The document analyzes magazine advertisements for three artists: Olly Murs, Post Malone, and Lana Del Ray. For Olly Murs, the ad uses the same image from his album cover to be recognizable to fans. For Post Malone, the ad prominently features his unique style and look to attract new audiences. For Lana Del Ray, her name is in bold white font to stand out, a large image reveals her recognizable style, and release date and new songs are listed to generate hype among fans.
2. Olly Murs – Magazine Advert
This is the same picture of the
artist that is used on the CD
cover which is eye catching and
recognisable. This has been
done as this is what his target
audience want to see and
clearly shows his USP.
The text on the magazine advert is
the same colour as the artists
clothes. These colours combined with
the background are all very neutral
juxtaposed to the white top/dark
grey trousers he is wearing which
makes him stand out.
As you can see from the bottom
of the magazine advert there is
some information about the
album (Like a teaser of who is
featuring in the album) along with
the website to inform his audience
as well as attract new audiences
who follow ‘Flo Rida’
The name of the artist and the
name of the album are in bold
which is eye catching which makes
it easy to see for people, this
allows them to see who it is and
what is being advertised at a
glance. Also the album name
being in a quirky font style attracts
younger audiences.
3. Post Malone – Magazine Advert
The main feature on
the front cover of the
magazine advert
shows Post Malone.
This makes it clear to
see who it is and could
potentially attract new
audiences as Post
Malone has a unique
style and look from
other artists in the
grime genre. This also
clearly shows his artist
USP.
The magazine advert has
predominantly used the same
tint of colours throughout
which makes it subtle which
provides clarity.
Some information about the
album have also been
provided such as the album
will be featuring ‘ Justin
Bieber’. This attracts Justin's
fans and also informs existing
fans what to expect in the new
album.
4. Lana Del Ray – Magazine Advert
Name in a BOLD white font
which makes her more
recognisable. The colour white
signifies purity and innocence
which reflects the artist.
Large image of the artist
clearly revealing her artist
USP (recognisable clothing)
and makes her stand out
and be the centre of
attention.
Release date featured at the
bottom as well as new songs in
the album to create hype with her
existing fans.
Bright Red lipstick contrasting
with her bright ginger hair
again revealing her artist USP.
Light colours overall used in the
magazine advert which reflect her
personality and character being an
elegant woman.
