audience research

2. Identifying my genre and target
audience…
- My lifestyle magazine will focus on mental wellness and self love as its
genre.
- My target audience is 16 to 25 year olds. Female and male students.
- Interested in improving their self image, self love and the different
possibilities to express individuality and being yourself through fashion. In
addition, individuals interested in improving themselves as students and
reaching their full potential.
- Using bright colours, I will draw in a younger adult/teen audience. My first
magazine will incorporate mostly pinks and bright yellows to
stereotypically draw in a female audience. As expected, my second
magazine will include blues and greens to hopefully target a male audience.
- Interconnection of information, a QR code link on the magazine to a
website that associates with the magazine. ‘convergence’
- The magazine will include useful information for young people rather than
the standard marketing slogans that are cliché and outdated.
- Interactive content such as links to websites and social media posts.