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Infomercials PowerPoint

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PowerPoint over creating effective infomercials.

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Infomercials PowerPoint

  1. 1. Infomercials<br />Video Production<br />Mrs. J. Powell<br />
  2. 2. What is an Infomercial?<br /><ul><li>An extended commercial
  3. 3. beyond the normal 30-60 seconds
  4. 4. Typically last 28 minutes
  5. 5. Uses lots on images to sell</li></li></ul><li>Main Goal<br /><ul><li>Turn Passive Watchers into Active Buyers
  6. 6. Passive Watcher – watches commercial, but doesn’t buy.
  7. 7. Active Buyers – watches commercial AND buys.
  8. 8. Use emotion</li></li></ul><li>Keeping the audience <br /><ul><li>Running Story
  9. 9. Teasers
  10. 10. Entertainment
  11. 11. Sales Pitch
  12. 12. Emotion</li></li></ul><li>5 Elements of Infomercial Success<br /><ul><li>Exclusive offer
  13. 13. Urgency to purchase
  14. 14. Reinforcing the product value
  15. 15. Creating an emotional connection
  16. 16. Product uniqueness</li></li></ul><li>Exclusive offers<br /><ul><li>"Not Avalible In Stores"</li></li></ul><li>Urgency to purchase<br /><ul><li>Limited time
  17. 17. Bonus for calling now</li></li></ul><li>Reinforcing Product Value<br /><ul><li>Reason to purchase</li></li></ul><li>Emotional Connection<br /><ul><li>Testimonials
  18. 18. Great Energy</li></li></ul><li>Product Uniqueness<br /><ul><li>Product comparison</li></li></ul><li>Samples<br /><ul><li>Acne Burn
  19. 19. Atracto Shades
  20. 20. Edible Markers</li></li></ul><li>Your Project<br /><ul><li>Create a product
  21. 21. Create a 2 minute infomercial
  22. 22. Include the 5 successful elements</li>

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