1. ANA-MARIA MATEI
Summary
I am a highly creative and passionate marketing specialist with
more than 15 years of experience in communication, media, PR,
events and business development. My experience is ranging from
local marketing activation to strategic communication.
Passionate about transforming brands into exquisite experiences,
understanding consumer behavior and adopting new media
channels, I have managed marketing teams of up to 10 people
and worked in multicultural environments.
Specialties: Branding & PR marketing strategies, Internal &
External Communications Plan,(new) media strategy/buying,
communication development, new business development, on-line marketing, endorsement
strategies, event management, consumer research.
Professional experience
February 2015 – present
Founder PFA Ana-Maria Matei Ecoagri
Sustainable business in agriculture is an ambitious and fulfilling goal, after more than 15
years of marketing and communication career.
With communication and business strategy as passion I am continuing with freelancing
projects in this direction, along the pumpkins plantation in Topolog, Dobrogea.
October 2015 – September 2016
Marketing Manager Nestle Nespresso
 Ensuring the adaptation and implementation of the global Marketing Strategy.
 Define and translate CRM & Consumer Insight Studies into relevant actions.
 Building Brand Awareness and ensure Brand positioning.
 E-commerce.
 Managing trade activities.
 Budget Management.
November 2012 – January 2015
Strategy & Communication Manager Tiriac Auto/Tiriac Holdings
 Responsible for the strategic positioning and communication of the Tiriac Auto brand
and local brand strategy for retailed brands Ford, Hyundai, Jaguar, Land Rover,
Mercedes-Benz and Mitsubishi Motors.
 Elaborate for Sales and After-Sales Departments CRM strategy and programs.
 Organize special events (model launches, customer events, automotive shows, etc.)
 Responsible for professional & celebrity endorsement, as well as partnerships with
luxury locations.
 Supervising relation with media and creative agency.
(Tiriac Auto retail network holds 27 showrooms and 11 service workshops for the following
automotive brands on the Romanian market: Ford, Hyundai, Jaguar, Land Rover, Mercedes-
Benz and Mitsubishi Motors; member of Tiriac Holdings)
September 2003 – November 2012
Marketing & PR Manager M Car Trading/Tiriac Holdings
PR Manager TiriacAuto/Tiriac Holdings
Cumulate function during July 2004 – September 2007
 Elaborate the communication and PR strategy of the Mitsubishi brand on the
Romanian market as well as the marketing strategy and budget.
 Elaborate for Sales and After-Sales Departments CRM strategy and programs.
 Organize special events for Mitsubishi Motors - press events, model launches,
location launches, dealer’s events, fairs and exhibitions, etc. I have initiated two major
events for the brand: Mitsubishi Lancer Evolution Cup, rally cup for all the Mitsubishi
Group N cars running in the National Championship and Mitsubishi Drive Day -
itinerary event for all Mitsubishi Range – reached its fifth edition in 2010. There are
more than 150 events organized for press, dealers or clients in this period (up to 600

2. persons).
 Supervising relation with media and creative agency.
 Centralize information in order to elaborate the company’s business plans
 Responsible of the TiriacAuto management press relation - interviews, advertorials,
responses, Q&A, etc.
 PR responsible for “Parcul TiriacAuto” in June 2006.
 PR & communication responsible for “Parcul TiriacAuto” in September 2005.
 Responsible for the communication strategy (PR & media) of the itinerary event
“Colectia TiriacAuto” in September-November 2004.
(M Car Trading is the General Distributor for Mitsubishi Motors in Romania; member of Tiriac
Holdings)
August 2002 – August 2003
PR Specialist Hyundai Auto Romania/Tiriac Holdings
 Elaborate the PR strategy for the brand.
 Elaborate the communication strategy of the company and of Hyundai Rally Team.
 Organize actions that keep the press informed (press conferences, drive tests).
 Elaborate, together with the Marketing Manager, the marketing budget of the
company.
 Analyze competitors’ price advantages and propose actions in order to keep
commercial advantage for Hyundai.
(Hyundai Auto Romania is the General Distributor for Hyundai Motors in Romania; member of
Tiriac Holdings)
January 2002 – June 2002
Legal expert, The National Agency for Employment
 Representing the agency in court of justice
 Resolving legal problems of the agency
November 2001 – December 2001
Event Manager, Romanian Automotive Press Association (APAR)
 Organize the event ‘Car of the Year 2002 - Romania’.
 Organize Press Conferences and business meetings for the event.
November 2000 - March 2001
Assistant Manager, Automedia
 Collaborate with APAR, Autobest Among Emerging Markets (international automotive
jury), Van/Truckbest Among Emerging Markets (international automotive jury),
Autofan (PR Agency).
 Organize ‘Car of the Year in Romania’
January 2000 – November 2000
PR Specialist, Romcar/Tiriac Holdings
 Communicating brand and products externally and internally.
 Coordinate actions to keep the press informed (press conferences, drive tests).
 Follow the Romcar’s press campaigns as well as of the competitors and report this
action to Romcar’s Management and to Ford of Europe.
 Contact with Ford of Europe, Ford England, Ford Racing.
 Autoshow magazine, leader of the motoring press, awarded Romcar with the “Best
Press Relation” in 2000.
(Romcar is the General Distributor for Ford Motor Company in Romania; member of Tiriac
Holdings)
March 1997 - January 2000
Administrative Manager, Loranne Design 2010
 Coordinate the company’s activity
 Supervising the company's contracts
Studies & seminars
2010 ENG’s Senior Executive Summit Automotive CRM&Marketing Excellence,
Berlin
2003 – 2010 Communication & PR Trainings, Mitsubishi Motors Europe
2006 Master in Strategic Marketing, Academy of Economic Studies

3. 2004 Post-graduation courses International Law, University of Bucharest
2002 Post-graduation courses Communication & PR, Academy of Economic
Studies
2001 Law School, Ecological University of Bucharest
2000 PR Training, Ford Europe
1996 Ghe. Tatarascu High School
Capabilities
Handle details under pressure
Fast learner
Strong communicational and organizational skills
Good knowledge of the Romanian automotive, business and lifestyle press
Languages
English – full professional proficiency
French, German, Italian – limited working proficiency
Hobbies
Reading, cooking, design, motorsports, traveling,
Personal data
39 years old (16.04.1977)
Domicile Bucharest
E-mail: ana.matei09@gmail.com
Tel: +40 741333416