consumer and r...
 
Pistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampina
Pistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampinaPistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampina
Pistoia Alliance European Conference 2015 - Ruud Schoemaker / FrieslandCampina
 
You suck at process improvement! by @ecgstudio
You suck at process improvement! by @ecgstudioYou suck at process improvement! by @ecgstudio
You suck at process improvement! by @ecgstudio
 
Understanding Cross Platform Behaviour Across Multiple Screems
Understanding Cross Platform Behaviour Across Multiple ScreemsUnderstanding Cross Platform Behaviour Across Multiple Screems
Understanding Cross Platform Behaviour Across Multiple Screems
 
Business Process Optimization Philosophy IB Work Better June 2014
Business Process Optimization Philosophy IB Work Better June 2014Business Process Optimization Philosophy IB Work Better June 2014
Business Process Optimization Philosophy IB Work Better June 2014
 
Avoiding Process Improvement Pitfalls
Avoiding Process Improvement PitfallsAvoiding Process Improvement Pitfalls
Avoiding Process Improvement Pitfalls
 
Resumo para Modelagem/Mapeamento de Processos de Negócios
Resumo para Modelagem/Mapeamento de Processos de NegóciosResumo para Modelagem/Mapeamento de Processos de Negócios
Resumo para Modelagem/Mapeamento de Processos de Negócios
 
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael Rosemann
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael RosemannCriando Processos de Negócio com Sucesso (MELHORAR) - Michael Rosemann
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael Rosemann
 
Erase and Rewind - Open Web Camp 2015
Erase and Rewind - Open Web Camp 2015Erase and Rewind - Open Web Camp 2015
Erase and Rewind - Open Web Camp 2015
 
Gerenciamento de Mudanças Organizacionais
Gerenciamento de Mudanças Organizacionais Gerenciamento de Mudanças Organizacionais
Gerenciamento de Mudanças Organizacionais
 
Ferramentas de Mensuração e Análise de Mídias Sociais
Ferramentas de Mensuração e Análise de Mídias SociaisFerramentas de Mensuração e Análise de Mídias Sociais
Ferramentas de Mensuração e Análise de Mídias Sociais
 
Nielsen global e commerce and the new retail report april 2015 (digital)
Nielsen global e commerce and the new retail report april 2015 (digital)Nielsen global e commerce and the new retail report april 2015 (digital)
Nielsen global e commerce and the new retail report april 2015 (digital)
 
From Strategy to User Experience - Meeting Design is Everything
From Strategy to User Experience - Meeting Design is EverythingFrom Strategy to User Experience - Meeting Design is Everything
From Strategy to User Experience - Meeting Design is Everything
 
Marketing product strategy_pp
Marketing product strategy_ppMarketing product strategy_pp
Marketing product strategy_pp
 
Desenvolvimento de novos negócios: Advocacia com foco no cliente
Desenvolvimento de novos negócios: Advocacia com foco no clienteDesenvolvimento de novos negócios: Advocacia com foco no cliente
Desenvolvimento de novos negócios: Advocacia com foco no cliente
 
Market trends - Canada and USA - december 2016 and january 2017
Market trends - Canada and USA - december 2016 and january 2017Market trends - Canada and USA - december 2016 and january 2017
Market trends - Canada and USA - december 2016 and january 2017
 
Aulas Gestão de Processos & Produtividade
Aulas Gestão de Processos & ProdutividadeAulas Gestão de Processos & Produtividade
Aulas Gestão de Processos & Produtividade
 

Similar to Mobile Search Moments from Google & Nielsen

Creating moments-that-matter research-studies
Creating moments-that-matter research-studiesCreating moments-that-matter research-studies
Creating moments-that-matter research-studiesHuu Nguyen Tat
 
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
 
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...Dmitriy Aleshin
 
Google & Nielsens research: mobile search moments
Google & Nielsens research: mobile search momentsGoogle & Nielsens research: mobile search moments
Google & Nielsens research: mobile search momentsMitya Voskresensky
 
Căutările de pe smarphone aduc conversii
Căutările de pe smarphone aduc conversiiCăutările de pe smarphone aduc conversii
Căutările de pe smarphone aduc conversiiCristina Volentiru
 
Understanding how mobile drives conversions
Understanding how mobile drives conversionsUnderstanding how mobile drives conversions
Understanding how mobile drives conversionsAlex Kornfeind
 
Creating moments-that-matter research-studies
Creating moments-that-matter research-studiesCreating moments-that-matter research-studies
Creating moments-that-matter research-studiesJérémy Jeremy
 
Google Mobile Search Report
Google Mobile Search ReportGoogle Mobile Search Report
Google Mobile Search ReportAaron Lindsay
 
Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)Localogy
 
Dont Skip Day Micro-moments - Cosmin Nastasa
Dont Skip Day Micro-moments - Cosmin NastasaDont Skip Day Micro-moments - Cosmin Nastasa
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
 
CONSUMERS’ LOCAL SEARCH BEHAVIOR
CONSUMERS’ LOCAL SEARCH BEHAVIORCONSUMERS’ LOCAL SEARCH BEHAVIOR
CONSUMERS’ LOCAL SEARCH BEHAVIOROli Tissen
 
Understanding Consumers’ Local Search Behavior
Understanding  Consumers’ Local  Search BehaviorUnderstanding  Consumers’ Local  Search Behavior
Understanding Consumers’ Local Search BehaviorAlejandro Quetzeri
 
Going local: Understanding Consumers Local Search Behavior
Going local: Understanding Consumers Local Search BehaviorGoing local: Understanding Consumers Local Search Behavior
Going local: Understanding Consumers Local Search BehaviorJagdish Mepani
 
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...Google Study For Local Businesses - Understanding Consumers' Local Search Beh...
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...SL Ecommerce and ReviewsReputation.com
 
How advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studiesHow advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studiesRein Mahatma
 
How advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studiesHow advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studiesChafik YAHOU
 
Why the mobile user experience matters
Why the mobile user experience matters  Why the mobile user experience matters
Why the mobile user experience matters Katie VanderPloeg
 
Micro moments digital bites deck zen10
Micro moments digital bites deck zen10Micro moments digital bites deck zen10
Micro moments digital bites deck zen10Dylan O'Donnell
 
One Mobile Media Power Point
One Mobile Media Power PointOne Mobile Media Power Point
One Mobile Media Power PointMike Esser
 

Similar to Mobile Search Moments from Google & Nielsen (20)

How mobile drives conversions
How mobile drives conversionsHow mobile drives conversions
How mobile drives conversions
 
Creating moments-that-matter research-studies
Creating moments-that-matter research-studiesCreating moments-that-matter research-studies
Creating moments-that-matter research-studies
 
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013
 
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
 
Google & Nielsens research: mobile search moments
Google & Nielsens research: mobile search momentsGoogle & Nielsens research: mobile search moments
Google & Nielsens research: mobile search moments
 
Căutările de pe smarphone aduc conversii
Căutările de pe smarphone aduc conversiiCăutările de pe smarphone aduc conversii
Căutările de pe smarphone aduc conversii
 
Understanding how mobile drives conversions
Understanding how mobile drives conversionsUnderstanding how mobile drives conversions
Understanding how mobile drives conversions
 
Creating moments-that-matter research-studies
Creating moments-that-matter research-studiesCreating moments-that-matter research-studies
Creating moments-that-matter research-studies
 
Google Mobile Search Report
Google Mobile Search ReportGoogle Mobile Search Report
Google Mobile Search Report
 
Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)
 
Dont Skip Day Micro-moments - Cosmin Nastasa
Dont Skip Day Micro-moments - Cosmin NastasaDont Skip Day Micro-moments - Cosmin Nastasa
Dont Skip Day Micro-moments - Cosmin Nastasa
 
CONSUMERS’ LOCAL SEARCH BEHAVIOR
CONSUMERS’ LOCAL SEARCH BEHAVIORCONSUMERS’ LOCAL SEARCH BEHAVIOR
CONSUMERS’ LOCAL SEARCH BEHAVIOR
 
Understanding Consumers’ Local Search Behavior
Understanding  Consumers’ Local  Search BehaviorUnderstanding  Consumers’ Local  Search Behavior
Understanding Consumers’ Local Search Behavior
 
Going local: Understanding Consumers Local Search Behavior
Going local: Understanding Consumers Local Search BehaviorGoing local: Understanding Consumers Local Search Behavior
Going local: Understanding Consumers Local Search Behavior
 
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...Google Study For Local Businesses - Understanding Consumers' Local Search Beh...
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...
 
How advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studiesHow advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studies
 
How advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studiesHow advertisers-can-extend-their-relevance-with-search research-studies
How advertisers-can-extend-their-relevance-with-search research-studies
 
Why the mobile user experience matters
Why the mobile user experience matters  Why the mobile user experience matters
Why the mobile user experience matters
 
Micro moments digital bites deck zen10
Micro moments digital bites deck zen10Micro moments digital bites deck zen10
Micro moments digital bites deck zen10
 
One Mobile Media Power Point
One Mobile Media Power PointOne Mobile Media Power Point
One Mobile Media Power Point
 

More from Nigel Mark Dias

Nigel Mark Dias, writing portfolio & expertise
Nigel Mark Dias, writing portfolio & expertiseNigel Mark Dias, writing portfolio & expertise
Nigel Mark Dias, writing portfolio & expertiseNigel Mark Dias
 
Gold is money, via Mises Institute
Gold is money, via Mises InstituteGold is money, via Mises Institute
Gold is money, via Mises InstituteNigel Mark Dias
 
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorld
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorldAdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorld
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorldNigel Mark Dias
 
Adscash: the world’s first cryptocurrency exclusively for the adworld
Adscash: the world’s first cryptocurrency exclusively for the adworld Adscash: the world’s first cryptocurrency exclusively for the adworld
Adscash: the world’s first cryptocurrency exclusively for the adworld Nigel Mark Dias
 
Flag Code of India, 2002
Flag Code of India, 2002Flag Code of India, 2002
Flag Code of India, 2002Nigel Mark Dias
 
Honest Money, Gary North, Mises Institute
Honest Money, Gary North, Mises InstituteHonest Money, Gary North, Mises Institute
Honest Money, Gary North, Mises InstituteNigel Mark Dias
 
Local Media FZCo corporate profile
Local Media FZCo corporate profileLocal Media FZCo corporate profile
Local Media FZCo corporate profileNigel Mark Dias
 
Goldmoney: the global network for gold. August 2016 update
Goldmoney: the global network for gold.  August 2016 updateGoldmoney: the global network for gold.  August 2016 update
Goldmoney: the global network for gold. August 2016 updateNigel Mark Dias
 
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...
 Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden... Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...Nigel Mark Dias
 
The Connected Consumer in the UAE, 2015
The Connected Consumer in the UAE, 2015The Connected Consumer in the UAE, 2015
The Connected Consumer in the UAE, 2015Nigel Mark Dias
 
BitGold Investor Slidedeck
BitGold Investor SlidedeckBitGold Investor Slidedeck
BitGold Investor SlidedeckNigel Mark Dias
 
Local Search UAE Scorecard November 2015
Local Search UAE Scorecard November 2015Local Search UAE Scorecard November 2015
Local Search UAE Scorecard November 2015Nigel Mark Dias
 
Local Search UAE Premium Package
Local Search UAE Premium PackageLocal Search UAE Premium Package
Local Search UAE Premium PackageNigel Mark Dias
 
Local Search UAE Connect Plus Package
Local Search UAE Connect Plus PackageLocal Search UAE Connect Plus Package
Local Search UAE Connect Plus PackageNigel Mark Dias
 
Local Search UAE Connect Package
Local Search UAE Connect PackageLocal Search UAE Connect Package
Local Search UAE Connect PackageNigel Mark Dias
 
Local search UAE Display Advertising
Local search UAE Display AdvertisingLocal search UAE Display Advertising
Local search UAE Display AdvertisingNigel Mark Dias
 

More from Nigel Mark Dias (20)

Nigel Mark Dias, writing portfolio & expertise
Nigel Mark Dias, writing portfolio & expertiseNigel Mark Dias, writing portfolio & expertise
Nigel Mark Dias, writing portfolio & expertise
 
Gold is money, via Mises Institute
Gold is money, via Mises InstituteGold is money, via Mises Institute
Gold is money, via Mises Institute
 
Blockchain MDS platform
Blockchain MDS platformBlockchain MDS platform
Blockchain MDS platform
 
SMT whitepaper
SMT whitepaperSMT whitepaper
SMT whitepaper
 
The Goldmoney Overview
The Goldmoney  Overview The Goldmoney  Overview
The Goldmoney Overview
 
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorld
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorldAdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorld
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorld
 
Adscash: the world’s first cryptocurrency exclusively for the adworld
Adscash: the world’s first cryptocurrency exclusively for the adworld Adscash: the world’s first cryptocurrency exclusively for the adworld
Adscash: the world’s first cryptocurrency exclusively for the adworld
 
Flag Code of India, 2002
Flag Code of India, 2002Flag Code of India, 2002
Flag Code of India, 2002
 
Honest Money, Gary North, Mises Institute
Honest Money, Gary North, Mises InstituteHonest Money, Gary North, Mises Institute
Honest Money, Gary North, Mises Institute
 
Local Media FZCo corporate profile
Local Media FZCo corporate profileLocal Media FZCo corporate profile
Local Media FZCo corporate profile
 
Goldmoney: the global network for gold. August 2016 update
Goldmoney: the global network for gold.  August 2016 updateGoldmoney: the global network for gold.  August 2016 update
Goldmoney: the global network for gold. August 2016 update
 
The Art Of Zardozi
The Art Of ZardoziThe Art Of Zardozi
The Art Of Zardozi
 
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...
 Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden... Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...
 
The Connected Consumer in the UAE, 2015
The Connected Consumer in the UAE, 2015The Connected Consumer in the UAE, 2015
The Connected Consumer in the UAE, 2015
 
BitGold Investor Slidedeck
BitGold Investor SlidedeckBitGold Investor Slidedeck
BitGold Investor Slidedeck
 
Local Search UAE Scorecard November 2015
Local Search UAE Scorecard November 2015Local Search UAE Scorecard November 2015
Local Search UAE Scorecard November 2015
 
Local Search UAE Premium Package
Local Search UAE Premium PackageLocal Search UAE Premium Package
Local Search UAE Premium Package
 
Local Search UAE Connect Plus Package
Local Search UAE Connect Plus PackageLocal Search UAE Connect Plus Package
Local Search UAE Connect Plus Package
 
Local Search UAE Connect Package
Local Search UAE Connect PackageLocal Search UAE Connect Package
Local Search UAE Connect Package
 
Local search UAE Display Advertising
Local search UAE Display AdvertisingLocal search UAE Display Advertising
Local search UAE Display Advertising
 

Mobile Search Moments from Google & Nielsen

  • 2. 02 Understanding mobile search Mobile search drives multi-channel conversions Mobile search drives behavior in the moment Perceptions of mobile search ads Agenda
  • 3. 03 SummaryofFindings Mobile search is always on, happening on the go, at home and at work. Mobile searches are strongly tied to specific contexts. Mobile search triggered follow-up actions also happen very quickly ofmobilesearches occurathome oratwork; 17%onthego Shoppingqueriesare 2xmorelikely tobeinstore 3 of 4 mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Onaverage,eachmobilesearch triggersnearly2follow-upactions 77% 55% Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. ofconversions(storevisit, phonecallorpurchase) happenwithinanhour
  • 4. QuestionsAddressed 04 1 • Where, When, With Whom and How often does mobile search happen? • Why? Understanding motivations. 2• What are the actions and conversions triggered by mobile? 3• How do people perceive mobile advertising? Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
  • 5. Methodology 416 respondents were invited to log any type of mobile search in the moment, via Nielsen Life360 survey app on their mobile or tablet, for up to 14 days. 6,303 searches were logged in 2 weeks*. STEP1:MOBILESEARCHDIARY Deeper probe into “outcomes” of searches via online questions, delivered 24+ hours after the initial query. 1,958 responses collected. STEP2:FOLLOW-UPSURVEY Exit survey at end of study answered by respondents. 323 responses collected. STEP3:FINALINTERVIEW Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. *Average number of searches logged per day by participants was 1.25. Sample of 70 tablet owners not included in results. 05
  • 7. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Based: Total mobile searches n=6,303. Q: What category of information did you search for? (select all that apply)07 Mobileuserssearchforawide varietyofinformation TravelSocialArts & Ent TechFood Restaurant NavigationHealth Care Shopping Finance AutoNews Beauty Home Furnishing 10% 3%4%5%6%7% 3%4%7% 4%12% 2%15% 6% 1% General Knowledge
  • 8. Themajorityofmobilesearches occurintheafternoonandevening Midnight - 3am Noon - 3pm 6 - 9am 6 - 8pm3 - 6am 3 - 6pm9am - Noon 8pm - Midnight 3% 7% 17% 18% 2% 13% 19% 22% Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303. Q: How long ago did you complete this search?08
  • 9. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303. Q: Where are you?09 mobilesearchisalwayson, whetheronthegoorathomeandwork 77%ofmobilesearchesareina location(workorhome)likely tohaveaPCavailabletothem In Store On the Go At Work At Home 17% 9% 68% 2%
  • 10. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 Based: total mobile searches n=6,303. Q: Where are you? Q: What category of information did you search for?10 mobilesearchcontextsvarybytypeofsearch Arts & Ent Food Index of Different Mobile Searches by Context At Home In StoreOn the Go At Work At School 121 275 150 214 154 190 103 91 90 51 103 83 113 82 108 125 37 101 100 77 92 102 101 69 116 87 146 0 129 Restaurant Shopping Tech Travel 83
  • 11. Speedandconveniencearethemain driversofmobilesearch Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303. Q: Why did you search on this mobile device? (select all that apply)11 Quickest way to search 53%62% Most convenient way to search 17% Always use my mobile device for this type of search No other option to find info 12% “Searching on a mobile device is quicker, easier and I can do it anywhere.” 81% ofmobilesearches AREdrivenbyspeed &convenience
  • 12. mobilesearchesathomeespecially aredrivenbyspeed&convenience Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total searches n=6,303 (searches conducted on to go n = 1,048; searches conducted at work = 593; searches conducted at home n = 4,314) Q: Why did you search on this mobile device? (select all that apply) 12 81% ofmobilesearches AREdrivenbyspeed &convenience 76% At Work 76% On the Go 83% At Home “It was easier on the mobile device as I didn’t have to get up [to] turn on the computer and wait for it to boot up.”
  • 14. Mobilesearchdrivesvaluable outcomesforbusinesses Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? (select all that apply)14 73%ofmobilesearches triggeradditional action&conversions 36% Continued Research 25% Visited a Retailer’s Website 17% Visited a Store 17% Made a Purchase 7% Called a Business 18% Shared Information 28% of mobile searches result in conversions (store visit, call, purchase)
  • 15. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? 15 mobilesearchdrivesonline&offlineactions Mobile + PC 17% Mobile Only 70% PC Only 13%36% Continue Research PC Only 13% Mobile Only 77% Mobile + PC 10%7% Calla business In Person 100% 17% Visitastoreor servicelocation In Person 62% Multiple Platform 8% Mobile Only 26% PC Only 5%18% ShareInfoand Word-of-Mouth Mobile + PC 15% Mobile Only 71% PC Only 13% 25% Visitaretailer WEBsite In Person 52% PC Only 10% Mobile Only 34% Multiple Platform 5%17% Makea Purchase
  • 16. amobilesearchleadstoalmost twoactionsonaverage Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? 16 Even more when searches happen outside the home 1.89follow-upactions permobilesearch 1.98Onthego ORINASTORE
  • 17. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What category of information did you search for? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? All Arts & Entertainment, Food, Restaurant, Shopping, Tech & Travel searches were eligible for a follow-up survey; other searches were only eligible if a respondent noticed advertising. 17 Productandshoppingsearcheshave ahighernumberofoutcomesNumber of follow-up actions per mobile search Travel 2.20 1.44 SocialArts & Ent 1.71 Tech 1.85 Food 2.05 Restaurant 2.07 1.38 NavigationHealth Care 1.79 Shopping 2.08 Finance 1.45 Auto 2.52 1.32 NewsBeauty 3.56 Home Furnishing 2.06 1.09 General Knowledge
  • 18. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303 (Searches conducted on the go n = 1,048; searches conducted at work = 593; searches conducted at home n = 4,314; search conducted in a store n = 107) Q: Why did you conduct this search?18 Mobilesearchisakeypart OFTHEdecision-makingprocess 45%ofallmobilesearches aregoal-orientedand conductedtohelp makeadecision 49%64% On the GoIn a Store 44% At Home 47% At Work
  • 19. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches triggered by “needed information to make a decision” motivation n=1,009. Q: Why did you conduct this search? 19 Whenpeopleusemobilesearchtohelp makeadecisiontheyare…. 30%morelikelytovisit aretailerwebsite 51%morelikelyto makeapurchase 57%morelikelyto visitastore 39%morelikelyto callabusiness
  • 21. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes n=1,372 Q: How long after the search on your mobile device did you start these activities?21 mobilesearchestriggerquickfollow-ups ofpurchase-relatedconversionsoccur within1hourofinitialmobilesearch 55% 63% of mobile search-triggered actions occur within 1 hour of the initial search
  • 22. 84%offollow-upactions triggeredbymobilesearchoccurwithin5hours Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes, n=1,372. Q: How long after the search on your mobile device did you start these activities? 22 6% 12-24 hours 6% 5-12 hours 21% 1-5 hours 4% 24+ hours 63% Less than 1 hour
  • 23. 81%ofconversions(storevisit,callorpurchase)triggeredbymobile searchoccurwithin5hours Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP conversion outcomes (phone call, store visit, purchase), n=506. Q: How long after the search on your mobile device did you start these activities? 23 8% 12-24 hours 7% 5-12 hours 26% 1-5 hours 4% 24+ hours 55% Less than 1 hour
  • 24. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes, n=1,372 Q: How long after the search on your mobile device did you start these activities?24 Call a business Visit a store Visit retailer website Make a purchase Share information Continue research 56% 29% 29%51% 29%54% 24% 24% 59% 59% 24%61% Mobilesearchestriggerquickonline andofflineactions Less than 1 hour 1-5 hours 5+ hours 15% 17% 20% 17% 17% 15%
  • 26. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: People who participated in the study by using a smartphone, n= 416. Q: Did you notice ads during your search? 26 65%ofrespondents noticed ads duringthestudy
  • 27. Searchersaremuchmorelikely tonoticeadswhentheyareinapurchaseenvironment 27 155 107 71 103 At Home At Work In Store On the Go Other Ad recall index by location 86 Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303. Q: Where are you?;
  • 28. Mobileadsaremosteffective duringgoal-orientedsearches Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303. Q: Where are you?; Q: Why did you conduct this search?; Q:Did you notice any ads during your search?28 Ad recall index by motivation Passing time Found something interesting Need info / Deciding on purchase ? 89 11695
  • 29. EASYSearch INformation ofpeoplefind mobileadsuseful Thisiswhattheysaid… 59% “No extra clicks needed.   Easy to spot.” “They don’t take up much of my small screen, and give me just the info I can use.” 29 Top4thingspeople likeaboutmobile searchads…. • It is not annoying or invasive • It is short to the point • Speed. It is quicker to load • Ads provide relevant information Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: respondents who completed exit survey n=323.
  • 31. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Arts and Entertainment searches n=92531 Arts&Entertainment Location 1% In Store 15% On the Go 8% At Work 70% At Home 1% At School 4% Someone Else’s Home 0% Other Place Outcome 63% Clicked Links 35% Other 11% Visited a Store 11% Retailer Website 9% Made a Purchase 33% Searched Shared Info 21% Motivation 28% Other motivation 40% Came across something interesting ? 27% Passing Time 28% Needed info for future action or purchase Initiatedon… 3% Voice 38% App 2% Other App 56% Web Browser 0% Other
  • 32. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Arts and Entertainment searches n=620 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?32 Mobiledrivesmulti-channelbehavior–Arts&Ent Mobile + PC 17% Mobile Only 73% PC Only 9%33% Continue Research PC Only 17% Mobile Only 65% Mobile + PC 17% 4% Calla business In Person 100% 11% Visitastoreor servicelocation Mobile + PC 15% Mobile Only 70% PC Only 14% 11% Visitaretailer WEBsite 21% ShareInfoand Word-of-Mouth In Person 65% Multiple Platform 7% Mobile Only 25% PC Only 3% Mobile Only 38% PC Only 15% In Person 35% Multiple Platform 12%9% Makea Purchase
  • 33. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Food searches n=45033 FOOD Location 5% In Store 14% On the Go 8% At Work 71% At Home 1% At School 2% Someone Else’s Home 0% Other Place Outcome 63% Clicked Links 29% Other 33% Visited a Store 21% Retailer Website 35% Made a Purchase 32% Searched Shared Info 14% Motivation 13% Other motivation 24% Came across something interesting ? 14% Passing Time 69% Needed info for future action or purchase Initiatedon… 2% Voice 36% App 1% Other App 60% Web Browser 0% Other
  • 34. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Food searches n=263 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?34 Mobiledrivesmulti-channelbehavior–Food Mobile + PC 15% Mobile Only 82% PC Only 4%32% Continue Research Mobile + PC 14% Mobile Only 86% PC Only 0% 5% Calla business In Person 100% 33% Visitastoreor servicelocation Mobile + PC 9% Mobile Only 84% PC Only 7% 21% Visitaretailer WEBsite 14% ShareInfoand Word-of-Mouth In Person 66% PC Only 3% Mobile Only 29% Multiple Platform 3% In Person 77% PC Only 3% Mobile Only 18% Multiple Platform 1%35% Makea Purchase
  • 35. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Restaurant searches n=27235 Restaurant Location 2% In Store 25% On the Go 12% At Work 56% At Home 0% At School 1% Someone Else’s Home 4% Other Place Outcome 54% Clicked Links 16% Other 51% Visited a Store 22% Retailer Website 30% Made a Purchase 19% Searched Shared Info 19% Motivation 19% Other motivation 12% Came across something interesting ? 7% Passing Time 79% Needed info for future action or purchase Initiatedon… 4% Voice 43% App 0% Other App 53% Web Browser 0% Other
  • 36. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Restaurant searches n=140 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?36 Mobiledrivesmulti-channelbehavior–Restaurant PC Only 4% Mobile Only 96% Mobile + PC 0% 19% Calla business In Person 100% 51% Visitastoreor servicelocation PC Only 10% Mobile Only 81% Mobile + PC 10% 22% Visitaretailer WEBsite 19% ShareInfoand Word-of-Mouth In Person 88% Mobile Only 4% PC Only 8% Multiple Platform 0% In Person 62% PC Only 5% Mobile Only 33% Multiple Platform 0%30% Makea Purchase PC Only 23% Mobile Only 73% Mobile + PC 4%19% Continue Research
  • 37. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Shopping searches n=44137 Shopping Location 4% In Store 17% On the Go 7% At Work 69% At Home 1% At School 2% Someone Else’s Home 0% Other Place Outcome 51% Clicked Links 14% Other 24% Visited a Store 51% Retailer Website 25% Made a Purchase 35% Searched Shared Info 9% Motivation 18% Other motivation 21% Came across something interesting ? 17% Passing Time 68% Needed info for future action or purchase Initiatedon… 4% Voice 38% App 2% Other App 56% Web Browser 1% Other
  • 38. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Shopping searches n=288 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?38 Mobiledrivesmulti-channelbehavior–Shopping PC Only 22% Mobile Only 57% Mobile + PC 21%35% Continue Research PC Only 12% Mobile Only 76% Mobile + PC 12% 12% Calla business In Person 100% 24% Visitastoreor servicelocation Mobile + PC 14% Mobile Only 76% PC Only 11% 51% Visitaretailer WEBsite 9% ShareInfoand Word-of-Mouth In Person 54% Multiple Platform 12% Mobile Only 27% PC Only 8% In Person 51% PC Only 13% Mobile Only 34% Multiple Platform 1%25% Makea Purchase
  • 39. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Technology searches n=35139 Technology Location 2% In Store 11% On the Go 15% At Work 70% At Home 1% At School 1% Someone Else’s Home 0% Other Place Outcome 69% Clicked Links 29% Other 6% Visited a Store 34% Retailer Website 13% Made a Purchase 54% Searched Shared Info 19% Motivation 18% Other motivation 34% Came across something interesting ? 20% Passing Time 60% Needed info for future action or purchase Initiatedon… 4% Voice 37% App 2% Other App 58% Web Browser 0% Other
  • 40. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Technology searches n=351 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?40 Mobiledrivesmulti-channelbehavior–Tech Mobile + PC 16% Mobile Only 69% PC Only 15%54% Continue Research Mobile + PC 30% Mobile Only 60% PC Only 10% 4% Calla business In Person 100% 6% Visitastoreor servicelocation Mobile + PC 20% Mobile Only 64% PC Only 16% 34% Visitaretailer WEBsite 19% ShareInfoand Word-of-Mouth In Person 58% Multiple Platform 10% Mobile Only 23% PC Only 8% Mobile Only 55% PC Only 18% In Person 18% Multiple Platform 9%13% Makea Purchase
  • 41. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Travel searches n=10741 TRAVEL Location 0% In Store 24% On the Go 12% At Work 60% At Home 2% At School 1% Someone Else’s Home 1% Other Place Outcome 55% Clicked Links 45% Other 8% Visited a Store 34% Retailer Website 12% Made a Purchase 43% Searched Shared Info 26% Motivation 22% Other motivation 23% Came across something interesting ? 13% Passing Time 68% Needed info for future action or purchase Initiatedon… 1% Voice 37% App 1% Other App 61% Web Browser 0% Other
  • 42. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Travel searches n=107 Q: What were the outcomes of this search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?42 Mobiledrivesmulti-channelbehavior–Travel Mobile Only 43% PC Only 57% Mobile + PC 0% 11% Calla business In Person 100% 8% Visitastoreor servicelocation Mobile + PC 18% Mobile Only 68% PC Only 14% 34% Visitaretailer WEBsite 26% ShareInfoand Word-of-Mouth In Person 59% PC Only 6% Mobile Only 29% Multiple Platform 6% Mobile Only 75% In Person 0% PC Only 25% Multiple Platform 0%12% Makea Purchase PC Only 25% Mobile Only 57% Mobile + PC 18%43% Continue Research
  • 43. MobileSearchCreatingmomentsthatmatter Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are registered trademarks or trademarks of CZT/ACN Trademarks, LLC. Used with permission. Other product and service names are trademarks of their respective companies.