Leslie Clyde Presentation 3
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The store experienced a 25% drop in sales after relocating to a new location in the mall two years ago. Customer comments indicate that the new location has less foot traffic and is farther away from other stores. The document proposes several localized marketing ideas to increase awareness of the store's new location and drive customer loyalty and sales, including a store reopening event, customer winback programs, and new customer acquisition programs. It requests corporate support for direct mail, email, and other campaigns targeting past and new customers.
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![Origins Garden State Plaza Localized Marketing to Drive Loyalty and Sales ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Leslie Clyde Presentation 3
- 1. Origins Garden State Plaza Localized Marketing to Drive Loyalty and Sales
- 17. Origins Garden State Plaza Localized Marketing to Drive Loyalty and Sales Interactive Devices to Drive In-Store Business