Is Your BankSitting on aContentGoldmine?Presented by
You’ve Made theInvestmentChances are, you’re alreadycreating great content for yourbusiness clients.You’ve spent a great deal oftime, effort and money to keepyour clients engaged through e-newsletters, white papers, casestudies, videos and more.
That investment islikely returning animpressive ROI. Generating leads Retaining existing clients Cross-selling more services.In banking, the return oninvestment for issuingnewsletters, case studies and thelike to corporate clients has reachedupwards of 70 to 1.
How Do You Keep Upwith Demand?Your business clients reviewbetween 7 and 9 pieces ofinformation before even thinkingabout speaking to a sales person.
Recycle. Reformat. Repurpose.White paperVideoNewsletterCase studiesConferencepresentationConference presentations.Whether in recorded videoformat, as a script or a Power Pointslide deck, the information presentedcan become part of an email, turnedin to a white paper or anycombination thereof.Product Development.Materials from this department aretypically developed in aproduct/solution format, which canbe modified for newsletter articlesand other solutions based content.
Sales collateral.Sales may have developed casestudies, leave-behinds, and other collateralthat might easily be repurposed as well.Internal documents.Are there internal documents foreducational or training purposes that whenmodified, can be of value to your externalaudience?Archived newsletter articles.Aggregate articles with a common themeinto white papers, slide decks oraudio/visual presentations.Recycle. Reformat. Repurpose.White paperVideoNewsletterCase studiesConferencepresentation
Collect, Organize and CategorizeOrganize content by:Industry sectorJob titleBusiness lineThese online business intelligencelibraries bring value to clients andprospects. They can also helpyour sales team to quickly accessmaterials in preparation for clientmeetings, as well as leavebehinds.
The FPS Content Developmentand Management Team Can:Work with your bank’s subject matterexperts to identify valuableinformation currently lying dormantwithin your departments.Update and repurpose content to fit avariety of media channels.Organize your information into a userfriendly resource library.Help you distribute your content toclients and prospects, and track itsperformance.Bringing it all TogetherContent Marketing Specialists for Financial Serviceswww.fpsc.com 847.501.4120 ext. 3Let’s Get a Conversation Started!