Meghna Malik has over 15 years of experience in marketing and communications roles in the luxury goods industry. She is currently the Division Head at The Communication Council, where she manages a team of 12 and has grown the business to 14 clients billing 30% of the company's annual revenue. Previously, she held roles such as Senior Manager of Marketing at Victorinox, working on PR, media planning and executing CSR events. She also has experience in sales, marketing and visual merchandising roles at LVMH for brands like Dior, Zenith and Tag Heuer. Meghna holds a Bachelor's degree in Journalism and Mass Communication.

1. Meghna Malik
C-481, Defence Colony
New Delhi
Tel# +91-11-24336651
Mobile: +91- 9899295121
E-mail
bedi.meghna@gmail.com
Career Objective: I’m a driven person who has learnt that belief in yourself is the first
and most important step to being a success at what you do. I’m looking to be a part of
an organization that believes in leading by example and holding its members to the
same standards. I’m hardworking and a very fast learner with a ‘want to know’ attitude.
Work Experience
The Communication Council – Division Head (Nov 2012 – Present)
• For the past 3 years I have built and managed my own unit at The Communication
Council. This unit has grown from 4 clients to currently 14 that are billing 30% of the
company’s annual billing.
• Manage and train a team of 12 persons in varying positions. This has allowed me to
hone my management skills along with understanding the young work force today.
• At TCC I have had the unique advantage of representing brands and persons across
fields & categories. From high luxury to mass market, this has allowed me to
appreciate the unique market that India is.
• I have pitched for new business and converted at a rate of 83% over the last 3 years.
• Have single handedly ensured client coverage on national platforms.
• Have also secured client meetings at the highest position in India, with the honorable
Prime Minister, the FM and our President.
• At TCC along with client services, I’m also managing unit contracts & payments.
• Represented the agency amongst our international network partners at an annual
conference in 2014.
• Currently closely engaged with press across all categories and areas of media. My
verity of clients have given me the platform to create these media relations
• Identified, Created & Sustained relationships with Key Opinion Leader’s in India.
Victorinox - Sr. Manager Marketing (Nov 2011 – Oct 2012)
• Oversaw & executed Marketing & Communications for all marketing activities for Victorinox
watches, Knives and Luggage
• Also spearheading all PR efforts and stories. This involves engaging with the media on a
one to one basis as well as management of National PR agency
• Planning and executing all media plans for Watches & Luggage
• Formulating the annual Marketing Strategy for Victorinox – multi category. Additionally,
established the national PR strategy for Victorinox. In film placements, celebrity
endorsements etc.
• Handle a marketing and VM team for stores greater than 700.
• Spearheaded all Media efforts in Basel for Victorinox making it the first year the Watch
business got any press from India
• Executed CSR event for India on a global platform. This resulted in the Indian entry

2. winning a prize of 100,000 Euro’s from Victorinox
• Secured placement and maximum space for Victorinox Watches in north India at key
POS’s with retailers.
• Attended international training sessions for each vertical at the Swiss HQ and also hosted
press for familiarization tour.
• 6+ years in the luxury watch industry have ensured long-standing relationships with the
retailers in the network along with all key media and publications as they have grown in
India.
LVMH Watch & Jewellery India Pvt. Ltd. – Dior Timepieces & Dior Phones (Dec 2007 –
Nov 2010)
• Was part of Dior Watches team in Sales & Marketing and Visual Merchandising
• Dior Watches has achieved the highest visibility for its timepieces in 2009 & 2010.
• Planning and executing all media plans for 2008 & 2009 & 2010
• Assisting in formulating the annual Marketing Strategy
• Managing overall Marketing Budget, capturing all costs and maintaining the monthly
budget for Marketing, Visual Merchandising, and Media etc.
• Establishing PR strategy year on year for Dior Watches. In film placements, celebrity
endorsements etc.
• Managing all Dior financial activities.
• Visual Merchandising for all Dior Watches point of sales.
• Executed and supervised creation of new Dior Watches corner concepts.
• Take care of Sales Forecasting & reporting
• Undertaking a new Dior Watches corner concept.
• Assisted in launch plan and strategy for Dior Phones
• Spearheading the communication for Dior Phones in the media
• Media plan formulation for 2010
• Handling PO’s and reports on Great Plains software
• Managed international fair: BASEL for 3 years for DIOR
LVMH Watch & Jewellery India Pvt. Ltd. – Zenith Watches (Sept 2009 – Nov 2011)
• Sales co-ordination & execution for all POS’s
• Acquiring POS’s in CAT A stores with prime window visibility for ZENITH in major
metro’s
• Visual Merchandising for POS’s and secured visual space for Zenith
• Have brought Zenith to the forefront in terms of visibility in the press.
• Formulation for Media Plan for 2009 & 2010
• Managed international fairs: BASEL & SIHH for 3 years for Zenith. These were for both
sales & PR
• Managing all Zenith financial activities- Marketing, Sales & Finance related
• Managing overall Marketing Budget, capturing all costs and maintaining the
monthly budget for Marketing, Visual Merchandising, and Media etc.
LVMH Watch & Jewellery India Pvt. Ltd. – TAG Heuer (Sept 2006 – Nov 2007)
• Was part of TAG Heuer Marketing team from September 2006 till December 2007.
• Assisted in formulating the annual Marketing, PR and Media Strategy.
• Streamlined and managed overall Marketing Budget.
• TH has achieved No. 1 position in PR in the Indian Watch Industry in 07-08.
• Facilitated product placements in Bollywood films, television channels and fashion

3. magazines.
• Integrated Marketing & Sales functions by collaborating trade related activities.
• Assisted in the conceptualization, pre and post event coordination and supervision of all
major brand events including golf tournaments, polo and limited edition watches and
store launches.
• Coordinated lifestyle media interviews for Brand Ambassadors and corporate interviews for
management.
• Tracked market and competitor trends to keep abreast the changing market requirements.
• Supervised and confirmed all outdoors media as well as the print media plans.
ICC (International Cricket Council) – (April – Sept 2006)
• Worked as Event Assistant for the Champions Trophy 2006
• Coordinated all Hotel & Travel bookings for teams & officials.
• Also coordinated ground transport for individuals & guests
• Carried out official bat signing & interviews for all participating teams.
• Edited and executed tournament handbook.
• The stint at the ICC ensured key relationships built in the Cricketing world, which in
India is essential.
IMG
(Lakme Fashion Week 2006)
• Pre Event handled all model, talent (choreographers, make-up artists) contracts
• Worked along with the production team to develop a presentation of all participating
designers
• Created designer profiles for the official event web-site
• Was the right-hand person to the Event Director
• Handled all invites and their distribution, including numbering, seating & press seating.
• Pre Event helped with Accreditation for Media, Designers, Buyers, Talent and Event
Staff.
(Lakme India Fashion Week 2005)
• Pre Event helped with Accreditation for Media, Designers, Buyers, Talent and Event
Staff.
• Also worked on ensuring time bound Show Invites delivery to the Designer and
Sponsors.
• During the week of the Event worked as support team to the Main Show Area Director
-Lynn Logendyke to ensure all 35 shows started on time.
• Co-ordinated with Models, the Make up team, the Choreographers and the Designer to
ensure that they worked within the time frame given.
• Worked on Event handbook with the Fern Mallis at IMG HQ India
Educational Qualifications
• Bachelor Degree in Journalism and Mass Communication from I P University
• 12th
Loreto Convent School, Delhi Cantt 2003
• 10th
Loreto Convent School, Delhi Cantt, 2001
Additional Information:
D.O.B: 11th
February 1985
Status: Married
Languages spoken: English, Hindi and Punjabi

4. References
• Reference will be furnished on request.