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Mary Ellen Dugan, WP Engine: Elevating Diversity Through Marketing

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Mary Ellen Dugan, WP Engine: Elevating Diversity Through Marketing at W2OatSXSW's PreCommerce Summit

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Mary Ellen Dugan, WP Engine: Elevating Diversity Through Marketing

  1. 1. Elevating Diversity through Marketing Mary Ellen Dugan, CMO @MARYEDUGAN
  2. 2. 2 DIGITAL EXPERIENCES ON WORDPRESS.
  3. 3. CONFIDENTIAL 3 60,000+ CUSTOMERS 130+ COUNTRIES 500,000+ WEBSITES 5% OF THE WEB
  4. 4. 65% Women Execs 31% Women non-exec management 26% Women company wide 30% Non-white 33% No college degree 5% LGBTQ DIVERSITY ATTRACTS Diversity
  5. 5. CONFIDENTIAL 5 INTENTIONALLY Embrace DIVERSITY
  6. 6. THE ISSUE ISN’T Going Away 6
  7. 7. 7 TRENDS MUST Reverse Percentage of startups with no women in leadership positions NO WOMEN ON BOARD OF DIRECTORS NO WOMEN IN EXECUTIVE POSITIONS
  8. 8. 8 #EqualPayPledge
  9. 9. EVERY COMPANY IS A Tech COMPANY 9 CONFIDENTIAL
  10. 10. 10 CONFIDENTIAL SNAP INC. Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
  11. 11. CONFIDENTIAL11 By 2020, there will be 1.4 million computer specialist job openings. But projections show universities will not produce enough qualified graduates to fill even 30% of these jobs. Source: U.S. Department of Labor
  12. 12. VALUES = BUSINESS 12 CONFIDENTIAL
  13. 13. Do the Right Thing Customer Inspired Where the Best get Better Built to Last Aspiring to Lead. Committed to Give Back.
  14. 14. 15 CONFIDENTIAL CUSTOMER Inspired
  15. 15. 16 CONFIDENTIAL NET PROMOTER SCORE
  16. 16. IT’S Personal CONFIDENTIAL
  17. 17. 18 CONFIDENTIAL WHERE THERE IS FOCUS THERE IS Progress
  18. 18. THANK YOU! MARY ELLEN DUGAN @MARYEDUGAN

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