lesson material on infomercials

1. INFOMERCIAL
INFORMATION+COMMERCIAL

2. INFOMERCIAL
 An infomercial is a form of
advertisement
 Aimed at educating the
customer about a product or a
series of products via
television in the form of a
program.
 Typically lasts longer than a
regular advertisement
 More detailed

4. Characteristics of an Infomercial
 1. Testimonials and case studies
 Show them what life would be like if a costumer used your product or service.
 2. Agitate the problem
 If your business solves a serious problem for your prospects, don’t be afraid to dig
into that problem.
 https://www.youtube.com/watch?v=qM4zMofsI7w
 3. Repetition
 Don’t be afraid to repeat your key messages, both in your daily content and your
sales material.
 https://www.youtube.com/watch?v=6e3z2H1O5zE
 4. Legitimate scarcity
 No matter how excellent your product or service, there needs to be a serious
reason for prospects to buy it today, rather than tomorrow or the next day.
 Ex. Buy one within the next twenty minutes, get another one for free!
 5. Clear call to action
 When you want your audience to take a particular action (like calling you, signing
up for your list, or clicking the Add to Cartbutton), tell them exactly what to do.

5. Infomercial Task
 Make sure to:
 Use AT LEAST TWO of the rhetorical appeals (ethos, pathos, logos)
 At least THREE speaking devices (tone, pitch, pace, intonation, speed, volume)
 and TWO additional devices of your own choice (the device hunt).
 Add visuals related to your product
 OUTLINE YOUR IDEAS FIRST! (Vocabulary to be used)
• YOU
• Now
• Need
• Must
• Must not
• Don't miss
• Latest
• Hurry
• Only (as in "only three
days left" or "only five
available")
• Today
• Tomorrow
• As a result
• Consequently
• Caused by
• For this reason
• Proven
• Research
• Results
• Secure
• Tested
• Quick
• Easy
• Instantly
• Immediately
• Surprising
• Remarkable
• Amazing
• Astonishing
• Startling
• You won't believe
• Unbelievable
• Never again
• No more
• You will never have
to……again