Trading Up Media A New Kind of Digital Marketing Agency We specialize in demand generation and growth marketing for small businesses and start-ups. Trading Up Media works as an extension of your marketing team, helping your business grow to its greatest potential.

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2. To provide innovative and effective
integrated brand marketing solutions which
help our clients grow their businesses and
realize their marketing goals
Our Mission
Delivering result-oriented programs and that
enhance our clients’ awareness, improve
their sales and foster their growth
Our Value
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Marketing is more than just displaying advertisements. At TradingUp Media We create, design and do all of the
heavy lifting for your marketing efforts. You know your business best, so we listen to your goals to ensure you have
the most appropriate strategy to attract and convert leads into paying customers.

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We ♡ Our Partners
TradingUp Media is designed to help clients of any size or budget navigate the digital media landscape. Our
goal is to push campaigns beyond normal success metrics. We have the people, technology, and data to
make that happen.

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Automation

6. What Is Marketing Automation?
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple
channels, automatically. With marketing automation, businesses can target customers with automated messages across
email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows
may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results.
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7. What Does Marketing Automation Do?
In its most basic form, marketing automation is a set of tools designed to streamline and simplify some of the most time
consuming responsibilities of the modern marketing and sales roles. From automating the lead qualification process to creating
a hub for digital campaign creation, automation is all about simplifying a business world that is growing far too complex, much
too quickly.
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8. What Does Marketing Automation Mean For The Customer Journey?
Customer journeys are the sum of individual personalized experiences with your brand. With marketing automation, you can
tailor every interaction based on customer data to create ongoing, seamless journeys through every brand touchpoint.
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What are some marketing
automation best practices?
❑ Map out your lead stages
❑ Lead scoring
❑ Lead qualification process
❑ Establish fast-track/automatic qualification
❑ Set up triggers to streamline lead progression
❑ Personalization, segmentation, and targeting

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Reach Us
If you have any questions, think that we could be the right fit for your business, or just want to chat about anything
digital (or not digital), shoot us a message. We would love to hear from you.
James Hunter
James@TradingUp.media
Phone:(315)-278-8004