The webinar provided 5 last-minute fundraising ideas for non-profits: 1) ask for donations in lieu of gifts, 2) rally board members and volunteers, 3) email donors again, 4) get creative with virtual events, and 5) push for corporate matching gifts. It then briefly introduced Firstgiving as a social platform that gives people tools to raise money through personal fundraising pages and stories to drive more donations. Finally, it ended with a question and answer session.

1. A Firstgiving.com Webinar
with Margaret Berwind-Dart
December 17, 2008
Webinar recorded December 17, 2008
www.firstgiving.com

2. Before we start…
• Thank you for tuning in!
• If you have a question, type it in the
question box on the right – we’ll answer as
many as we can and email the rest
• We will send everybody a link to a the
slides and a recording of the session in a
couple of days
• See www.onlinefundraisingblog.com .
Webinar recorded December 17, 2008
www.firstgiving.com

3. Agenda
• Five last-minute fundraising ideas
• Two minutes about Firstgiving
• Q&A.
Webinar recorded December 17, 2008
www.firstgiving.com

4. 1: Ask for donations in
lieu of material gifts
• People are still giving – and with renewed
emphasis on meaningful gestures to
celebrate the holidays
“We are giving this year, more than ever,
[but we] are cutting down on presents to
ourselves and trying to help the needy”
www.firstgiving.com/DoctorsWithoutBordersHoliday
Webinar recorded December 17, 2008
www.firstgiving.com

5. 2: Rally board members
and key volunteers
• Create fundraising pages for your board
members and key volunteers
• They can be part of the ‘no gifts’ push but
with the added weight of their deep
connection to your cause
• Deliver ready to use pages for fastest
turnaround.
Webinar recorded December 17, 2008
www.firstgiving.com

6. 3: Email everyone - again
• Everyone’s doing it, so stand out by doing it well
• Send your donors a year-end summary and add
in a reminder that there’s still time to make one
more tax-deductible donation
• Give tangible examples of how
donations have helped your
community – and how another
donation can do even more.
Webinar recorded December 17, 2008
www.firstgiving.com

7. 4: Get creative
• Tough to plan actual events on short
notice, but virtual events are a snap!
• www.firstgiving.com/homelesspets
• www.firstgiving.com/worldrunday
• www.firstgiving.com/menuforhope5
Webinar recorded December 17, 2008
www.firstgiving.com

8. 5: Make a final push for
corporate matching gifts
• Add this to your email to donors, but be
sure you give it plenty of emphasis
• Remind donors that it’s the easiest way to
double 2008 donations
• www.matchinggifts.com is
a good resource for ideas.
Webinar recorded December 17, 2008
www.firstgiving.com

9. A quick recap
1. Ask for donations in lieu of material gifts
2. Rally board members and key volunteers
3. Email everyone - again
4. Get creative
5. Make a last push for matching gifts
Webinar recorded December 17, 2008
www.firstgiving.com

10. Two minutes about Firstgiving
Webinar recorded December 17, 2008
www.firstgiving.com

11. Firstgiving is the leading social platform
for fundraising for any nonprofit cause.
Webinar recorded December 17, 2008
www.firstgiving.com

12. We give everyday people tools to raise
money for causes that matter to them.
Webinar recorded December 17, 2008
www.firstgiving.com

13. Firstgiving brings individual fundraising
stories to life to drive more donations.
Webinar recorded December 17, 2008
www.firstgiving.com

14. 17,959 organizations
have raised $78,132,902
with the help of
1,422,712 supporters
and Firstgiving.com
Webinar recorded December 17, 2008
www.firstgiving.com

15. Person-to-Person Fundraising
Your NPO Supporters = Fundraisers Friends & Family = Donors
• Your supporters make personalized appeals
• Your supporters leverage their social networks
• Give power to the people who want to do more
Webinar recorded December 17, 2008
www.firstgiving.com

16. For sound, use your computer speakers or dial 773-945-1010 code 133-753-891
Slides and recording will be emailed to all attendees.

17. Question Time
Slides and recording will be emailed out to all
attendees in a couple of days.
Check for slides at www.onlinefundraisingblog.com
Webinar recorded December 17, 2008
www.firstgiving.com

18. Thank you again!
To request a free live demo,
call (617) 591-2121 x1005
or email james@firstgiving.com
Learn more at www.firstgiving.com
Webinar recorded December 17, 2008
www.firstgiving.com