Engagement Factory offers a range of marketing automation services including strategic consulting, campaign design and execution. They help clients implement marketing automation platforms, integrate with other systems, and build apps to extend automation capabilities. Engagement Factory has over 35 consultants and is the largest Eloqua partner in EMEA. They provide services across various areas including personas, journeys, content, campaigns, and technical implementation to help clients succeed with marketing automation.
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Automating the Candidate Journey: Strategic Recruitment Marketing Made SimpleAggregage
By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.
Automating the Candidate Journey: Strategic Recruitment Marketing Made SimpleErin Washington
By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.
Strategic outsource marketing is a great choice for technology companies. Why pay a high salary and benefits to one VP of marketing when you can have an entire team of marketing, advertising, and PR professionals at a fraction of the cost. An outsourced marketing agency can handle all aspects of a successful marketing campaign, leaving you time to focus on your firm's core competencies. To learn how outsource marketing can save your business money, visit http://www.clarityqst.com/marketing-services/outsource-marketing/ or call 877-887-7611 for a free consultation.
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Automating the Candidate Journey: Strategic Recruitment Marketing Made SimpleAggregage
By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.
Automating the Candidate Journey: Strategic Recruitment Marketing Made SimpleErin Washington
By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.
Strategic outsource marketing is a great choice for technology companies. Why pay a high salary and benefits to one VP of marketing when you can have an entire team of marketing, advertising, and PR professionals at a fraction of the cost. An outsourced marketing agency can handle all aspects of a successful marketing campaign, leaving you time to focus on your firm's core competencies. To learn how outsource marketing can save your business money, visit http://www.clarityqst.com/marketing-services/outsource-marketing/ or call 877-887-7611 for a free consultation.
"We have high turnover in our sales team and this is a problem. Every salesman has a personal file. When one of them leaves us, we lose much of the history of the relationship and we can’t leverage on it."
Sage CRM has allowed Orapi to completely overhaul its sales organization and detailed reporting on sales activity has increased productivity throughout the business.
"Nowadays, our sales team are out on the ground more often and orders are the better for it,”
How to Build a Marketing Operations Center of Excellence (Edward Unthank, Mar...Etumos
Full Presentation Video:
https://www.youtube.com/watch?v=Id1xfYvIiJE
Slides are from Edward Unthank's 2018 Marketo Summit Presentation "How to Build a Marketing Operations Center of Excellence" with Andy Varshneya
Overview:
With company growth comes increased demands on the marketing team, specifically the marketing operations team. In this session, you will learn what it takes to scale your marketing operations team with the company in a way that maintains discipline, yet allows your team to continue operating with the agility of a marketing team 1/10th the size.
Business Strategies Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Unveil the long-term goals of your business using our content ready Business Strategies PowerPoint Presentation Slides. Take advantage of these strategic management PPT templates to show the core competencies of your organization like communications, thinking, personal split, teamwork, etc. Take the assistance of these corporate strategy PPT templates to undertake a budget analysis of your organization. Present the key initiatives to be undertaken by numerous departments like sales, marketing, R&D, operation, employee, finance & Admin using this long-term goal PowerPoint deck. Portray the project timeline chart as well as the fund allocation for numerous activities including water treatment, CIP expenditures, equipment replacement, etc. Use these organizational goals PowerPoint visuals to represent the main success indicators like revenue growth, employee cost reduction. Utilize these strategic plan PPT layouts to unveil the internal environment factors, contingencies, strategy articulation, initiatives, financial projection, amongst others. Download these strategic management PowerPoint infographics to implement groundbreaking strategies for best performance and growth. https://bit.ly/3ygIMEm
Accenture & Genuine Parts: Jay Dettling and Thomas CookGamePlanConference
The need to provide an omni-channel buying experience touches all industries, and the auto-parts business is no exception. In this session, hear how auto parts industry leader Genuine Parts is leveraging hybris to pivot their business into a digitally oriented commerce engine that drives higher levels of value and service to B2B customers, and more revenue for the company.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing Cloud.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Marconix is an outsourced business development company that offers complete flexibility to your business, whilst help you with additional manpower and skills you need to help accelerate your growth.
Adapts Media provide a full Ad Operations service to you because:
1) It is Cost-effective
2) It Saves resources that you are not willing to hire or spend money on.
3) We have the right talent for the right job
4) We give you the best in the industry Turn-around time
5) Impeccable service
We are also rockstars in all digital marketing services:
- SEO/SEM
- Pay per click services
- Performance-based campaigns
- Creative designing
- Social Media Marketing
www.AdaptsMedia.Com Contact at :- info@adaptsmedia.com Call :- +971585601701
Here, we give you a short glimpse at the Adido guide to Automation in PPC and how to be ready for 2020.
To download the full guide copy and paste the web address below into your web browser
https://www.adido-digital.co.uk/ppc-automation-2020-guide/
Paul Stevenson's presentation from our last Sales and Marketing Forum. Practical insights from his own experiences implementing marketing automation (specifically Eloqua) over the last 12 months.
Business Presentation Styling Proposal Powerpoint Presentation SlidesSlideTeam
The business presentation should be professional, formal, engaging, and most importantly well-formatted. The presentation helps businesses communicate the ideas and plans in an efficient and effective manner. SlideTeam presents Business Presentation Styling Proposal PowerPoint Presentation Slides to help you promote your presentation services confidently. Many corporate professionals seek innovative presentation solutions, so help them prepare an impressive presentation to convey their strategies smartly. Attract them with our aptly-designed cover letter and introduce your proposal citing your skills and expertise. A well-crafted table of contents is included in the presentation to provide the gist of your proposal. Guarantee your customers about the use of custom templates, high-quality graphics, and professional content in the presentation by employing our readymade PPT presentation. Grab the attention of your clients by utilizing our corporate presentation PowerPoint theme to illustrate your project context and goals. Outline the process and different strategies like concept development, content restructuring, project kick-off, template creation, custom graphics, review, and handover. Take the assistance of our organization presentation PowerPoint slideshow to depict the time duration of each activity with this intuitively-designed timeframe slide to eliminate the doubts of your customers. Educate your prospective clients about the wide range of services rendered by your company such as video integration, voiceover and audios, copywriting, and presentation helpdesk. Showcase a financial structure to determine the package services for various activities by incorporating our business pitch PPT graphic. Impress your investors and deliver your message effectively by incorporating our topic-specific business exhibition PowerPoint presentation. Explain the unique selling point of your services through clients' testimonials, past achievements, reviews, company’s mission, vision, and core values succinctly. Mention contact information at the end along with the statement of the contract so your customers can contact you immediately. Download our mind-blowing business proposal template and create a powerful impression in front of your clients. https://bit.ly/3sSmN2X
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
"We have high turnover in our sales team and this is a problem. Every salesman has a personal file. When one of them leaves us, we lose much of the history of the relationship and we can’t leverage on it."
Sage CRM has allowed Orapi to completely overhaul its sales organization and detailed reporting on sales activity has increased productivity throughout the business.
"Nowadays, our sales team are out on the ground more often and orders are the better for it,”
How to Build a Marketing Operations Center of Excellence (Edward Unthank, Mar...Etumos
Full Presentation Video:
https://www.youtube.com/watch?v=Id1xfYvIiJE
Slides are from Edward Unthank's 2018 Marketo Summit Presentation "How to Build a Marketing Operations Center of Excellence" with Andy Varshneya
Overview:
With company growth comes increased demands on the marketing team, specifically the marketing operations team. In this session, you will learn what it takes to scale your marketing operations team with the company in a way that maintains discipline, yet allows your team to continue operating with the agility of a marketing team 1/10th the size.
Business Strategies Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Unveil the long-term goals of your business using our content ready Business Strategies PowerPoint Presentation Slides. Take advantage of these strategic management PPT templates to show the core competencies of your organization like communications, thinking, personal split, teamwork, etc. Take the assistance of these corporate strategy PPT templates to undertake a budget analysis of your organization. Present the key initiatives to be undertaken by numerous departments like sales, marketing, R&D, operation, employee, finance & Admin using this long-term goal PowerPoint deck. Portray the project timeline chart as well as the fund allocation for numerous activities including water treatment, CIP expenditures, equipment replacement, etc. Use these organizational goals PowerPoint visuals to represent the main success indicators like revenue growth, employee cost reduction. Utilize these strategic plan PPT layouts to unveil the internal environment factors, contingencies, strategy articulation, initiatives, financial projection, amongst others. Download these strategic management PowerPoint infographics to implement groundbreaking strategies for best performance and growth. https://bit.ly/3ygIMEm
Accenture & Genuine Parts: Jay Dettling and Thomas CookGamePlanConference
The need to provide an omni-channel buying experience touches all industries, and the auto-parts business is no exception. In this session, hear how auto parts industry leader Genuine Parts is leveraging hybris to pivot their business into a digitally oriented commerce engine that drives higher levels of value and service to B2B customers, and more revenue for the company.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing Cloud.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Marconix is an outsourced business development company that offers complete flexibility to your business, whilst help you with additional manpower and skills you need to help accelerate your growth.
Adapts Media provide a full Ad Operations service to you because:
1) It is Cost-effective
2) It Saves resources that you are not willing to hire or spend money on.
3) We have the right talent for the right job
4) We give you the best in the industry Turn-around time
5) Impeccable service
We are also rockstars in all digital marketing services:
- SEO/SEM
- Pay per click services
- Performance-based campaigns
- Creative designing
- Social Media Marketing
www.AdaptsMedia.Com Contact at :- info@adaptsmedia.com Call :- +971585601701
Here, we give you a short glimpse at the Adido guide to Automation in PPC and how to be ready for 2020.
To download the full guide copy and paste the web address below into your web browser
https://www.adido-digital.co.uk/ppc-automation-2020-guide/
Paul Stevenson's presentation from our last Sales and Marketing Forum. Practical insights from his own experiences implementing marketing automation (specifically Eloqua) over the last 12 months.
Business Presentation Styling Proposal Powerpoint Presentation SlidesSlideTeam
The business presentation should be professional, formal, engaging, and most importantly well-formatted. The presentation helps businesses communicate the ideas and plans in an efficient and effective manner. SlideTeam presents Business Presentation Styling Proposal PowerPoint Presentation Slides to help you promote your presentation services confidently. Many corporate professionals seek innovative presentation solutions, so help them prepare an impressive presentation to convey their strategies smartly. Attract them with our aptly-designed cover letter and introduce your proposal citing your skills and expertise. A well-crafted table of contents is included in the presentation to provide the gist of your proposal. Guarantee your customers about the use of custom templates, high-quality graphics, and professional content in the presentation by employing our readymade PPT presentation. Grab the attention of your clients by utilizing our corporate presentation PowerPoint theme to illustrate your project context and goals. Outline the process and different strategies like concept development, content restructuring, project kick-off, template creation, custom graphics, review, and handover. Take the assistance of our organization presentation PowerPoint slideshow to depict the time duration of each activity with this intuitively-designed timeframe slide to eliminate the doubts of your customers. Educate your prospective clients about the wide range of services rendered by your company such as video integration, voiceover and audios, copywriting, and presentation helpdesk. Showcase a financial structure to determine the package services for various activities by incorporating our business pitch PPT graphic. Impress your investors and deliver your message effectively by incorporating our topic-specific business exhibition PowerPoint presentation. Explain the unique selling point of your services through clients' testimonials, past achievements, reviews, company’s mission, vision, and core values succinctly. Mention contact information at the end along with the statement of the contract so your customers can contact you immediately. Download our mind-blowing business proposal template and create a powerful impression in front of your clients. https://bit.ly/3sSmN2X
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
RM INTERNATIONAL SERVICES SA DE CV RamoSoft is an enterprise located in the suburbs of Mexico City. The strength that distinguishes us from our competition is our focus on specialization. We strongly believe that the only way to provide high-value added, quality services is to know the specific market niche we are addressing.
View more at: http://www.ramosoft.com/
Find out how Freo successfully piloted DLL’s new Eloqua Modern marketing system and discover first-hand the challenges they faced. Engagement Factory has helped them to reach their goals of an integrated CRM, and improved management of both their campaigns and leads.
Call us: +31 40 28 700 29
Email: netherlands@engagementfactory.com
Web: https://www.engagementfactory.com/
Find out how Freo successfully piloted DLL's new Eloqua Modern marketing system and discover first-hand the challenges they faced. Engagement Factory has helped them to reach their goals of an integrated CRM, and improved management of both their campaigns and leads.
Marketing Automation Made Easy | Save Time | Grow Your BusinessJames Hunter
Trading Up Media
A New Kind of Digital Marketing Agency
We specialize in demand generation and growth marketing for small businesses and start-ups. Trading Up Media works as an extension of your marketing team, helping your business grow to its greatest potential.
Outsourcing saves you the trouble of recruiting marketing personnel and training them. In case an employee leaves the whole process has to be repeated again. The incumbent may take time to adjust which can disrupt your marketing plans.
Remote sales tips and hacks for sales successAarushi Anand
Link to 10+ more such remote sales tips and hacks: https://justcall.io/blog/remote-sales-tips-sales-success.html
As sales teams from around the world switch to WFH, maintaining a steady pace in an entirely remote setting can be challenging for some.
We spoke to sales leaders and experts from across different industries and put together a round-up of top remote sales tips, hacks, and practices.
Click through the slides to explore 8 remote selling tips, hacks, and practices.
8 remote sales tips and hacks for sales successGaurav Sharma
Link to 10+ more such remote sales tips and hacks: https://justcall.io/blog/remote-sales-tips-sales-success.html
As sales teams from around the world switch to WFH, maintaining a steady pace in an entirely remote setting can be challenging for some.
We spoke to sales leaders and experts from across different industries and put together a round-up of top remote sales tips, hacks, and practices.
Click through the slides to explore 8 remote selling tips, hacks, and practices.
MindSEO is a consultancy agency with a strong commitment to its clients dreams and goals. Our purpose is to grow with sustainability in mind, appreciating people and brands.
We provide Digital Intelligence Solutions in order to optimise
Digital Ecosystems and Upgrade Businesses. Feel free to contact us to find out more about our solutions, or just to say hi!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. ENGAGEMENT FACTORY SERVICES
Who we are, and what we do
FACTORY.com
ENGAGEMENT
Engagement Factory offers a broad range of services, clustered into 5 key areas. Ranging from
strategic consulting to campaign design and execution they are designed to help you be successful
at each level of the marketing automation journey.
2. Marketing automation often requires restructuring internal business
processes.
We work with our customers to transform their internal processes,
organisation and systems to become a powerful marketing factory.
Marketing Automation, as the name suggest- is a new way of marketing.
We use personas, journeys and content, to capture, convince and convert
prospects into loyal customers. We also build & run campaigns for many
customers using a highly efficient cost model.
Marketing Automation is a technology where the involvement of IT
expertise is required.
We set up MA platforms properly and integrate many other complex
systems as required. We also build Apps to extend MA, leverage mobile
and track events.
Our Team and our Awards
Since the start of Engagement Factory, over three years ago, we’ve grown
tremendously. We are now the largest Eloqua partner in EMEA, with over
35 consultants dedicated to helping leading global enterprises generate
business value using Eloqua.
ABOUT US
Many companies specialise in Management Consultancy, Marketing or IT Consultancy, but do not have experience in all of these business
disciplines combined. From our own working experience, we missed an agency that could help us across all three areas, so we’ve founded
Engagement Factory: a modern marketing agency that combines the facets of change management, IT and marketing – to really accelerate
the business value that can be driven from Marketing Automation.
Our teams are based in the UK, France, Benelux, South Africa and the
Caribbean, but we are really location independent. Next to being an Eloqua
certified partner, we are also one of the very few truly global Eloqua/Oracle
technologpartners.
Our team has previous employees from companies including: Eloqua,
Philips, Sony, IBM, Oracle, ING, Winterthur, NTT Europe, Atos, Canon, Red
Bull, Visa, Vodacom and Ricoh.
EUROPE
AFRICA
UNITED
STATES
Supported languages: Africaans / Dutch / English / French / German / Italian / Russian / Spanish
3. Since the company was founded, our team have won the Eloqua Markie for Rookie of the year, Eloqua Markie
for best Lead Nurturing Program, M&M Global for best-targeted campaign and we aspire to win many more!
Modern Marketing, Personas, Buying Journeys and Content are our DNA, but we really focus on supporting our
customers across many areas to help them really succeed. If we don’t think we can achieve that success, we
won’t take the work.
We have a really strong track record of implementing Marketing Automation for very large, complex
organisations with multi-lingual, multi-touch campaigns.
Our highly advanced technical skills enable us to integrate Marketing Automation with every process or tool.
From time to time, even Eloqua come to us for help with their toughest challenges.
Eloqua certified employees:
10 - Eloqua products masters
2 - Eloqua implementation specialists
23 - Eloqua fundamentals
JOE
Contact us
Stationsplein 15A - 5611 AB, Eindhoven
The Netherlands +31 (0)6 3121 4811
info@engagementfactory.com
www.engagementfactory.com
4. “The first rule of any technology used in a business is that automation applied to an efficient
operation will magnify the efficiency. The second is that automation applied to an inefficient
operation will magnify the inefficiency.”
Bill Gates | Microsoft
5. JOE
What we can deliver
Smart Start - The Oracle Eloqua SmartStart™ program fast tracks the implementation process, accelerates the
adoption of the application and helps you to start maximising the return of your marketing investment from day 1.
Health Check - Does your current Eloqua implementation pass our Doctor’s Health Check? Let Engagement
Factory perform a sanity check on your instance and guarantee Eloqua can function smoothly according to
your requirements and best practices.
CRM Integration - Start benefiting from better alignment of Sales and Marketing, an increase on leads
followed up by Sales and better Closed Loop Reporting and ROI calculations. That is the power of marketing
automation properly connected to your CRM.
Contact Level Security - Keep control of your treasured contact data access and use within your marketing
automation tool without having to spend all day monitoring the system and your users. Automate contact
level security and never have to worry about it again.
Preference Centres - Ask your prospects directly what they want to be contacted about, in their own
language, and with your full branding, and only worry about the content you need to deliver, not the
subscription process behind it.
Progressive Profiling - Let us help you get the right information from your prospect without making them feel
they are being interrogated, by carefully crafting the questions, the sequence and the dosage.
Second line support - We can provide a dedicated support service for your team with SLAs to help you with any
technical issues or questions that arise.
PROFESSIONAL SERVICES
We provide a full range of highly advanced technical services to help you deal with any
complicated technical challenges that might arise with your Eloqua, Responsys or Bluekai
implementation.
6. What we can deliver
Organisational Blueprint Consulting - Getting the right team structure, the right roles and competencies in
place in order to generate the most value from marketing automation is a big challenge for many companies.
We have helped many large clients to design an improved organisational structure and build the right capability,
and we can help you too.
Deployment Consultancy - This service is designed to help set up marketing automation in big organisations
with multi language operating companies. We can guide and support the central team with processes and
governance and we can help drive adoption with local teams using playbooks and other tools and processes.
Maturity Model Assessment - We can assess your level of maturity in marketing automation, help you identify
the areas that you should focus on and help you take the right steps to be really successful. Using our own
Marketing Automation Maturity Model with actionable activities at each level, we can help you successfully
implement and adopt marketing automation.
Sales and Marketing Alignment, Lead Management and Lead Scoring – This service is designed to help you
optimise your sales and marketing funnel. It covers setting up the right system infrastructure and develop sales
funnel processes with a common language. We also help you with priority segments and roles to target, and
agree on a reporting framework.
Modern Marketing and Eloqua Training - Bring your whole team to the same level of Modern Marketing
proficiency. This interactive workshop covers theory and practical application exercises.
ENGAGEMENT FACTORY SERVICES
CONSULTANCY SERVICES
For marketing automation to be really powerful, you need to have sound business foundations
in place. Are all your sales and marketing teams aligned, with lead flow processes, SLAs and KPIs
defined? Our Consultancy services help prepare your organisation for marketing automation
and create a solid backend structure for a robust sales pipeline.
7. “With Engagement Factory’s support, we have been able to structure our processes and
achieve a close collaboration between our Marketing and Sales departments. This has
improved our lead management dramatically. We still have some work to do, but we now
know we are on the right track.”
Casper Hengst | Manager Marketing Intelligence - Ricoh Netherlands
8. What we can deliver
Persona Creation - Truly knowing your audience in real depth is absolutely fundamental to achieving great
results with marketing automation. Find out who your customers really are and how they go about their buying
process, to significantly improve your campaign results.
Buyer Journey Mapping - Understanding what key questions, motivations and online preferences your persona
encounters at each step of the buying journey is key to successful campaign planning and automation.
Content Mapping - We evaluate your content and advise on its positioning at each stage of the buying cycle.
This exercise also highlights any potential gaps that may exist where additional content creation is needed.
CONTENT MARKETING
Personas and content marketing are two areas fundamental to a successful marketing strategy
and they can really transform your success with marketing automation.
9. What we can deliver
Campaign Consultancy – We help you design the campaign strategy and campaign framework, as well as
creating campaign calendars to ensure that all of your communications work together to efficiently generate
leads or drive customer loyalty.
Creative and Design Services – Our in-house designers are awesome at creating beautiful campaigns that get
noticed! They can also design collaterals, info-graphics and animations.
Campaign building – We’ll help you build out all the campaign assets; from responsive emails, landing pages
and forms to online advertising assets and microsites.
Campaign Coordination and Project Management - No time to manage multi-touch campaigns in multiple
languages? No worries. We can put one of our project managers at your service and take this time-consuming
task off your plate and execute the full campaign on your behalf.
Testing – How do you incorporate testing into a multi-touch campaign to help optimise your campaign
performance? Save precious time by letting us handle your campaign testing for you. We can handle split
testing, A/B testing, Multi-variable testing and email Inbox deliverability testing.
Campaign Analysis – We can review and analyse campaign performance for you, providing you with key insights
and metrics to help drive the success of your future campaigns.
MARKETING SERVICES
These services are designed to help you with the execution at every stage of your campaign
creation process.
10. Customers feel recognised and nurtured when they get the RIGHT message, at the RIGHT
time and through the RIGHT channel. For me, Eloqua is THE tool which makes this possible
because each consumer feels important to us.”
Marijke Verspeek | Campaign Manager, Freo
11. What we can deliver
APP DEVELOPMENT
We use the latest Oracle Eloqua AppCloud™ Technology to develop products and store them
in the secure cloud hosting services of Microsoft Azure. Our goal is to develop a wide variety of
applications to extend Oracle Eloqua, provide advanced functionality and improve ROI.
Lead Manager | Routing, notification and lifecycle management of leads - Lead Manager enables fast, secure,
multiple-location, distribution and easy management of marketing qualified leads through a multi-stage sales
lead qualification process.
Voucher Manager | Creation, tracking and distribution of voucher codes - Voucher Manager is a cloud-based
solution that allows you to customise and use your voucher management system, or voucher list, within the
Oracle Eloqua Marketing Automation platform.
Event Manager | Booking, marketing and management of events - The Event Manager and supporting mobile
App enables you to easily manage multiple events, with numerous sessions and timeslots, to ensure the best
possible attendance and experience.
Mobile Engagement Platform | Modern marketing with Mobile apps - The Mobile Engagement platform enables
you to track mobile digital body language in multiple devices, and build multi-touch mobile messaging campaigns.
Lead Capture App | Live, automated follow-up to new contacts - The Lead Capture Mobile App enables mobile
employees to easily create or update customer contact information directly to initiate immediate campaign
nurturing and relevant engagement.
SMS/PUSH connector | Direct mobile push messaging - Give your marketers a new channel to extend the
marketing automation platform and engage with contacts through SMS.
To learn more about these apps, please consult our Product brochure. We can also build tailored apps according
to your business requirements!