This is a project that I completed enrolled at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Giselle Chevalier
Project & Portfolio I: Week 1
October 8, 2023

2. Growing up in Puerto Rico as a middle child of 8,
I was always striving to
fi
nd my own voice. I
started designing clothes at a young age to
express my own individuality(and to get out of
those hand-me-downs). After many art and
sewing classes it lead me to freelance my quirky
and unique pieces to anyone who thought
themselves as unique or an outsider. Adaptable,
creative, and empathetic has made me what I
am today and proving being an outsider its not
always a bad thing. Started my online
commerce clothing brand a yer ago and now
looking to expand into the fashion/ costume
design industry. Incorporating inclusivity and
kindness in everything I do.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Costume Buyer
• Theater Costume Desin
• Assistant Fashion Design
The Creator - I use my creativity to
make people feel what I envision
through my creations. Taking a
disadvantage into an advantage,
when feeling like an weirdo can
make you the star. I use quirky
culture inspired designs to inspire
others to “play dress up” while still
feeling like your self.
Fashion/ Costume Design
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Nancy Williams
Outreach Plan:
• Update my linkedIn pro
fl
ie to showcase my expertise
and skills to create trust
• Connect through LinkedIN
• Follow up no more than 2 weeks
PROFILE
PICTURE Costume Coordinator
Walt Disney World
Nicole Peters
Outreach Plan:
• Research the centers costume department
• Email or call for more information regarding a internship
or entry level position
• Follow up no more than one week .
Stage manager
Dr. Phillips Center for the
Performing arts
Alex Snyder
Outreach Plan:
• Increase online presence, update social media
branding to show credibility
• Reach out through email or LinkedIn to form future
collaboration or mentor/mentee relationship
• . Follow up in three weeks
PROFILE
PICTURE
Theatrical Design Manager
Walt Disney World

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Grow my online presence
• Increasing followers on social media platforms by
50% and 100 connections on Linkedin by
collaborating with at least 3 creatives in my related
fi
eld by December 2024
Mid Term: (YEAR)
• Designing for at least 2 established designer/
company/ personality that will allow me to create
relationships with professionals, grow my portfolio
designs by 12 designs a year and grow my e-
commerce revenue in at least 3-5 years
Long Term: (YEAR)
• Establish a recognizable brand & have worked
Costume design for at least one mayor
fi
lm.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Pattern making
SOFT
HARD
Adept
Sewing Expert
Multitasking Expert
Thinking creatively Adept
Adobe Illustrator
SOFT
HARD
Novice
SAP software Novice
Budget Awareness Adept
Textiles Adept

7. I help people mostly millennials who dare to
be different, play a character in their own
world by creating unique pieces while still
being fashionable.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Freelancer -custom orders/ fashion
illustration design
• Owner- e-commerce store
Education:
• Fashion Design, UNE (2010)
• Marketing certi
fi
cate Full Sail University (2023)
Awards:
• Conceptualized, executed and promoted
pieces for collection
• Helped with uniform design of a minor
volleyball team
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kaitlyn McPherson
Industry Experience:
• Recent graduate
Education:
• A.A Fashion Design FIDM
Leadership Experience:
• Sales Associate at Lulify
• Owner of own business
Skills and Pro
fi
ciencies:
• Industrial sewing
• Patternmakingh X endorsements
• Adobe Photoshop - X endorsements
Giselle Chevalier
Overall Online Presence:
• Low online presence, with her own online store and 12
Linkedin connections . No social medias shown. Her
headshots not proffesionl but overall not bad, could use
better lighting.
HEADSHOT HEADSHOT
Industry Experience:
+10 years experience
Education:
• Fashion Design
• Marketing
Leadership Experience:
• Online business owner
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Sewing - X endorsements
• Product marketing - X endorsements
• Pattern making - X endorsements
Overall Online Presence:
• active online presence, social media,
• Headshot not professional but picture shows some
relation to profession desired
• No connections on Linkedin
• Testimonials shown online

10. COMPETITION
Jaqueline Diane
Noteworthy Experience:
• Certi
fi
cate for excellence in best executed Garment
• Certi
fi
cate for participation in Denim tour
Giselle Chevalier
HEADSHOT
HEADSHOT
Industry Experience:
• Owner
Education:
• A,A Merchandie Product Development
• Fashion Design Salt Lake Community College
Skills and Pro
fi
ciencies:
• Product development - 1 endorsements
• Merchandising - 9 endorsements
• Customer service - 10 endorsements
Overall Online Presence:
• 258 connections on Linkedin with banner image
customization. Looks like a somewhat professional
headshot. Very detailed pro
fi
le. Some blogs. Has a low
online presence.
Industry Experience:
• +10 years experience freelancing
• Ecommerce store
Education:
• Fashion Design
Leadership Experience:
• Leadership in customer service
• Taught Private sewing classes
Skills and Pro
fi
ciencies:
• Product development - X endorsements
• Customer service - X endorsements
• Digital marketing - X endorsements
Overall Online Presence:
• No lInkedIn presence yet. Active on social medi.
• +300 visitors monthly on website
• Some blogs

11. BRAND POSITION
I helped that individual who wants to be seen, by
creating unique pieces inspired by playing dress
up so you can express yourself freely while still
looking fashionable and being yourself. Mixing in
+10 years of experience, attention to detail to
make you the center of attention.
“NICKNAME?”

12. NETWORKING &
MARKETING
• Industry Events & Organization
• Megacon
• February 1, 2024/Orlando
• Orlando fashion week
‣ Nov 1, 2022/ Orlando
• Fashion competition
‣ All year round Central FL
Digital Marketing
• Short form: videos, tutorials, blogs, behind the scenes, to put
my name out there and credibility to show my creator skills.
• Primary Tools: daily on FaceBook TikTok instagram, but will
give priority to update my presence on Linkedin now that I am
more aware of the advantages of networking through there.
• Website: I will use my portfolio to attract and engage to make
my online presence more relevant.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A creator somewhat in a higher level. They should
have experience working oil a
fi
lm or theater
environment. type of mentor will you seek as you
embarkDATE TO EST. PARTNERSHIP
Formal Education
• Fashion Design
• Marketing
•
Technical Skills
• Adobe Illustrator May 2024
• Be somewhat familiarized with SAP software July
2024
• Advance or learn new skills in sewing, draping, pattern
making etc December 2024
• History course or class to understand fashion in history
Soft Skills
• Organization planning with a team
• Leading a group
• Learning a new language to have effective
communication within a workspace

14. YOUR NAME
I turn costume design into fashion, so that free spirited millennials can play
dress up while still being uniquely themselves.
“
Picture of You
Goes Here

15. REFERENCES
https://www.onetonline.org/
https://www.salary.com/job/walt-disney-imagineering/costume-
buyer-textiles-disney-live-entertainment/
j202306300641530734889?
utm_campaign=google_jobs_apply&utm_source=google_jobs_
apply&utm_medium=organic
https://www.sap.com/cmp/dg/na-corporate-brand/index.html?
campaigncode=crm-ya23-int-2034165&source=ppc-1na-
googleads--71700000115040457-58700008561020694-x_x-x-
x-
x&gclid=EAIaIQobChMIzeSC7rzkgQMVSaqGCh0vRwMZEAAY
ASAAEgKtjvD_BwE&gclsrc=aw.ds
Kaye Putnam. Discover the Power of Brand archetypes:
unlocking. The secret to creative Branding. https://
www.kayeputnam.com/brand-archetype-creator/
Herrity, Jennifer (2023) How to
fi
nd a mentor in 8 steps?
Indeed
https://www.indeed.com/career-advice/career-development/
how-to-
fi
nd-a-mentor
Herrity, Jennifer (2023) How too follow up on a job application?
Indeed
https://www.indeed.com/career-advice/
fi
nding-a-job/follow-up-
on-job-application#:~:text=Wait%20two%20weeks,-
After%20applying%20for&text=However%2C%20it%20is%20r
ecommended%20to,following%20up%20on%20your%20applic
ation
https://www.drphillipscenter.org/?
gad=1&gclid=EAIaIQobChMIn_yA1uDkgQMVB7mGCh1QggU
DEAAYASAAEgI8AfD_BwE
Beewers, Ben ( 2019) image .Unsplash
https://unsplash.com/photos/oaKDSL1knuE