This document discusses content writing services offered by Wisitech, including web content, blog posts, social media posts, and advertising copy. It outlines their strategy for creating engaging, informative content that meets clients' needs and achieves marketing goals like raising brand awareness, driving traffic, and compelling actions. Their process involves keyword research, content planning, writing, editing, optimization for search engines, and promoting the content. The document provides examples of different content types and discusses best practices for writing content that attracts audiences and produces results for clients.

1. Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

2.  Rich experience in web and SEO
content since 1999
 Offering clients high quality web,
online ads and SEO copywriting
services
 Strategy planning, creating new
content, improving existing content

3.  Entertainment – Deliver information interestingly
 Awareness – Create value, raise knowledge
 Response – Compel, persuade
 Engagement – Convince the customer to act
 Purchase – Help the customer make a buying decision
 Loyalty – Make the customer come back for more

4. Project
happenings
Highlight USP, benefits in animated banner
Announce new
rates, schemes
Show benefits of using
product
Highlight key features
Invite constructive
action
Induce customer queries

5. At Wisitech we develop compelling content
that:
 Introduces and enhances the identity
of the business/ website/ organisation
 Persuades, compels readers to take an
action
 Builds brand awareness, equity
& credibility
 Propels website towards better search
engine rankings.

6. Content Type Content Presentation
 Text
 Graphics
 Video and Animation
 Audio
 Web
 Marketing
 Web Pages
 Articles
 Blog Posts
 Press Releases
 Social Networking
 Ad Copywriting
 Case Studies
 Corporate Presentations
 E-learning

7. We develop customised content aimed at establishing a clear line
of communication between the reader and the web site.
 It provides unique and useful information
 It catches reader attention within seconds
 It blends the website’s purpose with
customer’s requirements

8. ► Crisp and racy presentation
► A wealth of well-researched
information
► Highlights benefits and features of
the products/ services
► Clean, accurate and free of
grammatical errors
► Includes a persuasive “call to action”
Click
Me

9. We develop search engine optimized content,
loaded with SEO friendly elements
 Appropriate, relevant keywords
 Keyword-rich meta tags for each page
 Strategic keyword placement
 Accurate grammar
 Rich in useful information
 Deep linking with other pages
 Conversational, easy style
 Compatible with Web 2.0 standards

10. Keyword-rich
catchy headlines
Deeply researched
information-rich
copy
Neat structure
with sub-
heads
Hot current topics

11. Edit content, fine tune script
Edit content, cross-check facts
Add meta tags in pages, check keyword density
Content creation for
SEO-friendly web
pages
Publish, promote, track performance
Understand Creative Brief & Client Requirements
Competitive Analysis & Keyword Research
Research Information, collect data
Create content plan, decide topics
Write content, insert keywords

12.  Impact headlines, catchy, crisp
copy
 Tone which encourages readers to
participate, collaborate and explore
further
 Style that positions products/
services/ brands engagingly with
customers

13.  Latent Semantic Indexing, or LSI, is a way for search engines to
view and rank web pages in a more natural, or human, manner.
 The LSI algorithms analyze pages not only for keywords, but also
for synonyms and other related words which might be expected to
be present.
 We develop themed articles on a broad scale rather than
centering around one keyword.
 With regards to your keywords, we include synonyms, related
words, plurals, and various tenses whenever possible throughout
the articles.

14. Educative, informative copy
Prominent positioning of the brand
Provide value to the reader
Tag to relevant links

15.  Our content whips up strong
emotions as viral marketing is
100% about emotions
 Give readers something different,
something unexpected which
evokes strong positive responses
 Create compelling copy to induce
people to forward the mail to their
contacts
 No in-your-face marketing – we
make it subtle but persuasive

16. Content That Delivers Results…
76/2 East of Kailash,
New Delhi - 110065 India
US: 877.807.0347, 707.633.4004
India: +91.11.41624097, 46516521
www.wisitech.com
info@wisitech.com