2. Chancelor Johnathan Bennett
He is a 24 year old rapper, recording artist and music producer from
Illinois. His style is quite noticeable and wears lots of the most
expensive brands to show his amount of money. He is an independent
artist meaning he is not signed to a record label and makes music
himself. There are pros and cons of this, for example all of the money
he makes goes straight into his bank account. Whereas it also means he
has to drive in numbers and money himself which is quite difficult. His
target audience are normally the younger generation as they are the
ones most interested in rap music. Chance The Rapper has been
awarded a total of 13 awards which includes the Grammy award for
best new artist.
3. Sony Music
Rob Stringer is a Record Executive from England. He was born on 13
august 1962 and has held his position since April 2017.
Sony music was founded in 1929 in New York.
Sony Music sign over 40 artists, for example, Beyoncé, Michael Jackson,
Britney Spears and Calvin Harris
4. Sony music
Sony music do not focus on one genre of music, I personally think this
is good thing as they can see which genre of music makes most money
instead of investing in one genre, they can instead experiment with
different genres.
Sony have had many slogans as they engage in a variety of different
marketing efforts, for example some former slogans have been, “The
one and only”, “It’s a Sony” and “Like no other”
5. Record Label Jobs
CEO- They can be responsible for all administrative tasks, but they are mainly there to scout new artists or
bands.
Vice President- Vice presidents deal mainly with business affairs and advertising. They deal more with the
financial side of the record label and work to get the labels name out there.
Accounting- Help musicians and music companies out with their tax returns and other financial statements.
They review royalty statements and help with applications for financing. They also analyse contracts and help
the legality of signing someone to the label.
Legal- They work to make sure the artist is fully protected against copyright and against the artist’s name being
used inappropriately.
A&R- These people are responsible for artist scouting and overseeing the artists development and seeing if
they fit the picture.
Artist development- They develop the skills and public profile of the artist.
Marketing- It is important in a record label to implement market campaigns in order to maximise sales.
6. Record Label Roles
New Media- It is vital that when an artist is being produced that they are advertised on social media as it
maximises sales and promotes awareness.
Art department- The job may include negotiating contracts, booking venues that suit the artist and mainly
helping them on career decisions.
Publicity- They are normally there to represent the artist when it comes to the media, journalists and television
appearance.
Sales- They are responsible for completing sales of the labels CD’s, DVD’s and videos. They might also suggest
that the record label invests in certain equipment or products.
