Content goldmine


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Banks that market to CFOs will hear from them on what they want from their bank.

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Content goldmine

  1. 1. Is Your Bank Sitting on a Content Goldmine? Presented by
  2. 2. You’ve Made the Investment Chances are, you’re already creating great content for your business clients. You’ve spent a great deal of time, effort and money to keep your clients engaged through e- newsletters, white papers, case studies, videos and more.
  3. 3. That investment is likely returning an impressive ROI.  Generating leads  Retaining existing clients  Cross-selling more services. In banking, the return on investment for issuing newsletters, case studies and the like to corporate clients has reached upwards of 70 to 1.
  4. 4. How Do You Keep Up with Demand? Your business clients review between 7 and 9 pieces of information before even thinking about speaking to a sales person.
  5. 5. Recycle. Reformat. Repurpose. White paper Video Newsletter Case studies Conference presentation Conference presentations. Whether in recorded video format, as a script or a Power Point slide deck, the information presented can become part of an email, turned in to a white paper or any combination thereof. Product Development. Materials from this department are typically developed in a product/solution format, which can be modified for newsletter articles and other solutions based content.
  6. 6. Sales collateral. Sales may have developed case studies, leave-behinds, and other collateral that might easily be repurposed as well. Internal documents. Are there internal documents for educational or training purposes that when modified, can be of value to your external audience? Archived newsletter articles. Aggregate articles with a common theme into white papers, slide decks or audio/visual presentations. Recycle. Reformat. Repurpose. White paper Video Newsletter Case studies Conference presentation
  7. 7. Collect, Organize and Categorize Organize content by: Industry sector Job title Business line These online business intelligence libraries bring value to clients and prospects. They can also help your sales team to quickly access materials in preparation for client meetings, as well as leave behinds.
  8. 8. The FPS Content Development and Management Team Can: Work with your bank’s subject matter experts to identify valuable information currently lying dormant within your departments. Update and repurpose content to fit a variety of media channels. Organize your information into a user friendly resource library. Help you distribute your content to clients and prospects, and track its performance. Bringing it all Together Content Marketing Specialists for Financial Services 847.501.4120 ext. 3 Let’s Get a Conversation Started!