Who we are and what we do

1. ENGAGEMENT FACTORY SERVICES
Who we are, and what we do
FACTORY.com
ENGAGEMENT
Engagement Factory offers a broad range of services, clustered into 5 key areas. Ranging from
strategic consulting to campaign design and execution they are designed to help you be successful
at each level of the marketing automation journey.

2. Marketing automation often requires restructuring internal business
processes.
We work with our customers to transform their internal processes,
organisation and systems to become a powerful marketing factory.
Marketing Automation, as the name suggest- is a new way of marketing.
We use personas, journeys and content, to capture, convince and convert
prospects into loyal customers. We also build & run campaigns for many
customers using a highly efficient cost model.
Marketing Automation is a technology where the involvement of IT
expertise is required.
We set up MA platforms properly and integrate many other complex
systems as required. We also build Apps to extend MA, leverage mobile
and track events.
Our Team and our Awards
Since the start of Engagement Factory, over three years ago, we’ve grown
tremendously. We are now the largest Eloqua partner in EMEA, with over
35 consultants dedicated to helping leading global enterprises generate
business value using Eloqua.
ABOUT US
Many companies specialise in Management Consultancy, Marketing or IT Consultancy, but do not have experience in all of these business
disciplines combined. From our own working experience, we missed an agency that could help us across all three areas, so we’ve founded
Engagement Factory: a modern marketing agency that combines the facets of change management, IT and marketing – to really accelerate
the business value that can be driven from Marketing Automation.
Our teams are based in the UK, France, Benelux, South Africa and the
Caribbean, but we are really location independent. Next to being an Eloqua
certified partner, we are also one of the very few truly global Eloqua/Oracle
technologpartners.
Our team has previous employees from companies including: Eloqua,
Philips, Sony, IBM, Oracle, ING, Winterthur, NTT Europe, Atos, Canon, Red
Bull, Visa, Vodacom and Ricoh.
EUROPE
AFRICA
UNITED
STATES
Supported languages: Africaans / Dutch / English / French / German / Italian / Russian / Spanish

3. Since the company was founded, our team have won the Eloqua Markie for Rookie of the year, Eloqua Markie
for best Lead Nurturing Program, M&M Global for best-targeted campaign and we aspire to win many more!
Modern Marketing, Personas, Buying Journeys and Content are our DNA, but we really focus on supporting our
customers across many areas to help them really succeed. If we don’t think we can achieve that success, we
won’t take the work.
We have a really strong track record of implementing Marketing Automation for very large, complex
organisations with multi-lingual, multi-touch campaigns.
Our highly advanced technical skills enable us to integrate Marketing Automation with every process or tool.
From time to time, even Eloqua come to us for help with their toughest challenges.
Eloqua certified employees:
10 - Eloqua products masters
2 - Eloqua implementation specialists
23 - Eloqua fundamentals
JOE
Contact us
Stationsplein 15A - 5611 AB, Eindhoven
The Netherlands +31 (0)6 3121 4811
info@engagementfactory.com
www.engagementfactory.com

4. “The first rule of any technology used in a business is that automation applied to an efficient
operation will magnify the efficiency. The second is that automation applied to an inefficient
operation will magnify the inefficiency.”
Bill Gates | Microsoft

5. JOE
What we can deliver
Smart Start - The Oracle Eloqua SmartStart™ program fast tracks the implementation process, accelerates the
adoption of the application and helps you to start maximising the return of your marketing investment from day 1.
Health Check - Does your current Eloqua implementation pass our Doctor’s Health Check? Let Engagement
Factory perform a sanity check on your instance and guarantee Eloqua can function smoothly according to
your requirements and best practices.
CRM Integration - Start benefiting from better alignment of Sales and Marketing, an increase on leads
followed up by Sales and better Closed Loop Reporting and ROI calculations. That is the power of marketing
automation properly connected to your CRM.
Contact Level Security - Keep control of your treasured contact data access and use within your marketing
automation tool without having to spend all day monitoring the system and your users. Automate contact
level security and never have to worry about it again.
Preference Centres - Ask your prospects directly what they want to be contacted about, in their own
language, and with your full branding, and only worry about the content you need to deliver, not the
subscription process behind it.
Progressive Profiling - Let us help you get the right information from your prospect without making them feel
they are being interrogated, by carefully crafting the questions, the sequence and the dosage.
Second line support - We can provide a dedicated support service for your team with SLAs to help you with any
technical issues or questions that arise.
PROFESSIONAL SERVICES
We provide a full range of highly advanced technical services to help you deal with any
complicated technical challenges that might arise with your Eloqua, Responsys or Bluekai
implementation.

6. What we can deliver
Organisational Blueprint Consulting - Getting the right team structure, the right roles and competencies in
place in order to generate the most value from marketing automation is a big challenge for many companies.
We have helped many large clients to design an improved organisational structure and build the right capability,
and we can help you too.
Deployment Consultancy - This service is designed to help set up marketing automation in big organisations
with multi language operating companies. We can guide and support the central team with processes and
governance and we can help drive adoption with local teams using playbooks and other tools and processes.
Maturity Model Assessment - We can assess your level of maturity in marketing automation, help you identify
the areas that you should focus on and help you take the right steps to be really successful. Using our own
Marketing Automation Maturity Model with actionable activities at each level, we can help you successfully
implement and adopt marketing automation.
Sales and Marketing Alignment, Lead Management and Lead Scoring – This service is designed to help you
optimise your sales and marketing funnel. It covers setting up the right system infrastructure and develop sales
funnel processes with a common language. We also help you with priority segments and roles to target, and
agree on a reporting framework.
Modern Marketing and Eloqua Training - Bring your whole team to the same level of Modern Marketing
proficiency. This interactive workshop covers theory and practical application exercises.
ENGAGEMENT FACTORY SERVICES
CONSULTANCY SERVICES
For marketing automation to be really powerful, you need to have sound business foundations
in place. Are all your sales and marketing teams aligned, with lead flow processes, SLAs and KPIs
defined? Our Consultancy services help prepare your organisation for marketing automation
and create a solid backend structure for a robust sales pipeline.

7. “With Engagement Factory’s support, we have been able to structure our processes and
achieve a close collaboration between our Marketing and Sales departments. This has
improved our lead management dramatically. We still have some work to do, but we now
know we are on the right track.”
Casper Hengst | Manager Marketing Intelligence - Ricoh Netherlands

8. What we can deliver
Persona Creation - Truly knowing your audience in real depth is absolutely fundamental to achieving great
results with marketing automation. Find out who your customers really are and how they go about their buying
process, to significantly improve your campaign results.
Buyer Journey Mapping - Understanding what key questions, motivations and online preferences your persona
encounters at each step of the buying journey is key to successful campaign planning and automation.
Content Mapping - We evaluate your content and advise on its positioning at each stage of the buying cycle.
This exercise also highlights any potential gaps that may exist where additional content creation is needed.
CONTENT MARKETING
Personas and content marketing are two areas fundamental to a successful marketing strategy
and they can really transform your success with marketing automation.

9. What we can deliver
Campaign Consultancy – We help you design the campaign strategy and campaign framework, as well as
creating campaign calendars to ensure that all of your communications work together to efficiently generate
leads or drive customer loyalty.
Creative and Design Services – Our in-house designers are awesome at creating beautiful campaigns that get
noticed! They can also design collaterals, info-graphics and animations.
Campaign building – We’ll help you build out all the campaign assets; from responsive emails, landing pages
and forms to online advertising assets and microsites.
Campaign Coordination and Project Management - No time to manage multi-touch campaigns in multiple
languages? No worries. We can put one of our project managers at your service and take this time-consuming
task off your plate and execute the full campaign on your behalf.
Testing – How do you incorporate testing into a multi-touch campaign to help optimise your campaign
performance? Save precious time by letting us handle your campaign testing for you. We can handle split
testing, A/B testing, Multi-variable testing and email Inbox deliverability testing.
Campaign Analysis – We can review and analyse campaign performance for you, providing you with key insights
and metrics to help drive the success of your future campaigns.
MARKETING SERVICES
These services are designed to help you with the execution at every stage of your campaign
creation process.

10. Customers feel recognised and nurtured when they get the RIGHT message, at the RIGHT
time and through the RIGHT channel. For me, Eloqua is THE tool which makes this possible
because each consumer feels important to us.”
Marijke Verspeek | Campaign Manager, Freo

11. What we can deliver
APP DEVELOPMENT
We use the latest Oracle Eloqua AppCloud™ Technology to develop products and store them
in the secure cloud hosting services of Microsoft Azure. Our goal is to develop a wide variety of
applications to extend Oracle Eloqua, provide advanced functionality and improve ROI.
Lead Manager | Routing, notification and lifecycle management of leads - Lead Manager enables fast, secure,
multiple-location, distribution and easy management of marketing qualified leads through a multi-stage sales
lead qualification process.
Voucher Manager | Creation, tracking and distribution of voucher codes - Voucher Manager is a cloud-based
solution that allows you to customise and use your voucher management system, or voucher list, within the
Oracle Eloqua Marketing Automation platform.
Event Manager | Booking, marketing and management of events - The Event Manager and supporting mobile
App enables you to easily manage multiple events, with numerous sessions and timeslots, to ensure the best
possible attendance and experience.
Mobile Engagement Platform | Modern marketing with Mobile apps - The Mobile Engagement platform enables
you to track mobile digital body language in multiple devices, and build multi-touch mobile messaging campaigns.
Lead Capture App | Live, automated follow-up to new contacts - The Lead Capture Mobile App enables mobile
employees to easily create or update customer contact information directly to initiate immediate campaign
nurturing and relevant engagement.
SMS/PUSH connector | Direct mobile push messaging - Give your marketers a new channel to extend the
marketing automation platform and engage with contacts through SMS.
To learn more about these apps, please consult our Product brochure. We can also build tailored apps according
to your business requirements!

12. ©2015 Engagement Factory