2. Convergence
o Tabs: ‘Celebs’, ‘Style’, ‘Beauty’,
‘Lifestyle’, ‘Shopping’.
o Readers can subscribe via the website
for monthly magazines.
o ‘Cosmopolitan’ update their website
daily with up to date stories and sell-
lines.
o Stories are light-hearted and soft news.
o Majority of models represented on the
website are women.
o Images dominate the website and text
is minimal.
o Summer theme.
o Bright colours utilised that pop.
o Includes diversity of models race.
3. Convergence
o Large, digital presence where celeb
news and humorous content is shared.
o ‘TikTok’ page shares audio-visual
content. Engages a younger
demographic. Link to shop included.
o ‘Instagram’ page appears very
successful. Key articles are shared here
alongside a link to ‘Cosmopolitan’s’
shop.
o Profile picture is consistent on both
social media platforms. Makes the ‘C’
recognisable as a logo.
o Both pages have a verification tick,
proving the validity of the account
making it clear to viewers.
4. Convergence
o Tabs: ‘Health’, ‘Fitness’, ‘Beauty’, ‘Life’,
‘Relationships’.
o Readers can subscribe via the website
for monthly magazines.
o ‘Women’s Health’ update their website
frequently with up to date stories, sell-
lines and health kicks.
o Stories focus on health. Diet and
exercises are the main focus.
o All of models represented on the
website are women.
o Images dominate the website and text
is minimal but bold.
o Minimalistic layout that is aesthetically
pleasing.
o Pastel colours utilised that are
comforting.
o Includes diversity of models race.
5. Convergence
o Large, digital presence where celeb
news, health info and product
recommendation content is shared.
o ‘TikTok’ page shares audio-visual
content. Engages a younger
demographic. Link to shop included.
o ‘TikTok’ page appears unsuccessful in
its follow count. (could reveal the older
readers of the mag don’t have ‘TikTok’)
o ‘TikTok’ page lacks diversity.
o Key articles are shared here on
Instagram alongside a link to ‘Women’s
Health’ shop.
o Profile picture is slightly different on
both social media platforms. However
the colour and typography is
recognisable as a logo.
o Both pages have a verification tick,
proving the validity of the account
making it clear to viewers.
6. o Multiple links to articles.
o Consistent, minimalist style.
o Images are main point of focus.
o Recognisable magazine logo.
o Bold plugs.
o Audio-visual elements.
o Advertisements.
o Home page.
o Subscription option.
o Strong sense of brand identity. (Logo and colour scheme).
o High resolution images
o Product sales on website.
o Link to shop.
o Social media targets younger audience.
o ‘about’ section- more info.
Website codes and conventions
8. oVideo advertisement are often used at the top of the homepage.
oThese advertisements include clickable links to open a new web-page
for the product or service offered.
oMajority of videos on the website do not have sound (or only music).
oOther elements include promotional videos of the magazine itself.
oVideos are high-quality, usually 30 second clips.
Audio-visual element
