6. Why Apple is a Learning Organization?
Steve Jobs
Vision for change the
world
Apple Culture
Encourage to apply
intelligence & imagination
Employees’ Choice,
Best Place to Work
Flexible & Adaptative
organization
8. • iPhone.-Collect
information “ what
consumers want “
• iTunes -Integrates
staff to spend
more time in other
firms to understand
how it work
Generate
Action
• What need s to be
done & what is
wrong?
Integrate
Interpret
• Allow employees
to voice out their
opinion
10. Why Apple was forced to change ?
Customers Need Innovation
User-Friendly Systems
Long-term Competition
Inconsistency & Incapability of
management
11. How Apple was successful?
Peter M. Senge’s research on Apple
Apple used Senge’s five discipline to examine its
organizational learning success
12. Peter M. Senge’s Five Discipline
Systems Thinking
Personal Mastery
Mental Models
Building Shared
Vision
Team Learning
13. 1) Systems Thinking
A way to understand the whole systems/problems
People, rules (structures)
Processes that determine the advancement of
organization
16. 4) Building Shared Vision
Telling
Selling
Testing
Consulting
co-creating
17. 5) Team Learning
Brilliant &
Talented
People
Dialogue &
Discussion
Alignment &
development
team's capacity
18. Evaluation of Apple’s Learning
Organization
Defeat its main competitor IBM
User friendly products
Great relationship with its customers
Good leadership & Management
Quality Control & Measurement
19. Strategies -Help to implement learning
organization
• Good Advertising
attracts large
number of
customers
Effective
Marketing
Human
Resource
Management
• Planning, Training
and Development,
Motivation, &
Reward
20. Steve’s Learning
• Learned from every single
mistake
• Transformed Apple in to a
learning Organization
• Term “not reinventing the
wheel” completely
understood by Apple