Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Back To Basics: Social Media Webinar

425 views

Published on

Do you know what a hashtag is? How about tagging? Retweets? In this recording, we go over the most popular social media platforms for attorneys and financial professionals: LinkedIn, Facebook, Twitter, and Google+. This is the first of many marketing webinars to come.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Back To Basics: Social Media Webinar

  1. 1. Copyright © 2013. Educate2Motivate, LLC www.educate2motivate.com Back-to-Basics:
  2. 2. Content Marketing New Team Member Chelsea Cagle | Marketing Support chelsea@educate2motivate.com What has E2M been up to? Deliver quality HNW marketing content to your clients, referral sources and prospects on your terms. For only $49/month, Educate2Motivate will provide you with three different articles to choose from to use however you would like.
  3. 3. Today’s Agenda: 1. Linkedin 2. Twitter 3. Facebook 4. Google+
  4. 4. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Linkedin
  5. 5. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Setting up your Linkedin profile
  6. 6. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Creating your profile Summary
  7. 7. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Current Positions
  8. 8. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What are your Skills?
  9. 9. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Volunteer Experience
  10. 10. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Share Projects & Publications
  11. 11. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Linkedin Tips • Add some new apps • Endorse others • Follow thought leaders • Share an update
  12. 12. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Twitter
  13. 13. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Setting up your Twitter profile
  14. 14. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Setting up your Twitter profile
  15. 15. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a tweet? • A message posted on Twitter that contains 140 characters or less.
  16. 16. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I tweet? Newsfeed
  17. 17. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a #hashtag? • A hashtag is a way to categorize specific words or topics. Put a # symbol in front keywords, phrases or names to make it a hashtag.
  18. 18. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I use #hashtags?
  19. 19. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a retweet? • A retweet is a tweet by someone else that is forwarded by you or another Twitter user.
  20. 20. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I retweet?
  21. 21. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a favorite? • A tweet that you or someone else likes.
  22. 22. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I favorite a tweet?
  23. 23. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How can I find my favorites?
  24. 24. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a follower? • A follower is a Twitter user that has chosen to follow you & your tweets.
  25. 25. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I follow someone?
  26. 26. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I know who is following me?
  27. 27. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a mention? • When someone refers to your Twitter handle (username) in a tweet.
  28. 28. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I mention someone?
  29. 29. Follow E2M: Copyright © 2013. Educate2Motivate, LLC What is a reply? • A response to another person’s tweet.
  30. 30. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I reply?
  31. 31. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Twitter Tips • Follow thought leaders • Engage in conversations – Mentions – Replies – Retweets • Use hashtags in your tweets
  32. 32. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Facebook
  33. 33. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Facebook Profile
  34. 34. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Editing your profile
  35. 35. Follow E2M: Copyright © 2013. Educate2Motivate, LLC About you…
  36. 36. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Facebook Newsfeed
  37. 37. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Facebook Tips
  38. 38. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Facebook Tips
  39. 39. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Facebook Tips
  40. 40. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Google+
  41. 41. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Setting up Google+ company page • Start with the ”about” section which has 4 sections
  42. 42. Follow E2M: Copyright © 2013. Educate2Motivate, LLC People
  43. 43. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Contact Information
  44. 44. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Story • Keyword rich
  45. 45. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Links
  46. 46. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Posts
  47. 47. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Photos
  48. 48. Follow E2M: Copyright © 2013. Educate2Motivate, LLC YouTube
  49. 49. Follow E2M: Copyright © 2013. Educate2Motivate, LLC How do I post to Google+?
  50. 50. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Tips for using Google+ • Keywords, keywords, keywords • Utilize the “links” section • Upload YouTube videos
  51. 51. Follow E2M: Copyright © 2013. Educate2Motivate, LLC Questions or Comments? Email Us: e2m@educate2motivate.com
  52. 52. Call Us: 888-461-0000

×