2. Research an artist/band that interest you and find out
the following:
Who they are (real names)- Aaron Davis
Age-26
Genre of music they play- Grime
Their image/style- Road e.g. tracksuits
What record label are they signed to- Ill Gotten
Records
How did they get signed- He got big on YouTube and
featured on fire in the booth which has 11 mil views.
What did they do before they were signed- He was in
prison at one point and changed through music.
Who is their target audience- Teenagers
Have they gained any awards or recognitions- No
3. Choose a record label (could be that of your
chosen artist/band or another) and produce a
fact file about them, include:
Who owns/runs the company
When were they started
What artists do they sign
What genre of music do they focus on
Do they have a motto or statement
Any of interesting or relevant information
4.
5. Write a report detailing what all the job roles of a
typical record label are, include:
CEO/President/Owner of a Record Label
Vice President
Business Affairs/Accounting
Legal
A&R
Artist development
Marketing
Online/New Media
Art Department
Publicity/Promotions
Sales
6. The role of the CEO is to manage their companies with a mix of business
skills and skills particular to the music industry.
This is similar to the vice president who also serves as signed artists' liaison
to the other departments at the label, making sure that arrangements are
made for the recording of albums and that all accounting issues are handled
in a timely manner.
The accountant looks after the money generated by the label.
The legal manager makes sure that everything done by the label obeys the
law.
The A&R is the division of a record label that is responsible for talent
scouting and the artistic and commercial development of the
recording artist.
Marketing Representative's main responsibility is to develop strategies and
tactics to market and sell the record label's albums.
The media team run the social media and handle the press issues. Promotion
spread the word on artists upcoming events so they gain publicity.
Sales get people to buy merchandise and albums released by people signed
for the record label.