Record label rolls

1. Different roles within a record label
Director of A & R: The Director of A&R finds brand new artists, matches them
with other musical collaborators, and controls musicaldirection of the whole
record label.
General Manager (owner): GeneralManagers are the main decision makers at
a record label, controlling marketing, budgeting, distribution, and promotional
shoots.
Director of Publicity: the Publicity Departmentat any record label is
responsiblefor managing publicity campaigns.
Legal: legal department is responsiblefor all the contracts that are made
between the company and the artist. The label’s team of attorneys will draft
the recording contracts and do the final negotiations with the artist’s manager
or lawyer. Any legal actions, such as lawsuits between musicians and the label,
go through this department.
Artist Relations and Development Representative: Artist Relations and
Development Representatives work with artists to cultivate and develop their
careers, both artistically and financially.
Marketing Manager: Oversees all aspects of marketing albums, including
publicity and radio promotions. Also works with digital and physical
distributors to ensuresongs and albums are available for purchase.
Social Media Manager: Social Media Managers write and schedule content for
an artist or music company’s socialpages. They also interact with fans and
providecustomer service on the social sites they manage.
Marketer: implements surveys for specific marketanalysis, and briefs radio
stations and trade magazines on record sales.
Account Representative: Implements record label advertising campaigns.
Assistantmanager: supportthe Brand Manager in carrying out marketing
campaigns to maximise the sales or to promote a particular record label, artist,
online music service, radio station or other music product.
Sales Representative: Works to sell the label’s albums and merchandise