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#Milk4kids

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#milk4kids

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#Milk4kids

  1. 1. Building Local Awareness Madaline Eblen, Maria Brown, Alex Jensen, Jessica Yrkoski, Rani Taborek-Potter #milk4kids
  2. 2. What is #Milk4Kids? ● Hashtag created to drive awareness for the organization Milk Life (http://milklife.com/give) ● Milk is the most needed, but least donated item ● Milk Life’s goal is to build awareness
  3. 3. How Does This Campaign Compare to Last Year? ● Not much improvement ● A little more than 100% of all local donations for 2014
  4. 4. What We Did ● Created individual posts with #milk4kids ● Retweeted post with #milk4kids ● Tweeted @milk4kids ● Solicited at participating Bakers
  5. 5. Results ● Spike in engagement for the hashtag that day ● Brought in $1,701 donations during one day event
  6. 6. http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=40319
  7. 7. NodeXL Results ● Top Vertices o JeremeyHL, Milk4Kids, unomaha, Bakersgrocery ● Top Hashtags o Milk4Kids, Omaha, Midtown, Nebraska
  8. 8. Results ● Built Twitter presence ● $1,701 in donations
  9. 9. What Can Be Improved? ● Preparation/Planning ● Brand Connection ○ Milk4Kids & Milk Life ● Build Momentum Prior to Event ● Milk Truck & Donation at Register ● Better social media engagement and presence
  10. 10. Proposed Future Campaign Strategy Awareness Campaign: ● Create better connection between Milk4Kids & Milk Life o Twitter account name: @MilkLife (or similar) o Hashtags: #milk4kids, #milklife ● Write targeted posts & schedule consistently ● Target community connections ○ Ex. Tagging food banks, reporters, etc. ● Share reasoning behind system for milk drive
  11. 11. Proposed Future Campaign Strategy Awareness Campaign: ● Draft Letters to Community Partners ● Hold Events with Community Partners ● Create Donation Card to Send ● Create Facebook page & Instagram Account
  12. 12. Desired Results of Futrue Campaign ● Increased Awareness ○ Increase Facebook, Twitter & Instagram followers ○ Local news Coverage ○ Community Advocates ● Sustainable Milk Donations ● Engagement ○ Increased impressions ● Potential Long-term Partnerships

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