3. Website Research
- I looked at ‘Cosmopolitan’ for inspiration. With a similar target audience (Cosmopolitan 18-34
and AZURE 16-25), I found it helpful to view a more modern, fresh and stylish approach to a
lifestyle magazine formatted as a website.
- The overall mise-en-scene of this website is bold, bright and stylish. As the magazine is mostly
aimed at females, aspects of fashion have been included which I feel is an important factor to
include in my own website as it will draw in a feminine audience (stereotypically speaking).
- My website includes similar photography, fashionable images as well as product placement to
entice an audience with recommended items. This method of product placement will also provide
a more informative side to my website with not only pictures of the products but also explanations
to why this has been recommended to readers.
- However, I aim to create my own twist on my website. Using original images taken at home I have
created a more laid-back, personal approach to my website which I feel my target audience will
connect to and relate to. I feel this is important as young people tend to prefer media content that
is relatable and realistic to achieve and look up to.
- There is a mass amount of unrealistic expectations set for young women presented in todays
media, and through my media product, I am attempting to create a new form of realistic media
that young people can feel a sense of comfort and safety reading.
