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MUSIC VIDEO
ASSIGNMENT 2
Freddie Fullman
GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment
It is suggested you save this PP in a different name and
share it with your group so you always have a copy – some
sections require you to delete the information on the slide
and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through the
pre-production phase.
Delete this slide when complete
TASK 1
Idea Generation and Research
RESEARCH & IDEA
GENERATION
Select a song/track that you like [or don’t like!]
Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in
previous sessions. Explore how you could interpret the
song differently using different methods
You can add any extra info you think is relevant, images,
mind maps, etc
For quick mind maps you could use bubbl.us to generate
these
RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc.
and how this might link to your production.
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant
POTENTIAL SONGS
Liability-Lorde
Perfect places- Lorde
Let her go- Mac DeMarco
Santa Monica Dream- Angus & Julia Stone
Long & lost- Florence + the machine
Dark red- Steve Lacy
UGH!- The 1975
Lose it- SWMRS
What’s the use?- Mac Miller
Arabella- Artic Monkeys
POTENTIAL
TECHNIQUES
low-key lighting, close-up, mid-shot.
Panning shots, long-shots.
CONVENTIONS YOU
PLAN TO USE
I actually want to subvert the pop genre conventions in my
music video by having a more meaningful video. The
conventions of pop often include long shots of
partying/dancing. They also include high-key lighting, bright
colours (makeup, clothes etc.).
I think my video will be set at night, with the main person being
alone. This completely juxtaposes the partying conventions in
pop music.
Despite opposing the genre, the style of music video fits in with
her image and I think it’ll work well.
MIND MAP OF IDEAS
[SUMMARY OF IDEAS]
SUMMARY
The cost of travel to my chosen location is quite high and
therefor it may come as a restriction for my project.
As well as this, I want to film my project at night which
creates a time restriction.
FINAL IDEA –
ARTIST/TITLE/INFO
I’m going to do the song Liability by Lorde.
Born on November 7, 1996, Lorde (Ella Marija Lani Yelich-
O'Connor) is a singer/songwriter born in the Auckland
suburb of Takapuna and raised in neighboring Devonport,
New Zealand. She is of Irish and Croatian descent. She
became an international crossover hit in 2013 with her
debut studio album, Pure Heroine.
This song was written after an ex-lover told her that she
was too much for anyone, the lyrics are about realising she
is good enough for herself.
FINAL IDEA – TRACK
SUMMARY
Summary/analysis of track [consider meaning, content,
duration, pace and style of the song]
Lordes liability song is about loving yourself even when think
no one else loves you. One of the first lyrics is ‘said he made
the big mistake of dancing in my storm’. Which is a powerful
metaphor for anyone that is involved in her life, a storm creates
destruction. But there is always a storm eye- with in herself.
The next line is ‘so I go home, into the arms of the girl that I
love’. Which at first makes the audience think she’s talking
about a loved one. But the next line is ‘but all that a stranger
would see, is one girl, swaying alone, stroking her cheek’ which
reveals that she was talking about herself.
The chorus then goes to talk about the things the her exes
would say to her ‘you’re a little much for me’, ‘you’re a liability’
but Lorde also confirmed that she believed it was true, saying
that 'I'm never too much for myself and sometimes self love is
FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
I’m going to create a narrative video which will aid the
visuals in telling the story.
TASK 2
Pre-production Assessment
GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses
TITLE OF
PRODUCTION/PRODUCTI
ON OUTLINE
My intended product will be a music video to the song
Liability by Lorde.
Summary of intended production
Detail here what you are going to make and the intended outcome
Detailed breakdown of the music track chosen and your interpretation of it [remember the questions in the workbook, e.g. pace/mood/tone/structure]
Specific outline your intended technical/equipment requirements
LOCATIONS
Most of the settings will be in Harrogate near Bettys Tea
Rooms on the streets. We will be filming at around ten in
order to get a darker low-key setting but still need to be
weary of cars and vehicles on the road.
The other setting is going to be at my house which is
probably not as important in terms of risk assessment but
I still need to make myself aware of possible risks.
EQUIPMENT
We need to talk too the staff 2 college days in advance.
I’m going to borrow a tripod from my sister to save time,
I’m also going to use her fisheye lens. For some of the
shots, I’m going to use my phone as there are automatic
slow-motion settings on it. This will save time when I’m
editing. As well as this, I am thinking of purchasing a
Krylon tear stick. https://www.amazon.co.uk/Kryolan-
Tear-Stick-3005-
grams/dp/B01BO0TNSE/ref=sr_1_1?keywords=tear+stic
k+actors&qid=1571056283&sr=8-1
https://www.amazon.co.uk/Blink-Drops-Intensive-Tear-
10ml/dp/B00UL94Q0U/ref=sr_1_4?keywords=tear+eye
+drops&qid=1571057192&sr=8-4
FACILITIES
Where will you edit your video? Do you need any other specialist
facilities…?
Most of my editing will be done in college but it is important that
I download some software to my computer at home to ensure
that I’m not always relying on it. A few examples of editing
software are:
► Pinnacle Studio 22 - https://fave.co/2PHTmOA
► Wondershare Filmora - https://fave.co/2vFcJi9
► Cyberlink PowerDirector 17 - https://fave.co/2XW9bUv
► Vegas Pro 16 - https://fave.co/2vDNBsa
► Adobe Premiere - https://fave.co/2P1wmsZ
PERSONNEL
CREW: the crew members will just be me and my sister.
She will be acting as my assistant whilst I film and direct.
She is only available on the weekends so I will need to
work my schedule around her and the actor. I will have to
cover food costs for my sister.
CAST: My friend will be acting in this film, she is
available on Wednesdays and the weekends. It’s going to
filmed in both my house and Harrogate so when she
travels to mine, I will have to cover the costs of travel. As
well as this, I will have to cover lunch costs.
PROPS/COSTUME/ETC
I will not need a large range of props and costumes as
my music video only contains one character. But I have
decided that there will be one outfit change in it.
TASK 3.1
Visual Planning
PRE-PRODUCTION: VISUAL
PLANNING & SHOT LIST
Opening shot in a taxi, model crying. (Smeared makeup, low-key
lighting, close-up)
Leave Taxi, walk toward the house. (Stumbling slightly, mid shot from
behind)
Enters house and puts arms out toward the left side of the camera
(mirroring going to hug someone)
Arms wrapped around curtains stroking own cheek (Smiling)
Dancing around house, closed body language, arms around
themselves.
holding a toy close to their heart
Running through street at night with no shoes on, jumping etc.
(Mid/long shots)
Grabbing onto lamppost and slowly sliding down to the floor (sadness,
mid-shot)
Shot changes to model back in their room (transition shot into eyes
then zooming out to a close up on the lyric ‘better on my own’)
PRE-
VISUALISATION/CONCEP
T BOARDS
STRUCTURAL
BREAKDOWN
Breakdown your track into it basic sections [e.g. intro,
verse, chorus, verse, etc] and apply broad visual ideas to
each section
You can use this as the master template for your
production, then add more shots to each section when
you develop your full visual plan
You should create a slide showing all the sections of the
song, then add a slide for each section with timings,
lyrics, what happens and details on specific shots
You could storyboard and shot list each section as you
go, to break up the process.
SECTION 1
The first verse is quiet with a steady pace, In
this verse I want a shot of an actor crying in
a taxi to aid the visuals.
"Baby really hurt me
Crying in the taxi
He don't wanna know me
Says he made the big
mistake of dancing in my
storm
Says it was poison". - 0:15
SECYION 2
"So I guess I'll go
home
Into the arms of the
girl that I love
The only love I haven't
screwed up
She's so hard to please
But she's a forest fire".
Although the pace of the music doesn't change for this
section, there is more information lyrically and therefor it
feels slightly more intense. Because of this I want my actor up
on their feet and dancing.
RIPOMATIC
https://youtu.be/9TgPAiTlm6c
STORYBOARDING
TASK 3.2
Organisational Planning
PRODUCTION GROUP
INFO
Name Email POR
Freddie
(me)
Freddie.f
ullman@h
otmail.co.
uk
Leeds
Ruby Ruby.full
man@hot
mail.co.u
k
Leeds
LOCATION INFORMATION
The first place I will be filming is Harrogate town centre.
This place is practical as it’s often quiet at night which
fits perfectly with the atmosphere I want to create. I will
be using the lighting at night in Harrogate to my
advantage. I don’t need permission for filming here as it
is public access. An issue that I might come upon is
being unable to pay travel expenses. If I can’t, I will film
in my backup location.
Backup Location
My backup location will be Leeds City Centre. It’s less
practical as it tends to be busier at night in compared to
Harrogate. Despite this, the atmosphere I want to create
in my video is the same. To reduce the business, I'm
going to film on a sunday at night as there tends to be
less people in Leeds.
RISK ASSESSMENT
Risk Assess each separate filming location using the
table in the camera H&S PP on Bb as a starting point
Completing a generic filming assessment would be a
start, then you can add specialist/site specific risks as
you progress your production
Remember, a Risk Assessment is an ongoing document,
you should evaluate if anything changes in production
and when you put control measures in place
You should add the table to each call sheet for each
location
RISK ASSESSMENT
CONTINGENCY PLAN
Possible Issue: Actions to be undertaken
Bad weather during filming Reschedule filming to a date that will be better, try
move filming indoors.
Locations unavailable Look at new potential locations, use backup location
Actors become ill or unavailable Look at the possibilities of an understudy, if filming
has started be prepared to re-film
Props become unavailable Look at using back props. This can include
substituting the prop gun for example using a prop
knife instead.
PRODUCTION
SCHEDULE
CLEARANCE AND
PERMISSIONS
I'm filming in either Harrogate town centre or Leeds city
centre and therefore I don't need any
clearance/permissions for those places as they are for
public access.
Any place you film and anyone you use in the filming of
your video must have a completed form
Blank forms are on Blackboard for you to complete and
insert here
PERMISSIONS FORMS
TASK 4.1
Production Record/Log
PRODUCTION
RECORD/LOGSTILLS FROM MY PRODUCTION LOG.
CALL SHEETS
This links with your schedule
Complete a call sheet for each production activity
Forms are on Blackboard
Insert into Powerpoint here

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Mv production assignment form 2019

  • 2. GUIDANCE This template PowerPoint presentation includes all the relevant elements you need to cover in your Music Video Assignment It is suggested you save this PP in a different name and share it with your group so you always have a copy – some sections require you to delete the information on the slide and replace with your own work Add more pages to each section where necessary [you should be doing this!] Add visuals as you see necessary This document will be added to as you progress through the pre-production phase. Delete this slide when complete
  • 3. TASK 1 Idea Generation and Research
  • 4. RESEARCH & IDEA GENERATION Select a song/track that you like [or don’t like!] Generate three ideas for music videos employing styles, techniques and conventions that we have looked at in previous sessions. Explore how you could interpret the song differently using different methods You can add any extra info you think is relevant, images, mind maps, etc For quick mind maps you could use bubbl.us to generate these
  • 5. RESEARCH Watch a selection of videos to get your ideas started, make note of a minimum of 5 – add extra slides, screenshot the video and in bullet point note down info in terms of camera, editing, art design, performance, etc. and how this might link to your production. Hint! You’ve already done this in your case study, so you can summarise that here where relevant
  • 6.
  • 7. POTENTIAL SONGS Liability-Lorde Perfect places- Lorde Let her go- Mac DeMarco Santa Monica Dream- Angus & Julia Stone Long & lost- Florence + the machine Dark red- Steve Lacy UGH!- The 1975 Lose it- SWMRS What’s the use?- Mac Miller Arabella- Artic Monkeys
  • 8. POTENTIAL TECHNIQUES low-key lighting, close-up, mid-shot. Panning shots, long-shots.
  • 9. CONVENTIONS YOU PLAN TO USE I actually want to subvert the pop genre conventions in my music video by having a more meaningful video. The conventions of pop often include long shots of partying/dancing. They also include high-key lighting, bright colours (makeup, clothes etc.). I think my video will be set at night, with the main person being alone. This completely juxtaposes the partying conventions in pop music. Despite opposing the genre, the style of music video fits in with her image and I think it’ll work well.
  • 10. MIND MAP OF IDEAS [SUMMARY OF IDEAS]
  • 11. SUMMARY The cost of travel to my chosen location is quite high and therefor it may come as a restriction for my project. As well as this, I want to film my project at night which creates a time restriction.
  • 12. FINAL IDEA – ARTIST/TITLE/INFO I’m going to do the song Liability by Lorde. Born on November 7, 1996, Lorde (Ella Marija Lani Yelich- O'Connor) is a singer/songwriter born in the Auckland suburb of Takapuna and raised in neighboring Devonport, New Zealand. She is of Irish and Croatian descent. She became an international crossover hit in 2013 with her debut studio album, Pure Heroine. This song was written after an ex-lover told her that she was too much for anyone, the lyrics are about realising she is good enough for herself.
  • 13. FINAL IDEA – TRACK SUMMARY Summary/analysis of track [consider meaning, content, duration, pace and style of the song] Lordes liability song is about loving yourself even when think no one else loves you. One of the first lyrics is ‘said he made the big mistake of dancing in my storm’. Which is a powerful metaphor for anyone that is involved in her life, a storm creates destruction. But there is always a storm eye- with in herself. The next line is ‘so I go home, into the arms of the girl that I love’. Which at first makes the audience think she’s talking about a loved one. But the next line is ‘but all that a stranger would see, is one girl, swaying alone, stroking her cheek’ which reveals that she was talking about herself. The chorus then goes to talk about the things the her exes would say to her ‘you’re a little much for me’, ‘you’re a liability’ but Lorde also confirmed that she believed it was true, saying that 'I'm never too much for myself and sometimes self love is
  • 14. FINAL IDEA – YOUR IDEA Your creative concept/video synopsis [describe your interpretation, use of imagery or narrative, genre conventions, etc] I’m going to create a narrative video which will aid the visuals in telling the story.
  • 16. GUIDANCE: PRE-PRODUCTION ASSESSMENT You need to assess the viability of your production and investigate what is required to enable you to make your music video Much of this task is hypothetical, which means you will need to investigate standard costings for such a production and apply these to your planned production considering which equipment you would need and resources, etc Resources to support this are in the Pre-production assessment folder on Blackboard Delete the questions on each slide and insert your responses
  • 17. TITLE OF PRODUCTION/PRODUCTI ON OUTLINE My intended product will be a music video to the song Liability by Lorde. Summary of intended production Detail here what you are going to make and the intended outcome Detailed breakdown of the music track chosen and your interpretation of it [remember the questions in the workbook, e.g. pace/mood/tone/structure] Specific outline your intended technical/equipment requirements
  • 18. LOCATIONS Most of the settings will be in Harrogate near Bettys Tea Rooms on the streets. We will be filming at around ten in order to get a darker low-key setting but still need to be weary of cars and vehicles on the road. The other setting is going to be at my house which is probably not as important in terms of risk assessment but I still need to make myself aware of possible risks.
  • 19. EQUIPMENT We need to talk too the staff 2 college days in advance. I’m going to borrow a tripod from my sister to save time, I’m also going to use her fisheye lens. For some of the shots, I’m going to use my phone as there are automatic slow-motion settings on it. This will save time when I’m editing. As well as this, I am thinking of purchasing a Krylon tear stick. https://www.amazon.co.uk/Kryolan- Tear-Stick-3005- grams/dp/B01BO0TNSE/ref=sr_1_1?keywords=tear+stic k+actors&qid=1571056283&sr=8-1 https://www.amazon.co.uk/Blink-Drops-Intensive-Tear- 10ml/dp/B00UL94Q0U/ref=sr_1_4?keywords=tear+eye +drops&qid=1571057192&sr=8-4
  • 20. FACILITIES Where will you edit your video? Do you need any other specialist facilities…? Most of my editing will be done in college but it is important that I download some software to my computer at home to ensure that I’m not always relying on it. A few examples of editing software are: ► Pinnacle Studio 22 - https://fave.co/2PHTmOA ► Wondershare Filmora - https://fave.co/2vFcJi9 ► Cyberlink PowerDirector 17 - https://fave.co/2XW9bUv ► Vegas Pro 16 - https://fave.co/2vDNBsa ► Adobe Premiere - https://fave.co/2P1wmsZ
  • 21. PERSONNEL CREW: the crew members will just be me and my sister. She will be acting as my assistant whilst I film and direct. She is only available on the weekends so I will need to work my schedule around her and the actor. I will have to cover food costs for my sister. CAST: My friend will be acting in this film, she is available on Wednesdays and the weekends. It’s going to filmed in both my house and Harrogate so when she travels to mine, I will have to cover the costs of travel. As well as this, I will have to cover lunch costs.
  • 22. PROPS/COSTUME/ETC I will not need a large range of props and costumes as my music video only contains one character. But I have decided that there will be one outfit change in it.
  • 24. PRE-PRODUCTION: VISUAL PLANNING & SHOT LIST Opening shot in a taxi, model crying. (Smeared makeup, low-key lighting, close-up) Leave Taxi, walk toward the house. (Stumbling slightly, mid shot from behind) Enters house and puts arms out toward the left side of the camera (mirroring going to hug someone) Arms wrapped around curtains stroking own cheek (Smiling) Dancing around house, closed body language, arms around themselves. holding a toy close to their heart Running through street at night with no shoes on, jumping etc. (Mid/long shots) Grabbing onto lamppost and slowly sliding down to the floor (sadness, mid-shot) Shot changes to model back in their room (transition shot into eyes then zooming out to a close up on the lyric ‘better on my own’)
  • 26. STRUCTURAL BREAKDOWN Breakdown your track into it basic sections [e.g. intro, verse, chorus, verse, etc] and apply broad visual ideas to each section You can use this as the master template for your production, then add more shots to each section when you develop your full visual plan You should create a slide showing all the sections of the song, then add a slide for each section with timings, lyrics, what happens and details on specific shots You could storyboard and shot list each section as you go, to break up the process.
  • 27. SECTION 1 The first verse is quiet with a steady pace, In this verse I want a shot of an actor crying in a taxi to aid the visuals. "Baby really hurt me Crying in the taxi He don't wanna know me Says he made the big mistake of dancing in my storm Says it was poison". - 0:15
  • 28. SECYION 2 "So I guess I'll go home Into the arms of the girl that I love The only love I haven't screwed up She's so hard to please But she's a forest fire". Although the pace of the music doesn't change for this section, there is more information lyrically and therefor it feels slightly more intense. Because of this I want my actor up on their feet and dancing.
  • 32. PRODUCTION GROUP INFO Name Email POR Freddie (me) Freddie.f ullman@h otmail.co. uk Leeds Ruby Ruby.full man@hot mail.co.u k Leeds
  • 33. LOCATION INFORMATION The first place I will be filming is Harrogate town centre. This place is practical as it’s often quiet at night which fits perfectly with the atmosphere I want to create. I will be using the lighting at night in Harrogate to my advantage. I don’t need permission for filming here as it is public access. An issue that I might come upon is being unable to pay travel expenses. If I can’t, I will film in my backup location.
  • 34. Backup Location My backup location will be Leeds City Centre. It’s less practical as it tends to be busier at night in compared to Harrogate. Despite this, the atmosphere I want to create in my video is the same. To reduce the business, I'm going to film on a sunday at night as there tends to be less people in Leeds.
  • 35. RISK ASSESSMENT Risk Assess each separate filming location using the table in the camera H&S PP on Bb as a starting point Completing a generic filming assessment would be a start, then you can add specialist/site specific risks as you progress your production Remember, a Risk Assessment is an ongoing document, you should evaluate if anything changes in production and when you put control measures in place You should add the table to each call sheet for each location
  • 37. CONTINGENCY PLAN Possible Issue: Actions to be undertaken Bad weather during filming Reschedule filming to a date that will be better, try move filming indoors. Locations unavailable Look at new potential locations, use backup location Actors become ill or unavailable Look at the possibilities of an understudy, if filming has started be prepared to re-film Props become unavailable Look at using back props. This can include substituting the prop gun for example using a prop knife instead.
  • 39. CLEARANCE AND PERMISSIONS I'm filming in either Harrogate town centre or Leeds city centre and therefore I don't need any clearance/permissions for those places as they are for public access. Any place you film and anyone you use in the filming of your video must have a completed form Blank forms are on Blackboard for you to complete and insert here
  • 43. CALL SHEETS This links with your schedule Complete a call sheet for each production activity Forms are on Blackboard Insert into Powerpoint here