FINIKART,an E-commerce website solution provider wants some brains to work on how to capture market.

1. MARKETING STRATEGY FOR
FINIKART.COM
By Ruchit Goswami

2. BARRIERS :
 Lack of Technical background
 Poor after Sales Service
 Unable to get enough traffic
 Short fall in daily Management and tracking like catalogue making
and delivery tracking.
 Easy available options to sell on amazon,ebay,shopclues etc.

3. CUSTOMER SEGMENTATION

5. FOR START-UPS :
 For any start-up, most crucial thing is money.
 Finikart will collaborate with some start up booster ventures, Angel
Investors and crowd funding platform.
 Start ups would use the technology provided by FINIKART and in
return Finikart will help them to get Funding from these platform.
 This will make a soft corner among these entrepreneurs and help
to drive them to use the service.

8. REFERRAL REWARDS :
 There are so many referral models available out there most of
them offer cash on referrals.
 But Why let’s not offer them something more useful. Any
Ecommerce store need Traffic and that can be achieved by
Marketing and creating Buzz.
 So we will help them get traffic after each successful referral.

10. VALUE ADDED SERVICES :
 A common Store for all the stores made at ‘Finikart’ which can
help them to leverage the sales.
An You-tube Channel for Any time assistance as well as Important
suggestions and guidance on how to run an e-commerce store,
promotional strategies etc.
 Promote your call center as ‘SUCK OUR BRAINS’ which means
you can ask even at mid night to resolve your issues. We re here to
help you no matter what time is it !

13. CO-BRANDING :
 Here comes the most vital element, Co-branding is something
which can make you get attention as well as trust factor amongst
the customers.
 Because people don’t know finikart,you need an established brand
having same values who can get your sales leveraged.
 Tie up with any Bollywood production House, And Finikart will be
the “Technology Partner” for their Official Merchandise selling
store.