This document provides an overview of Franchise MediaGroup and their franchise recruitment services. Some key points:
- Franchise MediaGroup generates over 33,800 franchise inquiries per year through their website and marketing channels.
- They offer a wide range of services to help franchisors with recruitment strategy, content marketing creation, and lead nurturing.
- Their media channels include their website which reaches over 71,000 potential franchisees monthly, email marketing, social media, and Franchising magazine.
- Testimonials from franchisors highlight how Franchise MediaGroup's services have helped them achieve strong ROI and quality leads.
Building a brand through recognition and awards is important for small business growth and sustainability. The document discusses how only 25% of small businesses utilize recognition to boost their brand, and provides tips for leveraging awards. It highlights the story of NexLevel Consulting, who received an award and created a marketing plan around it, including a press release and social media mentions. The tips are to understand the significance of awards, develop and distribute a press release about any awards, and promote the recognition without being shy.
Mark Peach is a 35-year-old individual with over 15 years of experience in sales, marketing, and business development. He has a proven track record of success, having been promoted three times and growing a sales team from 3 to 18 employees at Pumpkin Media. He also started his own successful business networking and events company called Signature Networking, which he later sold to a national events company. Peach is motivated, adaptable, and passionate about helping businesses and the local economy.
Testimonials from Our Marketing ProgramKevin Palmer
Kevin Palmer led a successful marketing campaign for Travel Manitoba that targeted parents and children in grades 6-8 from the Greater Toronto Area for summer travel. The single marketing effort received an unprecedented response. Testimonials praise Palmer's innovative and creative approach to identifying, attracting, and capturing the desired market through unique surveys and marketing plans. Industry partners invested more in the marketing programs due to strengthened relationships from Palmer's survey process.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
An easy step by step guide to establish implementable & actionable LSM ( Local store Marketing ) in retail stores, Proven easy & useful, used & copied & adopted by leading fast food chains & retail company's in the Philippines. If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
This document is a direct marketing plan for South Oz Wines for the 2010/11 financial year. It includes an introduction and overview of the business, a situation analysis identifying strengths, weaknesses, opportunities and threats, objectives for marketing and communications, marketing strategies including target market segments, product strategies and pricing strategies. It also outlines an integrated marketing communication strategy with objectives and an appropriate direct marketing mix. Finally, it provides a marketing program schedule and roles and responsibilities for implementation. The overall aim is to increase total revenue by 25% and brand awareness by 15% through an integrated direct marketing campaign utilizing direct mail, email and an online presence.
Miranda Horan seeks a career in business and social services. She has 20 years of experience in business management, communications, and human resources. Her experience includes owning multiple businesses, managing regional operations, and holding leadership roles in nonprofit organizations. She has qualifications in public relations, management, and Maori studies.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
Building a brand through recognition and awards is important for small business growth and sustainability. The document discusses how only 25% of small businesses utilize recognition to boost their brand, and provides tips for leveraging awards. It highlights the story of NexLevel Consulting, who received an award and created a marketing plan around it, including a press release and social media mentions. The tips are to understand the significance of awards, develop and distribute a press release about any awards, and promote the recognition without being shy.
Mark Peach is a 35-year-old individual with over 15 years of experience in sales, marketing, and business development. He has a proven track record of success, having been promoted three times and growing a sales team from 3 to 18 employees at Pumpkin Media. He also started his own successful business networking and events company called Signature Networking, which he later sold to a national events company. Peach is motivated, adaptable, and passionate about helping businesses and the local economy.
Testimonials from Our Marketing ProgramKevin Palmer
Kevin Palmer led a successful marketing campaign for Travel Manitoba that targeted parents and children in grades 6-8 from the Greater Toronto Area for summer travel. The single marketing effort received an unprecedented response. Testimonials praise Palmer's innovative and creative approach to identifying, attracting, and capturing the desired market through unique surveys and marketing plans. Industry partners invested more in the marketing programs due to strengthened relationships from Palmer's survey process.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
An easy step by step guide to establish implementable & actionable LSM ( Local store Marketing ) in retail stores, Proven easy & useful, used & copied & adopted by leading fast food chains & retail company's in the Philippines. If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
This document is a direct marketing plan for South Oz Wines for the 2010/11 financial year. It includes an introduction and overview of the business, a situation analysis identifying strengths, weaknesses, opportunities and threats, objectives for marketing and communications, marketing strategies including target market segments, product strategies and pricing strategies. It also outlines an integrated marketing communication strategy with objectives and an appropriate direct marketing mix. Finally, it provides a marketing program schedule and roles and responsibilities for implementation. The overall aim is to increase total revenue by 25% and brand awareness by 15% through an integrated direct marketing campaign utilizing direct mail, email and an online presence.
Miranda Horan seeks a career in business and social services. She has 20 years of experience in business management, communications, and human resources. Her experience includes owning multiple businesses, managing regional operations, and holding leadership roles in nonprofit organizations. She has qualifications in public relations, management, and Maori studies.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
This document provides information about BIG Marketing, a tourism marketing firm in Tasmania. It consists of two directors with experience in marketing, public relations, and tourism. BIG Marketing aims to provide reliable marketing advice based on superior tourism expertise. The document discusses BIG Marketing's new strategy to build upon an existing bushfire recovery campaign by promoting domestic travel around all of Tasmania. The new strategy will use various promotional tools like print, TV, radio, and social media to reach local Tasmanians and encourage domestic tourism to support local businesses.
Marketing and PR functions are explained in the document. Market research involves learning about target audiences to help design products and marketing strategies. Market analysis studies product attractiveness and dynamics compared to competitors. Marketing strategies consider both long and short term goals. Advertising is important for promoting brand awareness and visibility. Brand promotion uses various methods like ads, banners, posters, and TV commercials tailored to different times of year. PR involves managing messaging to portray the most positive brand image. Positive publicity and events can boost public perception while damage control aims to minimize harm from negative situations. Lobbying targets influential decision makers like government to facilitate favorable policies.
This document provides information about marketing and public relations functions. For marketing, it discusses market research, market analysis, marketing strategy using examples of Primark and McDonald's strategies. It also discusses the importance of advertising and gives examples. For PR, it discusses managing messages, positive publicity using examples of Children in Need and Comic Relief events. It also discusses spin, damage limitation using the Tesco horse meat example, benefits of events using the Red Bull X Games as an example, and lobbying and who it influences.
Tough Road Consulting offers fractional marketing services managed through shares of $1,000 per month, providing 16 hours of dedicated marketing and design work. Additional hours are $100 per hour. Services include developing marketing strategies and plans, implementing campaigns across digital and traditional channels, and measuring results. They are not an advertising agency and do not sell unnecessary services.
Marketing involves market research like focus groups to understand customer needs, and market analysis to identify opportunities. This informs a company's marketing strategy. Advertising is important to raise brand awareness and get customers to remember and choose a brand. Brand promotion uses various methods like TV ads or free samples to influence customers to purchase a brand.
Public relations aims to manage messaging to maintain customer perceptions. Key principles include consistency, truthfulness, and good media relations. Positive publicity from stunts like Red Bull's skydive generate interest. Spin aims to shape audience views, while damage limitation minimizes negative perceptions from crises. Lobbying targets legislators and regulators to influence decisions affecting organizations.
This document discusses the integrated marketing communication strategies of Walmart. It outlines Walmart's marketing objectives of providing quality products and services at low prices to satisfy customers. Walmart targets all segments of society with its marketing and aims to communicate its message of everyday low prices through various channels. These include television, magazine, and newspaper advertisements as well as digital marketing, sales promotions, and public relations efforts. The document also evaluates Walmart's advertising campaigns and provides recommendations to improve its integrated marketing strategy.
Jim Hennessey is a marketing leader with over 20 years of experience in marketing strategy, brand management, advertising, and promotions. He has held marketing roles at several large companies, including UnitedHealthcare, Gaylord Entertainment, and the Nashville Predators hockey team. Throughout his career, he has developed marketing strategies and campaigns that increased sales, brand awareness, and customer acquisition.
This document summarizes PDCA Inc.'s motorsport marketing services. It outlines how PDCA has delivered over $420 million in new business and $540 million in marketing value to its partners. PDCA creates partnerships between automotive, motorsport and media companies to deliver sales and marketing goals through lifestyle events, brand experiences, branded media, and activations with automakers. PDCA's services are focused on connecting brands to audiences through experiential marketing and media in order to generate revenue and strong returns on investment for its clients.
Global Groomers is a business consulting firm that provides services to help small and mid-sized businesses expand globally. It offers expat training programs, market information services, implementation guidance and cultural training. The company was originally founded as a home-based business providing expat training and assistance to local businesses expanding abroad. It is now expanding its operations and changing its legal structure to an LLC to better serve a broader range of clients seeking to grow their business internationally. Global Groomers aims to make global expansion easy for businesses by providing the tools, knowledge and support needed to navigate foreign markets successfully.
MARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotionNagarjuna Reddy
This document defines and provides examples of promotion and its various elements. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one element of the marketing mix. The document discusses different promotional techniques including advertising, sales promotions, personal selling, direct marketing, and publicity. Examples are provided for each technique to illustrate common promotional strategies used by companies like Nike, Lays, and Dominos. The significance of promotion is that promotional items like printed t-shirts and bags help create brand awareness and visibility in a cost-effective manner.
Ishmael Palmer is the co-founder and proprietor of Impactarad, a fast growing business that provides advice and support for purchasing and selling commercial businesses. As head of customer care relations, Mr. Palmer has extensive experience in customer service and sales/marketing. He is credited with driving revenue and profit gains through strategic leadership. Mr. Palmer aims for satisfactory problem solving and decision making. In his personal time, he enjoys sports like golf and is a devoted family man and Liverpool FC fan.
Morgan Hunter Corporate Search is a leading provider of sales, marketing, and advertising talent in the Midwest. For over 25 years, they have located exceptionally talented individuals for prestigious organizations. They have a dedicated team of experienced recruiters with expertise in various positions. Their proven track record and client-centric approach has led to consistent results and long-term client relationships. They specialize in accessing candidates who are not actively job searching but interested in strong opportunities.
Morgan Hunter Corporate Search is a leading provider of sales, marketing, and advertising talent in the Midwest. For over 25 years, they have located exceptionally talented individuals for prestigious organizations. They have a dedicated team of experienced recruiters with expertise in various positions. Their proven track record and client-centric approach has led to consistent results and long-term client relationships. They specialize in accessing candidates who are not actively job searching but interested in strong opportunities.
The document lists school supplies like books, chairs, tables, pencils, and asks the reader to identify each item and its purpose. It encourages listening to a song and remembering school supplies. The purpose is to familiarize students with common classroom objects and how they are used for activities like reading, sitting, writing, and drawing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides a summary of the author's culinary adventures throughout Thailand beyond typical tourist destinations. The author is guided by local experts to experience authentic Thai cuisine, including street foods in Bangkok markets and stalls. A highlight is visiting royal agricultural projects in Chiang Mai that support local communities and showcase northern Thai recipes. The guides introduce lesser-known restaurants highlighting regional specialties from Isaan, northern and border regions of Thailand off the beaten path.
06 Merece la Biblia confianza - Una Cuestión de fejorgequiat
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
iMovie Making with iPads - Day 2
How can you use iMovie with iPads in the classroom? Well, your imagination is just the start. Everything from slow motion videography to documentation, to presentations, assessments and everything in between. This academy is designed to help educators design, structure, manage, and issue film challenges to students in any content area. Digital storytelling is an important 21st century skill and this academy will enable you to help your students tell a digital stories masterfully.
The document discusses the launch of a new Women in Procurement Program. It provides statistics showing gender gaps in leadership roles, with women holding only 14% of CEO positions in Australia. The program aims to help more women advance their careers through mentoring. Speakers at the conference presentation included procurement leaders from various organizations, and they shared perspectives from mentors and mentees. The goal was to discuss how to close the gender gap through support for women in the procurement field.
Digital competencies emerging technologies_callKerym Escobar
This chapter explores how information and communication technologies (ICT) can support English language learning for young learners. It discusses innovative approaches using technology in primary and middle schools. Case studies of exemplary uses of technology are analyzed. The role of technology in teaching English as a foreign language is discussed. Technologies like the internet can provide authentic materials and opportunities for practice. Technologies that support oral skills include online songs, videos and recordings that help with pronunciation and vocabulary. Both synchronous tools like videoconferencing and asynchronous tools like email and blogs can facilitate language practice. Case studies from different countries illustrate how technologies increase access, participation and language skills.
This document provides information about BIG Marketing, a tourism marketing firm in Tasmania. It consists of two directors with experience in marketing, public relations, and tourism. BIG Marketing aims to provide reliable marketing advice based on superior tourism expertise. The document discusses BIG Marketing's new strategy to build upon an existing bushfire recovery campaign by promoting domestic travel around all of Tasmania. The new strategy will use various promotional tools like print, TV, radio, and social media to reach local Tasmanians and encourage domestic tourism to support local businesses.
Marketing and PR functions are explained in the document. Market research involves learning about target audiences to help design products and marketing strategies. Market analysis studies product attractiveness and dynamics compared to competitors. Marketing strategies consider both long and short term goals. Advertising is important for promoting brand awareness and visibility. Brand promotion uses various methods like ads, banners, posters, and TV commercials tailored to different times of year. PR involves managing messaging to portray the most positive brand image. Positive publicity and events can boost public perception while damage control aims to minimize harm from negative situations. Lobbying targets influential decision makers like government to facilitate favorable policies.
This document provides information about marketing and public relations functions. For marketing, it discusses market research, market analysis, marketing strategy using examples of Primark and McDonald's strategies. It also discusses the importance of advertising and gives examples. For PR, it discusses managing messages, positive publicity using examples of Children in Need and Comic Relief events. It also discusses spin, damage limitation using the Tesco horse meat example, benefits of events using the Red Bull X Games as an example, and lobbying and who it influences.
Tough Road Consulting offers fractional marketing services managed through shares of $1,000 per month, providing 16 hours of dedicated marketing and design work. Additional hours are $100 per hour. Services include developing marketing strategies and plans, implementing campaigns across digital and traditional channels, and measuring results. They are not an advertising agency and do not sell unnecessary services.
Marketing involves market research like focus groups to understand customer needs, and market analysis to identify opportunities. This informs a company's marketing strategy. Advertising is important to raise brand awareness and get customers to remember and choose a brand. Brand promotion uses various methods like TV ads or free samples to influence customers to purchase a brand.
Public relations aims to manage messaging to maintain customer perceptions. Key principles include consistency, truthfulness, and good media relations. Positive publicity from stunts like Red Bull's skydive generate interest. Spin aims to shape audience views, while damage limitation minimizes negative perceptions from crises. Lobbying targets legislators and regulators to influence decisions affecting organizations.
This document discusses the integrated marketing communication strategies of Walmart. It outlines Walmart's marketing objectives of providing quality products and services at low prices to satisfy customers. Walmart targets all segments of society with its marketing and aims to communicate its message of everyday low prices through various channels. These include television, magazine, and newspaper advertisements as well as digital marketing, sales promotions, and public relations efforts. The document also evaluates Walmart's advertising campaigns and provides recommendations to improve its integrated marketing strategy.
Jim Hennessey is a marketing leader with over 20 years of experience in marketing strategy, brand management, advertising, and promotions. He has held marketing roles at several large companies, including UnitedHealthcare, Gaylord Entertainment, and the Nashville Predators hockey team. Throughout his career, he has developed marketing strategies and campaigns that increased sales, brand awareness, and customer acquisition.
This document summarizes PDCA Inc.'s motorsport marketing services. It outlines how PDCA has delivered over $420 million in new business and $540 million in marketing value to its partners. PDCA creates partnerships between automotive, motorsport and media companies to deliver sales and marketing goals through lifestyle events, brand experiences, branded media, and activations with automakers. PDCA's services are focused on connecting brands to audiences through experiential marketing and media in order to generate revenue and strong returns on investment for its clients.
Global Groomers is a business consulting firm that provides services to help small and mid-sized businesses expand globally. It offers expat training programs, market information services, implementation guidance and cultural training. The company was originally founded as a home-based business providing expat training and assistance to local businesses expanding abroad. It is now expanding its operations and changing its legal structure to an LLC to better serve a broader range of clients seeking to grow their business internationally. Global Groomers aims to make global expansion easy for businesses by providing the tools, knowledge and support needed to navigate foreign markets successfully.
MARKETING MANAGEMENT MEANING AND SIGNIFICANCE OF PROMOTIONotionNagarjuna Reddy
This document defines and provides examples of promotion and its various elements. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one element of the marketing mix. The document discusses different promotional techniques including advertising, sales promotions, personal selling, direct marketing, and publicity. Examples are provided for each technique to illustrate common promotional strategies used by companies like Nike, Lays, and Dominos. The significance of promotion is that promotional items like printed t-shirts and bags help create brand awareness and visibility in a cost-effective manner.
Ishmael Palmer is the co-founder and proprietor of Impactarad, a fast growing business that provides advice and support for purchasing and selling commercial businesses. As head of customer care relations, Mr. Palmer has extensive experience in customer service and sales/marketing. He is credited with driving revenue and profit gains through strategic leadership. Mr. Palmer aims for satisfactory problem solving and decision making. In his personal time, he enjoys sports like golf and is a devoted family man and Liverpool FC fan.
Morgan Hunter Corporate Search is a leading provider of sales, marketing, and advertising talent in the Midwest. For over 25 years, they have located exceptionally talented individuals for prestigious organizations. They have a dedicated team of experienced recruiters with expertise in various positions. Their proven track record and client-centric approach has led to consistent results and long-term client relationships. They specialize in accessing candidates who are not actively job searching but interested in strong opportunities.
Morgan Hunter Corporate Search is a leading provider of sales, marketing, and advertising talent in the Midwest. For over 25 years, they have located exceptionally talented individuals for prestigious organizations. They have a dedicated team of experienced recruiters with expertise in various positions. Their proven track record and client-centric approach has led to consistent results and long-term client relationships. They specialize in accessing candidates who are not actively job searching but interested in strong opportunities.
The document lists school supplies like books, chairs, tables, pencils, and asks the reader to identify each item and its purpose. It encourages listening to a song and remembering school supplies. The purpose is to familiarize students with common classroom objects and how they are used for activities like reading, sitting, writing, and drawing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides a summary of the author's culinary adventures throughout Thailand beyond typical tourist destinations. The author is guided by local experts to experience authentic Thai cuisine, including street foods in Bangkok markets and stalls. A highlight is visiting royal agricultural projects in Chiang Mai that support local communities and showcase northern Thai recipes. The guides introduce lesser-known restaurants highlighting regional specialties from Isaan, northern and border regions of Thailand off the beaten path.
06 Merece la Biblia confianza - Una Cuestión de fejorgequiat
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
iMovie Making with iPads - Day 2
How can you use iMovie with iPads in the classroom? Well, your imagination is just the start. Everything from slow motion videography to documentation, to presentations, assessments and everything in between. This academy is designed to help educators design, structure, manage, and issue film challenges to students in any content area. Digital storytelling is an important 21st century skill and this academy will enable you to help your students tell a digital stories masterfully.
The document discusses the launch of a new Women in Procurement Program. It provides statistics showing gender gaps in leadership roles, with women holding only 14% of CEO positions in Australia. The program aims to help more women advance their careers through mentoring. Speakers at the conference presentation included procurement leaders from various organizations, and they shared perspectives from mentors and mentees. The goal was to discuss how to close the gender gap through support for women in the procurement field.
Digital competencies emerging technologies_callKerym Escobar
This chapter explores how information and communication technologies (ICT) can support English language learning for young learners. It discusses innovative approaches using technology in primary and middle schools. Case studies of exemplary uses of technology are analyzed. The role of technology in teaching English as a foreign language is discussed. Technologies like the internet can provide authentic materials and opportunities for practice. Technologies that support oral skills include online songs, videos and recordings that help with pronunciation and vocabulary. Both synchronous tools like videoconferencing and asynchronous tools like email and blogs can facilitate language practice. Case studies from different countries illustrate how technologies increase access, participation and language skills.
Griffin Brothers Chemical Company was founded in 1934 in Oregon by David Griffin. Over the decades, the company has expanded into various industries such as semiconductor substrate cleaning, automotive coatings, concrete coatings, and more. Currently, the company has 15 blending systems and serves markets in the US, Japan, Taiwan, China, and others. Griffin Brothers prides itself on its long-term management, reputation for integrity with customers and suppliers, and responsiveness to clients.
The document lists 17 open job positions at Innominds, providing details on required qualifications and experience for each role. Positions include Senior Engineers and Architects for technologies like Java, UI, PHP, Ruby on Rails, iOS, Android and Linux. Other roles include Delivery Manager, Practice Head, Technical Writer and Core Java Developer. Locations include Hyderabad, Bangalore, Chennai and Mumbai. Interested candidates are asked to share their profiles to the provided email address.
Novartis is developing a new lung cancer drug called ASA404, which is currently in Phase III clinical trials. Previous trials showed increased median survival time and tumor response rates for patients receiving ASA404 in combination with chemotherapy compared to chemotherapy alone. Lung cancer is the leading cause of cancer death worldwide, with 85-90% being non-small cell lung cancer. This report provides an analysis of the Austrian market and recommendations for Novartis' marketing strategy to successfully launch ASA404, including consideration of political, economic, cultural and competitive factors.
Shona Borevitz has over 15 years of experience in fundraising event planning and management. She has raised over $1 million for AIDS Walk New York and over $5 million as the Event Director. She excels in cultivating major donors, securing corporate sponsorships, developing fundraising strategies, and planning large-scale events. Borevitz is adept at managing teams, budgets, and logistics for multi-million dollar campaigns.
In an endeavour to keep patent enthusiasts abreast with the latest patent related activities in leading geographies, we provide a weekly update of patent cases filed in the US. Go ahead, download the compilation for free!
This document discusses the advantages of purchasing a franchise over starting a new business. It notes that franchises have a higher success rate and provide support from an established brand and business practices. It recommends evaluating potential franchises based on their track record of success, strong brand, integrated marketing programs, developed products/services, industry growth, financing assistance, and support networks. The document promotes Muffin Break franchises specifically, highlighting their training programs, business systems, and ongoing support for franchisees.
This document discusses the advantages of purchasing a franchise over starting a new business. It notes that franchises have a higher success rate and provide support from an established brand and business practices. It recommends evaluating potential franchises based on their track record of success, strong brand, integrated marketing programs, developed products/services, industry growth, financing assistance, and support networks. The document promotes Muffin Break franchises specifically, highlighting their training programs, business systems, and ongoing support for franchisees.
Franchise Zing is a company which works far beyond the consulting center, in an industry which is blossoming in India and outside at a quite appreciable rate. With the team of expertise, we thrive to create a secure platform, for you, where business is generated for long-term prosperity. We are not only aiming to cater successful business entities to expand their growth across franchise industry, but also helping the small and medium businesses to get their roots strong under knowledgeable shelter.
Besides, we work in progress with verified brands to crop up as many business opportunities for the potential investors, who desire to start their own franchise business.
In nutshell, we, with the experience of decades, look forth to construct a bridge with right services to connect franchisors and franchisees, hence making way for opportunities to explore.
Our task
In franchise arena, which is vast and impressive, we place ourselves as a road-maker for various businesses striving to expand, with franchisees as their potent business partners. The businesses which are active under this industry comprise diverse categories such as retail, real estate, education, health & spa, food & beverages, hospitality etc. We equip various tools which indeed are the mediums to deliver what you are seeking for, that is growth.
Our sole objective is to work in interest of brands and investors, making it easy for them to meet and stitch business relations for future growth, with the contribution of our knowledge, experiences, and services.
This document provides information about starting a franchise business. It discusses what franchising is, the advantages and disadvantages of buying a franchise, how to select the right franchise, evaluating potential franchisors, financing a franchise, and answers frequently asked questions about the franchising process. The key steps outlined are thoroughly researching franchisors, speaking to existing franchise owners, ensuring the franchisor provides adequate training and support, obtaining legal advice, creating a business plan and cash flow forecasts, and understanding financing and security requirements.
An Employment Franchise offers individuals the opportunity to establish their own business within the dynamic field of staffing and workforce solutions. As a franchisee, entrepreneurs gain access to a proven business model, comprehensive training, ongoing support, and a recognizable brand name in the industry.
This document provides information on various franchise opportunities from ServiceMaster, including Carpet and Upholstery Cleaning, Office and Contract Cleaning, Domestic Cleaning, Disaster Restoration, Professional Lawn Care, and Furniture Repair. Each franchise opportunity is described in 1-2 paragraphs outlining the business model, ideal candidate skills and qualities, and potential for business growth.
Toyota is a popular vehicle manufacturer in Sri Lanka with over 75% market share. The document discusses Toyota's marketing mix strategies, including the 4Ps and 7Ps frameworks. It analyzes Toyota's product offerings, placement and distribution channels, pricing approaches, and promotional activities. Toyota aims to provide safe, efficient mobility through technological innovations like automated driving and connected vehicles. It seeks to contribute to societal progress through open innovation and partnership.
Presentation on Becoming The Top 1% Affiliate MarketerBryce Turnbull
Check out this presentation, which will guide you in the right direction to becoming a top 1% Affiliate Marketer. It will show you the difference between a 1% Affiliate Marketer and the bog standard Pushy Salesperson. It will show you how the top 1% see it as a business and not some side hustle looking for quick sales. It delves into the importance of having a growth mindset and the need to set clear and defined goals to fulfil your vision. Highlighting the importance of creating partnerships, building an audience and offering huge value to them. If you are interested in becoming an Affiliate Marketer then following these steps will show you how to do it properly and succeed. Creating a sustainable business for the future.
Financial Independence Group (FIG) is an organization that helps independent financial advisors grow their businesses through proven marketing programs, top quality products and services, and rewarding incentive programs. FIG provides advisors with marketing support, back office services, technology solutions, and exclusive events and programs to help advisors succeed. FIG is committed to integrity, excellence and partnership with advisors.
Top 10 franchise consulting companies to watchMerry D'souza
we came up with our new edition of Insights Success, Top 10 Franchise Consultant Companies to Watch, Volume-1.
We focused on some trustworthy franchise consultant companies employing new methodologies to assess the performance potential of an aspiring entrepreneur besides their interest in a particular business and the market conditions.
Marketing involves creating value for customers and managing relationships to benefit the organization. It includes developing products customers want, pricing correctly, availability, and promotion. Effective marketing not only increases sales but builds a recognized brand that can be more valuable if the company is sold. Companies that focus on marketing will be more attractive to potential investors by creating brand awareness, commanding premium prices, generating happy customers and referrals, establishing replicable marketing systems, ensuring repeat revenue, and cultivating brand ambassador employees. Marketing is crucial for businesses to succeed by getting the word out, increasing sales, building reputation, and fostering healthy competition.
This document discusses how FortuneWest provides multi-disciplinary business development consulting, marketing, design and sales improvement services to help companies improve their strategies and increase revenues. It emphasizes the importance of understanding customers, aligning sales and marketing processes, and creating the right assets to move prospects through different awareness stages to ultimately make a purchase.
This document discusses frontline marketing, which refers to marketing done by local franchises and outlets of big brands. It provides advice on optimizing frontline marketing to better connect national and local campaigns. This includes developing targeted, localized approaches; empowering local outlets as marketing experts; and establishing efficient systems for local content creation. Frontline marketing is important for customer retention and growth. The document also profiles an expert who discusses challenges in balancing corporate and local messaging and the need for easy-to-use marketing tools for local teams.
Frequently Asked Questions About FranchisingMonaVieMomma1
The document provides answers to frequently asked questions about franchising. It discusses what franchising is, how franchised chains start, how to identify franchisee-operated vs franchisor-operated businesses, the prevalence and major industries of business format franchising, what types of businesses are well-suited for franchising, factors to consider before buying a franchise like investment requirements and the franchisor's track record, laws that protect prospective franchisees, and how to get started in the franchising process.
The document provides answers to frequently asked questions about franchising. It discusses what franchising is, how franchised chains start, how to identify franchisee-operated locations, the prevalence of franchising in the US economy, the concept of business format franchising, major growth industries for franchising such as services, the types of businesses suitable for franchising, considerations for buying a franchise like investment requirements and support from the franchisor, laws protecting prospective franchisees, and steps for getting started in exploring franchise opportunities.
Donald Swanson promotes owning a Farmers Insurance agency as providing business ownership with support from Farmers. The document outlines the benefits of agency ownership, including income potential and equity building. It describes the training and licensing process for new agents and lists corporate resources available for support. The costs of starting an agency and requirements for approval are also summarized.
Outsourcing social media marketing has become a popular strategy for businesses looking to expand their online presence and attract followers. With its open resources, profitable results, and social media presence, the Philippines has become the most popular destination for social media marketing. In this guide, we will explore the ins and outs of outsourcing social media marketing to the Philippines, its benefits, best practices, tips, and important considerations for businesses looking to find this idea useful.
2. FRANCHISING INAUSTRALIA
AUSTRALIA’S FRANCHISING
SECTOR IS WORTH
$144 BN
EXPECTED TO
GROW TO
$192 BN
BY 2019/20*
Franchise Businessgenerates more than 33,800 enquires per year +
50% OF WHICH SAY THEY ARE ACTIVELY LOOKING TO PURCHASE
FRANCHISORS’ PROFITS
ARE EXPECTED TO GROW BY
10.5% IN 2015
FRANCHISEES’ PROFITS
ARE EXPECTED TO GROW BY
10% IN 2015
REPRESENTS
9.2%OF
AUSTRALIA’S GDP
IN 2014
1,160FRANCHISE
FORMATS
Franchising sector employs
4% OF AUSTRALIA’S TOTAL EMPLOYMENT ^
Source
+ Average website inquires of 25/06/2015 - 31/06/2015 (76 per day) + 5 eshots 23.5 leads per send (17 per day)
* Franchising in Australia 2014 - Griffith University
^ ABS - Labour Force Commentary Nov 2014
PEOPLE*
3. WHOWEARE
Cirrus Media’s Franchise division is Australia’s leading franchise recruitment media
and marketing company. FranchiseBusiness.com.au and Franchising magazine
have more than 38 years of combined experience; educating, informing and
recruting prospective franchisees. Generating over 33,800 franchise enquires each
year, our network’s reach, influence and power is second to none.
With our fully integrated Content Marketing
capabilities we talk to the engaged active, potential
franchise buyer through highly intelligent informative
and valid editorial and advertorial articles.
WHO IS CIRRUS MEDIA
Cirrus Media is Australia’s largest B2B
Media and marketing company, its
footprint expanse across Franchising,
Wealth Management, Healthcare,
Building & Architecture, and Resources.
Find out more about us at
www.cirrusmedia.com.au
MEDIA
CHANNELS
WEBSITE
71,000+ potential
franchisees
monthly
33,800+ franchise
enquiries a year
EMAIL
18,500
subscribers
Newsletter
e-Shot
Bulletin
MAGAZINE
Established 1987
Circulation 6,764
CAB Audit Mar 2015
Available on
newsstand
SOCIAL
Twitter
Facebook
LinkedIn
SERVICES:
Recruitment Strategy
Content Marketing Creation
Lead Nurturing
“
“
Reaching more
than 71,000
potential
franchisees
monthly^
We are the
loudest voice
in the franchise
recruitment &
advice industry
^based on average monthly unique website users (April to May 2015)
Official online directory
4. OUR SERVICES &APPROACH
We offer a wide array of innovative services, ranging from traditional media activity right
through to strategic franchise recruitment through multi-channel content marketing.
“Reaching more
than 71,000
potential
franchisees
monthly^
STRATEGY MEASUREEDUCATE
& INSPIRE
ACTIVATE
& AMPLIFY
Strategy:
Our content marketing,
media, and franchise industry
specialists will work with you
to understand your business
objectives and build a
personalised strategy to help
you realise them.
Educate & Inspire:
We understand the prospective
franchisee buying cycle and
will create engaging content
that will educate and inspire
our audience to achieve your
recruitment objectives.
Amplify & Activate:
With Australia’s biggest
franchise specific media reach
your brand and message can
be heard by tens of thousands
potential franchisees actively
looking or considering buying
a franchise. We can also help
assist your prospects through
the purchasing funnel - through
our lead nurturing program,
delivering you qualified and
ready to purchase prospects.
Measure:
With our instant lead alerts and
client reporting dashboard; you
can track the performance of
your campaign easily anytime
day or night.
^ Google Analytics August 2014 - July 2015
5. OURAUDIENCE
70%HAVE MANAGEMENT
EXPERIENCE
55%
BETWEEN 35–55 YEARS OLD
55%OWN OR HAVE OWNED
A BUSINESS
LOOKING TO SPEND...
40%HOUSEHOLD INCOME
OVER $100K
55%LOOKING TO
PURCHASE IN THE NEXT
3-5 MONTHS
Less than $20k - 18%
$20k - $50k - 20%
$50k - $100k - 20%
$100k - $250k - 22%
$250k - $500k - 16%
$500k+ - 4%
As at 16th July 2015
18%
20%
20%
22%
16%
4%
6. TESTIMONIALS & CONTACT
“The team at Cirrus Media have been great at helping us promote our brand and achieve outstanding ROI
on our franchise recruitment budget. They are proactive and always looking at ways to improve the results
of campaigns.“
FRED POSE
FRANCHISE DEVELOPMENT MANAGER
GELATISSIMO
“We use FranchiseBusiness.com.au, because we get the quality leads we are looking for.”
MARK CRAPPER
FRANCHISE DEVELOPMENT MANAGER AUSTRALIA & NEW ZEALAND
DOMINO’S PIZZA ENTERPRISES LTD
“Franchising Magazine is a critical part of our marketing strategy, getting us in front of potential franchisees
as well as industry professionals who are searching for new franchise opportunities. With over 28 years of
experience behind them, Franchising Magazine continues to educate, promote and support the industry in
both print and digital channels. Partnering with Franchise Business gives us a voice to our core audience
and I love the team’s energy, focus and passion for everything franchising.”
MICHAEL MARR
MARKETING MANAGER; SALES AND LEASING
RETAIL FOOD GROUP (AUSTRALIA)
“FranchiseBusiness.com.au has been a valuable lead source and business growth partner.
Their professional advice, media placement and creative design has been a key part of the InXpress
franchise development across key markets.”
MEREDITH HAM
MARKETING MANAGER
INXPRESS
CONTACT
SALES:
DAVID STRONG
Sales & Marketing Manager
david.strong@cirrusmedia.com.au
T: +61 2 8484 0905
M: +61 0411 366 656
JESSE HOPWOOD
Business Development Manager
T: +61 2 8007 3113
jesse.hopwood@cirrusmedia.com.au
EDITORIAL:
SARAH STOWE
Editor
sarah.stowe@cirrusmedia.com.au
T: +61 2 8484 0900
CLIENT SUPPORT:
JOANNE GARCIA
Client Success & Campaign Manager
joanne.garcia@cirrusmedia.com.au
T: +61 2 8484 0731
8. “What’s it like to own one of your franchises?”
• An in-depth and real-world look at your franchise system from the
perspective of a franchisee
• Researched and written by our in-house copywriters
• Used as part of your online profile to give life to your real story
and offering
www.fergusonplarre.com.au
Going into Business For Yourself, Not By Yourself
The Franchisee Balance
CONTENT MARKETING:
CASE STUDY
RATES (excluding GST)
2 pages $4,000
4 pages $8,000
8 pages $12,800
FOLDFOLD
“With an estimated
70,000 franchise
outlets...Australia
has become
the most franchised
nation per capita”
Ferguson Plarre is a franchisor that provides a
comprehensive platform. They make all their cakes and
savoury goods fresh daily, delivering to stores seven days
a week.
This leaves store owners in charge of ordering stock,
getting to know customers, and selling products with a
genuine smile and exceptional coffee.
They don’t demand royalties from franchisees. Instead,
their revenue comes from franchisee stock orders, so they
only make a sale when you do.
Ferguson Plarre will also support you through the entire
franchise journey5
, from your first enquiry through to
helping you to sell your business at a fair price when the
time is right.
When you become a franchisee with Ferguson Plarre, you
are allocated a dedicated business coach. They act as your
main point of contact and offer personalised support for
recruitment, local marketing, sales budgeting, performance
management and problem solving.
The extensive training plan will get you up to speed with
their business procedures from ordering cakes to food
safety and running the sales system.
Your business coach will work with you to help ensure that
your customer service team has the tools to excel in every
aspect of the in-store customer experience as well.
As a franchisee, you’ll be given the opportunity to provide
input with the advantage of having a franchisor with a
proven track record there to support you.
The Ferguson Plarre model
If you’re looking to buy an existing store, assess its trading
history to track the finances. Generally speaking, the greater the
transparency, the more chance you’ll have of being confident in
the business3
.
Prospective franchisees must also assess their own willingness
to roll up their sleeves. Studies show a positive correlation
between owner involvement and profitability4
, with businesses
performing consistently better when the store owner has a
visible presence and ongoing relationship with the customers.
What a stable, comprehensive framework affords franchisees
is the time and freedom to focus on optimising the customer
experience. This is important given the link between in-store
involvement of owners and the performance of their franchise.
Especially for first-time franchisees, the opportunity to work
within a supportive framework is a great comfort. To know that
you have a steady hand guiding you from the initial setup phase
through the duration of your ownership is a crucial confidence
builder.
Although people often pay a premium to join a franchise
network, the costs are offset by the benefits of franchisor
support – particularly in terms of pre-launch orientation and
training – as well as the market foothold that comes with joining
an established brand.
So how can you make an informed decision?
With an estimated 70,000 franchise outlets operating in 20101
,
Australia has become the most franchised nation in the world
per capita.
This points to a couple of things – firstly, the undeniable
success of franchising models in this country, but also the
need to carefully choose a business that suits you and your
values, considering the wealth of options.
The last thing that a new franchisee wants to feel is a sense of
helplessness or detachment stemming from a lack of support.
A large part of the appeal for becoming a franchisee is the
confidence and security that comes from joining an established
framework.
Research has shown that support levels vary significantly
depending on the organisation2
, according to Griffith University
PhD candidate, Ashlea Kellner.
“Some franchisors don’t offer support with managing a
franchisee’s staff because if the franchisor provides the
franchisee with the wrong advice, the franchisor is liable,”
Kellner says.
“It’s something franchisees don’t think will be a problem, and
if they don’t have experience managing people, which many
don’t, they underestimate how hard it is.”
Franchisee concerns
Becoming a successful business owner is a goal for many
Australians, but getting started can be daunting.
In terms of franchising, it’s important to find a profitable
business model and a brand you’re proud to represent. Just
as significant, however, is finding a supportive system that
offers the right balance between autonomy and franchisor
involvement.
By opting for a franchise over an independent business, store
owners are always beholden to procedures laid out by the
company to some degree. But this is by no means a bad thing.
Introduction
F e r g u s o n P l a r r e WP _ P 2 - 1 2 0 1 4 - 0 5 - 0 2 T 1 2 : 2 6 : 2 6 + 1 0 : 0 0
9. CONTENT MARKETING:
INDUSTRYGUIDE
Take a leadership position within your franchising sector
• Educate prospective franchisees on best practice within your system
• Establish your brand as a leader within the sector
• Researched and written by our in-house copywriters
These guides will build confidence in your brand and attract more prospective
franchisees to your system
RATES (excluding GST)
2 pages $4,000
4 pages $8,000
8 pages $12,800
10. CONTENT MARKETING:
INFOGRAPHICS
A visual way to tell your solution story and highlight
your system’s benefits
• Designed to be used in conjunction with an Industry guide
• Present complex stories and data quickly and effectively
• Eye-catching and highly sharable cut-though content
• Enhances and differentiates your brand in a crowded marketplace
• Produced by our in-house graphics design team
These guides will build confidence in your brand and attract more
prospective franchisees to your system
Collecting and
delivering of parcels
Customers use the internet to
organise/track parcel delivery
Customers drop off
packages at retail
service centres
RATES (excluding GST)
Static infographic $3,000
Animated infographic $POA
11. CONTENT MARKETING:
VIDEO
Video demand and consumption continues to grow.
Are you on-board?
• Video is a very persuasive way to get your target audience to engage &
feel the energy of your business.
• Build trust and credibility
• Enhance your SEO visibility with video content
These guides will build confidence in your brand and attract more
prospective franchisees to your system
PRODUCT RATE (excluding GST)
Core video $11,000
Premium Content Video POA Starting at $16,500
DETAILS
CORE VIDEO:
• Client interview with B-Roll
footage
• Any location outside of Sydney
is extra (ballpark $1K/day in a
capital city, more for regional)
• 1-2 interviews of client
representative(s) at location of
their choice
• 1 interview of client’s customer for
a testimonial perspective – must
be shot same day/same location
PREMIUM CONTENT VIDEO:
• - A video or video series that
tells a content story. Could
include:
Use of talent and high end
production
Event broadcast (webinar/
streaming/VOD)
Bespoke animation
12. CONTENT MARKETING:
PROFESSIONALARTICLE
A well written article stimulating initial interest
about a topic or category
“That’s interesting… where do I find out more?”
• Short summary article written by our in-house copywriters
• Build topic/category awareness and initial interest
• Can be used to increase the visibility of a guide or case study content piece
RATES (excluding GST)
Professional Article – 500 words $750
14. MEDIA:
FRANCHISING MAGAZINE
TYRE RETAILING:
HOW IS THE
INDUSTRY
TRAVELLING?
S
o long as vehicles are on
our roads tyres will be
too. That must mean that
business for tyre retailers
will always be good, right? Well,
it’s a little more complex than
that, writes Nathan Stanogias.
People are carpooling like crazy now-
adays to reduce fuel and maintenance
costs, and people are buying much smaller
cars as well. The funny thing about smaller
cars is that they do these two things very
well: they use less juice and wear down
your tyres at a much slower rate than
regular vehicles.
So, John Doe, the guy who carpools with
his colleague every second week only has
to drive his car for two weeks a month –
that’s two weeks that it’s off the road, not
using fuel and not diminishing tread.
That’s bad news for tyre retailers because
two cars aren’t on the road for the whole
month: they’re both only on the road for
two weeks of the month.
Sure, that’s a hypothetical arrangement,
but it gives us some perspective.
JUL/AUG 2015 | 68 | WWW.FRANCHISEBUSINESS.COM.AU
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Reach over 16,000^ potential franchisees that are
actively looking to invest
Australia’s most trusted and longest running magazine dedicated to the
franchising sector, delivering independent, targeted editorial and expert
opinions for over 28 years.
Published six times a year, the magazine is packed full of inspirational
stories, highlights of the opportunities available across the sector, relevant
information on current franchising issues, industry trends in Australia and
overseas, brand and marketing expertise, and legal and financial advice.
Franchising is also published digitally and available free on
franchisebusiness.com.au/magazine
This insight comes from a 2014 study
conducted by Gerhard Blickle, a psycholo-
gist at Germany’s University of Bonn.
The more you’re in touch with your
colleague’s emotions and your own
emotions the better you will find yourself
navigating the workplace.
In Professor Blickle’s paper, 142 people
were asked to listen to recordings and look
at pictures to decipher emotion. Partici-
pants were then asked to place what they
heard and saw into three categories: happy,
sad or angry.
The average success rate was 77 percent
while really good recognisers identified
90 percent of emotion. Poor recognisers of
emotion identified at 60 percent.
To consolidate the results of the study,
researchers approached participants’
colleagues to ask how politically in-touch
they were – if they appeared sincere and
adept at forming relationships at work.
This helped to link statistics to
characteristics.
So, the case for shedding light on the
importance of emotional intellect is gain-
ing increasing traction in the corporate
world, and has been a quiet method for
some companies since the 1990s: L’Oreal
started using emotional intelligence when
hiring its salespeople, which led to a net
revenue increase of about $2.5 million over
the year.
In a recent Franchise Relationships
Institute (FRI) conference, results were
released from a survey of 463 franchisees
that looked at the effectiveness of field
managers, finding 24 percent of comments
made by 270 respondents want their
field managers to take more interest in
their concerns.
Additionally, out of 265 comments 21
percent want more physical and emotional
engagement from their field manager.
THE FIELD MANAGER,
FRANCHISEE RELATIONSHIP
Hairhouse Warehouse field manager Susan
Skermer says that listening to franchisees
A
re you in touch with
your emotions? It could
pay off if you are, writes
Nathan Stanogias.
Your ability to detect emotions
will help you earn more money
in the workplace, and will help
strengthen relationships with
colleagues and field managers, too.
Why
EMOTIONS
HELP YOU
WIN IN
BUSINESS
JUL/AUG 2015 | 25 | WWW.FRANCHISEBUSINESS.COM.AU
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p.36
CAPED CRUSADERS
Spot the super-
hero franchisors
p.12
REVIVAL OF FORTUNE
What happened at Pie
Face, and what’s next?
p.52
FRANCHISE FUNDING
Can you access the
finance you need?
Rice bars come to town
TURNING
JAPANESE
FRANCHISINGJUL/AUG2015WWW.FRANCHISEBUSINESS.COM.AU
AUS $6.95|NZ $7.95
PRINTPOSTAPPROVED100008121
FranchisingYOUR ESSENTIAL GUIDE TO BUYING A FRANCHISE | WWW.FRANCHISEBUSINESS.COM.AU JUL/AUG 2015 VOL.28/NO.4
F R 0 7 1 5 _ 0 0 1 - 1 2 0 1 5 - 0 6 - 3 0 T 1 1 : 5 2 : 0 0 + 1 0 : 0 0
Average Net Distribution
March 2015: 6,746
NSW................................48%
VIC...................................31%
QLD.................................13%
WA....................................6%
TAS/ACT/NT/SA/OS:......2%
TOPICS
• Funding a franchise
• Legal advice
• Franchisor support
• Leasing
• Market reviews
• Buying a business
• Franchisee case studies
• Franchisee success
^ based on a 2.4% pass-on rate
Since 1957, CAB
has been providing
advertisers, marketers
and media buyers
with verified
distribution data,
delivering credibility
to the media industry.
15. MEDIA: FRANCHISING MAGAZINE
MATERIALSAND SPECS
ISSUE BOOKING DEADLINE MATERIAL DEADLINE
Jan-Feb 20 November 1 December
Mar-Apr 12 February 12 February
May-Jun 9 April 16 April
Jul-Aug 11 June 11 June
Sep-Oct 27 August 4 September
Nov-Dec 22 October 22 October
RATES SPECS (excluding GST)
PRODUCT NAME RATE SPECS
½ page display $1,800 V: 230 x 85mm
H: 115x177mm + 10mm bleed
Full page display $3,000 245 x 175mm + 10mm bleed
Double page display $5,500 245 x 380mm + 10mm bleed
A-Z Listing $550 Company Logo + 100 words
Inside Front Cover $6,100 245 x 175mm + 10mm bleed
Outside Back Cover $6,500 245 x 175mm + 10mm bleed
Inside Back Cover $6,100 245 x 175mm + 10mm bleed
Centre Page Spread $6,800 245 x 380mm + 10mm bleed
Full Page
Half Page
Vertical
Half Page
Horizontal
16. MEDIA:
FRANCHISEBUSINESS.COM.AU
Australia’s largest and most comprehensive
franchise resource website
• The official directory of the Franchise Council of Australia
• Dedicated to educating and developing potential franchisees
• Generating
71,000+ potential franchisee visitors monthly^
33,800+ franchise enquiries a year
18,500+ email subscribers
Official directory of the
Franchise Council of Australia^ Google Analytics August 2014 – July 2015
17. MEDIA:FRANCHISEBUSINESS.COM.AU
BUSINESS LISTING
Be in the consideration set of over
71,000 potential franchisees with a
Franchise Business listing.
BUSINESS LISTING INCLUDES:
• Comprehensive company profile page
• Ability to post video and educational collateral
• Post up specific opportunities for sale
GOLD: Give you the premium first position within
the category and search results
SILVER: Second priority positioning within
category and search results
BRONZE: Third priority positioning within category
and search results, above free listings
RATES (12 months, excluding GST)
PRODUCT NAME RATE
Gold $6,900
Silver $5,500
Bronze $4,400
18. MEDIA:FRANCHISEBUSINESS.COM.AU
WEB DISPLAYRATES
Maximise your display ad coverage across
Australia’s largest franchising resource
• High impact display ad coverage across the website
• Ideal way to build large scale brand and product awareness
• 25% share-of-voice on category page
RATES SPECS (per month, excluding GST)
PRODUCT NAME RATE SPECS
Square $1,000 250 x250px, Max 35KB
Home Page
Featured Brand $1,500 Company Logo
Home Page Opportunity $1,000 Opportunity For Sale
SQUARE
OPPORTUNITY
FEATURED
BRAND
19. MEDIA:
NEWSLETTERS
Get your brand front of mind
The Franchising newsletter is the perfect vehicle to get your brand
front of mind with a highly engaged audience eager to understand
more about purchasing a franchise.
WEEKLY EMAIL NEWSLETTERS TO 18,500+ SUBSCRIBERS
RATES SPECS (per month, excluding GST)
PRODUCT NAME RATE SPECS
Leader board $1,500 725x90px, max 35kb
Banner $1,000 468 x 60px, max 35kb
Tower $1,000 125 x 250px, max 35kb
Content inclusion $750 (per send)
LEADERBOARD
BANNER
TOWER
CONTENT
INCLUSION
20. MEDIA:
E-SHOTS
Boost your leads with eShots
Franchise Business has a database of 18,500 subscribers eager to
receive information about specific franchise systems and offers.
This bespoke email gives you the opportunity to present the USPs of
your system and generate direct responses.
WEEKLY EMAIL NEWSLETTERS TO 18,500+ SUBSCRIBERS
RATES (excluding GST)
E-Shot $4,250 each
These are sent out every day depending on availability
21. MEDIA:
EMAIL BULLETIN
Target franchisors
Ideal for service suppliers, the Franchise Industry Bulletin is
the vehicle to grow your presence and generate leads from
Australian franchisors.
The bulletin allows for both display advertising and
sponsored content inclusions with lead capture.
RATES SPECS (per month, excluding GST)
PRODUCT NAME RATE SPECS
Banner $2,000 468 x 60px, max 35kb
Content inclusion $750 (per send)
This is sent out every Wednesday
CONTENT
INCLUSION
BANNER
22. CAMPAIGN REPORTING
Track your leads and ROI
We understand the importance of keeping track of
your incoming leads and campaign, that’s why we have
comprehensive reporting through our live lead dashboard
and monthly performance reports.
Clients are able to login and track their performance and
download leads generated easily.
• Traffic to Profile Page
• Opportunities for Sale
• E-Shot leads
• Articles Viewed
23. CONTACT
SALES:
DAVID STRONG
Sales Marketing Manager
david.strong@cirrusmedia.com.au
T: +61 2 8484 0905
M: +61 0411 366 656
JESSE HOPWOOD
Business Development Manager
T: +61 2 8007 3113
jesse.hopwood@cirrusmedia.com.au
EDITORIAL:
Sarah Stowe - Editor
sarah.stowe@cirrusmedia.com.au
Phone 02 8484 0900
CLIENT SUPPORT:
Joanne Garcia
joanne.garcia@cirrusmedia.com.au
Phone 02 8484 0731
FOR MORE INFORMATION
OR TO BOOK A CAMPAIGN
CONTACT US TODAY
Official online directory