about titan comPANY LTD . ABOUT TITAN ABOUT OWNER / FOUNDER ITS PAST JOURNEY PRESENT ITS PRODUCT

1. TITAN COMPANYLTD.
. Presented By:-

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Titan Company Limited (Titan), a joint venture between
the Tata Group and the Tamil Nadu Industrial
Development Corporation (TIDCO), commenced its
operations in 1984 under the name Titan Watches
Limited. Titan is the fifth largest integrated own brand
watch manufacturer in the world. Over the last three
decades, Titan has expanded into underpenetrated
markets and created lifestyle brands across different
product categories. Titan is widely known for
transforming the watch and jewellery industry in India
and for shaping India's retail market by pioneering
experiential retail.
AboutTitan
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FOUNDER
XERXES DESAI (1937-2016)
Xerxes Desai was the first managing director of Titan
Company, an Indian watchmaking company, and played
an instrumental role in laying the foundation of the
company.
Desai was a graduate of Elphinstone College (Mumbai
University) and Oxford University.
Desai died from illness in Bangalore, where he had lived
for 30 years, on June 27, 2016, at the age of 79.
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THROWBACKS
(1970S-1980s)
Going back in time to pre 1980s when Titan Watches was
an idea conceived at the Tata Press. Turning this idea of
venturing into the Watch Industry into a winning reality,
Titan Watches was a result of a joint venture with the
Tata Industries with the Tamil nadu Industrial
Development Corporation (TIDCO) in June of 1984. Then
on, time never stopped ticking for Titan.
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FIRSTMILESTONE
(1980S-1990S)
Production commenced in 1986 and March,
1987 saw the launch of the brand Titan. It
sprung to instant claim with the analogue
electronic Quartz watches bringing in a
paradigm shift to the Indian watch market.
This paved way for further extension to
bracelets, cases, electronic circuitry and step
motors.
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TheJounrney(1990s–2000s)
A journey of over 25 years that saw Titan Watch Project becoming Titan Watches, Titan Industries and to what’s today known as the
Titan Company Limited. With hitting the 15 million mark every year in production, each year saw new technologies and innovations.
Entered European market in 1993, followed by Middle East and Asia Pacific,Titan watches sold over 150 million pieces across 32
countries. Topping the charts in the share of the organized watch market with a claim of 50% share, audaciously challenging the
Swiss Titan became the world's largest integrated own brand manufacturer of watches.
• The main manufacturing unit is set up at Hosur,
Tamilnadu along with assembly units in Dehradun,
Pantnagar and Roorkee and an electronic sub
assembly plant in Goa in India.
• Timex was a result of a brief joint venture between
the year 1992 and 1998 claiming 2nd position next to
Titan in popularity. Titan after dissolution of this
partnership, reclaimed the share, with the launch of
Sonata. This was followed by an astute array of wrist
wear - Titan, Fastrack, and Xylys brands, luxury
watches and designer timescapes - a range of
outdoor clocks that defined spectacular landmarks in
several cities.
• With the state of art manufacturing unit, strong and
consistent market share and the highly trained and
dedicated workforce, left the Swiss and Japanese
manufactures astounded. Further accentuating the
Tata spirit was the township that was built by the
world renowned architect, Charles Correa.
Accommodating over 2000 Titanians an excellent
school that doubles as a learning facility for
neighboring district schools was built in Mathigiri,
Tamilnadu.
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TheExpansion (2000s-2010s)
Along with conquering the watch market, Titan made it’s entry to the glittering
side. Expanding to jewellery in 1993, the brand Tanishq was launched in 1996
and a decade later launched Goldplus - the standardized mass marketing of
jewellery. This diversification was further followed by more ventures. Fastrack
– the fun and youthful brand of watches and accessories, and accessories line
in 2003; Precision Engineering in 2005, and the Titan Eyewear Division in 2007 -
a project of prescription eyewear, complete with specialized outlets, catering
to customers’ every need.
Focusing exclusively on the home market that views gold as a prime
investment, with Tanishq and Goldplus Titan Company hit the right chord with
their offering of traditional and designer jewellery. Tanishq offers a stunning
world of exquisite, precious designer ware through over 160 stores in 89 cities
across the nation. Goldplus has a proud market share of around 40% in the
semi-urban and rural scenario. These two ventures are a pride to India and to
Titan Company, for they certainly keep value conscious customers happy and
contented.
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TheNewEditions (2010s-present)
In 2011, Titan launched Mia, a stunning range of fine, urban
chic, affordable jewellery crafted for working women. All the
pieces in Mia are crafted in 14K gold and has over 500 designs.
2013 saw Titan penetrating the perfume market by launching
SKINN, redefining the Indian fragrance industry by assuring
the highest quality and bearing the hallmark of Titan.
In 2016, Tanishq took over Carat Lane, to offer beautiful
jewellery and a distinctive shopping experience that fits
today’s values and lifestyles.
Exactly five years since it acquired the Swiss watch brand
Favre-Leuba in 2011, Titan relaunched the iconic watch brand in
2016, which was a household name in India in the 1960s and
1970s.
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Business Divisions Of Titan
Watches and Wearables
Titan has maintained its
strong foothold in the
watch market with the
introduction of
perfectly crafted
collections for the
discerning customer.
Jewellery
Tanishq, Titan's
flagship line of
jewellery is today a
success with discerning
customers and has
performed exceedingly
well and has set
standards, in the Indian
jewellery market.
Eyewear
New Business Division
Titan Eye+, the third
major venture of
consumer business by
Titan Company, was
launched into the
organized eyewear
segment in March 2007.
Titan Eye+, the third
major venture of
consumer business
by Titan Company,
was launched into
the organized
eyewear segment in
March 2007.

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Watches&Accessories
Where the Titan story began
• Through the years, Titan has maintained its strong foothold in the watch
market with the introduction of impeccably crafted collections made for
the discerning customer.
• The Watch Products division is where the Titan story began. Today, this
division has placed Titan Company among the world's largest retail
networks and earned the company the place of fifth largest integrated
watch manufacturer in the world. With over 4000 employees spread over
3 business units in Bangalore, India, a manufacturing unit at Hosur and 3
assembly plants located in the north of India, the division continues to add
world-class brands to the company's portfolio.
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• Tanishq started its journey in 1994, challenging the
established family jeweller system prevalent in India with
the launch of 18K gold watches studded with precious
stones. Over the years, it has evolved into one of the finest
jewellery brands, synonymous with exquisite craftsmanship
and superlative quality. Offering traditional and modern
statement pieces in gold, diamond and platinum, Tanishq
offers an experience nonpareil, taking into consideration
every customer’s unique needs and preferences. With retail
sales of over Rs. 10000 crores last financial year, Tanishq has
delivered value to its customers and shareholders.
The Titan Standard
• Quality, innovation and aestheticism have
always been the hallmark of Titan products. The
Design Studio, ranging from trend research to
product development, works together to
conceptualize new ideas and craft exquisite
designs.
• Every project starts with an in-depth market and
consumer study followed by an extensive trend
and forecast analysis, to decode lifestyle
movements and cultural trends and understand
the consumer demands. Every piece is designed
with meticulous detail, creating distinctive
designs spread across a definite price band and
product categories.
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You'll be spoilt for choice
Tanishq

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TitanEyewear
A world class optical experience
• The third major venture of consumer business by Titan Company,
Titan Eye+ redefined the way the organized optical retail market
in India operates. It offers products a world class optical retail
experience which not only showcases the best in contemporary
design & style but also unsurpassed optical expertise thanks to
the technical collaboration with Sankara Nethralaya, India's
premier eye care institute.
• Through pioneering concepts such as the open touch-feel-
browse format, complete transparency in pricing, contemporary
styles, free insurance on spectacles backed by quality & trust
that customers have come to expect from the House of Tata,
Titan Eye+. It has recently introduced the remote online eye
testing facility.
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Taneira
With the aim to revive one of the oldest occupations in our country – handloom
weaving, Titan launched its youngest brand, Taneira in January 2017.
After travelling across the length and breadth of India, Taneira brings together
some of the most exquisite collection of handlooms like Mugas from Assam,
cottons from Chettinad, Tussars from Bhagalpur, Ikats from Gujarat, Andhra and
Orissa, Jamdhanis from Bengal, Chikankari work from Lucknow, exotic Banarasi
silks, exquisite Kanjeevarams, heirloom pieces like Patan Patolas, Muslin Jamdhanis
and so on.
Housed in a re-modelled villa on 100ft road Indiranagar, the Taneira flagship offers
the convenience of a full-fledged 'Style Studio' where the people can touch and feel
the purity of the fabric and the craftsmanship, and also avail services like
customization and tailoring to complete their ensemble. The Taneira store has an
expansive collection of over 3,500 exquisitely beautiful sarees, lehengas, yardages,
stoles and dupattas priced from Rs. 2,000 to Rs. 2.5 lakh.
With this unique collection, Taneira celebrates Indian craftsmanship and heritage.
The brand in itself is a testimony to the woman who believes in the pure ecstasy
and power of transformation of handlooms.
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SKINN
• With the combination of the best international fragrance expertise
and one of India’s most trusted brands; SKINN Titan redefines the
Indian fragrance industry with its product offering. Assuring the
highest quality and bearing the hallmark of Titan, the SKINN range is
specially crafted by blending exotic yet contemporary notes that are
native to rarest and finest of the ingredients sourced from myriad
locations across the world.
• Designed in-house and created by six world renowned Master
Perfumers including Harry Fremont, Michel Girard, Fabrice Pellegrin,
Nadege Le Garlantezec and the celebrated Alberto Morillas and
Olivier Pescheux, these French-made perfumes are the international
interpretation of HIM and HER. The array of fragrances portrays a
young woman’s sensuality in SKINN IMERA; her warm seduction in
SKINN NUDE and her charms and complexities in SKINN CELESTE.
SKINN EXTREME celebrates the sporty vitality of a man whilst SKINN
RAW defines masculinity, and SKINN STEELE is a power trip of
complex spices.
• The current portfolio of SKINN includes these 6 exciting variants in
the EDP (Eau De Parfum) format and are crafted to last longer with
notes that endure and grow pronounced with time.
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COMPANY’SFINANCIALSTATEMENT
(incomestatement)
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ThankYou
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