Presentation PGDM-HB

1. W
e
PRESENTATION
PROJECT
VIVEK RAM NARESH
OPERATIONS MANAGEMENT
Like
HPGD OC17 0213

2. UNDERTAKING BY STUDENT
I Mr. VIVEK RAM NARESH, having admission no. HPGD OC17 0213, declare that
project work done for Project We Like is my own work conducted as part of my
syllabus.
I further declare that project work has been prepared personally by me after viewing
the content under ‘We Tube, We Lounge and Newswire’ and it is not sourced from
any outside agency or any other student.
I understand that, any such malpractice will result into I being debarred for the
subject viva and will be considered fail for that subject. I also understand that I will
have to face very serious consequences and my admission to the program will be
cancelled without any refund of fees. I am also aware that, I may face legal action, if
I follow such malpractice.
I hereby abide to take the viva faculty’s decision as final for evaluation of Project We
Like.
VIVEK RAM NARESH

3. We Tube

4. HOSPITALITY
LOCAL STORE MARKETING

5. Local Store Marketing is a specific plan targeted to a specific group or group of
potential customers within a trading area to create awareness and initiative
trial purchases of your product or service with potential customers right in your
own backyard-the three to five mile radius around each store location.
Why Local Store Marketing?
• Local Store Marketing is one of the most cost effective & proven tools to
achieve long term business relationship with customers and the community.
• Enhance the store’s image in the community
• Increase customer loyalty
• Build brand awareness
• Grow store traffic, sales and awareness
• Develop involvement and recognition within the local community
• For Local store Marketing there is need of Partners who can promote the
brand. One can choose yellow pages, chamber of commerce, local newspaper
etc.
• Local Store Marketing is a continuous effort of using tools for increase sales.
• Local Store Marketing Plans need to be specific, measurable, planned,
coordinated, executed all year long with every store.

6. How Local Store Marketing Works?
If one opens Store then don’t just sit and wait for the customer go out and
promote your store and build relationship with potential customers invite them.
How to execute Local Store Marketing plans and Programs?
Operation team should also come to promote the store not just sales and
marketing team because the operation team know much very well about the
product what actually they are selling. Operation team should not be forced to
promote but to support the business.
Get Local Store Marketing Started
Study the regional crowed of people and get data from them and give offers and
discounts for their visit and offer promotional items.
• Determine the Objective of store
• Determine the need of the local peoples
• Do research area and location for plan development
• Meet with people who are already running store and gather their past
information and data to promote local store marketing.
• Provide feedback from test store.
• Put communication plan for store and work.
• Provide training for execution and implementing of programs.
• Join a trade association so that they can cross promote your business with their
business.

7. • Give free promotional items to the customers on which your brand logo is printed
• send out newsworthy press release as often as you can.
• Create annual award relating to your products and publicize it.
• Hold happy hours with discounts, free samples and other offers.
• get memorable toll free number
• Advertise in creative locations such as parks benches, buses, local web site.
• Donate your product or service to local charity events.
• Place a Yellow Pages ad under your service and in related categories.
• Train your staff to recommend and suggest appropriate add-ons to your
customers regular order.
• Combos: Pair up slow moving items with related products and repacking as a
special offers
• Refer a friend: offer your customer discounts for each referral they provide.
Local Store Marketing Process
Identify
Educate
Build
Profit

8. MARKETING
UNDERSTANDING RURAL MARKETING

9. Rural marketing
Rural market is actually gold mine.
The fortune at the bottom of the pyramid-CK prahalad
We think rural India is inferior but it is not.
Rural India is 70% population of whole India and it contribute 50% of the GDP.
2001-09 69 billion dollar expenditure was of rural India and 55 billion dollar of
urban India it is huge difference.
It contribute 55% of manufacturing GDP
75% of factories built in rural India which created 70% new jobs in manufacturing
field.
rural income grows faster than urban income. When there is any project is to
executed then government buy land of farmer i.e. rural area land it rises a huge
increment in income land is being sold in crores and thousands of crores.
Urban market is increasingly saturated, rural offers the untapped first entry/
loyalty opportunity.

10. Rural Economic Power House
Companies like HUL, Dabur restrategised by keeping rural India in mind as key
segment
Innovation & customisation dedicated to cater to unique rural segment.
Dabur shared products as free sample and sale benefitted from word of mouth.
Havells-plans to enter with Rio switch to cater to housing growth.
Key foundation stone of Rural Marketing
Afford
Awareness
Access
Acceptability

11. Key marketing channels
TV, vernacular cinema, radio, fairs, social events, festivals, newspaper, mobile,
wall painting, transport hoarding etc.

12. MARKETING

13. The holistic management for identifying, anticipating and satisfying the
requirements of customers and society in a profitable and sustainable way.
Requirements:
• Production process compatible with the environment
• Compatible with company’s goals
• Satisfy the customer’s need
American Marketing Association Definition
• Retail Definition
• Social Marketing Definition
• Environment Definition
• Green Marketing refers to the process of selling products or services based on
their environmental benefits.
• Carbon Foot prints of the company should be minimum and packaging material
should also be eco-friendly
• Marketing adds unnecessary packaging to the product to get high profit margin

14. Characteristics of green products
• Product are originally grown
• Products those are recyclable, reusable and biodegradable.
• Products with natural ingredients.
• Products contain recycled contents, non-toxic chemical.
• Products contain approved chemical.
• Products do not harm or pollute the environment.
• Products that is not tested on animals.
• Products that have eco-friendly packaging.
Challenges in Green marketing
• Need for standardization
• new concept for customers
• patience & perseverance
• Avoiding green myopia
Benefits of green Marketing
• Long term growth with profitability
• Saves money in the long term
• Beneficial for environment

15. Golden Rule of Green Marketing
• Know your Customer
• Educating your customer
• Being genuine & transparent
• Reassure the buyer
• Consider your pricing
• Keeping consumer expectation in mind always
• SBI using eco-friendly equipments in new ATM’s, SBI saved power and earned
carbon credits. SBI became first Indian Bank to use wind energy through 15
megawatt wind farm developed by Suzlon Energy
• TATA Motors making eco-friendly showrooms using natural building material
for its flooring and energy efficient lights.
• Suzlon Energy world’s fourth largest wind-turbine maker. Suzlon’s corporate
building is the most energy efficient building ever built in India.
• Wipro Infotech is India’s first company to launch environment friendly
computer peripherals these are called Wipro Greenware and these products
are RoHS compliant thus reducing e-waste.
Eco-Label criteria guarantee that a given product or service is fit for use, and
will have a reduced environment impact throughout its life cycle.

16. Triple Bottom line
Sustainable marketing-it is the process of creating, communicating, and
delivering values to customers and companies in such a way that both natural
and human capital are preserved or enhanced throughout.
Environment sustainability
Societal Sustainability
Economic Sustainability
Green Washing- disinformation disseminated by an organisation so as to present
an environment responsible public image.

17. RETAIL
SALES AND COLD CALLING

18. Cold Calling is the ground level to sell anything to someone so it should be
strong.
When you call 100 person then only 2-3 people are interested in what you
are selling.
By practicing and doing homework properly and intelligent you can increase
these2-3 to 5-6%
Take an example of bank
First seek properly before calling are you calling for assets or for liabilities.
What I am Selling
Working capital
Forex
Ic/Guarantee
Third party investment
Derivatives
Cash management

19. Where do I get my leads
Newspaper, balance sheet, dividend declaration, industry data base, colleagues
in other department, competitors.
The call ahead
Decide who will be calling
Plan your call
Find the right person to call
Rehearse your script
Activity
1) Talk to client what you are selling
2) Ask and tell while selling
Check which one is more effective.

20. The call
First ask about them
Seek out a personal connect
Look for a referral
Keep notes for later referrals
Send out a follow up email
Connect on LinkedIn to register presence
The persistence factor
Call well before product launch
Try not to sell in first two calls/meeting
Sell meeting rather than product
Self less calling keeps lead warm
Try to help out in area unrelated to product sale.

21. OPERATIONS
GANTT CHART

22. GANTT CHART
Henry Gant was the first person who structured the tools to scheduling and
analysing the project.
Earlier Harmonogram method was present but it didn’t get such popularity.
Gantt Chart first used extensively in WW1 by navy to scheduling. After that
Industries picked up this method for planning and scheduling production.
In 1980’s PC were allowed to form the Gantt Chart by using softwares.
Advantages: Very helpful up to 30 activities
Breaks down work into Specific manageable part
Clarify workflow sequence and dependencies of activities.
Limitations: Not applicable after 30 activities
represents only cost, time and scope of project
do not represent size of the project
do not shows necessesity to complete one task.
Utility: help out to plan the task that need to be complete

23. When production start on the large scale then we need Gantt chart to
scheduling activity.
Key steps: 1)list activity
2)setup Gantt chart
3)plot the task
4)present the analysis
listing the activity: 1)all activity should be in sequential and parallel
2)show the dependency of activity if there.
once all activity listed properly then draw network diagram
Present analysis: 1)what are the critical activities
2)what are the cost of project and time of completion
3)you have to present the summary of the chart drawn
because many people will not understand what colour represents what.
Nutshell: 1)Gantt chart is useful for planning scheduling project
2)it shows the duration of the project
3)what are the dependency of the activities
4)mapping of cost

24. We Lounge

25. MS. DEBADUTTA UPADHYAY
Founder and CEO of Timesaverz
She did journalism because pranab roy was her ideal and she wanted to be a
journalist.
After journalism she got job in times of India but in sales department.
Then she switched to yahoo where she got idea to start own business and she get
support from his boss.
Wedopia gave her opportunity to become entrepreneur by starting business.
We born with a purpose and we work for a purpose.
Boss always tell to al sales persons that “things that happens in spite of you, things
that happens because of you”
her colleague gave idea to start business named Lavnish
Credit goes to Lavnish more than her said by Debu.
It is very simple to get service.
Just download app and set your time and date when you need to service get done
that’s easy.

26. We are for making life easier of people.
We provide Cleaning, Repairing Service and Handyman. It covers 70% of home
services, we are expanding our range of providing services.
Now people are getting aware of such services is being provides online.
We also have competitor in India
Our first customer was a Homemaker named Suraj Sinha, she demanded
electrician service.
Our fist customer that lost was from Juhu, who wanted do be clean his
Aquarium at that particular time we did not having that service. We were just
few month old.
Challenges-Everyone has initially constraints in financial sides as well as
human side.
We are expanding our business in different cities.
Wedopia was actually semi-enterprenuers for her.
We stress more on attitude rather than aptitude
People with right attitude are willing to do multiple task, pickup new skills.

27. We work on commission basis we takes 20% of fee of the cost of servicing done as
a providing customers to our service providers we connect them to the customer.
Initial days it was more about to push and push.
We also do social media advertising. We are title short of finacialbut wee do
social media advertising.
We actually standardise the things. We standardised the rate of servicing taken
by workers. They charge different for different person but we standardised it.
We are happy that we are doing something for society.
We do not work for no. Of hours. We work for daily gaols completion.
Our first earning war 5000 Rs. At that time money was not as important but the
recognition war more important.
delegating is the best way to things happen on time otherwise you will mesh up
with things.
Her role model is steve jobs.

28. Mr. Nischal Sachdev
Dynabrade Abrasive power Tool
• He has 21 year working experience.
• He started as trainee engineer and now he is CEO of the company.
• When he joined he always wanted to be at managing position, he is object
oriented person.
• He says you should dream without dream you should dream without dream you
will not be able to where you have to go in your life.
• He comes from a business family, his father business of chemical factory but he
wanted to do something different apart from his family business.
• So he decided to go for engineering to learn technical things.
• He did MBA in 1994-97. he got motivated for doing MBA from his company when
he always used to make PPT for his boss and present data in sheets and other
representations of data. So he decided to go for MBA because he was able to
analysis company.
• His view on MBA is that when you finish MBA then actually your career starts you
start implementing those things.

29. In India this company is young but it is global company. Before the manufacturing
plant in India he was a sales person for the company.
It is his highest point in his career as CEO.
When a person is successful then it is not only that person it is family.
It is US based company, it manufacture Abrasive Power Tool. Specialised in finishing
power tool. Everything that is in world used by people is comes from the process of
abrasive. We have largest range of Abrasive in the world.
Every Car in the India is polished by dynabrade machine.
What ever happens in the company whether positive or negative everything comes to
him at such position.

30. Most Like- the way customers connect to them
Least like- Administration activities
To contribute in the company makes him happy
Strength-he is able to generate idea and implement it
Weakness- he judges everything that it should be like this or this.
He is Hungary to learn new
He implement at least one thing daily in the company which will take company
one step forward.
Today people do not take challenge to itself

31. Satish Jamdar (Managing Director) joined BlueStar in 1996 as vice president
He started his career in manufacturing side when it was just one
manufacturing factory
Then BlueStar started Providing servicing division so its was challenging for
him and he learnt a lot from this.
BlueStar has done installation and servicing in starting period like, LOK
SABHA, President House, Metro, Complexes etc. Now it is one of the leading
service provider in central air-conditioning.
As his position in the company started rising he learnt about HR, Finance,
Audit, IT, Corporate how they works.
On expansion of same manufacturing plant you don’t learn a lot because you
are doing same as it is in other plant but when BlueStar started servicing then
it was quite different and challenging and he learnt a lot and learnt different
function.

32. Company Real growth started in 2002-2010 that period was like boom time for
company’s growth.
And there was tough time for company in 2012.
Culture of Blue Star
We have plan for company and every month goal and every process with some
target.
Everyone do hard work but we link other toward the organisation goal.
Binding force is the “Value” of BlueStar.
We have Do’s and Don’t
In 2013 BlueStar started Stylish room AC. It has 2500 Outlets in more than 500
cities.
Then government provides some guidelines and orders to be followed like
All AC must be labelled with star rating of their efficiencies
In keeping mind global warming to change the refrigerant which do not harm
environment.
Interferer technology motor for further saving energy, a lot of change took
place

33. BlueStar started as Providing and installation of Central Air-Conditioning then we
entered into Home Appliances like Fridge, Split and window AC, water cooler
etc.
BlueStar has its factory in Dadra, Thane, Bharuch, Himachal and wada.
Suggestion for government
Government should focus on entrepreneurship and helping people to start
business because every one can't work.
Suggestion for students
More challenges come to you face them and enjoy
Enjoy what you are doing

34. news Wire

35. HOW TO MAKE A CAREER OUT OF PART-TIME JOBS
-BS
1) Freelance/Consulting/Contractual Work – A lot of organisations are welcoming
people to work with them as freelancers, consultants or even on a contractual work
basis. This is a very popular work choice right now, as it gives you the luxury of
working at your own pace and also the added security of working on multiple projects
at the same time.
2) Service Industry – The service and hospitality industry is known to hire people
regularly on a part time basis. From restaurant chains to coffee shops, tour operators
and more, there is a vast chunk of job options out there if you are looking to make a
career in part time.
3) Seasonal Work – A great option when you want to make good money and also gain
experience out of a part time job is to work on projects that require seasonal
commitments. For instance, many reputed travel and tour companies regularly hire
part time workers during their busiest seasons. These are the months when schools
have vacations, and also during various holidays. This is a perfect option if you want
to work for just a couple of months at a stretch, then take a break and relax, while
making enough to sustain.

36. 4) Working Where You Like – For many people, working at a place that they would love
to frequent as a customer is also a good option to know whether or not they will enjoy
the work. For instance, if you have an understanding of putting together clothes, you
could work at a clothing chain, or even work as a designer’s assistant and work part time
for shows.
5) Hobby Equals Money – In today’s world of social media, no idea goes waste. If you
enjoy blogging or vlogging, or have an interest that you can share with the world, this is
the time to turn it into something that could also earn you a profit. This is also a good
way to showcase your knowledge about a particular industry. This way, if you later want
to venture full time in a particular area, you will always have these as your experience
bank to showcase your understanding of the work.

37. HOW INTELLIGENT AUTOMATION WILL IMPACT AND
REVITALISE GLOBAL SUPPLY CHAINS-supply chain digital
The idea of automation in manufacturing and the supply chain is nothing new -
since the earliest days of the industrial revolution we have sought to automate
tasks with machines, and lower the cost of manufacturing processes.
Yet the use of technology in the industry may not be fully understood; a recent
Capgemini survey showed that nearly half (48%) of UK office workers are optimistic
about the impact automation technologies can have. However, while respondents to
the survey had a general idea of the benefits that might accrue, they were less clear
as to how these technologies could be applied to their specific area of work. And
worryingly, only 20% said they felt their organisations were currently benefiting from
automation – clearly the industry is missing a trick.
Yet other areas such as artificial intelligence (AI) and machine learning, which are
proven enablers for new ways of optimizing the supply chain and manufacturing
processes, are less understood.

38. Making automation a reality
The biggest obstacles to automation envisaged by those with supply chain
responsibilities are largely matters of perception. Decision makers are concerned
about the implementation costs, they are unsure of the security implications, they
doubt they have the requisite in-house skills and experience, and they are unclear
regarding the specific benefits of these new technologies
In order to make the most of these technologies, these decision-makers need to
consider the benefits of what a step towards digital transformation could mean for
their business, including:
· Agility
· Responsiveness
· Transparency
· Scalability
· Next-gen Innovation

39. How to make an impact
Starting small is low risk and makes complete sense – you don’t want to take
unnecessary risks in your supply chain. But small does not have to mean isolated –
implementations should be part of a larger, cohesive business plan. Ultimately,
the supply chain of any organisation is too valuable and sensitive to put at risk,
but a balance has to be struck, if companies are to innovate
There is a clear advantage to be had by those supply chain companies that pause
long enough to consider the implementation of these technologies as part of their
wider business goals, rather than to solve a point problem.
That may sound risky, but with supply chain adoption of next generation
automation technologies currently low, there are real advantages for those who
use this kind of intelligent technology. Not only will they experience the benefits
outlined above but they’ll see gains in cost-competitiveness and market share -
they’ll be ahead of the game.

40. CHINA CARMAKERS NARROW QUALITY GAP ON GLOBAL RIVALS: REPORT
JD Power quality survey in china report
•In quality survey gap between china and global brand has been fallen down to 13
per 100 car
• which is lowest of the last 14 years
•The gap between domestic and international brand is continuing narrow
•Chinese company doing slightly better than their international rivals
• when JD power began initially that time the quality survey report war 395 issue
per 100 car than their global rivals
•Domestic brands are catching with the international brand

41. •Three main categories in which quality is improved is vehicle interior, control and
display.
•Top quality performer are hyundai, kia, porche, lexus, audi and mazda

42. CHINA'S ELECTRIC CAR PUSH LURES AUTO GIANTS
The biggest players are shifting crucial scientific and design work to China
Volkswagen, the German auto giant, is preparing for a swift expansion in its output
of electric cars next year — and the biggest jump in production will be in China.
General Motors is making China the hub of its electric car research and
development. Renault-Nissan, the French and Japanese carmaker, and Ford Motor
have hustled to set up joint electric-car ventures in China.
Global automakers see the future of electric cars, and it looks Chinese. The biggest
players are shifting crucial scientific and design work to China as the country invests
heavily in car-charging stations and research and pushes automakers to embrace
battery-powered vehicles.
China underscored that ambition over the weekend, when it said it would eventually
ban the sale of gasoline- and diesel-powered cars at an unspecified date.
China wants the big players to share their electric car knowledge
Still, Western companies say that they know the risks of transferring technology —
and that the opportunities could help them reach their own electric car ambitions
faster.

43. Electric cars are part of a broader debate about the country’s industrial ambitions.
Under a plan called Made in China 2025, China hopes to become a dominant
player in a number of other futurist new technologies, like artificial intelligence and
robotics. Chinese officials argue that the push will help develop China’s economy
and make it less dependent on foreign technology, a dependence that could expose
it to security risks.
Some business groups and lawmakers — and increasingly, members of President
Trump’s administration — say company executives give away valuable trade
secrets for the sake of short-term gains.

44. INDIA'S MANUFACTURING SECTOR MUST GROW
SUBSTANTIALLY FOR 9-10% GDP GROWTH: STUDY
If India want that its GDP should grow at the rate of 9-10% then it should
maintain the growth of manufacturing sector around 14-15% annum
In a report of ASSOCHAM and EY stated that while GST has large extent
addressed prevailing regulatory issues, states across India must individually
look into bureaucratic obstacles along with other obstruction regulations and
policies on priorities based onthier own manufacturing goals.
Manufacturing sector of states and UT has potential to directly by setting new
industries or indirectly by creating ancillary facilities, infrastructure.
If states want to grow then it should focus on industries where particular state
has competitive edge over others in term of raw material, manpower, demand
etc.
FDI increase in export higher infrastructure spending and capital formation,
supportive fiscal.
make in India initiative will help elevate country’s manufacturing sector as it
aims to increase share of manufacturing in the GDP to 25 %.

45. FORCE MOTORS TIES UP WITH ROLLS ROYCE TO SET UP
ENGINE PLANT
Force motors ties up with rolls Royce and setting up plant as a dedicated
manufacturing facilities meeting the standard and specifications
They will set up joint venture to produce engines for multiple application like
railways and power generation
Prasan Firodia director of force said that its great pride and satisfaction that rolls
Royce become partner of force motors
Their joint venture will produce complete power generation system including spare
parts for Indian as well ass global market.
Rolls Royce has more customers in more than 150 countries, including 400
airlines, 160 armed forces, 70 navies and more than 4000 power station and
nuclear customers.
Force is the only company into he world that produces engines for Mercedes and
BMW. It also sells traveller and trax.

46. GUJARAT IGNITES AIM TO BE ELECTRIC-
VEHICLES HUB
Gujarat is hoping to emerge as the preferred destination for the production of
electric and hybrid cars
JSW energy has announced to setup plant in Gujarat for electric car. They
signed MoU with Gujarat government. Their project cost is estimated to be 4000
crore
SMC with joint venture parterns-Toshiba and Denso is investing 1150 crore for
lithium ion battery
Manoj Das, principal secretary said that Gujarat will be next electric and hybrid
vehicle manufacturing hub with new coming up plants.
Tata motor also thinking for electric version of Nano car.

47. MIRRORING EFFICIENCY: HOW THE AUTOMOTIVE SUPPLY CHAIN CAN GET LEANER
115 cars are created every hour in the Europe's most efficient car production
plant. The company have mixture of robots, experienced staff, lean
manufacturing principles.
Many car parts are manufactured outside the company, all parts are being
assembled in the car manufacturing plant.
For mass production they emphasis on speed and efficiency and minimising
non-value added time (NVAT).
Toyota follows the concept of JIDOKA translated as automation with human
touch and just-in-time theory.
Many companies use either fork lift or cranes to move large or high value
parts or move by hand, however this is not the most efficient, nor safe way of
moving parts.

48. master Movers visited in one company where suggested to use their master
mover electric tugs, which allowed to move product quickly between storage
and production cell.
Manual handling is also a issue in the automotive industry. Material is to be
moved in intra logistics pulled by ride on tugs. However, the final part of the
process, pushing the cart into its line side, still relies on human power.
By using electric tugs employers can avoid risk of manual handling injuries
Carefully and quickly moving parts around the production line, processes can
be optimised.

49. LOCAL SALES FLAGGING, GLOBAL CARMAKERS SWITCH TO MAKE-IN-INDIA TO REV UP
EXPORTS
General Motors, Ford and Volkswagen have a 5% share in domestic market
but a 50% share in exports.
According to data shared by the Society of Indian Automobile Manufacturers
(SIAM), the share in exports of these three companies, who entered India between
1994 and 2007, has jumped nearly 10 times in the last five years
All the three companies command a substantial chunk of the global car market
including China and the US, two of the world’s biggest automobile market.
However, they have failed to entice the Indian buyer despite several rounds of
multi-crore investments and dozens of new launches.
General Motors (GM), one of world’s biggest car makers, became the first company
in more than a decade to announce an exit from the Indian car market. The US
company spent more than Rs 6,500 crore in setting up facilities and launching new
models but failed to turn the local entity into a profitable unit.
GM was the earliest of foreign brands to enter the Indian market in the mid-1990s
and has been loss-making ever since. However, the company said it will instead
focus on growing exports from India. This has made GM the fifth largest exporter
from India with a share of 12 percent last year whereas its share was zero just five
years ago.

50. Similarly, Ford Motor Company has raced ahead of Hyundai to become the
number one automobile exporter from India even as its domestic share remains
negligible at just 3 percent. Ford entered India around the same time as General
Motors but has invested more than Rs 10,000 crore in the country so far.
The US headquartered company, which has a share of 23 percent of India’s export
car market, is yet to see profits locally. In a desperate move Ford is exploring
possibilities of a collaboration with Mahindra & Mahindra in areas of products,
technology, production and sales.
Having failed to move beyond Polo and Vento German giant Volkswagen (VW) has
been stuck in the bottom end of the market for several years. While its domestic
share stood at under 2 percent last year VW was the fourth largest exporter of cars
with a share of 14 percent.
VW (along with Skoda) unsuccessfully tried to forge an alliance with Tata Motors to
gain traction in the budget vehicle segments. VW’s Europe-developed platforms
were proving to be too expensive for the Indian market for mass market segments.
Talks between the companies were called off due to lack of synergies.

51. India’s domestic car and utility vehicle (UV) market is controlled by Maruti
Suzuki, Hyundai and Mahindra & Mahindra, who as of last year, had a
combined share of 82 percent. However, their share in exports has declined to
37 percent compared to 71 percent five years ago.
While for Suzuki Motor Corporation India has become the largest market
generating more than half of its global revenue, for Korean car brand Hyundai
the story is not too different. India became the third biggest market after China
and the US for Hyundai last year.
Hyundai started in India with a major focus on exports; however, overtime it
shifted focus to domestic operations. Hyundai’s share in exports declined to 19
percent by close of last year from 50 percent five years ago.
Japanese giant Toyota, too, has increased its share of exports albeit marginally.
It was one of the few companies to record a growth this year in exports even as
the industry recorded a decline. Toyota’s share grew to 2 percent in exports by
end of September while its domestic share dipped to 4 percent.

52. IT IS MAHINDRA AND MAHINDRA VS TATA MOTORS AS ELECTRIC VEHICLES SPACE
HEATS UP
Energy Efficiency Services (EESL) said on Wednesday Mahindra and Mahindra
(M&M) has agreed to match the lowest bid made by Tata Motors for the first phase
of its tender to procure 10,000 electric vehicles.
Five hundred units will be supplied in phase one, the delivery date for which is
November 30. M&M has qualified to supply 150 electric vehicles in the first phase,
while Tata Motors will supply 250 units. The details on the remaining 100 in phase
one will be revealed at a later date.
The purchase orders for supply of the remaining 9,500 electric vehicles will be done
in phase two, which will be issued on completion of phase one deliveries. Both Tata
Motors and M&M will get an opportunity to participate in the second phase.
Saurabh Kumar, managing director, EESL, said: “The aim of this tender is in
keeping with our government’s emphasis on electric vehicles to provide a clean and
green tomorrow. We are happy that Indian conglomerates such as Tata Motors and
Mahindra are participating in this global tender which embodies the ‘Make in India’
philosophy.”

53. Earlier, Tata Motors had emerged as the lowest bidder, while M&M was the
second-lowest bidder.
Electric vehicles procured under the current tender will be used to replace
petrol and diesel cars currently being used by the central government and its
agencies over a period of three-four years. The tender floated by EESL, which is
for 10,000 EVs, is the world’s largest single electric vehicle procurement
initiative.