CF Wellness Inc. is a newly established company that aims to provide affordable, quality consumer products to Filipino families through an M-commerce system and rewards program. The company was founded by experts in direct marketing, IT, and finance with the mission of helping Filipinos become successful entrepreneurs. CF Wellness plans to launch in May 2009 after completing capital formation, partner selection, and product acquisition. The company will utilize business strategies like direct marketing, low entry requirements, and a lucrative compensation plan to grow through its M-commerce platform.