The document provides tips on how to be successful on social media as a real estate professional. It discusses the major social media platforms like Twitter, Facebook, LinkedIn and YouTube. It emphasizes engaging with followers, providing valuable content, monitoring analytics and using tools to schedule posts and measure engagement. The overall message is that social media is about building relationships and being authentic while serving customers online where they spend time.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
http://renegadebusinesssolutions.com/social-media-marketing
Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
Inbound Recruiting: the Candidate and Employee Experience Lane Sutton
Marketers have focused on the customer experience. It's time to focus on the employer brand. Without people, you don't have a product. Learn why the employer brand is so important and how to let your people and culture tell a real story that goes beyond the job.
The consumer landscape has changed, now a whole new crop of buyers and consumers exist called Generation C for Connected. They rely on their close network, circle, and even strangers for trust. They prefer using digital, online versions, and have a different set of values. Now it's up to you to adapt your marketing smarter to fit their needs. Inbound marketing is one solution that you can implement for better lead generation and personalization for shopping, so is social sharing to get promotion and attract more visitors.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Lane Sutton - Be a Social Media King
1. Be a Social Media King
Lane Sutton
LaneSutton.com
@LaneSutton
2. “Social media is
growing, and I’m
growing up with it.”
-140 Characters Conference, Boston, Sept. 2010, 13 years
old
3. The Big 4
Twitter – microblogging network, wide-open, real-time,
search savvy
Facebook – good for personal comm., and to “like”
businesses and become brand advocates
LinkedIn – all business, all professional, job/networking
service
YouTube – video sharing service, the 2nd largest search
engine in the world (after Google).
The others: Pinterest; visual photos,
LaneSutton.com
@LaneSutton
4. How is new media changing?
Mainstream media
All about timing! Instantaneous, breaking
Maximum visibility, needs a good copy/headline
Need to be unique
Have a presence
Connected consumers – pixels of separation
Relevance
LaneSutton.com
@LaneSutton
5. Stats
Facebook: ~1 billion users, Twitter: ~300 million,
YouTube, LinkedIn: ~100 million
56% of Americans have a social network profile.
71% of people are influenced to make a purchase
decision based upon a social network and especially
their friends’ WOM referrals.
LaneSutton.com
@LaneSutton
6. The Fundamentals
Engagement Search rankings Commitment
Interaction Community Consistency
Experimentation Awareness Give and take
Exploring Trust Be compelling
Listening Likeability Value
Communication Authority Affinity
Back and forth Community Influence
conversation
Reciprocity
LaneSutton.com
@LaneSutton
10. Time Management
Manage your reputation
Monitor the “State” of your Brand
Measure your reach
LaneSutton.com
@LaneSutton
11. Most Effective Timing
Blogs: 9-11am for views, likes, comments
Twitter: Late in the day, late in the week. Tweet more. Links
get more CTRs. 9-11am; 1-3pm; skip lunchtime
Facebook: Weekends best
In general: late in the week, late in the day
For email: Early in the day, on weekends get highest opens.
Tweet 15-25 times a day sporadically to increase following
most.
12. Who to follow?
Find your industry leaders, start with Barbara and Dave
among others.
Get the right insights, and take advantage of their
information that they share, assuming it’s public but
credit them. It’s mutually beneficial, Dave gets
promoted and you passed it on to your audience.
Try Advanced search to narrow down your options.
https://twitter.com/search-advanced
Twellow for a directory
13. When do YOU get the most
retweets?
http://tweetwhen.com
Customized graph of the reactions by time of day.
14. Dress Up Your Profile
Dress your profile up with a headshot avatar.
Pages with a human avatar are more followed.
Use a site like www.TwitBacks.com or Photoshop
one to create a custom background with a
background picture/logos, add in text to extend
beyond the 160 characters biography limit.
For your bio, explain what your company offers.
What will you tweet?
LaneSutton.com
@LaneSutton
15. Pick wise keywords
Hubspot has a keyword generator.
Use industry words, but also ones that will pick up on
search engines.
Accurately describe your position, interests, and about
you.
16. The Truth about Automation
Look, it’s obvious… when you see those auto-DMs,
autoresponding emails from subscription signups, etc.
I believe in real-time social media, the way you would do it in
person.
I am okay if you schedule or automate content related
tweets, but be cautious about your timing.
I’ve seen tweets that go out during the middle of a crisis that
are irrelevant (ex: CO Shooting, 9/11, Hudson Landing) and
are out of context.
Don’t share out to every profile you have, it is repetitive if
you have fans who follow/like you on FB, Twitter, etc.
LaneSutton.com
@LaneSutton
17. Target your audience
Use hashtags to categorize tweets and be visible under
that topic. #realestate #custserv
FB ads can be targeted down to job, location, gender,
civil status, likes, interests
LocalChirps.com for searching by zipcode, city, state,
town, zip, radius.
LaneSutton.com
@LaneSutton
18. DIVERSIFY!
Spread your content out over your platforms.
Do not post all at once and overwhelm your following.
Instead, think of timing, and try to have a consistent
timing.
19.
20.
21. Don’t be a “guru”
Be a speaker, official, author, occasionally expert.
Those words work more effectively to increase
followers.
22. Time for Productivity
Don’t fret the timing of your tweets to be most visible to
your audience.
Use an update scheduling service based on past
activity and reactions you get from past tweets sent.
Optimizes for most visibility… Buffer.com or
Crowdbooster or HootSuite’s built-in feature of
AutoSchedule
LaneSutton.com
@LaneSutton
23. Lead generation
You need a landing page!
Have a destination for visitors after encountering you
on social networks.
Subscribe box, to capture their contact info, direct to
your products/services.
LaneSutton.com
@LaneSutton
24. HUB!
Boston’s known as the “HUB”
Let your website or blog be the HUB of the activity, your
social networks, blogs, any page direct to your landing
page as the center of your action.
LaneSutton.com
@LaneSutton
26. Blogs
Position yourself as an industry expert
Use LinkedIn Groups to participate in discussions and
gain your connection base.
Gives credibility, and offers your own expertise.
Must be helpful, tips, how-to, something of value. Non-
promotional here.
LaneSutton.com
@LaneSutton
27. Content is/was king
Careful, we’re in an information overload society.
Keep in mind – short attention spans
Keep it simple stupid (ex. Viral videos – 1-2 mins)
Short & sweet
That’s why Twitter is popular – microblogs, constant
info stream, real-time, 140 char.
Blog posts loved by search engines for rankings,
Google News
LaneSutton.com
@LaneSutton
30. Facebook
Customize your page icon, timeline photo, and add
important events to your business.
Promote to find fans, more closed unless you promote
your page,
Use FBML to create custom tab pages or flash, text.
LaneSutton.com
@LaneSutton
31. Best Practices
Make two-way connections. (You should be talking
to others, have conversations, engaging, and they
should talk to you - not one way)
Be personable, the seriousness is gone. It is all
about adding that touch.
Don’t over-promote.
Don’t be a broadcaster. Be a creator, connector,
and engager.
LaneSutton.com
@LaneSutton
32. Best Practices (cont.)
Tweet positive remarks, posts with “mistakes, NOT,
things NOT to do, worst,” etc. get less CTRs
Less self reference, “ME, I”
Keep a professional headshot and make it consistent
for followers to recognize you across the board.
34. Relationships
Just like real business, social media is about making
connections and building relationships.
Do this by having conversation, by being authentic, and
by being reputable.
LaneSutton.com
@LaneSutton
35. Serve (with a purpose)
Have a call to action in your marketing
What is your purpose?
Don’t sell. Offer something of value, stand out, be
unique. Be human.
LaneSutton.com
@LaneSutton
36. Consumer behavior
What do we react to? What grabs our attention?
What do I get? It’s all about me.
Short attention spans.
LaneSutton.com
@LaneSutton
37.
38. Be where your customers are!
Have a website, make sure it is mobile friendly, have a
Facebook app built into your page.
Check out Recake.com for $14-34 a month they can
build a custom web mobile site and Facebook app.
Great for RE agents!
LaneSutton.com
@LaneSutton
39. Real Estate Marketing
Promote your homes on social networks.
Target your posts to ensure that you reach your
geographic area.
40. Subscribe to alerts
Daily or various frequent digest of tweets – Twilert.com
and TweetBeep.com
SocialOomph.com digest
Reputation.com – services to delete bad posts
Google Alerts – subscribe to search terms relevant to
competitors, your brand, names, products, industry, etc.
LaneSutton.com
@LaneSutton
41. Network with the influencers
Check Kred.com or Klout.com (although not totally
accurate) for influencers within your field or network.
LaneSutton.com
@LaneSutton
42. BrandYourself.com
Afraid of irrelevant links that pop up when searching
about you or your company? Bad links you don’t want
people to see?
Use BrandYourself.com to create a page that includes
up to 5 chosen sites that are listed as favorite sites and
authorized by you.
LaneSutton.com
@LaneSutton
43. HootSuite
An all-in-one dashboard for social network profiles.
Combines Twitter, LinkedIn, and Facebook streams to
view side by side timelines and watch your main
updates, mentions, favorites, DMs, Sent, etc.
Has specific time scheduling feature in 5 min intervals.
AutoSchedule feature to choose best time to optimize
visibility.
LaneSutton.com
@LaneSutton
44. SocialMention
Free real-time search tool
Searches blogs, microblogs, social networks, news,
videos, images, etc for your term
Gives stats like sentiment, reach, strength, top
keywords, hashtags, users,
LaneSutton.com
@LaneSutton
45. Measurement/Monitoring
Socialmention
Cotweet (best for firms)
Bit.ly for shortening links – maximize your tweet
characters
Facebook Insights
Crowdbooster
Sprout
LaneSutton.com
@LaneSutton
46. HubSpot & Eloqua
Lead generation, SEO, marketing, social media
software
Analytics for social media, links, SEO, websites
Content management system
Create landing pages
CRM system
LaneSutton.com
@LaneSutton
47. Twitterfeed.com
Write your blog posts, distribute them automatically to
social networks as they post.
LaneSutton.com
@LaneSutton
48. SocialOomph.com
Follow-backs
Send auto-DMs as soon as someone follows you if you
wish.
Schedule tweets, and repeat updates.
LaneSutton.com
@LaneSutton
49. One last thing:
The great thing about the Internet is the power
of anyone’s voice. Make your updates
authentic as you would normally sound when
speaking. Social media can cut out the middle
man, and directly provide information between
the content publisher and the consumer, but
you as the real estate king or queen need to
give value and step in with what you offer for
content.