Arthur D.Little - Global Automotive Report June_2019

Global Automotive Report
Analysis of New Car Registrations
June 2019

2
Global Market Overview
Executive Summary
* Δ% in Volume June 2019 YTD / June 2018 YTD among markets with more than 500.000 New Car Registrations; ** BRIC: Brazil, Russia, India, China
Thailand: For the first time in Top 15 over the last year,
shows positive vehicle sales growth during Q1 and Q2 2019
(8.8% and 7.9% respectively) because of high sales
promotions. Nonetheless, the growth has moderated month
by month due to income and political uncertainties, declining
consumer confidence and more stringent loan approval
Top 3 Markets*
Brazil: the market keeps on recovering after the
crisis began in Brazil in 2015, showing the highest
growth both in Q1 and Q2 2019 among the top
20 countries in terms sales volumes
Japan: third position market growth in Q1 has
been confirmed also in Q2, though the volume
increase is more moderated (2,8% in Q1 vs.
1,5% in Q2).The downside is largely owes to
repercussions from US-China trade tensions
10,6%
7,9%
1,5%
Thailand
Japan
Brazil

3
Analysis of New Car Registrations in Europe and Italy
* EU + EFTA Countries (Iceland, Norway, Switzerland); ** Δ% June 2019 / June 2018
Executive Summary
 Areas: North-East +4,1%, North-West -2,7%, Centre -5,1%, Islands -9,6%, and South
-9,2% in volume in June 2019 compared to June 2018
 Customer segments: Retail +0,8%, Fleet +1,0% and Business -21,4% in volume in June
2019YTD compared to June 2018YTD
 Brands: among the Top 15 by volume, high increases for Dacia +42,0%, Lancia +27,7%
and Opel +8,0% in June 2019YTD compared to June 2018YTD
 Premium brands: among the Top 15 by volume BMW -1,5%, Mercedes-Benz -4,0%, and
Audi -8,5% in volume in June 2019YTD compared to June 2018YTD
 Top 3 Countries by growth in new registrations: Lithuania +41,1%, Romania, +15,0%
and Ireland +12,7% in volume in June 2019 compared to June 2018
 Top 3 Countries by market share: Germany 24,1% (+1,0 p.p.), UK 16,5% (0,0 p.p.) and
France 15,2% (+0,3 p.p.) in June 2019YTD compared to June 2018YTD
 Brands: among the Top 15 by volume, high increases for Dacia +10,1%, Citroen +6,5%
and Seat +6,3% in June 2019YTD compared to June 2018YTD
 Premium brands: BMW -0,3%, Mercedes-Benz -1,8% and Audi -6,0% in volume in June
2019YTD compared to June 2018YTD
Europe*
Italy
-8,4%**
-2,1%**

4
Agenda
1 Global Market Overview
2 Europe
3 Italy
4 New Car Models Launches in Italy
5 Focus on European ElectricVehicles Market

5
Global Overview –Top 10 Markets and Europe*
Source: Arthur D. Little Analysis on IHS Global Insight Data and on market data
Highlights
2019YTD vs. 2018YTD, DeltaVolume vs. Delta Market Share, Market Size
Bubble Size – New Car
Registrations in 2019 YTD
∆ % Volume 19 vs. 18
∆ % Market Share
19/18
-20,0% -5,0% 5,0% 10,0% 15,0%
1,5%
1,0%
0,5%
-1,0%
-0,5%
* EU + EFTA Countries (Iceland, Norway, Switzerland)
-2,0%
-10,0%-15,0%
-1,5%

6
Top 5 Brands analysis in major economies
Source: Arthur D. Little Analysis on IHS Global Insight and on market data
Italy and Europe* Major Economies*
5
2
1
4
3
M.S. % CML
(Top 5)
Total market
2019 YTD
Δ% 19/18 Top5
Brands
46%
16%
13%
6%
5%
1.694.159
**
1,4%
86%
India
22%
13%
11%
9%
8%
802.321
**
1,6%
62%
RussiaEU28+EFTA
11%
7%
7%
6%
6%
8.447.972
-0,5%
37%
Italy
16%
9%
6%
6%
6%
43%
1.089.658
-2,4%
* Period January-June 2019; ** IHS Global Insight estimated value
18%
15%
13%
9%
9%
64%
1.212.040
**
0,2%
Brazil
14%
7%
7%
5%
5%
10.508.753
**
3,6%
China
31%
16%
14%
11%
11%
2.308.614
**
83%
Japan
13%
12%
11%
9%
8%
8.180.008
**
-1,4%
39%
US
0,8%
53%

7
Top 3 Premium Brands analysis in major economies
Source: Arthur D. Little Analysis on IHS Global Insight and on market data
* Period January-June 2019; ** IHS Global Insight estimated value
3
1
2
M.S. % CML
(Top 3)
Total market
2019 YTD
Δ% 19/18 Top3
Prem. Brands
5,6%
5,0%
4,7%3,0%
3,3%
3,1%
1,1%
1,5%
1,4%
2,4%
2,3%
1,2%
1,0%
0,4%
0,3%
0,5%
0,4%
0,3%
Italy and Europe* Major Economies*
1,7%
1,9%
1,8%
2,8%
3,3%
3,2%
India RussiaEU28+EFTAItaly BrazilChina JapanUS
1,7% 5,8%9,4%15,3% 1,2%5,4% 3,9%9,4%
1.694.159
**
-0,1%
802.321
**
0,0%
8.447.972
-0,1%
1.089.658
1,2%
1.212.040
**
-0,2%
10.508.753
**
0,2%
2.308.614
**
8.180.008
**
0,0% -0,1%

8
Agenda
2 Europe
2.1 Market Overview
2.2 New Car Registrations by Brand
3 Italy

9
Top 10 European Markets* – June 2019 vs June 2018
Europe – Market Overview
Source: ACEA, Arthur D. Little Analysis, Sweden Transport Analysis Agency
EU New Car Registrations
1.359.232
1.483.114
2019 2018
-8,4%
##
#°
##
Ranking on June 2019 data
New Car Registrations in June 2019
Δ% June 2019 / June 2018
-2,1
4°
171.626
-14,4
9°
32.529
-2,3
7°
45.050
1°
325.231
-10,9
8°
41.671
-11,0
6°
50.044
-4,9
2°
223.421
-8,3
5°
130.519
-8,4
3°
230.964
10°
31.830
-52,0
-4,7
In June 2019, new PC car registrations in the EU + EFTA region felt by 8,4% coloring all countries
trends in red. To a large extent, this drop can be attributed to a negative calendar effect (June
counted on average only 19 working days vs. 21 days in 2018). Country drop accounted from ca. -
2.0% till ca. 15.0% for all of the countries except Sweden which has reduced its new PC registrations
twice (the bonus malus system, introduced on 1 July 2018, affects comparisons with the previous year
throughout 2019)

10
-20
20
10
0
-10
On a year-to-date basis, European PC registrations (7,7 million units in total) declined by 3,5% compared to 2018YTD.
The decline of Market Share persists for all Top 10 European Markets over the Q2 2019 except Germany, Poland and
France that demonstrated a restrained but stable growth trend
Top 10 European Markets* – June 2019YTD
Source: ACEA, Arthur D. Little Analysis
Europe – Market Overview
Highlights Market Share
# Country
June
2019
∆ Vs
2018
1 Germany 24,1% 1,0%
2 UK 16,5% 0,0%
3 France 15,2% 0,3%
4 Italy 14,1% 0,0%
5 Spain 9,0% -0,2%
6 Belgium 4,0% -0,1%
7 Poland 3,6% 0,2%
8 Netherlands 3,0% -0,2%
9 Austria 2,3% -0,1%
10 Sweden 2,2% -0,6%
0,5
-3,4
-3,5
-1,8
-5,7
-6,3
-10,5
-8,8
1,9
-25,6
Market Share
∆ % Volume
June 19/18
20%
New Car Registrations June 2019 YTD
10%
-25

11
Top 15 – June 2019YTD
Europe – New Car Registrations by Brand
Source: ACEA, Arthur D. Little Analysis
∆ M.S.
19/18
-0,03 -0,04 0,00 -0,05 -0,01 0,01 0,03 -0,03 0,02 0,03 -0,07 0,10 0,14 0,01 0,10 -0,03
Vol.'19 936.348 590.022 527.561 513.338 474.805 448.502 428.544 406.977 398.256 387.360 380.570 356.511 316.424 284.396 269.143 7.671.249
M.S.'19 11,1% 7,0% 6,3% 6,1% 5,6% 5,3% 5,1% 4,8% 4,7% 4,6% 4,5% 4,2% 3,8% 3,4% 3,2%
-6,5 -6,5
-3,0
-7,8
-4,1
-1,8
-0,3
-6,0
-0,9 -0,4
-10,2
6,5
10,1
-2,1
6,3
-3,5
∆ %
19/18
Tot.
*
* Opel includes Vauxhall New Car Registrations

12
Agenda
2 Europe
3 Italy
3.1 Market Overview
3.2 Market Highlights
3.3 New Car Registrations by Brand
3.4 New Car Registrations by Group
3.5 New Car Registrations by FuelType

13
Italian Market –Variation of New Car Registrations 2019 vs 2018
Italy – Market Overview
Source: UNRAE, Arthur D. Little Analysis ∆'18/'17 ∆'19/'18
Results of the 1° semester of the year (which on average covers 57% of the year's registered cars) closed with a decline (-
3.5%, 1.082.197 cars vs. 1.121.649 in January-June 2018). In June, the market remains sluggish (-3.630 registered cars
compared to June 2018).The distribution channels had a differentiated trend: negative for retail and business (-4.7% and -
11.5% respectively) and positive for the fleet segment (+12,6%). Sales of diesel cars declined more and more drastically: in
June diesel cars lost 21.065 license plates (-22.6%), while petrol cars grew (+27.1%, or 15.791 more units).The increase in
alternative fuels is vigorous (+18,3% or 1.468 more units), but considering that June was already the fourth month of the
eco-bonuses, the "incentives" vehicles are still only a small part of the market
June 2019
-25,4%
AugustJuneJanuary JulyApril May NovemberMarch
-7,4%
February September October December
6,5%
-7,5%
3,4%
-1,4% -2,4%
-5,8%
-9,6%
1,5%
-2,8% -1,2%
-7,3%
4,4%
9,5%
-6,3%
2,0%
-2,1%

14
48,8
9,1
6,8
1,4
-1,2
-1,8
-3,3
-15,4
-17,2
0,1
Italian Market – June 2019 vs June 2018
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Overview
2015
2014
Δ% June 2019 / June 2018
171.626 175.273
-2,1%
2018
2019
-2,7
North-West
52.280
-9,6
Islands
8.557
+4,1
North-East
58.642
-5,1
Centre
35.125
-9,2
South
17.022
##
aa
##
Region
New Car Registrations in June 2019
Δ% June 2019 / June 2018
Growth of the Top 10
brands by volumes
6

15
Diesel
42,7%
Petrol
43,3%
LPG
6,7%
CNG* 1,6%
EV*
5,8%
Other
14,0%
Italian Market – June 2019YTD vs June 2018YTD
Italy – Market Highlights
Analysis by “Customer Segment” Analysis by “Fuel Type”
Analysis by “Geographical Area” Analysis by “Car Segment”
607.553
299.711
174.933
602.461
296.616
222.572
Retail Fleet Business
2018
0,8% 1,0% -21,4%∆'19/'18
322.532
384.114
215.552
105.298
54.701
344.869
394.149
218.115
109.778
54.737
North-East IslandsCentreNorth-West South
178.770
1.082.197
407.426
345.801
127.671 19.549 2.980
D TotalBA C FE
7,1% -1,2% -8,5% -9,8% -0,8% -10,3%-6,5% -2,5% -1,2% -4,1% -0,1%
2019
2018
∆'19/'18 ∆'19/'18
2019
2018
-23,6
+34,9
-36,7
+5,6
+24,8
∆% Volume June 2019 / June 2018 (YTD)
* CNG: Compressed Natural Gas (Methane and Ethanol); EV: Electric Vehicle (Hybrid and Electric)
1.082.197 1.121.649
2018
2019
-3,5

16
New Car Registrations by Brand – June 2019YTD (1/3)
Italy – New Car Registrations by Brand
170.606
98.814
67.658 65.994 62.696 59.925 51.975 50.037 48.508 47.073 35.222 34.684 33.510 32.420 25.541
-14,9
2,5
-12,4 -11,0
-0,2
8,0 3,0 2,9
-2,1
-8,5 -4,0 -1,5 -4,7
42,0
27,7
Volume
∆Volume
19/18 %
∆ M.S.
19/18 %
Market
Share %
-2,11 0,54 -0,64 -0,51 0,19 0,59 0,30 0,28 1,43 0,06 -0,18 0,78 -0,01 0,07 -0,03
15,76 9,13 6,25 6,10 5,79 5,54 4,80 4,62 4,48 4,35 3,25 3,20 3,10 3,00 2,36

17
25.385 25.095
20.393
14.848 14.700 14.402 13.549 11.887 10.930 9.142
6.341 4.921 4.751 4.536 3.369
-6,4 -12,6
9,3
17,8
-0,3 -4,0
0,6
23,4
-17,5
2,0
-5,8 -7,2
8,9
75,8
-49,9
Volume
∆Volume
19/18 %
∆ M.S.
19/18 %
Market
Share %
-0,23 -0,69 0,30 0,06 0,24 -1,10 -0,07 0,06 0,20 -0,12 0,05 -0,02 -0,03 0,19 0,02
2,35 2,32 1,88 1,37 1,36 1,33 1,25 1,10 1,01 0,84 0,59 0,45 0,44 0,42 0,31

18
3.061
2.045
1.549 1.384 1.302 1.223 1.189
588
280 190 170 28 27 18 2
57,2 35,9
7,1
-24,2 -20,1
20,2
84,5
-51,2
3,7
-21,7
171,0
0,0
145,5165,2
372,2
Volume
∆Volume
19/18 %
∆ M.S.
19/18 %
Market
Share %
0,11 0,06 0,09 0,01 -0,03 0,09 -0,01 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
0,28 0,19 0,14 0,13 0,12 0,11 0,11 0,05 0,03 0,02 0,02 0,00 0,00 0,00 0,00

19
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
New Car Registrations by Group – Top 15 – June 2019YTD
Italy – New Car Registrations by Group
25,0
16,0
15,0
11,0
6,0
5,0
5,0
4,0
4,0
2,0
2,0
1,0
1,0
1,0
0,0
Top 5: 73,1%
Top 10: 93,5%
1,0%
-12,0%
15,0%
6,0%
4,0%
-12,0%
5,0%
0,0%
-5,0%
-1,0%
-26,0%
-13,0%
21,0%
6,0%
-7,0%
268.234
176.641
163.774
114.502
67.658
53.098
50.926
47.059
44.307
25.265
20.393
13.893
10.930
6.341
4.921
FCA
PSA
Volkswagen
Renault
Ford
Toyota
Hyundai Kia
Daimler
BMW
Nissan
Suzuki
JLR
Volvo
Mazda
Honda
Market Share
(%)
DeltaVolume
'19 vs '18
VolumeGroup Brand

20
New Car Registrations by Fuel Type –Top 10 – Petrol and Diesel
Italy – New Car Registrations by Fuel Type








































DieselPetrol
June 2019 2019YTD
 Ranking variation compared to previous period
9.191
3.366
2.894
2.338
2.154
1.890
1.808
1.784
1.766
1.669
63.892
24.345
18.549
17.513
14.040
13.319
12.913
12.566
11.587
11.001
4.082
2.587
2.320
2.175
2.085
1.938
1.921
1.798
1.763
1.623
RENEGADE
COMPASS
500L
DUSTER
CAPTUR
500X
TIGUAN
T-ROC
CLIO
CLASSE A
PANDA
YPSILON
500
C3
POLO
KARL
208
T-ROC
FI ESTÀ
ECOSPORT
COMPASS
RENEGADE
500X
CLIO
500L
QASHQAI
TIPO
3008
T-ROC
TIGUAN
PANDA
KARL
YPSILON
C3
CLIO
T-CROSS
ECOSPORT
POLO
T-ROC
500
17.859
17.088
15.374
14.755
13.124
12.673
12.069
11.524
11.396
11.378

21
1.751
1.738
1.713
1.369
904
797
398
318
313
310
New Car Registrations by Fuel Type –Top 10 – LPG and CNG




















CNGLPG
June 2019 2019YTD




















2.976
2.800
1.771
1.080
1.020
1.013
963
810
776
745
490
467
365
343
329
296
290
274
119
112
SANDERO
DUSTER
PANDA
YPSILON
CLIO
CORSA
PICANTO
1X20
STONIC
TWINGO
DUSTER
PANDA
YPSILON
CORSA
SANDERO
CLIO
500
MOKKA
PICANTO
STONIC
UP!
PANDA
POLO
GOLF
ASTRA
ARONA
OCTAVIA
QUBO
YPSILON
A3
UP!
ARONA
GOLF
PANDA
OCTAVIA
A3
POLO
IBIZA
ASTRA
CADDY
11.856
11.602
9.387
7.522
6.830
4.135
2.723
2.614
2.452
1.878

22
1.476
1.256
1.159
856
628
410
393
373
371
295
New Car Registrations by Fuel Type –Top 10 – Hybrid and Pure Electric
(*) Mild Hybrid Electric Vehicle (MHEV), Plug-in Hybrid Electric Vehicle (PHEV), Full Hybrid; (**) Battery Electric Vehicle (BEV)




















PureElectric(**)Hybrid(*)
June 2019 2019YTD




















372
351
185
114
104
98
63
55
44
17
YARIS
COROLLA
C-HR
RAV4
EVOQUE
A6
SWIFT
BALENO
IGNIS
UX
YARIS
C-HR
RAV4
COROLLA
NIRO
A6
SWIFT
IGNIS
RANGE ROVI
UX
ZOE
MODEL 3
FORTWO
LEAF
FORFOUR
KONA
13
MODEL S
MODEL X
I-PACE
MODEL 3
ZOE
FORTWO
FORFOUR
LEAF
KONA
13
MODEL S
MODEL X
I-PACE
14.672
9.265
5.660
3.936
2.480
2.351
2.344
2.219
1.770
1.514
1.335
958
707
560
267
225
221
149
116
115

23
New Car Registrations of Hybrid vs Pure ElectricVehicles
Italy – Focus on ElectricVehicles Market in Italy
20.584
34.770
46.522
62.750
2016 20182017 2019
EV Registrations Trend
Volume, DeltaYoY, EV Market Share June '19YTD
Hybrid and Pure ElectricVehicles Trend
Volume June '19YTD
Delta
YoY
43,0% 68,9% 33,8% 34,9%
M.S. 2,0% 3,1% 4,1% 5,8%
CAGR
2,9%
4,8%
3,3%
2017
96,7%
2016
97,1%
95,2%
2018
7,9%
92,1%
2019
Electric Hybrid
+93,4%
+42,7%

24
Overview of New Car Registrations by Segment
Italy – New Car Registrations by Segment
Segments Growth in Market Share* Market Share andVolume**
+1,6%
D
«Executive»
+0,9%
B
«Supermini»
0,0%
E
«Luxury»
-1,7%
C
«Medium»
0,0%
F
«Ultra Luxury»
A 16,5%
37,6%B
D
32,0%C
127.67111,8%
1,8%E
0,3%F
100,0%Tot.
178.770
19.549
407.426
345.801
2.980
1.082.197
A
«Utility/City»
* Δ% June 2019 YTD / June 2018 YTD; ** Market Share and Volume June 2019 YTD
-0,8%

25
Segment A and Segment B – Top 10 – June 2019YTD
A
“Utility/City”
B
“Supermini”
79.979
21.725
13.387
9.602 8.116 8.100 6.726 5.307 5.137 4.661
FORTWOUP!PANDA 500 110KARL IGNISPICANTOAYGO CI
34.682
27.919
24.603 23.962
21.881 21.362 20.342 19.679 18.225 17.260
T-ROC YARIS 208YPSILON 500LPOLOCLIO SANDEROC3 FI ESTÀ
∆ Vol. %
19/18 YTD
∆ Vol. %
19/18 YTD
SegmentA and B are the only segments that
have registered a significant increase in market
shares (+1,6 p.p. and +0,9 p.p. vs June 2018YTD).
SegmentA is the only segment able to show a
positive sign on their growth in June19YTD
(+6,8% vs June18YTD)
18,6% -18,8% 51,0% 7,4% -12,4% 4,6% 27,4% -16,5% 9,9% -3,0%
27,7% -3,9% -2,3% 104,7% -11,2% 1,4% 25,9% -19,2% -7,4% -32,4%

26
Segment C and Segment D –Top 10 – June 2019YTD
C
“Medium”
D
“Executive”
24.852 24.372 24.275
20.974
16.668 16.652 16.626
14.783 13.944
10.613
COMPASSRENEGADEDUSTER 500X TIPO ECOSPORT QASHQAIGOLF 3008 CLASSE A
13.141
8.963
6.385 6.342 6.290
5.671
4.748 4.306 3.992 3.654
XITIGUAN OCTAVIASTELVIOKUGA GLAQ3 RAV4 A4 X3
∆ Vol. %
19/18 YTD
∆ Vol. %
19/18 YTD
62,4% -20,7% -0,4% -5,8% -41,0% 10,6% -31,8% -15,3% 5,7% 32,9%
-28,2% -7,5% 18,6% -18,2% -10,9% 30,8% 0,4% -13,0% -33,5% 43,7%
Medium and Executive Segments are still the worst
performers registering another drop (respectively -
1,7% and -0,8% compared to June 2018).As a result,
their market share decreased respectively by -1,7 p.p.
and -0,8 p.p. on aYTD basis

27
Segment E and Segment F –Top 10 – June 2019YTD
E
“Luxury”
F
“Ultra Luxury”
486
382
262
203
176 162 149 146 139
116
A8911 SERIE 8GHIBLI PAN
AM ERA
GTSERIE 7 MODEL S CLASSE S MODEL X
∆ Vol. %
19/18 YTD
∆ Vol. %
19/18 YTD
-12,8% 8,6% -20,3% -8,0% NA 39,3% -27,3% -15,1% 351,6% -10,4%
-37,4% -21,7% -22,7% -10,2% NA 82,0% -4,5% -14,6% -40,9% 12,6%
2.499
2.362
2.070
1.773
1.285
1.130 1.099
734 709 677
CLASSE EA6SERIE 5 X5RANGE
ROVER
SPOR
Q8 F-PACE LEVANTE TOUAREG XC90
After collapse in March, Segment E and Segment F
remained almost stable between April and May and
stable in June 2019 compared to the same period in
2018 (respectively 3.231 vs 3.270 and 665 vs 601).
On aYTD basis, both segments are stable in terms
of market shares (respectively 0,0% and 0,0%)

28
Agenda
2 Europe
3 Italy

29
New Models Launch per Brand – Roadmap 2019 (1/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
A
B
C
D
F
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Q3
R8
e-tron 4
Z4
C5 Aircross
DS3 Crossback
1) 3 Series
2) X7 7 Series

30
F
G
H
I
J
K
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Edge
QX50
ProCeed
Mondeo
Soul
Focus ST

31
L
M
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Range Rover
Evoque Defender
1) ES hybrid
2) UX
RC
hybrid
Mazda 3
A Class
Sedan
B Class
GLE CLA EQC GLC

32
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
M
N
O
P
R
S
(P)
508 SW 208
(P)
400Z
(P)
Macan 911
Kadjar Clio
(P)
Tarraco
Scala
(P)
Kodiaq RS Kamiq
Twingo
(P)
Clio
Scala
Kamiq
(P)

33
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
S
T
V
(P)
Model 3
Supra
T-Cross Golf 8
1) Corolla
2) RAV4 Prius
Forester
Levorg
Passat
S 60

34
Agenda
2 Europe
3 Italy

35
Focus on European ElectricVehicles Market – Customer Identikit
The Customer that could buy an EV would probably be a young male that
is 25-34 years old and lives in a city*
Source: Arthur D. Little Analysis on Findomestic Observatory “The mistery of the Electric Vehicle 2019” conducted in the period of June-July 2018 on more than 10.600
customers in 16 EU and non-EU countries (Germany, France, Italy, Belgium, Spain, Norway, Poland, Portugal, UK, Turkey, USA, Japan, Mexico, Brazil, China and South Africa),
*) Calculated on interviewers that have declared the will to buy a VE in the next 5 years
Who is the EVs potential Customer? What do Customers think about EVs? (Top 5)
EV is silent
EV is ecologic
EV is modern,
it’s the future
It is necessary
to have a charge point
EV costs more
than non-EV vehicle
1
2
3
4
5
Male…
43% of men are planning to buy an EV in the next 5 years (vs. 35%
of female)
…that lives in the city…
48% of persons that live in the city with more than 100k inhabitants are
planning to buy an EV in the next 5 years (vs. 36% of inhabitants of
cities with <100k of population and 29% of rural residents)
…is 25 – 34 years old…
51% of persons aged from 25 to 34 are planning to buy an EV in the next
5 years (vs. 44% of respondents aged 18-24; 42% aged 35-54 and 29%
that are older than 55)
…and crosses 18.400 km per year
(60 km per day and 12 trips for the distance longer than 400 km
per year)
Focus on Italy45%
47%
Male
Female
<25 25-35
52%
>5535-55
47%
38%
52% 46%
Rural
35%
City
>100k
City
<100k
51%
Gender* Age* (years old) Residence*
1 2 3
EV is
silent
EV is modern,
it’s the future
EV costs more
than non-EV vehicle

36
Focus on European ElectricVehicles Market – Customer Identikit
Customers like EVs & ~30% would buy in the next year but they are still
reluctant because of its cost, limited autonomy and long recharging time
Source: Arthur D. Little Analysis on Findomestic Observatory “The mistery of the Electric Vehicle 2019” conducted in the period of June-July 2018 on more than 10.600
customers in 16 EU and non-EU countries (Germany, France, Italy, Belgium, Spain, Norway, Poland, Portugal, UK, Turkey, USA, Japan, Mexico, Brazil, China and South Africa),
Will Customers buy an EV soon? Which MS EVs will have in 2030? Why don’t Customers buy an EV?
…in the next
12 month
…in the next 5
years
73%
27%
100%
No
Yes
57%
43%
100%
69%
31%
100%
Yes
No 54%
46%
100%
Answers among 16 countries varies from
17% (Germany) to 39% (Norway)
Italian respondents have assigned to EV a lower MS: Customers still
prefer hybrid vehicles and ask for more governmental incentives
25%
22%
EV cost is too high
EV autonomy is insufficient
It takes too much time to
recharge EV
I don’t have an EV charger
Number of EV models is not
big enough to compare offers
1
EV cost
is too
high
2
EV autonomy
is
insufficient
3
It takes too
much time to
recharge EV
1
2
3
4
5

37
In the countries where the infrastructure is more widespread, the EV fleet
dimension grows
Focus on European ElectricVehicles Market - Infrastructure
Source: *) Arthur D. Little Analysis analysis on 2017, 2018 and Q1&Q2 2019 EAFO (European Alternative Fuels Observatory) data
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
0
50.000
100.000
150.000
200.000
250.000
300.000
GERMANY
SWEDEN
SLOVAKIA
NETHERLANDS
FRANCE
UNITEDKINGDOM
SPAIN
NORWAY
GREECE
SWITZERLAND
FINLAND
IRELAND
AUSTRIA
ITALY
BELGIUM
ESTONIA
DENMARK
PORTUGAL
CYPRUS
LUXEMBOURG
POLAND
HUNGARY
CROATIA
CZECHREPUBLIC
SLOVENIA
ROMANIA
LATVIA
LITHUANIA
ICELAND
BULGARIA
Recharging pointsBEV+PHEV fleet
Numberofpublicchargingpoints
(PCP)
BEV+PHEVFleet
There is a strong correlation* (r=0,829) between the number of public charging
points and the total number of EV fleet (BEV+PHEV) presented in the market.
The correlation is stronger (r=0,849) for fast public charging points (>22kW) and is weaker
(r=0,775) for normal power public charging points (<=22kW)
Focus onTop 10 EU+EFTA markets by the number of public charging points
EV MS
EV fleet (BEV+PHEV)
% BEV
% PHEV
% fast public charging points (> 22KW)
% normal public charging point (<= 22KW)
# of Fast chargers per 100 km highway
Netherlands
6,7%
152.510
36%
64%
3%
97%
36
Germany
2,0%
216.264
54%
46%
16%
84%
35
France
2,1%
180.277
74%
26%
11%
89%
25
UK
2,5%
212.651
32%
68%
23%
77%
133
Norway
n.a.
274.207
67%
33%
24%
76%
595
Sweden
8,0%
87.031
27%
73%
54%
46%
243
Spain
0,9%
33.211
58%
42%
16%
84%
5
Switzerland
n.a.
37.596
60%
40%
14%
86%
57
Austria
2,5%
30.273
79%
21%
17%
83%
48
Italy
0,5%
25.363
53%
47%
21%
79%
12
Q1 & Q2 2019 data

38
There is still an important difference inTotal Cost of Ownership between
EV and non-EV vehicles but by 2030 it could probably tend to zero
Source: Arthur D. Little Analysis on BEUC Report «Low carbon cars in the 2020s” Consumer impacts and EU policy implications and Findomestic Observatory “The mistery of the Electric Vehicle 2019”
*) 16-year TCO (Eur) of a C-segment vehicle, spread between 1st, 2nd and 3rd hand owner purchased in 2020
Focus on European ElectricVehicles Market – TCO of EV
27.550
25.500
2015 2020 2025 2030
24.500
25.550
26.550
25.550
25.550
25.000
27.200
24.500
27.500
Electric car Petrol car 2015 petrol car (no further efficiency tech deployment)
Evolution of the 4-year TCO of a petrol and electric car (€)
Comparing a medium-sized C-segment petrol car with fully electric car (e.g. Opel/Vauxhall Astra Vs Nissan Leaf)
TCO of EV (€) by 2030
spread between 1st, 2nd and 3rd hand owner*
8%
4%
1,5%
Looking at the C segment, in 2015 there
was a difference of approximately 8% in the
4-year TCO between the petrol and
electric variant. This difference can largely
be accounted for due to the high cost of
making the batteries for electric vehicles
By 2020, the difference in cost is expected
to fall to 4% before narrowing further to
around 1.5% by 2025 and ending up at less
than a 0.5% gap by the end of the 2020s
Petrol Diesel PHEV BEV
P D
1st hand 25.573 24.909 26.932 26.639
2nd hand 15.165 13.640 13.115 12.014
3rd hand 17.200 15.181 13.958 12.426
Total
TCO
57.939 53.730 54.005 51.079
Between 2020 and 2030 the costs associated with buying
and running a conventional and alternatively powered car
will converge
1 23 4
4-yearTCO
vehicles

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