2. Colour palette
oI am using mostly a pastel colour palette
because its trendy, aesthetically pleasing and
easy to use when overlapping with darker text.
(Making my text stand out)
oThese colours are quite feminine. Reinforces
my target audience of young women for my
website.
oPurples, blues and pinks will be used to create
a soft, comforting energy to my website.
3. Logo
oMy website logo will be very
simple, yet recognisable.
o‘AZURE’ will always be
capitalised. This makes the
magazine name clear and
stand-out to readers.
oMy logo will be located on
the menu bar, in the top left.
oThe typography is modern,
simple and bold.
4. Audience feedback
o‘The pictures are really
beautiful and realistic. I
like the fact you can see
real skin texture and its not
smoothed’ – female, 18.
o‘It’s clear and easy to read,
It’s good it has links to
other pages’ – Male, 17.
o‘It’s a different vibe to the
magazine. I prefer this’ –
Male, 25.
