Mv production assignment form 2019

1. MUSIC VIDEO
ASSIGNMENT 2
Freddie Fullman

2. GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment
It is suggested you save this PP in a different name and
share it with your group so you always have a copy – some
sections require you to delete the information on the slide
and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through the
pre-production phase.
Delete this slide when complete

3. TASK 1
Idea Generation and Research

4. RESEARCH & IDEA
GENERATION
Select a song/track that you like [or don’t like!]
Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in
previous sessions. Explore how you could interpret the
song differently using different methods
You can add any extra info you think is relevant, images,
mind maps, etc
For quick mind maps you could use bubbl.us to generate
these

5. RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc.
and how this might link to your production.
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant

7. POTENTIAL SONGS
Liability-Lorde
Perfect places- Lorde
Let her go- Mac DeMarco
Santa Monica Dream- Angus & Julia Stone
Long & lost- Florence + the machine
Dark red- Steve Lacy
UGH!- The 1975
Lose it- SWMRS
What’s the use?- Mac Miller
Arabella- Artic Monkeys

8. POTENTIAL TECHNIQUES
low-key lighting, close-up, mid-shot.
Panning shots, long-shots.

9. CONVENTIONS YOU PLAN TO
USE
I actually want to subvert the pop genre conventions in my
music video by having a more meaningful video. The
conventions of pop often include long shots of
partying/dancing. They also include high-key lighting, bright
colours (makeup, clothes etc.).
I think my video will be set at night, with the main person being
alone. This completely juxtaposes the partying conventions in
pop music.
Despite opposing the genre, the style of music video fits in with
her image and I think it’ll work well.

10. MIND MAP OF IDEAS
[SUMMARY OF IDEAS]

11. SUMMARY
The cost of travel to my chosen location is quite high and
therefor it may come as a restriction for my project.
As well as this, I want to film my project at night which
creates a time restriction.

12. FINAL IDEA –
ARTIST/TITLE/INFO
I’m going to do the song Liability by Lorde.
Born on November 7, 1996, Lorde (Ella Marija Lani Yelich-
O'Connor) is a singer/songwriter born in the Auckland
suburb of Takapuna and raised in neighboring Devonport,
New Zealand. She is of Irish and Croatian descent. She
became an international crossover hit in 2013 with her
debut studio album, Pure Heroine.
This song was written after an ex-lover told her that she
was too much for anyone, the lyrics are about realising she
is good enough for herself.

13. FINAL IDEA – TRACK
SUMMARY
Summary/analysis of track [consider meaning, content,
duration, pace and style of the song]
Lordes liability song is about loving yourself even when think
no one else loves you. One of the first lyrics is ‘said he made
the big mistake of dancing in my storm’. Which is a powerful
metaphor for anyone that is involved in her life, a storm creates
destruction. But there is always a storm eye- with in herself.
The next line is ‘so I go home, into the arms of the girl that I
love’. Which at first makes the audience think she’s talking
about a loved one. But the next line is ‘but all that a stranger
would see, is one girl, swaying alone, stroking her cheek’ which
reveals that she was talking about herself.
The chorus then goes to talk about the things the her exes
would say to her ‘you’re a little much for me’, ‘you’re a liability’
but Lorde also confirmed that she believed it was true, saying
that 'I'm never too much for myself and sometimes self love is

14. FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
I’m going to create a narrative video which will aid the
visuals in telling the story.

15. TASK 2
Pre-production Assessment

16. GUIDANCE:
PRE-PRODUCTION ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

17. TITLE OF
PRODUCTION/PRODUCTION
OUTLINE
Summary of intended production
Detail here what you are going to make and the intended
outcome
Detailed breakdown of the music track chosen and your
interpretation of it [remember the questions in the
workbook, e.g. pace/mood/tone/structure]
Specific outline your intended technical/equipment
requirements
Include any details that you think [you could use material
from your pitch]

18. LOCATIONS
What are the limitations and risks, eg distance, access,
cost, weather? How will you manage this?
Most of the settings will be in Harrogate near Bettys Tea
Rooms on the streets. We will be filming at around ten in
order to get a darker low-key setting but still need to be
weary of cars and vehicles on the road.
The other setting is going to be at my house which is
probably not as important in terms of risk assessment but
I still need to make myself aware of possible risks.

19. EQUIPMENT
We need to talk too the staff 2 college days in advance.
I’m going to borrow a tripod from my sister to save time,
I’m also going to use her fisheye lens. For some of the
shots, I’m going to use my phone as there are automatic
slow-motion settings on it. This will save time when I’m
editing. As well as this, I am thinking of purchasing a
Krylon tear stick. https://www.amazon.co.uk/Kryolan-
Tear-Stick-3005-
grams/dp/B01BO0TNSE/ref=sr_1_1?keywords=tear+stic
k+actors&qid=1571056283&sr=8-1
https://www.amazon.co.uk/Blink-Drops-Intensive-Tear-
10ml/dp/B00UL94Q0U/ref=sr_1_4?keywords=tear+eye
+drops&qid=1571057192&sr=8-4

20. FACILITIES
Where will you edit your video? Do you need any other specialist
facilities…?
Most of my editing will be done in college but it is important that
I download some software to my computer at home to ensure
that I’m not always relying on it. A few examples of editing
software are:
► Pinnacle Studio 22 - https://fave.co/2PHTmOA
► Wondershare Filmora - https://fave.co/2vFcJi9
► Cyberlink PowerDirector 17 - https://fave.co/2XW9bUv
► Vegas Pro 16 - https://fave.co/2vDNBsa
► Adobe Premiere - https://fave.co/2P1wmsZ

21. PERSONNEL
CREW: the crew members will just be me and my sister.
She will be acting as my assistant whilst I film and direct.
She is only available on the weekends so I will need to
work my schedule around her and the actor. I will have to
cover food costs for my sister.
CAST: My friend will be acting in this film, she is
available on Wednesdays and the weekends. It’s going to
filmed in both my house and Harrogate so when she
travels to mine, I will have to cover the costs of travel. As
well as this, I will have to cover lunch costs.

22. PROPS/COSTUME/ETC
My actor will be dressed in a dress at the start and then
dark casual baggy clothes for the rest of the music video.
My mum owns a dress company and has agreed to give
us a black dress for filming.
She will be wearing her own clothes for the other part.
Other than a bottle of water when my model is sitting in
the car, there aren’t any props in my music video.

23. TASK 3.1
Visual Planning

24. PRE-PRODUCTION: VISUAL
PLANNING & SHOT LIST
Opening shot in a taxi, model crying. (Smeared makeup, low-key
lighting, close-up)
Leave Taxi, walk toward the house. (Stumbling slightly, mid shot from
behind)
Enters house and puts arms out toward the left side of the camera
(mirroring going to hug someone)
Arms wrapped around curtains stroking own cheek (Smiling)
Dancing around house, closed body language, arms around
themselves.
Playing with toys mockingly and throwing them on the floor
Running through street at night with no shoes on, jumping etc.
(Mid/long shots)
Grabbing onto lamppost and slowly sliding down to the floor (sadness,
mid-shot)
Shot changes to model back in their room (transition shot into eyes
then zooming out to a close up on the lyric ‘better on my own’)

25. PRE-
VISUALISATION/CONCEPT
BOARDS

26. Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you
to approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that
have inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-
hunger-games-might-be-better-than-the-real-movie]

28. STRUCTURAL BREAKDOWN
Breakdown your track into it basic sections [e.g. intro,
verse, chorus, verse, etc] and apply broad visual ideas to
each section
You can use this as the master template for your
production, then add more shots to each section when
you develop your full visual plan
You should create a slide showing all the sections of the
song, then add a slide for each section with timings,
lyrics, what happens and details on specific shots
You could storyboard and shot list each section as you
go, to break up the process.

29. RIPOMATIC

30. STORYBOARDING
Shot of someone crying
in the taxi.
jjjhjjhjhjjhjhjhj Hgjhkghuffgftifyigyu

31. TASK 3.2
Organisational Planning

32. PRODUCTION GROUP INFO
Name Email POR
Freddie
(me)
Freddie.f
ullman@h
otmail.co.
uk
Leeds
Ruby Ruby.full
man@hot
mail.co.u
k
Leeds

33. LOCATION INFORMATION
The first place I will be filming is Harrogate town centre.
This place is practical as it’s often quiet at night which
fits perfectly with the atmosphere I want to create. I will
be using the lighting at night in Harrogate to my
advantage. I don’t need permission for filming here as it
is public access. An issue that I might come upon is
being unable to pay travel expenses. If I can’t, I will film
in my backup location.

34. Backup Location
My backup location will be Leeds City Centre. It’s less
practical as it tends to be busier at night in compared to
Harrogate. Despite this, the atmosphere I want to create
in my video is the same.

35. RISK ASSESSMENT
Risk Assess each separate filming location using the
table in the camera H&S PP on Bb as a staring point
Completing a generic filming assessment would be a
start, then you can add specialist/site specific risks as
you progress your production
Remember, a Risk Assessment is an ongoing document,
you should evaluate if anything changes in production
and when you put control measures in place
You should add the table to each call sheet for each
location

36. RISK ASSESSMENT

37. CONTINGENCY PLANNING
Things go wrong
Your contingency plan is there to give you a backup or to
minimize the effect on production
You should consider the following areas: Technical,
Location, Personnel and Organizational areas [about 5
potential issues for each]
Use the form in pre-production folder on Blackboard

38. CONTINGENCY PLAN
Possible Issue: Actions to be undertaken
Bad weather during filming Reschedule filming to a date that will be better, try
move filming indoors.
Locations unavailable Look at new potential locations, use backup location
Actors become ill or unavailable Look at the possibilities of an understudy, if filming
has started be prepared to re-film
Props become unavailable Look at using back props. This can include
substituting the prop gun for example using a prop
knife instead.

39. PRODUCTION SCHEDULE
Provide an outline of what you will do on which days
during production
You should broadly plan to the following structure:
- 2 weeks pre-production
- 1 week filming [plan for up to 2 days]
- 2 weeks editing [essentially 2 days for every day you
filmed]
Week 1:

40. SCHEDULE

41. CLEARANCE AND
PERMISSIONS
Any place you film and anyone you use in the filming of
your video must have a completed form
Blank forms are on Blackboard for you to complete and
insert here

42. PERMISSIONS FORMS

43. TASK 4.1
Production Record/Log

44. PRODUCTION RECORD/LOG
Keep track your filming and production work with the
camera here
You could add stills of your work with annotations
You should include any specific details about how your
filming went and what you did on set to enable you to
complete the work
You should include Call Sheets and relevant production
documents here

45. CALL SHEETS
This links with your schedule
Complete a call sheet for each production activity
Forms are on Blackboard
Insert into Powerpoint here