Digital Marketing Strategy the series of action help to achieve a desired goal,builds a relationship & converts them into loyal, repeat customers.

1. Tanishq One – Phase I

2. Objective
• To start a conversation between users and
the brand.
• To resonate with up scale working class
and guide them in choosing the correct
representation of their commitment to
their partners

3. The Concept
• Create a platform where users can be engaged.
• There was a love express contest where a user
could win a Tanishq One ring. The user had to
upload a picture with his/her loved one and add
a small write up describing their relationship.
• The users also compete with each other for the
ring by interacting with the website elements
(game, love delivery, widget, video, etc)

4. Homepage
2122 registered
users

5. The Love Express Contest
328 entries have
been received for
The Love Express
Contest
And 214 have
been approved

6. Forever Widget
358 downloads
for the widget

7. Love Delivery
Over 279 Mails
have been sent
using Love
Delivery

8. The TanishqOne Game
3201 Gameplays

9. One Love Video
5321 people
viewed the video
and 681 people
shared the video

10. TanishqOne Collection
9637 views on the
collection page
304 people shared
the one range
collection

11. Website Statistics
• 43419 unique visitors landed on the
Tanishq One website in 2 months
• An average of 4.36 pages were viewed by
every visitor.
• An average visitor stayed on the website
for 3.25 minutes.

12. Social Media Strategy
• Social media was used to gather user
generated content to create a buzz and
lead users to the website.
• The UGC from the website was posted
across all social media platforms to gather
maximum traction.

13. Facebook

14. Facebook Insights
• Fans : 773
• Interactions : 301
• Likes : 219
• Comments : 73
• Page Views : 5565
• Video Plays : 2557
• Photo Views : 335
• Impressions :3216983
• Clicks : 2366
• CTR : 0.07%
• CPC : $0.13
• Cost : $400

15. TanishqOne Youtube Channel
825 Video Plays

16. TanishqOne Flickr Stream
Over 230 Images
Uploaded on Flickr

17. TanishqOne Twitter Profile
27 Twitter
Followers

18. TanishqOne Blog
6500 blog
visits in 2
months
143 posts
37 comments
be free dinner,
vacations,
products from
the range etc

19. Learning's
• We have a strong fan base on facebook
and a huge list of emails of people who
loved the site and gave us good
feedbacks.
• We should take this to the next step and
enable users to buy these rings online so
that we can close the loop and derive
sales from our efforts.

20. Phase II

21. Website Strategy
• Landing page takeover will announce
result of winner and prizes and discount
coupons for all users who participated.
• Link to go to previous homepage.
• Email blast to the entire DB telling them
about the declaration.
• Love express contest on old page will be
disabled, just gallery can be accessed.

24. After a week or so…
“ Love Diaries”
• Love Express contest gets replaced by Love Diaries
• It’s a place where the user shows that they have
found the one and to what lengths they can go to
keep their partner happy.
• User can store their memories in poetry, pictures
and videos.
• Rewards can be free dinner, vacations, products
from the range etc.

29. Other Features
• Payment Gateway to enable sales.
• Newsletter Signup for Updates
• Picture Editing Tool : User can play with
BG colors, brightness, frames etc and can
add predefined cute emoticons of cupid,
rose etc.

30. Social Media Strategy
• Weekly Contest on the FB fan page.
• Win Tanishq One merchandise every week
to make the brand famous.
• Twitter to have daily love quote.
• Quiz Application and Game Application
will be added as tab on the fan page.
• Photo Editing Application on FB.

31. Thank You