5. Listen to what people
are talking about and
sharing. Real-time
feedback
@emmameese
6. Listen to what people
are talking about and
sharing. Real-time
feedback
Spot new promotion
ideas and angles
@emmameese
7. Listen to what people
are talking about and
sharing. Real-time
feedback
Spot new promotion
ideas and angles
Keep across breaking
news, join in relevant
newsworthy
conversations
@emmameese
8. Listen to what people
are talking about and
sharing. Real-time
feedback
Spot new promotion
ideas and angles
Keep across breaking
Build and news, join in relevant
engage with newsworthy
community conversations
@emmameese
9. Listen to what people
are talking about and
sharing. Real-time
feedback
Spot new promotion
ideas and angles
Extend your network of Keep across breaking
sources and contacts. Build and news, join in relevant
Use the wisdom of the engage with newsworthy
crowd to help you community conversations
@emmameese
10. Listen to what people
are talking about and
sharing. Real-time
feedback
Reach new
customers and
increase
customer Spot new promotion
loyalty ideas and angles
Extend your network of Keep across breaking
sources and contacts. Build and news, join in relevant
Use the wisdom of the engage with newsworthy
crowd to help you community conversations
@emmameese
11. Use the power of an
online community to
help your business Listen to what people
are talking about and
sharing. Real-time
feedback
Reach new
customers and
increase
customer Spot new promotion
loyalty ideas and angles
Extend your network of Keep across breaking
sources and contacts. Build and news, join in relevant
Use the wisdom of the engage with newsworthy
crowd to help you community conversations
@emmameese
12. Promote and
Use the power of an maximize your
online community to product
help your business Listen to what people
are talking about and
sharing. Real-time
feedback
Reach new
customers and
increase
customer Spot new promotion
loyalty ideas and angles
Extend your network of Keep across breaking
sources and contacts. Build and news, join in relevant
Use the wisdom of the engage with newsworthy
crowd to help you community conversations
@emmameese
33. TWEET TEST
Q: How many Tweets are sent every day around the world?
@emmameese
34. TWEET TEST
Q: How many Tweets are sent every day around the world?
300 Million
@emmameese
35. TWEET TEST
Q: How many Tweets are sent every day around the world?
300 Million
Q: How many Tweets were sent every second during the
SuperBowl?
@emmameese
36. TWEET TEST
Q: How many Tweets are sent every day around the world?
300 Million
Q: How many Tweets were sent every second during the
SuperBowl?
12,000
@emmameese
37. TWITTER ETIQUETTE
• Don’t be an egg!
• Be transparent
• Refer to people by their Twitter name
• Use #hashtags effectively
• Follow and engage
@emmameese
39. USE TWITTER
EFFECTIVELY
• Organise the people you are following
• Build lists
• Follow other people’s lists
• Engage and build credibility
• Don’t reach out to people without credibility
• Quality not quantity
@emmameese
47. MAKING YOUR PROFILE
ANONYMOUS
• ChooseSettings > Privacy Controls> Select ‘What others can
see when you’ve viewed their profile’
• Three options > Choose totally anonymous
• Once you’ve finished sleuthing switch your settings back
48. MAKING CONNECTIONS
• Ensureyou have at least 50 connections > Focus on quality
not quantity
• Crude
but effective filter: “Is this person going to be of use to
me sometime soon?” MD of LinkedIn Australia
• Send
a personal message along with your invitation to
Connect
53. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of
your immediate network
54. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of
your immediate network
You can do this by visiting someone’s
profile and
looking at their connections
55. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and
looking at their connections
56. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
57. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
Join groups that your target market joins
58. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
Join groups that your target market joins
This will help you increase your visibility
59. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
Join groups that your target market joins
This will help you increase your visibility
Save your people searches
and create an alert
60. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
Join groups that your target market joins
This will help you increase your visibility
Save your people searches
and create an alert
If you set up an alert, LinkedIn will send you an
email every week with new prospects
61. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
Join groups that your target market joins
This will help you increase your visibility
Save your people searches
Follow your network’s and create an alert
If you set up an alert, LinkedIn will send you an
updates and your contacts’ email every week with new prospects
interactions
62. Fill your Network with
Valuable New
Connections
for your business
Browse the networks of Use the “advanced search”
your immediate network
You can do this by visiting someone’s option to search for people
profile and Remember you are now building a
looking at their connections relationship. don’t sell at this stage
Join groups that your target market joins
This will help you increase your visibility
Save your people searches
Follow your network’s and create an alert
If you set up an alert, LinkedIn will send you an
updates and your contacts’ email every week with new prospects
interactions
Look for opportunities to build valuable relationships.
If someone mentions someone interesting, ask for an
introduction.
67. RECOMMENDATIONS
• Ask for specific recommendations
• Don’t ask everyone
• Don’t ignore a request
• Be careful about how you recommend
68. RECOMMENDATIONS
• Ask for specific recommendations
• Don’t ask everyone
• Don’t ignore a request
• Be careful about how you recommend
• Update recommendations
69. RECOMMENDATIONS
• Ask for specific recommendations
• Don’t ask everyone
• Don’t ignore a request
• Be careful about how you recommend
• Update recommendations
• Say Thank You
71. WHY ANSWER QUESTIONS
• Answering questions in your area of expertise will raise your
profile
• Builds your credentials as an expert in your field
• Also ask questions. Powerful for raising your profile
74. JOINING GROUPS
For groups to work
they have to benefit
the group, not the
creator
75. JOINING GROUPS
For groups to work
they have to benefit
the group, not the
creator
Groups should be
tightly focussed -
generic ones don’t
do well
76. JOINING GROUPS
For groups to work
they have to benefit
the group, not the
creator
Groups should be
tightly focussed -
generic ones don’t
do well
• Groups give you contact to people outside your network > either ask them for
a connection or use the group to send them a message.
77. JOINING GROUPS
For groups to work
they have to benefit
the group, not the
creator
Groups should be
tightly focussed -
generic ones don’t
do well
• Groups give you contact to people outside your network > either ask them for
a connection or use the group to send them a message.
• Groups keep you up to date with industry thinking and ideas
82. WHAT YOU CAN’T PUT IN COVER PHOTOS
SALE – you can't offer information on discounts and prices
LIKE – you can't use Like or Share visuals, or arrows pointing to those
elements in Facebook’s UI (as was common before)
CONTACT – no contact information allowed (web, email, phone number)
SHARING – prohibited to encourage content sharing “Share now”, “tell
your friends” etc
87. TONE OF VOICE
Does everyone know
what it is for your
company or brand?
@emmameese
88. TONE OF VOICE
Does everyone know
what it is for your
company or brand?
@emmameese
89. TONE OF VOICE
Does everyone know
what it is for your
company or brand?
Is it sustainable on
social media?
@emmameese
90. TONE OF VOICE
Does everyone know
what it is for your
company or brand?
Is it sustainable on
social media?
@emmameese
91. TONE OF VOICE
Does everyone know
what it is for your
company or brand?
Is it sustainable on
social media?
What sorts of things are
you going to be sharing?
@emmameese
93. P.O.S.T. People: Identify your audiences
and key staff ‘Digital Champions’
Objectives: what do you want to
achieve? Awareness? Reach?
Strategy: How can social media
help you reach these objectives.
How will you measure success?
Technology & Tactics: which
tools will you use, do you have
appropriate technology?
@emmameese
94. Action Plan
Personal Goals Support needed? Date
Short
Medium
Long
Professional Goals Date
Short
Medium
Long
@emmameese
LINKEDIN YOUTUBE PINTEREST SPOTIFY GOOGLE+ INSTAGRAM FLICKR DELICIOUS \n\nThe popularity of video isn’t being ignored by leading brands and the exponential growth of YouTube has been testament to this. Looking recently on the YouTube statistics page some of the numbers are astonishing:\nThere are over 3 billion videos viewed each day.\n48 hours of video is uploaded each minute, equating to 8 days per 24 hours.\nMore video is uploaded to YouTube in one minute that the 3 major US networks have in 60 years.\n150 years of YouTube video are watched everyday on Facebook\nEvery minute 500 tweets contain YouTube links\nAND PERHAPS MOST ASTONISHING – YouTube only started in 2005!\nBut what does this mean for business? And what are the advantages of it aside from videos undoubted popularity?\nOne of the biggest reasons is SEO…\nForrester have said a video in the index stands a 50 times better chance of appearing on the first page of Google than any given text page in the index. Engagement video will certainly increase your ‘Google Juice’, as you can imagine ‘Likes’, ‘Favourites’ and ‘Thumbs Up’ are perfect for the algorithms. Publishing video content regularly and having a lot of content will of course help as well.\n\n
Trainer to add their Twitter bio here – introduce yourself\nGet them to introduce themselves\n
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*Go from here live into Twitter. Show: “Run, running, triathlon” “Clothes, shop, shopping”\n*Talk about London Riots\n*Prince2 \n
*Go from here live into Twitter. Show: “Run, running, triathlon” “Clothes, shop, shopping”\n*Talk about London Riots\n*Prince2 \n
*Go from here live into Twitter. Show: “Run, running, triathlon” “Clothes, shop, shopping”\n*Talk about London Riots\n*Prince2 \n
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Go live into Google Search Insights - search: Prince Harry, Andy Murray, Geri Halliwell, Russel Brand, David Cameron in UK over past 7 days\n
Go live into Google Search Insights - search: Prince Harry, Andy Murray, Geri Halliwell, Russel Brand, David Cameron in UK over past 7 days\n
Go live into Google Search Insights - search: Prince Harry, Andy Murray, Geri Halliwell, Russel Brand, David Cameron in UK over past 7 days\n
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Now when you work on a story Social media can be an excellent starting point when looking for interviewees. If you find an account that is pivotal to your story, in this instance lets say it’s about Alzheimers, then by looking at who the account is following you are likely to find experts in this field. Doctors, neurologists, etc but then if you look at who is following the account - this is where you will find your case studies - the people who are somehow affected by alzheimers. This is true of most stories.\n
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Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
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Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Great thing about advanced search is you can find staff past and present\n
Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
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Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
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Mention difference between a personal page and a fan page. Newsbeat holding slide in for now. Also privacy settings.\n\nACTIVITY: Give out Facebook Privacy handout.\nShow delegates how to check how other people will see their personal profile. Do not spend more than 5 mins on this section and explain that they can do this in their spare time with the help of the handout.\nMention BBC News Facebook app – launched 21st Feb 2012\n\nGoogle+ (very briefly!)\nShow how Google+ works, but spend most time showing them how to research people.\nShow the Circles and Hangout features.\n\nLinkedIn\na) Explain the benefits of LinkedIn professionally and also how companies are using it (and the information you can get about a company on LinkedIn).\na) Show the Group function, find a person and show how they often list twitter accounts, or websites that can you get in touch with someone, even if you’re not paying for ‘InMail’.\n\n123people.co.uk & pipl.com\nShow the delegates both sites.\n\nACTIVITY\nSearch for yourself on both of the sites and compare what you find with your neighbour.\n\n\n\n
Facebook TOS prohibit this being used to display: \n\nPrice or purchase information, such as "40% off" or "Download it at our website"\nContact information, such as web address, email, mailing address or other information intended for your Page's About section\nReferences to user interface elements, such as Like or Share, or any other Facebook site features\nCalls to action, such as "Get it now" or "Tell your friends" \n
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Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
AUDIT first of SOCIAL MEDIA activities and STAFF\n
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Slide 49: If you feel like devising a personal social media action plan…\n\n\n
