Social Media Strategy of Denish cake shop which operates in Maharashtra.

1. Denish Food Products
A 365 day delight
Digital Marketing Plan 2014

2. About Denish
• A prominent Manufacturer
and Wholesaler of
Confectionary Products
• Serving lip smacking
confectionary products to its
stakeholders since 1984
• Delighting its customers in
Mumbai, Thane and Raighadh
district

3. Strengths of Denish as a brand
• Quality Products
Rich and Delectable Confectionary
Strict Quality Control
• Quality Service
Prompt Deliveries
Competitive pricing
• Quality Audiences
Skilled team of Chefs

4. Brand Attributes
Delighting its
Customers 365
days
Serving Rich
and Delectable
Confectionary
Innovative
Confectionary
Shop

5. Current Online Presence
• It has an Official website
• No Presence on any Social
Media Platforms
• No presence on any Food
Portals

6. Online Opportunity
• Create a Brand Identity of Denish
as the Destination of ‘DELIGHT’
• Positive Seeding and Leveraging
the brand across the online space
• Engaging and Sustaining a
Confectionary community through
Online Activities

7. Multi Platform Starters
• Facebook
• Twitter
• Online Media Buying

8. Successful Strategy Mix

9. How to go about it?
Phase 1: Creating Awareness & Build Brand Presence
Phase 2: Engage & Sustain the Online Base
Phase 3: Contest Activations

10. Facebook Management
• Daily | Weekly | Monthly
Engagement
• Online Reputation Management
[ORM]
• Quick Customer Response
• TABS-Online Booking Tab, Store
Locator, Making of a Delight
• Sharing of Occasional Photos,
Videos, Links & Status updates

11. Facebook Activities
• Regular brand updates for engagement
• Occasion based updates
• Contest on Icing Art
• Share your Birthday Sunsign With Celebs
- share your birthday
• Delight of the week
• Feedback display | Testimonials

12. Twitter Management
• Following Confectionary
Products Enthusiasts
• Tracking Relevant Influencers
on Twitter(Opinion Leaders)
• Regular Tweets about the
Brand using relevant hashtags
• Retweeting Followers Tweets

13. Twitter Activities
• Occasion Based Tweets
• Creating Hash tags
related to brands like
#IcingOnCake |
#BakeACake | #CakeFight
(Moments to be shared
& best moments will be
rewarded)

14. Online Media Buying
• Buying AdSpace on Prominent Food Portals
• Sponsored Ads on Facebook

15. Results
• Making ‘Denish’ carve a Niche for
itself in the Confectionary
Industry
• Increasing Awareness and gaining
Credibility
• Top of the Mind Recall of ‘Denish’
• Building and adding value to the
Community in the Virtual world
• Increase in Footfalls