1. C U R R I C U L U M V I T A E
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N A S M A P I N Y A L U C K A K A R A C H O K V I R A T
211 soi 26 Panya Housing, Pattanakhan Rd. Sounloung,
Bangkok 10250, Thailand E-mail: Address: nasma1182@hotmail.co.th
OBJECTIVE
To work for an international organization, where I can dedicate myself to contribute towards the
growth of the company and myself as an individual. To engage with all internal and external
customers and work efficiently with the team to ensure a positive work environment.
WORK EXPERIENCE
February, 2014 – Present
Senior Marketing Account Manager – report to Corporate Director of Market and business
development Director and Marketing service, Hospitality Marketing Concepts LLC
Responsibilities:
 Achieves marketing and sales operational objectives by contributing marketing and sales
information and recommendations to strategic plans and reviews.
 Implementing production, productivity, quality and customer-service, resolving problems,
determining system improvements; implementing change.
 Liaise with hotel corporate management regularly and be the front line to meet
requirements
 Develop a trusted advisor relationship with key customer
 Accomplishes marketing objectives by selecting, orienting, training, assigning, scheduling,
coaching
 Operate as the lead point of contact for any and all matters specific to the customer
 Create the Social media plan base on demand and member’s expectation
 Monitoring and coordinating E-news monthly
 Planning, monitoring, appraising, problem solving
 Meets marketing and sales financial objectives by forecasting requirements
 Identifies marketing opportunities by identifying consumer requirements.
 Improves product marketability and profitability by researching
 Ensure the timely and successful delivery of our solutions according to customer needs and
objectives
 Communicate clearly the progress of monthly/quarterly initiatives to internal and external
 Identify and grow opportunities within territory and collaborate with sales teams to ensure
growth attainment
 Assist with high requests or issue as needed.
 Sustains relationship with key accounts by making periodic visits; exploring specific needs;
anticipating new opportunities.
 Provides information by collecting, analyzing, and summarizing data and trends.
 Accomplishes marketing and organization mission by completing related results as needed.

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July, 2012 – 2014
Senior Account Manager – report to business development Director and Marketing service,
Hospitality Marketing Concepts LLC
Responsibilities:
 Liaise with hotel corporate management regularly and be the front liner to meet
requirements
 Conducted sales activities, bring in new partner to the program
 Participating in all Marketing activities , monitoring , giving idea and coordinating with
Website , EDM, Press release and provide regular reports
 Provide English to Thai translation services for program communications
 Provide Support on regular Training to Hotel Staff on Program knowledge and
coordinating regarding program system
 Track and Manage each hotel’s performance
 Liaise with hotel representatives (ambassadors) on a daily basis on all aspects of the
program
 Look into and resolve complaints about billing, account point balance and service provided.
 Ensuring that their company’s customers receive an adequate level of service or help with
their questions and concerns
August, 2011 – December, 2011
Event Sales Manager – Sales & Marketing Department , Le Meridien, Bangkok
Responsibilities:
 Major roles as Proactive Sales to sourced business from Corporate account, Event
organizer, Wholesales, Government and Airlines
 Conducted various sales activities including entertainment and regular site visits
 Monitored records of all sales agreements, contracts and quotes for the hotel.
 In charge of organizing event & convention in hotel, function room & accommodation
allocation, Menu pricing, event theme.
 Issue Banquet event order for internal meeting & function package with monitoring
breakdown costs.
 System used: Delphi, Life speed, Microsoft office.
 Work references: Thailand creative designed centre- cocktail reception October, 2011
October, 2010 – July, 2011
Assistant Manager – Event & Conventions Department, Hyatt Regency, Dubai – United Arab
Emirates
Responsibilities:
 Sourced business from Government, Embassy, Airlines, Travel Trade, Asian Trade
 Conducted various sales activities including entertainment and regular site visits
 Monitored records of all sales agreements, contracts and quotes for the hotel.
 Mainly in charge of organizing event & convention in hotel, function room &
accommodation allocation, Menu pricing, event theme.
 Issue Banquet event order for internal meeting & function package with monitoring
breakdown costs.
 Monitoring and settle up total costs & payment of events.
 System used: Delphi, Opera, Microsoft office, Lotus note.
 Work references: CASIO product Launch December, 2010

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: TNS Middle East – Product survey December, 2010
: Marcus Evans –Training 2011
: IIR – Training 2011
: Abbott Laboratories Seminar December, 2010
: Covidience Pharmaceuticals Sales Meeting January, 2011
: Spimaco Pharmaceuticals February, 2011
: ISIS Pharmaceuticals June, 2011
: Emirates Vision – Fashion Show Trendsetter March, 2011
: ENTICO organizer- Afghanistan & Pakistan Summit May, 2011
: Hotel beds, Golden phoenix, – 2011
August, 2009 – October, 2010
Sales Executive (Corporate Sales), Dusit Princess City Center, Dubai – United Arab Emirates
Segment In charge: Government, Embassy, Airlines, Travel Trade, Asian Trade
Responsibilities:
 Sourced business from Government, Embassy, Airlines, Travel Trade, Asian Trade
 Conducted various sales activities including entertainment and regular site visits
 Monitored records of all sales agreements, contracts and quotes for the hotel.
 Acted as system administrator for “OPERA” for the hotel
 Creating the training plan and training schedule for the department and new joiners
Highlights and Achievements include:
 Project Manager – Hotel’s Photo Shoot, Dusit Princess City Center, Dubai – United Arab
Emirates
Pre Opening Sales Team, Dusit Princess City Center, Dubai – United Arab Emirates
 Opening Team for Dusit Princess City Center, Dubai for Sales & Marketing Department
 Setting up systems for the Sales & Marketing department such as collateral yearly
marketing plan, strategic dynamic pricing, packages and promotion with the Director of
Sales and Marketing.
 In charge of hotel’s grand opening party and handled the entire event in coordination with
all operational departments.
April, 2009 – August, 2009 – Dusit International Worldwide, Thailand
Sales-coordinator, Dusit Thani, Bangkok
Segment in charge : Government
MICE : Large group and Conferences for the Government
Responsibilities:
 Handled group and events leads from the sales team as well as direct client leads
 Client relationship managed effectively with clients throughout the sales process
 Maintained Opera and ensured all bookings are correctly entered and accurately reflected
on the revenue, Group blocking
 Ensured that all events are carried out in a fashion that reflects positively on the customer’s
event
 Handled complaints efficiently and maximized guest satisfaction whilst adhering to

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company policies and procedures
 Up-sold various hotel services and products to the client post contracting and achieved
hotel revenue targets with repeat business
November, 2008 – December, 2008 - Opening Team for Dusit D2 Baraquda – Pattaya, Thailand
April, 2008 – March, 2009 -Management Trainee, Dusit International worldwide
 Explosure in all Department of the Hotel under Dusit International at
- Dusit Princess Larn Luang - Dusit Thani Pattaya
- Dusit Thani Hua Hin - Dusit Thani Bangkok
- Dusit D2 Chiengmai - Dusit D2 Baraquda
March, 2007- March, 2008
Administrative assistant to associate director , Architects 49 International Limited
January, 2006-July, 2006
Sales - Foreign Correspondent
GMM Grammy Company, A-RA-TIST International modeling agency
November, 2003 – April, 2004 at Grand Hyatt Erawan , Bangkok
 Exposure in all Operational areas of the Hotel
 Intensive training at the following department;
 Front Office
 Housekeeping
 Food & Beverage Service
 Food & Beverage Kitchen
 Sales and Marketing
ACTIVITIES
 (Marketing )Master of Ceremony – “We Love Thailand” by Tourism Authority of Thailand (TAT),
Royal Thai Consulate -Dubai , Thai Airways, Thai Trade - Dubai on 23 June, 2010 at
Dusit Thani Hotel, Dubai
EDUCATION
 2005
BSC in Hospitality & Tourism Management
Hotel and Tourism Institute, Mont Pelerin – Switzerland
 2002-2004
Merit Swiss Diploma in Hospitality&Tourism Management from Merit Swiss Asian School of
Hotel Management, India.
AH&LA Diploma from Merit Swiss Asian School of Hotel Management, India
 1998-2001
High School At St. Joseph convent school, Bangkok - Thailand

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LAUNGUAGE
 Thai - Fluent
 English - Fluent
 French - Average
COMPUTER SKILLS
 Well versed with MS Office including MS Word, PowerPoint, Excel, etc.
 Opera 9.3 and Fidelio
 Delphi
 Lotus note
REFERENCES
Justin Lee
General Manager
JW Marriott Hotel, Khula Lumpur
183 Jalan Bukit Bintang
Kuala Lumpur, 55100 Malaysia
Tel: 60 3 2715 9000
Ghassan Al Khatib
Insights Management Consultancy
Director of Sales & Marketing GCC & Middle East
Dubai, United Arab Emirates
Tel: 971 (0)56 691 5538
Ghassan@insightsmc.com
James Robert Wilson
General Manager
Dusit Thani, Dubai
Dubai, United Arab Emirates
Tel: 971 (0)4 343 3333
PERSONAL INFORMATION
Name: Ms.Pinyaluck Akarachokvirat
Date of Birth: November 11, 1982
Nationality: Thai
Currently Address: Bangkok, Thailand
Mobile: 00 66 (0) 992426569
Email : nasma1182@hotmail.co.th