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Positioning Map - Cosmetics

This document provides a positioning map for cosmetic products. It maps products based on their utility/performance and price point, positioning some products as premium with both high utility and performance but also higher prices, while others are positioned as more pocket friendly with lower prices but also potentially lower utility and performance.

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Positioning Map - Cosmetics Premium Low Utility & Performance High Utility & Performance Pocket Friendly By- Cherry Malhotra PGDM-2

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Positioning Map - Cosmetics

  • 1.
    Positioning Map -Cosmetics Premium Low Utility & Performance High Utility & Performance Pocket Friendly By- Cherry Malhotra PGDM-2