Please take a look at our Automotive Report – August 2021 with main registrations results in Europe and Italy
Starting from March 2020 sales have been heavily hit by Covid-19 outbreak so, to make figures comparable, this edition of Automotive Report compares 2021 and 2019 data
2. 2
Analysis of New Car Registrations in Europe and Italy
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK; ** Δ% August 2021 / August 2019
Executive Summary
◼ Areas: North-East -22,3%, North-West -38,3%, Centre -24,0%, South -15,8% and Islands
-23,5%, in volume in August 2021 compared to August 2019
◼ Customer segments: Retail -12,6%, Fleet -26,1% and Business -35,1% in volume in August
2021YTD compared to August 2019YTD
◼ Brands: among theTop 15 by volume, highest rate for Toyota +0,8%,Audi -1,5% and BMW
-4,2% in August 2021YTD compared to August 2019YTD
◼ Premium brands: among theTop 15 by volume Audi -1,5%, BMW -4,2% and Mercedes-Benz
-15,2% in volume in August 2021YTD compared to August 2019YTD
◼ Top 3 Countries by growth of new registrations: Norway +36,1%, Ireland +17,3% and
Iceland -0,2% in volume in August 2021 compared to August 2019
◼ Top 3 Countries by market share: Germany 22,2% (-0,8 p.p.), France 13,8% (+0,2 p.p.) and
UK 13,4% (-0,6 p.p.) in August 2021YTD compared to August 2019YTD
◼ Brands: among theTop 15 by volume, smallest decrease for Toyota -0,2%, Kia -2,1% and
BMW -11,4% in August 2021YTD compared to August 2019YTD
◼ Premium brands: BMW -11,4%,Audi -18,3% and Mercedes-Benz -25,0% in volume in
August 2021YTD compared to August 2019YTD
Europe*
Italy
-32,5%**
-27,3%**
◼ Starting from March 2020 sales have been heavily hit by Covid-19 outbreak. To make
figures comparable this edition of Automotive Report compares 2021 and 2019 data
3. 3
Agenda
1 Europe
1.1 Market Overview
1.2 New Car Registrations by Brand
2 Italy
3 New Car Models Launches in Italy
4. 4
Top 10 European Markets* – August 2021 vs August 2019
Europe – Market Overview
Source: ACEA, Arthur D. Little Analysis, Sweden Transport Analysis Agency
EU New Car Registrations
724.710
1.074.169
2019
2021
-32,5%
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
##
#°
##
Ranking on August 2021 data
New Car Registrations in August 2021
Δ% August 2021 / August 2019
-40,7
10°
17.719
-30,9
6°
33.218
1°
193.307
-27,3
4°
64.689
-36,1
5°
47.584
-26,5
3°
68.033
-38,4
During the August the EU passenger car market suffered a significant setback after four months of growth mainly due to the
"shortage" of raw materials that is slowing down the production and therefore cars delivery (OEM supply chain has luck of
stocks and production rhythm is slowing for all brands). Still remaining COVID-19 restrictions and final customer vacation
period has contributed negatively. The increase has been registered only for 2 out of 30 countries (Norway +36,1 and Ireland
+17,3 in August 2021 vs. 2019) and decrease for 28 countries (highest decline for Belgium -43,6% in August 2021 vs. 2019)
-43,6
7°
27.026
-36,1
8°
21.877
◼ The European market (EU+UK+EFTA) lost
about 1/3 of registrations in August 2021 with
724.710 cars compared to 1.074.169 in the
same period of 2019, as a result of the
negative impacts of restrictions from Covid-19
9°
19.808
-32,8
-31,9
2°
88.065
5. 5
In the first 8 months of 2021 European PC registrations (8.188.886 units in total) decreased by -24,4% compared to 2019YTD.All
countries have decreased except for Norway (that have increased by +11,5 respectively from August 21/19YTD)
Top 10 European Markets* – August 2021YTD
Source: ACEA, Arthur D. Little Analysis
Europe – Market Overview
Highlights Market share
# Country
August
2021 YTD
∆ Vs 2019
1 Germany 22,2% -0,8%
2 France 13,8% 0,2%
3 UK 13,4% -0,6%
4 Italy 12,9% 0,7%
5 Spain 7,2% -1,0%
6 Poland 3,8% 0,4%
7 Belgium 3,5% -0,2%
8
Netherlands
2,6% -0,1%
9 Sweden 2,6% 0,5%
10 Austria 2,1% -0,1%
-27,0
-23,3
-27,5
-20,0
-33,4
-16,3
-28,9
-28,0
-5,1
-27,5
Market Share
∆ % Volume
August 21/19
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
20%
New Car Registrations August 2021 YTD
10%
-60
+30
0
-30
6. 6
Top 15 – August 2021YTD
Europe – New Car Registrations by Brand
Source: ACEA, Arthur D. Little Analysis
∆ M.S.
21/19
0,02 0,01 0,32 0,17 -0,18 -0,01 0,08 0,10 -0,23 -0,03 -0,25 0,29 0,16 -0,07 0,08
Vol.’21 937.753 509.486 502.668 475.979 447.499 439.099 438.923 435.185 380.495 343.658 341.306 331.626 331.268 316.999 296.472 8.188.886
M.S.’21 11,5% 6,2% 6,1% 5,8% 5,5% 5,4% 5,4% 5,3% 4,6% 4,2% 4,2% 4,0% 4,0% 3,9% 3,6%
-23,2 -23,4
-0,2
-11,4
-37,9
-25,0
-18,3 -17,0
-41,9
-26,4
-43,2
-2,1
-12,1
-29,6
-18,3
-24,4
∆ %
21/19
Tot.**
*
* Opel includes Vauxhall New Car Registrations; ** EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
7. 7
Agenda
1 Europe
2 Italy
2.1 Market Overview
2.2 Market Highlights
2.3 New Car Registrations by Brand
2.4 New Car Registrations by Group
2.5 New Car Registrations by FuelType
3 New Car Models Launches in Italy
8. 8
Italian Market –Variation of New Car Registrations 2021 vs 2019
Italy – Market Overview
Source: UNRAE, Arthur D. Little Analysis ∆’20/’19 ∆’21/’19
Italian car market continues the year with a double-digit decline even if we compare it to 2019.The "shortage" of raw materials is
slowing down the production and therefore cars delivery (OEM supply chain has luck of stocks and production rhythm is slowing
for all brands). Moreover, the "slowdown" of state incentives has furtherly slowed the demand. In August 2021, 64.689 new cars
were registered, -27,3% vs. 88.939 of August 2019 (the comparison with August 2020, that has seen only 88.801 brings to similar
result). All segments in August has lost in volume compared to 2019: Private segment was recovering better than other segments
(-12,6%), while Fleet registered -26,1% and Business -35,1%. Main optimistic numbers are related to EV sales (+504,7% in August
2021 vs. 2019 with 3.247 registered units this month) and hybrid sales (+440,0% or 23.803 units registered more than in August
2019). More than 264.912 cars were lost in the first 8 months of 2021, with 1.060.182 units registered, down 20,0% on 2019.
August 2021
January March April May June July August September October
-17,1%
November
-8,8%
December
-18,9% -19,9%
-85,4%
-12,7%
-97,6%
-27,9%
-23,1%
9,5%
-13,3% -11,0%
-0,4% -0,2%
-14,9%
-27,3%
-49,6%
February
-8,3%
-5,9%
-27,8%
9. 9
8,0
-8,9
-17,6
-19,6
-23,0
-26,9
-28,3
-40,5
-50,3
-67,0
Italian Market – August 2021 vs August 2019
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Overview
2015
2014
Δ% August 2021 / August 2019
64.689
88.939
-27,3%
2019
-38,3%
North-West
18.062
Islands
4.250
-22,3%
North-East
19.628
-24,0%
Centre
14.379
South
8.370
##
aa
##
Region
New Car Registrations in August 2021
Δ% August 2021 / August 2019
Growth of the Top 10
brands by volumes
6
-23,5%
-15,8%
2021
10. 10
Diesel
23,9%
Petrol
31,1%
LPG 6,8%
CNG* 2,3%
EV*
35,9%
Other
45,0%
Italian Market – August 2021YTD vs August 2019YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Highlights
Analysis by “Customer Segment” Analysis by “Fuel Type”
Analysis by “Geographical Area” Analysis by “Car Segment”
656.920
252.492
150.771
751.228
341.684
232.182
Business
Retail Fleet
-12,6% -26,1% -35,1%
∆’21/’19
315.428 334.999
230.574
119.726
59.454
401.766
454.380
267.182
133.076
68.690
Centre South
North-West North-East Islands
176.156
1.060.182
408.917
313.897
138.741 19.055 3.416
D Total
A F
B C E
-18,6% -13,2% -30,9% -10,5% -20,1% -12,3%
-21,5% -26,3% -13,7% -10,0% -13,4%
2021
2019
∆’21/’19 ∆’21/’19
2021
2019
∆% Volume August 2021 / August
2019YTD)
* CNG: Compressed Natural Gas (Methane and Ethanol); EV: Electric Vehicle (Hybrid and Electric)
1.060.182
1.325.094
2019
2021
-20,0
-54,2
-42,7
+391,6
-24,3
+5,0
11. 11
Italian Market – August 2021 vs August 2019
“Fuel type” mix evolution
Italy – Market Highlights
Source: UNRAE, Arthur D. Little Analysis
HEV - Hybrid Electric Vehicle; PHEV – Plug-in hybrid electric vehicle; BEV – Battery electric vehicle
∆% Volume August 2021 / August 2019(YTD)
43,7%
25,0%
38,2%
21,5%
10,1%
9,7%
5,5%
41,5%
100%
2,5%
Aug
2021
Aug
2019
2,3%
Petrol
CNG
Diesel
LPG HEV+PHEV+BEV
◼ Over the last two years a progressive evolution of fuel type
mix in Italian market has been observed
◼ In particular, respect 2019, in August 2021 Petrol and Diesel
had a relevant lost in terms of market share (-18.7 p.p and
-16.7 p.p respectively) and alternative fuel types, have
increased their market share from 5,5% up to 41,5%
◼ Still, these increase was due mainly to mild hybrid vehicles
(HEV), that are actually not "real" electric vehicles, while the
contribute of PHEV and BEV was less important
HEV
PHEV
BEV
MS
August ‘19
4,6%
0,3%
0,6%
MS
August ‘21
31,6%
4,9%
5,0%
MS Delta
August '21 vs. '19
+27,0 p.p
+4,6 p.p
+4,4 p.p
-16,7%
-18,7%
+36,0%
12. 12
Italian Market – Distribution channels – August 2021YTD vs August 2019
YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Highlights
∆% Volume August 2021 / August 2019
(YTD)
*) Self-registrations related to LTR&STR use made by Dealers and OEMs;
**) Including Dealers and OEMs self-registrations not related to LTR & STR
Retail
Private Customers
-26,1%
MS:
23,8%
192,5
22,9
60,5
126,4
181,1
329,8
10,9
2019 2021
264,6
-5,9%
-12,6%
MS:
62,0%
-35,1%
MS:
14,2%
-52,1%
-52,5%
2021
65,0
93,8
167,1
2019
57,0
232,2
150,8
-12,4%
656,9
2019 2021
751,2
-12,6%
-43,9%
Private Customers Captive LTR&STR*
LTR STR Companies Captive self-registrations
◼ Respect August 2019YTD, in 2021, Retail
segment of the Italian market was
recovering better than other segments
(-94.308 units sold less) and has increased
its Market ShareYTD (56.7% in August
2019 vs. 62.0% in August 2021)
◼ All of Fleet subsegments decreased in August
2021 vs. 2019YTD due to COVID-19
outbreak: STR segment (-52,1% or 65.864
units sold less vs.August 2019).The drop of
LTR segment was much less relevant (-5,9%
or 11.353 units sold less vs.August 2019)
◼ The decrease of the Business segment
registrations in August 2021YTD vs.August
2019YTD was related both to the reduction
of Captive self-registrations (-43,9% or 73.373
units less sold) and Company registrations
(-12,4% or 8.039 units less sold)
Fleet
LTR, STR and Captive LTR&STR*
Business
Company registrations**
Market Share YTD increase / decrease
August 2021 / August 2019 (YTD)
13. 13
New Car Registrations by Brand – August 2021YTD (1/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
164.483
92.705
65.615 62.066 60.998 51.802 50.331 46.885 43.344 42.207 38.282 37.316 34.549 32.304 30.243
-19,3 -23,2
-14,4
-25,1
0,8
-36,2
-18,6 -20,1
-1,5
-42,3 -38,3
-4,2
-15,2
-22,2
-5,4
Volume
∆Volume
21/19 %
∆ M.S.
21/19 %
Market
Share %
0,13 -0,37 0,40 -0,40 1,18 -1,24 0,08 -0,01 0,77 -1,54 -1,07 0,58 0,18 -0,08 0,44
15,51 8,74 6,19 5,85 5,75 4,89 4,75 4,42 4,09 3,98 3,61 3,52 3,26 3,05 2,85
14. 14
New Car Registrations by Brand – August 2021YTD (2/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
29.147 28.269
20.263 18.747
16.202
14.119 12.737
8.642 8.462 7.668
4.713 4.552 4.180 4.035 3.876
-8,6
9,9 8,4
-37,5
-12,0
5,0
-10,2
-22,7
10,0
-56,7
51,8
-75,2
-28,6
-9,6
Volume
∆Volume
21/19 %
∆ M.S.
21/19 %
Market
Share %
0,34 0,73 0,50 -0,49 0,14 0,32 0,13 -0,02 0,22 -0,62 0,21 -0,95 -0,05 0,38 0,05
2,75 2,67 1,91 1,77 1,53 1,33 1,20 0,82 0,80 0,72 0,44 0,43 0,39 0,38 0,37
15. 15
New Car Registrations by Brand – August 2021YTD (3/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
3.453
3.175 3.153 3.087 2.866
1.531
1.117
621 591 588 435 222 34
129,3
-14,3
22,1
-48,3
-8,7 -25,2 -17,0
12,7
-10,5 -22,7
1.334,1
-45,4
Volume
∆Volume
21/19 %
∆ M.S.
21/19 %
Market
Share %
0,22 0,02 -0,14 0,10 -0,15 0,01 -0,01 0,00 0,00 0,00 0,00 0,00 0,00
0,33 0,30 0,30 0,29 0,27 0,14 0,11 0,06 0,06 0,06 0,04 0,02 0,00
16. 16
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
New Car Registrations by Group – Top 15 – August 2021YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Group
39,0
16,7
8,5
6,1
5,9
5,6
4,7
3,7
2,7
1,8
1,3
1,1
0,8
0,4
0,4
Top 5: 76,1%
Top 10: 94,5%
-12,5%
-23,0%
-33,8%
-25,1%
-37,1%
-0,1%
-7,0%
-5,8%
9,9%
-37,9%
5,0%
-30,4%
10,0%
51,8%
-28,6%
413.697
176.771
90.084
64.173
62.066
59.390
50.053
39.101
28.269
18.747
14.119
11.795
8.462
4.713
4.180
Stellantis
Volkswagen
Renault
Toyota
Ford
Hyundai Kia
BMW
Daimler
Suzuki
Nissan
Volvo
JLR
Mazda
DR Motor
Honda
Market Share
(%)
DeltaVolume
‘21 vs ‘19
Volume
Group Brand
17. 17
New Car Registrations by FuelType – Top 10 – Petrol and Diesel
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Fuel Type
Diesel
Petrol
August 2021 2021YTD
Ranking variation compared to previous period
885
847
741
691
681
678
597
558
457
428
17.241
16.996
15.641
15.263
14.720
12.152
11.589
11.250
9.776
9.284
1.095
946
923
721
706
575
470
456
451
392
500X
RENEGADE
COMPASS
3008
500L
TIPO
PUMA
2008
T-ROC
DUSTER
C3
T-CROSS
CORSA
PANDA
T-ROC
208
500X
AYGO
RENEGADE
POLO
500X
RENEGADE
3008
COMPASS
TIGUAN
TIPO
2008
Q3
SERIE 1
T-ROC
15.564
12.535
12.192
10.436
9.406
8.576
8.488
7.372
6.801
6.438
T-CROSS
T-ROC
AYGO
ECOSPORT
POLO
PICANTO
I10
RENEGADE
JUKE
C1
18. 18
1.029
989
825
741
335
324
323
263
258
237
New Car Registrations by FuelType – Top 10 – LPG and CNG
Source: UNRAE, Arthur D. Little Analysis
CNG
LPG
August 2021 2021YTD
Italy – New Car Registrations by Fuel Type
Ranking variation compared to previous period
4.765
4.045
3.635
2.644
2.103
1.823
1.575
1.297
1.157
468
292
287
285
136
131
111
97
47
45
33
SANDERO
DUSTER
CAPTUR
CLIO
PANDA
YPSILON
SPORTAGE
STONIC
PICANTO
FIESTA
POLO
ARONA
KAMIQ
PANDA
IBIZA
UP!
GOLF
OCTAVIA
A3
SCALA
ARONA
POLO
KAMIQ
UP!
GOLF
PANDA
IBIZA
SCALA
OCTAVIA
A3
14.315
11.377
8.919
6.984
5.715
3.969
2.618
2.509
2.410
2.351
CAPTUR
SANDERO
DUSTER
CLIO
PANDA
YPSILON
STONIC
PICANTO
SPORTAGE
MICRA
19. 19
2.483
2.294
1.710
1.626
1.354
706
565
559
472
431
New Car Registrations by FuelType – Top 10 – Hybrid (HEV and PHEV)
Source: UNRAE, Arthur D. Little Analysis
(*) Hybrid Electric Vehicle (HEV), (**) Plug-in Hybrid Electric Vehicle (PHEV)
PHEV
Plug-in
Hybrid
(**)
HEV
Hybrid
(*)
August 2021 2021YTD
Italy – New Car Registrations by Fuel Type
Ranking variation compared to previous period
394
248
200
189
179
170
142
133
127
92
PANDA
500
YPSILON
YARIS
PUMA
IGNIS
SWIFT
C-HR
TUCSON
CAPTUR
PANDA
YPSILON
500
YARIS
PUMA
IGNIS
SWIFT
C-HR
TUCSON
CLIO
COMPASS
RENEGADE
XC40
CAPTUR
X1
3008
KUGA
FORMENTOR
Q3
COUNTRYMAN
COMPASS
RENEGADE
CAPTUR
Q3
XC40
X1
KUGA
CLASSE A
FORMENTOR
A3
54.628
27.498
24.734
24.061
18.975
10.727
9.893
8.839
8.011
5.947
6.096
4.257
4.076
3.505
2.606
2.260
1.866
1.502
1.378
1.340
20. 20
New Car Registrations by FuelType – Top 10 – Pure Electric (BEV)
Source: UNRAE, Arthur D. Little Analysis
(*) Battery Electric Vehicle (BEV)
BEV
Pure
Electric
(*)
August 2021 2021YTD
Italy – New Car Registrations by Fuel Type
Ranking variation compared to previous period
578
324
308
281
214
196
152
135
121
91
500
FORTWO
TWINGO
MODEL 3
ZOE
ID.3
208
2008
CORSA
KONA
500
UP!
MODEL 3
ID.3
ZOE
TWINGO
FORTWO
ID.4
MUSTANG
MINI
6.569
4.080
3.952
3.433
2.736
2.201
1.944
1.476
1.349
1.048
21. 21
New Car Registrations of Hybrid vs Pure ElectricVehicles
Source: UNRAE, Arthur D. Little Analysis;
*) HEV = Hybrid Electric Vehicles; PHEV = Plug-in Hybrid Electric Vehicles; **) BEV = Pure Electric
Italy – Focus on ElectricVehicles Market in Italy
59.401
77.493
115.805
380.753
2020
2018 2019 2021
EV RegistrationsTrend
Volume, DeltaYoY, EV Market Share August ‘21YTD
HEV, PHEV* and BEV**VehiclesTrend
Volume August ‘21YTD
Delta
YoY
37,2% 30,5% 49,4% 228,8%
M.S. 4,3% 5,8% 14,3% 35,9%
CAGR
87,6%
8,3%
5,3%
5,2%
89,6%
2018
4,1%
2019
11,5%
80,3%
8,2%
2020
10,1%
77,6%
12,3%
2021
BEV HEV PHEV
+77,1%
+146,8%
+132,1%
22. 22
Overview of New Car Registrations by Segment
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
Segments Growth in Market Share* Market Share andVolume**
+0,3%
D
«Executive»
+3,0%
B
«Supermini»
+0,0%
E
«Luxury»
-4,7%
C
«Medium»
-0,0%
F
«Ultra Luxury»
A
D
16,6%
138.741
E
29,6%
38,6%
13,1%
B
C
1,8%
0,3%
F
100,0%
Tot.
3.416
408.917
176.156
313.897
19.055
1.060.182
A
«Utility/City»
* Δ% August 2021 YTD / August 2019 YTD; ** Market Share and Volume August 2021 YTD
+1,4%
23. 23
Segment A and Segment B –Top 10 – August 2021YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
A
“Utility/City”
B
“Supermini”
78.259
33.169
11.250 10.728 9.104 9.068 7.100 7.058 4.967 4.083
PANDA C1
I10
500 AYGO PICANTO
IGNIS UP! 108 FORTWO
32.353
27.949
24.423
22.876
20.399 20.172 19.280 19.234 18.384 17.981
YPSILON CORSA
SANDERO 2008
YARIS PUMA C3 CAPTUR CLIO 208
∆ Vol. %
21/19 YTD
∆ Vol. %
21/19 YTD
Segment A and Segment B have registered an
increase in terms of MS (+0,3 p.p and +3,0 p.p
respectively vs August 2019YTD). But in terms of
volumes, both Segment A and Segment B, in
August 2021 have decreased vs.August 2019
(-18,6% and -13,2% respectively)
-19,2% 30,8% 9,5% 74,5% N.D. 8,0% N.D. -41,0% N.D. -65,6%
-22,0% 12,6% N.D. -23,0% -23,8% N.D. N.D. N.D. -43,8% -20,7%
24. 24
Segment C and Segment D – Top 10 – August 2021YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
C
“Medium”
D
“Executive”
27.155 26.572
21.158 20.205
17.076 15.794
12.924 11.627 10.412 9.041
SERIE 1
500X GOLF
RENEGADE T-ROC DUSTER
COMPASS 3008 TIPO TUCSON
13.511
10.412 9.969
9.274
6.012 5.902
5.164 4.813
4.221 3.942
STELVIO
RAV4
X1
TIGUAN OCTAVIA
Q3 Q5
KUGA GLA RANGE
ROVER
∆ Vol. %
21/19 YTD
∆ Vol. %
21/19 YTD
-8,5% -13,1% N.D. -22,0% -44,8% -4,9% -34,0% -40,3% N.D. N.D.
-16,9% 32,4% -8,5% N.D. -14,2% 8,3% -33,9% -8,4% N.D. N.D.
Medium Segment and Executive Segment had a bad
performance registering a drop (respectively -30,9%
and -10,5% compared to August 2019). But in terms of
MS onYTD basis Segment C decreased (-4,7 p.p) while
Segment D increased (+1,4 p.p)
25. 25
Segment E and Segment F – Top 10 – August 2021YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
E
“Luxury”
F
“Ultra Luxury”
829
383
299 274
214
162 141 121 118 114
F8
GHIBLI
911 PANAMERA
CLASSE S
TAYCAN F-TYPE SERIE 8 SERIE 8 GC ROMA
∆ Vol. %
21/19 YTD
∆ Vol. %
21/19 YTD
-20,5% N.D. -45,9% N.D. -9,1% NA -57,1% -25,7% N.D. N.D.
20,1% -20,0% NA 39,1% -38,5% N.D. N.D. -37,0% N.D. N.D.
2.350
2.201
1.532
1.313 1.301
1.192 1.094 1.091
980 965
CLASSE E Q8
A6 SERIE 5
GLE GLE COUPE X5 RANGE
ROVER
CAYENNE X6
Both Segment E and Segment F remained stable (0.0 p.p)
in terms of market shares. Segment E has lost 20,1% (or
4.783 units sold less vs.August 2019), while the Segment
E loss was less relevant (-12,3% or 481 units sold less vs.
August 2019)
27. 27
New Models Launch per Brand – Roadmap 2021 (1/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Aug
ust
Jun Jul Aug Sep Oct Nov Dec
A
B
C
D
F
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Stelvio Tonale
Giulia GTA
e-Tron GT
BEV Q5 Sportback
Q4 e-Tron
BEV
iX BEV
i4
Serie 4 Gran
Coupé
C4 C5
Sandero Spring BEV
DS 4
DS 9
V6
500 X 500
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
28. 28
New Models Launch per Brand – Roadmap 2021 (2/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Aug
ust
Jun Jul Aug Sep Oct Nov Dec
F
G
H
I
J
K
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Fiesta
Mustang
Mach-E BEV
HR-V
Santa Fe Tucson Ioniq 5 BEV Bayon
XJ
Grand
Cherokee
Ioniq 5 BEV
Grand
Wagoneer
Imagine BEV
Sorento Sportage
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
29. 29
New Models Launch per Brand – Roadmap 2021 (3/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Aug
ust
Jun Jul Aug Sep Oct Nov Dec
L
M
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Huracan STO
MC 20
Ypsilon
Defender Range Rover
UX 300e
BEV
NX
Quattroporte Grecale
CX 30
CX 5 Mazda 3 Sedan
Mercedes SL
Classe S EQA BEV EQB BEV Classe C EQS BEV
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
30. 30
Source: Quattroruote; Arthur D. Little Analysis
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
New Models Launch per Brand – Roadmap 2021 (4/5)
New Car Models Launches in Italy
Jan Feb Mar Apr
Aug
ust
Jun Jul Aug Sep Oct Nov Dec
M
N
O
P
R
S
(P)
Ariya
Eclipse Cross
Qashsqai X-Trail
Mokka
Crossland
308
Taycan
Cross Turismo
911 GT3
Arkana
Megane
e-Vision
Cupra
Formentor
Cupra
el-Born BEV
Tarraco
Enyaq iV BEV Fabia
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
31. 31
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
New Models Launch per Brand – Roadmap 2021 (5/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Aug
ust
Jun Jul Aug Sep Oct Nov Dec
S
T
V
(P)
Swace
Rexton
XV Outback
Across
Model Y
RAV4
Highlander Yaris Cross
ID.4 BEV Tiguan Allspace
XC 40 BEV
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation