1. Gary Li
· 1978/04/23 · 0928-501-915 · garyli0423@gmail.com ·6F.-1, No.3, Ln. 8, Gangshan Rd., Beitou, Taipei City 112, Taiwan (R.O.C.)
OBJECTIVE Possess the practical marketing experience and a MBA marketing background with the team work spirit.
Seek a challenging Marketing/Branding Manager position with an opportunity for advancements
EDUCATION BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT Boston, U.S.A. +
International Master of Business Administration, Marketing 2007/5~2008/12
SHIH CHIEN UNIVERSITY Taipei, Taiwan
Bachelor of Science in Accounting 1996/9~2000/6
EXPERIENCE W TAIPEI
Marketing Communications Manager
· Align with W Hotels brand teams to execute the brand assurance through W
Happenings (2011/2013 Starwood Hotels Asia Pacific Brand Ambassador Award)
 Fashion: Tuan Tuan (Givenchy, Jil Sander, Thom Browne), Taipei In Style
 Design: Taiwan Design Center (Taipei World Design Expo, Trash Redesign)
 Music: W Hotels Burn DJ Lab ． Films: LOVE, Girls
· Propose and execute the hotel marketing campaign within the budget
· Work closely with the local and international media to achieve the annual goal of
media exposure at TWD54 million (2011Starwood Hotels Asia Pacific PR award)
· Manage the e-marketing/design team to reach the goals and the brand standard
UNI-PRESIDENT HANKYU Department Store, Taipei Branch
Marketing Specialist
· Proposed and executed the marketing strategy and brand positioning
· Developed the customer relationship policy with a member card and credit card
· Proposed and executed the opening marketing campaign (TWD70 million budge)
· Managed the event space and cosmetics segment
Taipei, Taiwan
2010/12~Present
Taipei, Taiwan
2009/7~2010/12
SHIN KONG MITSUKOSHI Department Store, Xin Yi Branch
Marketing Specialist
Taipei, Taiwan
2004/9~2006/4
· Proposed and oversaw the execution of the 2005 Taipei Lantern Festival- Fortune Rooster
(TWD2.3 million budge), cooperated with Taipei City Government and sponsored by
Acer and Lexmark, attracted over 1 million visitors/customers in 1 month
· Member of the pre-opening marketing team of A-four department store with TWD45
million marketing budget
· Proposed and executed the annual marketing projects, including special promotions,
events, and fine arts exhibitions
ESLITE Department Store, TianMu Branch Taipei, Taiwan
Operating Manag ement Specialist 2004/4~2004/7
· Managed day-to-day operations of the Boutique Section and data analysis
· Executed the achievement of sales goal and business solicitation projects
PricewaterhouseCoopers C.P.A. Firm, Foreign Insurance Client Team
Auditor
· Financial, Tax reports, and the special auditing for AIG, Allianz Life Insurance, etc
Taipei, Taiwan
2001/11~2002/8
LANGUAGES Chinese and English
ACHIEVEMENT  W Taipei “Talent coach of the quarter 2014” award

2.  Media impression – “Business wardrobe in style” on Cheers magazine June, 2014