This document provides an overview of branding and planning strategies for GSmart Antivirus. It includes sections on branding elements like symbols, positioning, personality, and target groups. It also covers promotional planning such as advertising, product lifecycles, distribution channels, and intellectual property rights. Key points discussed are establishing a unique brand proposition, promoting through various online and offline channels, targeting both first-time and regular users, and maintaining an open organizational culture.

1. An Official Presentation By
Mr. Toby P Sam
Mob - +91-96800-33111
E-Mail – tobypsam@gmail.com

2. GSmart Antivirus
Index for Branding
1. Our Symbol
2. Positioning Statement
3. Unique Brand Proposition
4. Personality
5. Target Group
6. Essence. Expression. Experience
7. Value. Image. Loyalty
8. 7S
9. Attitude. Culture. Result.
1. Plan Intro
2. News Flash
3. USP
4. Promotional Plan
5. Why Advertisement?
6. Product Life Cycle
7. Where We Can Promote or Advertise?
8. IPR
9. TFD
10. Where We Can Sell?
Index for Planning

12. Our Efforts will always
manifest in providing
the feeling of being
SUPERIOR. So Don’t
Worry, No one can Harm
You.

13. Essence
Expression
Experience

14. Management
Values
National &
International
Reach
Trend Spotting
Intellectual
Property
Consumer
Relationships
Consistency Sustenance

18. Super ordinate goals
“Bringing the Most Unique Product that world never had.“
Strategy
Constant innovation. New strategies and diversification.
Structure
Less Hierarchy. We encourages managers and employees to take the initiative and foster the company's strengths such as
innovation, engineering excellence and Promise.
Systems
Open culture which enables them to work closely in terms of problem-solving and other strategic issues. Through combination of
online and retail channels We have the opportunity to reach both first time buyers and Power users, who are looking for products
which would touch life of each and every individual.
Style
Decentralised approach as it improves the company's planning, decision making and control processes due to better information
availability.
Staff
Satisfaction is the first priority. It could be via money, Eg. Salary, Incentives, Bonus etc. More focus in the area of training and
development. Necessary to have skills and knowledge. Essential part constant Motivation.
Skills
Knowledgeable Heads in different areas with great understanding of their own specific sectors which provide higher experience flow
from Top to Bottom.

19. Attitude Culture
• Bring It Attitude
• Never Giving Up
• If task is given try until you succeed
• Try because you are learning
• Believe in Yourself
• Enjoy the Work
• Learn Everyday. Make Each Day Fruitful
• Guiding You Always
• Appreciate and Praise the Best
• Mentoring and care for those who are trying
Result
Smart People + Skills + Creativity + Training + Motivation
= Smart Result = Performance Increase = Client Happy = Successful Brand Building

21. Your antivirus software probably won't prevent a cyber-attack
By David Goldman @CNNMoneyTech January 31, 2013: 12:53 PM ET
NEW YORK (CNNMoney)
During a four-month long cyberattack by Chinese hackers on the New York Times, the company's antivirus
software missed 44 of the 45 pieces of malware installed by attackers on the network.
That's a stunning wake-up call to people and businesses who think they are fully protected by their antivirus software.
Its easy to penetrate all major antiviruses within 2 days eg – Norton and McAfee.
http://money.cnn.com/2013/01/31/technology/security/antivirus/index.html

22. http://www.nortonantiviruscenter.com/security-resource-center/why-antivirus-software.html

23. Print Advertisement – Digit Magazine – March, 2013

24. USP
Rupees 5 Crores refund if Your system hacked
45 antiviruses in 1
No Compromise with Speed
After heavy research, software created by Ukrainian
Programmers
On-the-spot Demo

25. • Our Product &
its USP
What?
• Target Group
Whom? • Advertisement
& Promotion
How?

26. Advertisement
Investment
(Not Expense)
Brings Return
Promotes Sales &
Creates
Awareness
(Recall)

27. If Product is very promising then its necessary that money should be spent Initially.
Good Advertising can sell Bad Products well just once but Good Advertising can sell Good Product for a Long time.

29. Review/Ranking
Sites
Technical TV
Shows
Recommendations
Free Licence with
Laptops
Stickers Internet Ads Bulk E-Mail & SMS Social Media
Radio
Magazines/News
Papers and
Pamphlets
Events T-Shirts, Bands

31. Gadget Guru by Ndtv Goodtime
Tech guru by CNBC Awaz
Tech Toyz by CNBC TV18
Gadgets and more by Zee business
The next Big Thing by Ndtv Goodtime
TV + Website = More
Reach

32. Recommendation from any manufacturing company or any media company

33. With Every Purchase of Laptop
3 months licence free
Increased
opportunity
for
repurchase
+Reach+Awareness=
Blocking
the sales of
other
Antivirus
+
Direct
Promotion

34. How? With Free Licence Laptops
With every pack of CD’s
=More Brand Recall + More Publicity

35. Review Sites
Reference
Sites
Software
Distributor
Website
Software
Purchase Sites

36. Leo Impact already has Bulk SMS and Mail facility. Less cost on Promotion

38. Best in Hindi Best in English

39. Digit
Magazine
HT, TOI –
Electronics
Page
Corporate
Offices, Nehru
Place & Gaffar
Advertisement Review

40. (Discussion)

42. Inform
•Who we are? What we do? What we can do for
you?
Persuade
•Willingness to purchase our product.
Remind
•A recall in the mind of customer via advertising,
promotion or via constant satisfaction.

43. Think
• 1. Awareness
• 2. Knowledge
Feel
• 3. Liking
• 4. Preference
Do
• 5. Conviction
• 6. Purchase
In this step we have to
introduce our product what is
our product all about.
Creating the knowledge. It’s
the introductory stage.
In this step we will show how
our product is much better
than others. Hence creating a
preference of our product
more than competitors in the
mind-set.
In this customer is totally
convinced by our product and
purchases.

45. E-Commerce Sites Distributors
Direct-to-
Manufacturers
Companies/
Colleges/
Government
Offices
Retail Stores

46. On any cost tie-ups with these E-Commerce sites
High
Publicity
More
Reach
Revenue
Increase

47. Advertisement on
newspaper/Magazines
About Company
About Product
Its features
Excitement Quotient for Distributors
Contact Add. & No.
Here we can
play on our
terms + Advertisement
of Product

48. Go to justdial.com
or call
08888888888
Select location
Select
antivirus/software
distributors
Meet, Close and
Create Chain
Benefits*
*Here one Benefit for Distributor – Cost Price is very less as compared to Selling Price, But all other companies
does the same.

49. 1
How easy it will be for the distributor to sell
our product
2
How profitable sales will be for them
3
What we can add to their business
4
What quality of service you will provide to
them
We have a promising
product
Here we have to keep
margin for them
How our product fits
with a wholesaler's
existing range
Reliably supplying the
volume and quality of
product they need

50. (Discussion)

52. Not Going to
Entertain
Why?
Whole year
sales remains
same.
When to Hit?
2-3 months
prior to Diwali
or New Year.
New Entrants
in India –
Asus, Toshiba
They need
something
promising
Whom to Hit? Why?
Our Antivirus is Promising that’s
why?
Still less chances, already all
other companies would be
trying and no one will buy
because of Antivirus.
This will help if already any
known contact.

53. All
Companies
Small
5-10 licence
Medium
10-50 licence
Large
50 licence <
Via Call
Via Meeting
- Executives
Scale Way of Handling
Via Meeting –
Top Level
Involvement
Suspect Prospect Approach Negotiate Close Order