You want to your brands to move faster through the trade channel?You also want clients to call you more often for your services?You can do that by engaging a professional trade marketing agency based in Nairobi with stellar experience in managing the trade channels and winning over new customers for your new product/brand.Get a peek at how well established players have managed to test/penetrate new markets using experiential/trade marketing initiatives by Ecents Marketing

1. Marketing support at its Best!
2016

2.  Will show you unique eCents Marketing
capabilities and orientation can support you-
the corporate marketeer
 You will get to know some success stories of
corporates served by eCents Marketing
 Get to know the variety of services that can
boost your Sales/Brand awareness
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3. Marketing support at its Best!
 That the business world is shifting towards
electronic based transactions and interactions is
not in doubt and eCents Marketing is the fruit of
such strategic alignment towards that reality.

4.  At eCents Marketing, we strive to offer
the best marketing support using all
practical e-based methods to enhance
Client’s brand/product performance in a
cents friendly manner.
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Marketing support at its best!
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5.  eCents Marketing Ltd is a professional
marketing support firm based in
Kilimani,Nairobi
 We specialize in providing people-centred
marketing support services to the corporate
sector
 We have a depth of experience in marketing
spanning over 20 years
 Established in 2014 and whose precursor was
Smart Beaver Ltd(est.2007)
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6.  eCents Marketing prides itself on the
innovativeness, speed and executional
excellence in the service that we offer clients as
we strive to offer added value in everything
that we do.
 Our work ethos demands that we delight the
customer at all times in service delivery.
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7. Marketing support at its Best!
 Our Vision: ‘To delight the
customer consistently’
 Our Mission: Our mission is to
deliver timely, effective and professional
people-based marketing support services
with a touch of technology, that meets
and surpasses our client’s expectations
consistently.

8. Marketing support at its Best!

9.  At eCents Marketing, we like to partner with our
clients to give them solutions that meet the unique
client’s situation and needs.
 Each project we handle involves on the ground
application based on long-term thought.
 As a result, we DO NOT offer one-size-fits-all
solutions. We DO OFFER customized solutions
for each specific trade marketing need.
 We work with you to design, develop and organize
activities that will achieve immediate, desired
results and impact on the targets.06/13/16Marketing support at its best! 9

10. Marketing support at its Best!
 Field Marketing Market Surveys
 In-store demonstrations -Mystery Shopper Exercises
 Merchandising -Judging of Display Competitions
 Street activations -Dip-stick surveys
 Poster, Flier distribution -Customer Surveys
 Sales Support
 Retail selling
 Reseller recruitment
 Reseller management
 Route to Market

11.  Franklin Masinde, as the Chief Activator
leads an energetic, youthful team with a
passionate drive to excel.
 He has 20 years of experience in the field
of FMCG,ICT marketing as well as service
marketing.
 This experience was horned when working
for global market leaders such as
GlaxoSmithKline, Sara Lee, East African
Educational Publishers & MTN
Business among others. He is also well-
versed with the Kenyan as well as the
Eastern Africa markets.06/13/16Marketing support at its best! 11

12.  We are driven by a high level of marketing
professionalism and a thirst for using
technology to enhance efficiency.
 We listen very keenly to client’s TRADE
channel /BUSINESS marketing needs and
respond promptly with a tailor made solution
designed specifically to meet our CLIENT’S
objective.
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13.  The Challenge: To increase familiarity of
‘Burn’ Energy drink amongst potential users as
internal research had revealed that it was more
appealing to the palate than market leader-Red
Bull
 The Solution: Ecents proposed product
sampling for Class B,C1 within Nairobi at Petro
food marts & sampled over 1560 PFM
customers with feedback being captured on
hardcopy forms.
 Results: Grew Burn Energy Drink sales by
upto 15% within the Nairobi Petro Food
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14. Marketing support at its Best!

15.  The Challenge: Kenya Red Cross, owners of
Emergency Rescue Service(E-Plus),offered to
mainly Insurance companies, wanted to
broaden their customer base.KRC wanted to
recruit those customers who use their services
without the intervention from Insurance
companies but did not know how to reach them
 The Solution: Proposed to increase awareness
of E-Plus to target audience directly and
demonstrate benefits
 The Results: Generated well over 450 new and
direct leads over a 6week period
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16. Marketing support at its Best!

17.  The Challenge: Cirio Delmonte wanted to test
the possible uptake of 200ml Tetrapak juice
within the low-income Nairobi areas
 The Solution:Offered direct sales to retail
outlets within very low-income areas via
bicycle sales team
 The Results: Increased offtake of ALL 6
variants from an average of 300 cases per day
to 450(50% increase)
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18. Marketing support at its Best!

19.  The Challenge: With an effective Sales team,
a collaborative merchandising team and highly
competitive Nakumatt branches during your
Display Competition, you can endanger those
relationships by any false results.
 The Solution: Offer Colgate-Palmolive
(Protex brand) an unbiased, independent team
to assess ALL displays in the course of the
competition
 The Results: Widely accepted results by all
stakeholders and significant share of shelf
growth
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20. Marketing support at its Best!

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22. Marketing support at its Best!
 Keroche Breweries
 Paykonnect
 PZC Cussons, Poodz pudding
 Kenya Red Cross(Emergency Rescue Service)
 Johnson & Johnson
 Colgate-Palmolive(EA) Ltd
 Fresh Del monte Inc.
 Beverage Services of Kenya
 New KCC,Tetrapak,Marketing Africa

23. Marketing support at its Best!!
Contact us:
Frank Masinde
eCents Marketing Limited
Tel: 020-2035321/0715 750 450
frankm@ecentsmarketing.com
info@ecentsmarketing.com
www.ecentsmarketing.com