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Brand Innovators Content Marketing [KEYNOTE]

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How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud.

My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital.

VIDEOS
• Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI
• BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE
• UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o

Published in: Marketing, Technology
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Brand Innovators Content Marketing [KEYNOTE]

  1. 1. Jeremy Waite Head of Digital Strategy, EMEA @JeremyWaite Jeremy.Waite@Salesforce.com Building Meaningful Relationships, Faster.
  2. 2. 1-1-1 Model adopted by: sharethemodel.org 1%Time 1%Equity 1%Product $100M+ Grants 1.1M Service Hours 26,000+ Nonprofit Organizations Celebrating 15 Years of Giving Back
  3. 3. “Creating More Value Than We Capture”. Helping Your Customers Love You
  4. 4. COMPANIES ARE NO LONGER COMPETING “ AGAINST EACH OTHER, ” SPEED. MARCBENIOFF THEY ARE COMPETING AGAINST
  5. 5. Monitoring Customer Journeys Building A Customer Company in Real-Time Real-Time Events Rich Contextual Data 10111011000100011111010 01010101011000010010110 11100010000100010001101 11011000100011111010010 10101011000010010110111 00010000100010001101110 11000100011111010010101 01011000010010110111000 10000100010001 Analyse Compute The Perfect Response Deliver The Precise action Proactively and In Context
  6. 6. Customers Are On A Journey “90% of the consumer buying journey now crosses 5 channels”. Google
  7. 7. MARKETING IS NO LONGER ABOUT THE STUFF YOU “ BUT THE ” MAKE STORIES YOU TELL. SETHGODIN
  8. 8. We Need To Build Meaningful Relationships. Faster. UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys
  9. 9. WHO • WHAT • WHY • WHERE • WHEN
  10. 10. 69,444 LIKES / SECOND 28,936 LIKES / SECOND 5,787 TWEETS / SECOND 1,388 CYBER ATTACKS / SECOND 9,838 SWIPES / SECOND 20,000 NEW SONGS / DAY
  11. 11. There’s No Such Thing As… @Scobleizer #BigData
  12. 12. 5B Smartphones by 2017 550M+ Social Networks, Blogs & Forums (inc. Dark) Monitoring Customer Journeys Volume. Velocity. Variety. Veracity… 2.5 Quintillion bytes of data every day Social CustomerPurchase Connected
  13. 13. AVINASHKAUSHIK INFORMATION“ IS POWERFUL... ” BUT IT IS HOW WE USE IT THAT WILL DEFINE US.
  14. 14. •  8,000 Data Points / Second per Bed •  A 20 Bed ICU Is Responsible For 9.3m Decisions / Year
  15. 15. 1% à £200m
  16. 16. TECHNOLOGY IS NOTHING. “ WHAT’S IMPORTANT IS THAT YOU ” WONDERFUL STEVEJOBS HAVE FAITH IN PEOPLE, THAT THEY’RE BASICALLY GOOD AND SMART, AND IF YOU GIVE THEM TOOLS, THEY’LL DO SOMETHING WITH THEM.
  17. 17. @HackingData
  18. 18. One Sentence Business Model I’m going to do , to make better, as measured by , and is worth . Created by @JeremyWaite
  19. 19. thank y u @JEREMYWAITE | @SALESFORCE

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