Unicom Seminar

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Using Web 2.0 resources in a business environment

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Unicom Seminar

  1. 1. Practical Uses for Web 2.0 in a business environment Phil Bradley Internet Consultant February 2007
  2. 2. What is Web 2.0? <ul><li>Hundreds of definitions </li></ul><ul><li>Every one is right, and wrong </li></ul><ul><li>It really doesn’t matter what you call it, and how you define it </li></ul><ul><li>However… </li></ul>
  3. 3. Change is afoot! <ul><li>Changes to the way your organisation </li></ul><ul><ul><li>creates information </li></ul></ul><ul><ul><li>Stores information </li></ul></ul><ul><ul><li>Shares information </li></ul></ul><ul><ul><li>Relates to clients, customers, staff </li></ul></ul>
  4. 4. Production of data <ul><li>Weblogs </li></ul><ul><ul><li>Allow you to get a message out quickly </li></ul></ul><ul><ul><li>Show that you’re on top of the medium/message </li></ul></ul><ul><ul><li>Allow you to react immediately </li></ul></ul><ul><ul><li>Let you converse with your clients </li></ul></ul><ul><ul><li>Provide useful information </li></ul></ul><ul><ul><li>Central repository </li></ul></ul>
  5. 5. RSS and weblogs together <ul><li>Let you push your message out wider </li></ul><ul><li>Get it picked up by more people </li></ul><ul><li>Allow it to be changed and reformatted </li></ul>
  6. 8. News reports from the BBC
  7. 9. Searching with MSN
  8. 10. So, what else can I do with RSS? <ul><li>Add to content to webpages </li></ul><ul><li>Add content to a news aggregator </li></ul><ul><li>Add content to a start page </li></ul><ul><li>Keep current with comments and updates </li></ul><ul><li>In conclusion therefore… RSS brings data to you, and allows you to send it out to other places. </li></ul>
  9. 11. Using a newsreader <ul><li>A newsreader collates content from a wide variety of different RSS based resources </li></ul><ul><li>Information comes to you </li></ul><ul><li>Quick, fast and effective </li></ul><ul><li>Keep on top of the news and world around you </li></ul>
  10. 14. Start Pages <ul><li>Pageflakes </li></ul><ul><li>Netvibes </li></ul><ul><li>Collate data into one place </li></ul><ul><li>Not machine dependent </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Search engines </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Weather </li></ul></ul><ul><ul><li>Etc… </li></ul></ul>
  11. 15. Start Pages
  12. 16. Using start pages <ul><li>Individually </li></ul><ul><li>As a group </li></ul><ul><ul><li>Share tabbed pages </li></ul></ul><ul><ul><li>Alternative to email contact </li></ul></ul><ul><ul><li>To Do lists </li></ul></ul><ul><ul><li>Note pads </li></ul></ul><ul><ul><li>Always immediately available </li></ul></ul>
  13. 17. Bookmarking <ul><li>Limited to a specific machine </li></ul><ul><li>Not informative </li></ul><ul><li>Difficult to find what you wan </li></ul><ul><li>Inflexible </li></ul><ul><li>Cannot easily share bookmarks </li></ul>
  14. 19. What are the alternatives? <ul><li>Del.icio.us </li></ul><ul><li>Diigo </li></ul><ul><li>Raw Sugar … </li></ul>
  15. 20. You can: <ul><li>Share your bookmarks </li></ul><ul><ul><li>Between computers </li></ul></ul><ul><ul><li>Between colleagues </li></ul></ul><ul><ul><li>Between users </li></ul></ul><ul><li>Create bookmark sets </li></ul><ul><ul><li>To supplement projects </li></ul></ul><ul><ul><li>To assist users </li></ul></ul><ul><li>Annotate (or tag) bookmarks </li></ul>
  16. 21. More options <ul><li>FURL </li></ul><ul><li>SPURL </li></ul><ul><li>SQUIDOO </li></ul><ul><ul><li>All ‘bookmarks on speed’ </li></ul></ul><ul><ul><li>Indepth collections of your own material </li></ul></ul><ul><ul><li>Not just limited to the URL or tags </li></ul></ul><ul><ul><li>More flexibility </li></ul></ul>
  17. 23. Search builders <ul><li>Create your own search engines </li></ul><ul><li>Rollyo </li></ul><ul><li>Eurekster swicki and my version </li></ul><ul><li>Google custom search builder and my version </li></ul><ul><li>Yahoo search builder </li></ul>
  18. 24. Creating communities <ul><li>Zimbio </li></ul><ul><li>Flickr </li></ul><ul><li>Grou.ps </li></ul><ul><li>Plum </li></ul><ul><li>Squidoo </li></ul><ul><li>Pageflakes </li></ul>
  19. 25. Collaborate on knowledge
  20. 26. Wikis
  21. 27. Instant Messenger Services
  22. 28. Consider Instant Messaging <ul><li>Always on </li></ul><ul><li>Always available </li></ul><ul><li>Can demonstrate an online search with Messenger </li></ul><ul><li>Easy to point to/link to resources </li></ul><ul><li>Incorporate video for face to face element </li></ul>
  23. 29. Collaborate <ul><li>On documents – Google docs </li></ul><ul><li>On spreadsheets - NumSum </li></ul><ul><li>With calendars - Planzo </li></ul><ul><li>With training - Jybe </li></ul><ul><li>With projects – MyWebDesktop </li></ul><ul><li>With To Do lists – TaDaList </li></ul><ul><li>With webpages – Conversate </li></ul>
  24. 30. Case study <ul><li>A company selling holidays to India </li></ul><ul><li>Doing quite well, but in a field that is competitive </li></ul><ul><li>Knew they should have been ‘doing more’ </li></ul><ul><li>Quite traditional </li></ul><ul><li>Presentation was quite boring </li></ul><ul><li>How to improve matters? </li></ul>
  25. 31. Weblog <ul><li>To keep customers up to date with what was going on in India </li></ul><ul><ul><li>Useful resource </li></ul></ul><ul><ul><li>Kept their name up in search results (both traditional and weblog search engines) </li></ul></ul><ul><ul><li>Repository of information </li></ul></ul><ul><ul><li>Factual information, changes to visas etc </li></ul></ul><ul><ul><li>Sales tool </li></ul></ul>
  26. 32. <ul><li>Local operators could add content </li></ul><ul><ul><li>Describe various holidays and events </li></ul></ul><ul><ul><li>Add local colour </li></ul></ul><ul><li>Clients invited to comment on weblog entries </li></ul><ul><li>The weblog is also used to post/link to photographs on Flickr </li></ul>
  27. 33. Flickr <ul><li>A photograph sharing resource </li></ul><ul><li>Provides an added dimension to information </li></ul><ul><li>Can create your own groups, public or private </li></ul><ul><li>Share information, set up forums and have discussions </li></ul><ul><li>Link back to the weblog </li></ul>
  28. 34. Search builders <ul><li>They created search builders </li></ul><ul><ul><li>Different aspects of India </li></ul></ul><ul><ul><li>Different aspects of travel (general/specific) </li></ul></ul><ul><ul><li>Their website always listed first </li></ul></ul><ul><li>Good content, good resource </li></ul><ul><li>Helpful for users </li></ul><ul><li>Promotes their site </li></ul>
  29. 35. Start Pages <ul><li>Creating a start page on Pageflakes </li></ul><ul><li>Staff </li></ul><ul><ul><li>Shared resources </li></ul></ul><ul><ul><li>Common access to ‘to do’ lists </li></ul></ul><ul><ul><li>Collections of RSS feeds in one place </li></ul></ul><ul><li>Material available for clients and customers </li></ul><ul><ul><li>Collate the data for them in one place </li></ul></ul><ul><li>Useful bookmarks for clients </li></ul>
  30. 36. Building a community <ul><li>Use Zimbio to create a community page </li></ul><ul><li>Draw together information from varied resources </li></ul><ul><li>Get clients and customers 100% involved </li></ul><ul><li>Use them to create and share content </li></ul>
  31. 37. Bringing it together <ul><li>Add news/weblog entries to your site </li></ul><ul><li>Add the results of searches </li></ul><ul><li>Put search boxes on your site </li></ul><ul><li>Encourage the use of Instant Messaging </li></ul><ul><li>Pull in content from Flickr </li></ul><ul><li>Link out to community based resources </li></ul><ul><li>Your clients become collaborators </li></ul>
  32. 38. It all results in… <ul><li>Staff being more proactive </li></ul><ul><li>Clients and customers getting involved </li></ul><ul><li>Creation of new content </li></ul><ul><li>Better, quicker, easier promotion of your company and products </li></ul><ul><li>More effective working practices </li></ul><ul><li>Faster response </li></ul>
  33. 39. Thank you for listening! <ul><li>Phil Bradley </li></ul><ul><li>http://www.philb.com </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.philbradley.typepad.com/ </li></ul><ul><li>http://philbradley.typepad.com/i_want_to/ </li></ul>

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