Find out how Freo successfully piloted DLL's new Eloqua Modern marketing system and discover first-hand the challenges they faced. Engagement Factory has helped them to reach their goals of an integrated CRM, and improved management of both their campaigns and leads.
Digital Marketing Strategy for Education CoursesPramod Sharma
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on pramod@phonethics.in
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Global Communications Partner-Program (overview 2014)David Dominguez
Partner Program Overview
Earn commissions without a minimum commitment.
Over 150 solution providers Global presence servicing 107 countries
4,528 Data Centers
End to End capabilities
Customer Centric Solutions
30% average cost savings
Single point of contact
DataCenter/Cloud/Hardware/Wireless
Workforce Engagement Management Masterclass: How to Make the Transition to Cu...Emily Millard Murphy
You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
Especially for the overwhelmed marketer - a summary of the key slides from our joint webinars with Tenable, AudioCodes, an the Cyber Marketing communities.
Digital Marketing Strategy for Education CoursesPramod Sharma
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on pramod@phonethics.in
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Global Communications Partner-Program (overview 2014)David Dominguez
Partner Program Overview
Earn commissions without a minimum commitment.
Over 150 solution providers Global presence servicing 107 countries
4,528 Data Centers
End to End capabilities
Customer Centric Solutions
30% average cost savings
Single point of contact
DataCenter/Cloud/Hardware/Wireless
Workforce Engagement Management Masterclass: How to Make the Transition to Cu...Emily Millard Murphy
You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
Especially for the overwhelmed marketer - a summary of the key slides from our joint webinars with Tenable, AudioCodes, an the Cyber Marketing communities.
CRM Software Training are everywhere in modern institutes and organisations for training courses, CRMS Administrator Training etc.
VISIT: https://www.edujournal.com/crm-software-training/
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Customer preferences are constantly evolving, creating the need for contact centers to change in order to meet their needs. What communication channels do customers prefer? Leading contact center and technology experts will discuss trends in phone, chat, email, SMS and self-serve options in order to help our audience better connect with, retain and acquire customers. Join Tony Medrano, CEO of RapportBoost.ai, Nate Brown, Co-Founder of CX Accelerator, and Kaye Chapman, Learning and Development Manager at Comm100, as they present real case studies of how companies are adapting to industry trends to meet the needs of customers and agents.
Lead generation economic development - Join hands with PSD GlobalAndy soly
PSD Global is an international consulting firm, focused on Lead generation economic development, helps to accelerate their international sales and business development objectives. We also assist Trade/Investment Promotion agencies to broaden their trade development and investment attraction footprint by providing business matchmaking, trade promotion and lead generation services. Our business has expanded to other segments as well, such as global development for multilateral agencies and wireless training.
PSD Global’s US market entry practice is designed to provide a cost-efficient and reliable international sales implementation solution for high-growth, mid-market technology firms.
For more info visit @ http://www.psdglobal.com
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
10 Do's and Don'ts for Developing an Effective Game-based Sales Reinforcement...QstreamInc
It’s one of the dirty little secrets of sales training: Your reps will forget most of the information relayed to them in just a matter of days.
What experienced sales enablement professionals understand is that sales reps must be able to apply that knowledge to fully encode it into memory and drive the necessary behavior changes.
The good news? A new breed of game-based, sales enablement application, optimized for both engagement and long-term knowledge retention, is quickly becoming a must-have for forward-thinking companies.
For anyone considering investing in a reinforcement solution, our latest Qpaper offers a list of must-do’s (and a few don’ts…) to get the optimal benefit for your reps, and your bottom-line.
Unlike salespeople, channel partners don't have hands on access to sales/marketing training sessions or brand induction workshops. Watch this presentation to learn how a partner portal compensates these negatives by providing channel partners with easy access to critical elements that help them close deals faster.
Smart services and Smart Products Heidelberg, Honeywell & Eaton Corp Case S...prashanthc85
Case study on How Hiedelberg, Honeywell and Eaton Corp used their Smart products and Smart Services to gain a competitive advantage. What are the business benefits and Disadvantages of smart products and smart services.
CRM Software Training are everywhere in modern institutes and organisations for training courses, CRMS Administrator Training etc.
VISIT: https://www.edujournal.com/crm-software-training/
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Customer preferences are constantly evolving, creating the need for contact centers to change in order to meet their needs. What communication channels do customers prefer? Leading contact center and technology experts will discuss trends in phone, chat, email, SMS and self-serve options in order to help our audience better connect with, retain and acquire customers. Join Tony Medrano, CEO of RapportBoost.ai, Nate Brown, Co-Founder of CX Accelerator, and Kaye Chapman, Learning and Development Manager at Comm100, as they present real case studies of how companies are adapting to industry trends to meet the needs of customers and agents.
Lead generation economic development - Join hands with PSD GlobalAndy soly
PSD Global is an international consulting firm, focused on Lead generation economic development, helps to accelerate their international sales and business development objectives. We also assist Trade/Investment Promotion agencies to broaden their trade development and investment attraction footprint by providing business matchmaking, trade promotion and lead generation services. Our business has expanded to other segments as well, such as global development for multilateral agencies and wireless training.
PSD Global’s US market entry practice is designed to provide a cost-efficient and reliable international sales implementation solution for high-growth, mid-market technology firms.
For more info visit @ http://www.psdglobal.com
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
10 Do's and Don'ts for Developing an Effective Game-based Sales Reinforcement...QstreamInc
It’s one of the dirty little secrets of sales training: Your reps will forget most of the information relayed to them in just a matter of days.
What experienced sales enablement professionals understand is that sales reps must be able to apply that knowledge to fully encode it into memory and drive the necessary behavior changes.
The good news? A new breed of game-based, sales enablement application, optimized for both engagement and long-term knowledge retention, is quickly becoming a must-have for forward-thinking companies.
For anyone considering investing in a reinforcement solution, our latest Qpaper offers a list of must-do’s (and a few don’ts…) to get the optimal benefit for your reps, and your bottom-line.
Unlike salespeople, channel partners don't have hands on access to sales/marketing training sessions or brand induction workshops. Watch this presentation to learn how a partner portal compensates these negatives by providing channel partners with easy access to critical elements that help them close deals faster.
Smart services and Smart Products Heidelberg, Honeywell & Eaton Corp Case S...prashanthc85
Case study on How Hiedelberg, Honeywell and Eaton Corp used their Smart products and Smart Services to gain a competitive advantage. What are the business benefits and Disadvantages of smart products and smart services.
Nessy Learnings Salesforce Marketing Automation Case StudyDesynit
John Dorman presented this case study at Bristol Salesforce User Group, 14 April 2016: How marketing automation transformed Nessy in to an international success story.
We have been working on a Product to Automate Car functions using your Phone, which is good to go now. We are currently looking for potential buyers to enter into a contract for mass production of Smart Car Devices. Specifically looking to get in touch with Technology Heads of Car Manufacturer Companies. Would be Great if anyone of you can help us to get in touch with relevant parties. Contact Information in provided in attached Presentation Last Slide.
Case Study- Automation Test Framework (ATF) Development & Infotainment Valida...KPIT
Case Study: Automation Test Framework (ATF) Development & Infotainment Validation for a high-end feature-rich Infotainment system of a North American OEM - See more at: http://bit.ly/1UOyKiA
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
Remote sales tips and hacks for sales successAarushi Anand
Link to 10+ more such remote sales tips and hacks: https://justcall.io/blog/remote-sales-tips-sales-success.html
As sales teams from around the world switch to WFH, maintaining a steady pace in an entirely remote setting can be challenging for some.
We spoke to sales leaders and experts from across different industries and put together a round-up of top remote sales tips, hacks, and practices.
Click through the slides to explore 8 remote selling tips, hacks, and practices.
8 remote sales tips and hacks for sales successGaurav Sharma
Link to 10+ more such remote sales tips and hacks: https://justcall.io/blog/remote-sales-tips-sales-success.html
As sales teams from around the world switch to WFH, maintaining a steady pace in an entirely remote setting can be challenging for some.
We spoke to sales leaders and experts from across different industries and put together a round-up of top remote sales tips, hacks, and practices.
Click through the slides to explore 8 remote selling tips, hacks, and practices.
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. What’s the primary driver behind this evolution? Organizations are recognizing the need to build a direct sales force that can increase their reach and drive sales at a lower cost.
To increase the likelihood your channel management programs will succeed, it’s crucial to align program tactics and content with solution and partner types.
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
There’s a pot of gold waiting for IT solution providers – and technology vendors are almost uniformly frustrated in getting their channel to make use of it. Vendors who sell through a channel or an agent network allocate between 1 and 2% of their top line revenue as Market Development Funds for their partners. However, for the most part, these Market Development Funds (MDF) fail to realize their potential. There are many reasons, chief among which are the lack of organized ways to allocate funds, track activities and measure outcomes. As a result, MDF is notorious for yielding the worst return in comparison to other direct marketing activities. Through our years of engagement in channel programs around the world, we have observed that companies who take the following steps to get the highest return from their MDF programs.
Partner relationship management is increasingly important in building, enabling, and collaborating with growing partner ecosystems. This article explains the benefits of Partner Relationship Management Solutions, how they work, and the six main takeaways.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. A case study about
// DLL - Freo
DLL (previously De Lage Landen) is a global financial solutions partner and a fully-owned subsidiary
of Rabobank, the world’s most creditworthy privately held bank. Active in 36 countries, DLL offers
asset financing and leasing to equipment manufacturers, dealers and distributors around the world.
They focus on a selection of industries: food & agriculture, healthcare, construction, transportation &
industrial, office technology, clean technology, and automotive. Via their Freo online brand they offer
transparent, user-friendly online credit products directly to consumers.
For more information, visit www.dllgroup.com/solutions
4. Case study Freo|4
DLL’s Freo online brand provides transparent, user-friendly online credit products directly to
consumers. Marijke Verspeek, Campaign Manager at Freo, and the Marketing team were using a
Dutch email marketing software, and they had previous experience with Marketing Automation
tools. However, it soon became obvious that the local software provider was unable to meet
the needs of Freo’s marketing team and DLL’s growing international requirements.
// Challenges faced implementing Marketing Automation
FREO’s Challenges
Campaigns were becoming more complex and complete, ranging from the welcome phase right through
to retention, and not simply ad-hoc campaigns. The team also faced a much bigger challenge: there was no
integration between their solution and the central datawarehouse; this caused a lot of manual work with no
added-value, the use of spreadsheets and lots of imports/exports/typing led to errors and a loss of valuable time.
Freo needed a solution that could deliver on the following:
Freo’s marketers needed a tool that shows all implemented campaigns and measures whether they successfully
reached their selected targets. They also wanted the ability to plan campaigns based on their customer’s feedback
and reactions, but this was not possible with their current system. Finally, although their marketing processes were
reasonably well structured, there was still plenty of room for improvement and they hoped a new solution could
boost and improve that structure, helping them to work in a much smarter way.
Provision of a standard
way of working
Synchronisation of data
between marketing
system and CRM
Reduction of the
possibility of errors
The capability to
automate programs,
with multiple campaigns
The ability to grow
customer insight
5. Customers feel recognised and nurtured
when they get the RIGHT message, at the
RIGHT time and through the RIGHT channel.
For me, Eloqua is THE tool which makes
this possible because each consumer feels
important to Freo. In the long run, Eloqua
will significantly improve our customer
relationships.
- Marijke Verspeek | Campaign Manager, Freo
6. Engagement Factory’s SOLUTION
Freo believe that a partner should support you through every step of your marketing
automation journey, from the initial setup right through to the development,
monitoring and ongoing improvement of campaigns, helping you reap the true
benefits of this powerful tool and improve your return on investment.
Marijke notes that a common pitfall during the implementation of a marketing
automation solution is starting with too many ideas, or campaigns that are too
sophisticated. She advises to start with a few small, straightforward campaigns and
then optimise later, performing more complex campaigns when your team feels
more comfortable and knowledgeable.
Following Freo’s requirement for a more adequate marketing tool, DLL started looking for a solution to satisfy their Consumer Finance
department. DLL chose Freo to be the pilot for their Eloqua implementation and are extremely interested in understanding how easy it is to
improve their campaign and lead management functions.
Integrated CRM, improved campaign and lead management//
Case study Freo|6
7. Engagement Factory’s consultants know what
they are talking about. Their passion for their work is obvious
and I feel confident that I will achieve my objectives easily.
I’m really happy we chose them as partners.
- Marijke Verspeek | Campaign Manager, Freo
8. Case study Freo|8
Thanks to the implementation of Eloqua, Freo’s team is able to successfully automate all their campaigns, saving them crucial time, which can
now be dedicated to valuable activities such as the creation of new content and the organisation of all the flows within the tool. The profiling
capability of the tool allows the team to accurately follow up on every campaign they launch and visually see which content is most relevant
to their customers. They can easily discover who opted-out, who unsubscribed, and what information triggers their audience. The tool has
also significantly reduced the occurrence of errors, which has proved beneficial at all levels.
// Objectives reached implementing Marketing Automation
The Results
To date, the Freo team has deployed Eloqua for the
implementation of existing campaigns and recently
completed several campaigns for their Customer
Contact Program. The automation of processes and
optimisation of landing pages and forms is saving them
precious time. Thanks to Eloqua Profiler, Freo’s agents
now have access to the campaigns and are able to
provide a better follow up to their customers, improving
both service levels and customer satisfaction.
Eloqua has also confirmed and strengthened the
already good Marketing and Sales alignment: the
communication between the Marketing team,
Customer contact department and the back office
teams is excellent. The Customer Contact team is
in constant contact with the customer and provides
Marijke with the necessary background information
to enable Marketing to deliver the right content to
meet their customer’s needs, at the right time. In
return, Marketing provides reports on a regular basis
on projects and campaigns they are sending out to
customers, keeping all teams up-to-date and greatly
improving their daily contact with customers.
The Freo team already sees the benefits of Marketing Automation. We realise now that the more we automate, the more time we
have to think about content, new campaigns and possibilities for the future.
- Marijke Verspeek | Campaign Manager, Freo
TheEloquasystemandthepartnershipwithEngagement
Factory are both running smoothly, enabling Freo’s
team to feel comfortable using the new solution
and concentrate on marketing their business. Freo’s
main objective now is to create more personalised
communications, using all customer interactions as
triggers for these campaigns, to ultimately achieve an
even higher NPS (Net Promoter Score) than they have
today.
9. Early 2015
plans
Work
completed to
date
Customer Contact Program Campaigns
implemented
Processes automated, landing pages and
forms optimised
› › Followed
shortly by
Complete transfer of old campaigns into
Eloqua
Roll-out of new campaigns & events-driven
campaigns
Lead nurturing campaigns
Prospect campaigns
10. SUPPORTED by
A leading marketing consultancy and solutions provider specialising in
Marketing Automation. With offices located in both Europe and South Africa,
weprovideawiderangeofservices:bestpractices&strategy,implementation,
lead management and demand generation services, campaign management
and managed services, sales enablement, and training support.
We enable companies to improve and consolidate their content and lead
management, create valuable campaigns and optimise their demand
generation. We help them drive measurable revenue performance
improvement and revolutionise customer experience by optimising their
marketing and sales processes to achieve an integrated funnel, shortening
sales cycles and allowing closed loop reporting between Marketing and
Sales, ultimately increasing their MROI. A certified Eloqua partner, we won
the Eloqua Markie award in 2013 together with Royal Philips.
For more information, visit www.engagementfactory.com
Contact us at:
Stationsplein 15A
5611 AB, Eindhoven
The Netherlands
+31 (0)6 1011 8507
info@engagementfactory.com
// Engagement Factory