1. Curriculum Vitae Florenca Nani
© European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 1 / 4
PERSONAL INFORMATION Florenca Nani
Camillo Casarini, 30/2, Bologna, 40131, Italy
+39 3349012788
nani.florenca@gmail.com
g+, Viber, Whatsapp, Messenger, Skype
Sex F | Date of birth 14/01/1978 | Nationality Albanian
WORK EXPERIENCE
January 2012 – November 2015 Head of Marketing & Sales Department - Business Development Division
Credins bank, Str. “Nikolla Tupe” no. 21, Tirana Albania www.bankacredins.com
▪ Creating a strategy leading toward gaining full competitive advantage in the market
▪ Building a strong and focused brand identity
▪ Improving Sales, Market share and Profitability
▪ Improving PR policies and Social responsibilities through sponsorship policies
▪ Managing the design and development of customer-based products and services
▪ Developing and managing key relationships with third parties and Government Public Institutions
(key persons at senior level)
▪ Spokesperson of the Bank
January 2011 – December 2011 Head of Project and third parties Relationships Department - Business
Development Division
Credins bank, Str. Nikolla Tupe nr. 21, Tirana Albania www.bankacredins.com
▪ Managing and developing internal and external business projects of the bank with third parties
▪ Improving market share and profitability through key projects
▪ Creating and implementing project management strategies to improve the short and long term
business objectives of business development division
▪ Developing and managing key relationships with third parties and Government Public Institutions
(key persons at senior level)
November 2009 – December
2010
Head of Business Development Department
Credins bank, Str. Nikolla Tupe nr. 21, Tirana Albania www.bankacredins.com
▪ Creating and implementing sales strategies for products and services
▪ Designing customer based products and services
▪ Developing products to enhance market-share
▪ Managing and improving Marketing strategy and brand identity
▪ Developing and managing key relationships with third parties and Government Public Institutions
Business or sector Banking
August 2008 – October 2009 Account and Sales Manager
Raiffeisen Leasing Albania, Str. Kavajes, Tirana Albania www.raiffeisen-leasing.al

2. Curriculum Vitae Replace with First name(s) Surname(s)
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EDUCATIONAND TRAINING
▪ Developed and managed sales and key relationships with PI, SME and or Corporate for RLAL
products
▪ Prepared financial analysis of SME and Corporate clients for leasing financing purposes
▪ Marketing communication:
o Ensured successful implementation of RLAL marketing strategies
o Managed Web site content and outlook
o Co-ordinated joint marketing campaigns with third parties
▪ Increased leasing portfolio and pilot x-selling and up-selling through the existing Raiffeisen Bank
Albania sales channels
▪ Tested and piloted projects with third parties
▪ Monitored and secured market feedback to Head of RLAL.
Business or sector Financial Leasing
February 2006 – July 2008 Head of Retail Sales Finance (RSF)
Raiffeisen bank Albania, Str. Kavajes, Tirana Albania www.raiffeisen.al
▪ Launched RSF - the first of its kind in the Albanian banking market
▪ Managed & developed retail sales financing teams (12 persons) and ensured that assigned targets
were met
▪ Developed and managed key relationships with 3rd parties, instrumental in growing and developing
the Retail Sales Financing business (e.g. retail chains for Retail Sales Financing)
▪ Monitored and secured feedback to Business groups, Risk and Marketing and Communications
▪ Developed and co-ordinated marketing plans and programs for RSF
▪ Launched Mobile Banking - the first direct sales and marketing force in the banking sector.
▪ Participated in product development for salary depositors’ segment, deliverable through direct sales
only
▪ Prepared and delivered direct marketing campaigns for salary depositors’ segment. (Direct
communication. telemarketing and direct mail the first ever in the Albanian market)
▪ Worked closely with bank’s branches to ensure that a successful sales process had been carried out
▪ Responsible of preparing monthly and weekly programs and basic market research for retail
business purposes
Business or sector Banking
December 1999 – December
2005
Accountant and Marketing Manager
Albanian Airlines ( airline company, former national flagship carrier)
▪ Processed payroll, Social Insurance and Personal Income Tax
▪ Supervised Catering, including inventory and billing
▪ Collected and processed accounting data, Clients, Banking, payments etc.
▪ Managed Cash & bank movements & inventory
▪ Managed Cost accounts (daily weekly and monthly payments)
▪ .Overall responsibility for ATL and BTL marketing
▪ Developed and maintained third party relations (travel agencies, embassies, government institutions,
hotels etc)
▪ Evaluated marketing channels and proposed relevant ones for specific marketing campaigns
▪ Third party marketing – developing common marketing campaigns eg. Coca Cola print to
Alb.Airl.TKT
Business or sector Airlines
November 2008 – September
2010
Master in Internal Audit and Control of the Banks 2nd
level 60 CFU
Pisa University, Economic Faculty, Italy
1996 – 2001 University degree valid thorugh: “dichiarazione di valore” from Italian
Embassy in Tirana, Albania, 16/12/2008.
120 CFU
Tirana University, Economic Faculty, Albania.

3. Curriculum Vitae Florenca Nani
© European Union, 2002-2013 | http://europass.cedefop.europa.eu Page 3 / 4
PERSONAL SKILLS
ADDITIONAL INFORMATION
▪ Speciality; Management, Profile; Business Administration, Title; Business Administrator
Mother tongue(s) Albanian
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English C1 C1 B1 C1 C1
Replace with name of language certificate. Enter level if known.
Italian C1 C1 B 1 B1 B1
Replace with name of language certificate. Enter level if known.
Levels:A1/2: Basic user - B1/2: Independent user - C1/2 Proficient user
Common European Framework of Reference for Languages
Communication skills ▪ Excellent communication skills gained through my long experience as a Manager, direct reporting to
Executives and Boards of Directors, third parties and Public Institutions relationships at senior level
Organisational / managerial skills ▪ Strong and efficient leadership skills (more than 7 years in top managing hierarchy, currently
responsible of a team of 12 people)
▪ Excellent organizational, presentation and managerial skills (currently Head of MARCOM)
Job-related skills ▪ Excellent summarising skills (Executives and BOD periodic reports)
▪ Excellent negotiation skills (currently responsible for Public institutions relationships)
▪ Excellent representative skills (currently a MEDIAspoke person of the bank for marketing and
corporate social responsibilities)
▪ Excellent presentation and training skills (currently responsible for staff training)
Computer skills ▪ Very good command of Microsoft Office™ tools
Other skills ▪ Writting essays & poetry and social volounteerism
Driving licence Replace with driving licence category/-ies:
▪ B
Trainings
Conferences
Seminars
Memberships
Leadership programme at Credins bank, January-December 2014,
Mobile Financial Services in the EFSE Region, held in Frankfurt a.M. 18-20 November 2013
“Marketing 3.0 – Value based Marketing”, Dr. Philip Cotler’s Seminar
“PR Sales and Marketing” workshop, byAlbanian centre for management services
Train the Trainer certificate (Raiffeisen International)
MBAby Tax Consulting Firm scuola di formazione proffesionale, Roma Italy
PR Sales and Presentation Skills training (Organized by CoPlan)
Financial Leasing (AMCHAM)
Internal training programs by Credins bank and RBAL: Performance Management, Micro business
loans training, Mortgage loans training, 6 SIGMA, Retail Sales Financing training etc.
Part of SFE program (sales force effectivness) undertaken at RBAL and on going at Credins bank
Board member of SOS villages in Tirana, Albania from 2010

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ANNEXES
▪ copies of degrees and qualifications (as per request)
▪ testimonial of employment or work placement (as per request);
Governor of Bank ofAlbania Mr. Gent Sejko gsejko@bankofalbania.org,
Head of Supervision at Bank of Albania Mr. Deniz Deralla dderalla@bankofalbania.org
General Inspector of Bank ofAlbania Mrs. Merita Bejtja mbjetja@bankofalbania.org
Minister of Transports Mr. Edmond Haxhinasto
Head of Operational Division of Credins bank Mr. Dimitri Toslluku dimitri.toslluku@bankacredins.com
▪ some video links as a spoke person in Media presence:
https://www.youtube.com/watch?v=7vdVqusVsIU
https://www.youtube.com/watch?v=dhcl5XpHLpE
https://www.youtube.com/watch?v=f2nYaLX2bv4
http://www.youtube.com/watch?v=iFBm5uuzUc8
http://www.youtube.com/watch?v=yBTtH-fpA&feature=youtu.be