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CEW Social Media Seminar
- 1. WHAT IS SOCIAL MEDIA AND HOW CAN IT HELP YOU? #G4CSocial @emmameese
- 2. @emmameese
- 3. @emmameese
- 4. @emmameese
- 5. Listen to what people are talking about and sharing. Real-time feedback @emmameese
- 6. Listen to what people are talking about and sharing. Real-time feedback Spot new promotion ideas and angles @emmameese
- 7. Listen to what people are talking about and sharing. Real-time feedback Spot new promotion ideas and angles Keep across breaking news, join in relevant newsworthy conversations @emmameese
- 8. Listen to what people are talking about and sharing. Real-time feedback Spot new promotion ideas and angles Keep across breaking Build and news, join in relevant engage with newsworthy community conversations @emmameese
- 9. Listen to what people are talking about and sharing. Real-time feedback Spot new promotion ideas and angles Extend your network of Keep across breaking sources and contacts. Build and news, join in relevant Use the wisdom of the engage with newsworthy crowd to help you community conversations @emmameese
- 10. Listen to what people are talking about and sharing. Real-time feedback Reach new customers and increase customer Spot new promotion loyalty ideas and angles Extend your network of Keep across breaking sources and contacts. Build and news, join in relevant Use the wisdom of the engage with newsworthy crowd to help you community conversations @emmameese
- 11. Use the power of an online community to help your business Listen to what people are talking about and sharing. Real-time feedback Reach new customers and increase customer Spot new promotion loyalty ideas and angles Extend your network of Keep across breaking sources and contacts. Build and news, join in relevant Use the wisdom of the engage with newsworthy crowd to help you community conversations @emmameese
- 12. Promote and Use the power of an maximize your online community to product help your business Listen to what people are talking about and sharing. Real-time feedback Reach new customers and increase customer Spot new promotion loyalty ideas and angles Extend your network of Keep across breaking sources and contacts. Build and news, join in relevant Use the wisdom of the engage with newsworthy crowd to help you community conversations @emmameese
- 13. HOW DO WE DO THAT?
- 14. HOW DO WE DO THAT? You make the web work for you
- 15. HOW DO WE DO THAT? You make the web work for you Find what your clients and contacts are interested in...
- 16. HOW DO WE DO THAT? You make the web work for you Find what your clients and contacts are interested in... ...Listen + Engage
- 21. Peaks in March, April + November Dips in August
- 22. Peaks in March, April + November Dips in August
- 31. @emmameese
- 32. TWEET TEST @emmameese
- 33. TWEET TEST Q: How many Tweets are sent every day around the world? @emmameese
- 34. TWEET TEST Q: How many Tweets are sent every day around the world? 300 Million @emmameese
- 35. TWEET TEST Q: How many Tweets are sent every day around the world? 300 Million Q: How many Tweets were sent every second during the SuperBowl? @emmameese
- 36. TWEET TEST Q: How many Tweets are sent every day around the world? 300 Million Q: How many Tweets were sent every second during the SuperBowl? 12,000 @emmameese
- 37. TWITTER ETIQUETTE • Don’t be an egg! • Be transparent • Refer to people by their Twitter name • Use #hashtags effectively • Follow and engage @emmameese
- 38. Search effectively @emmameese
- 39. USE TWITTER EFFECTIVELY • Organise the people you are following • Build lists • Follow other people’s lists • Engage and build credibility • Don’t reach out to people without credibility • Quality not quantity @emmameese
- 40. @emmameese
- 41. @emmameese
- 47. MAKING YOUR PROFILE ANONYMOUS • ChooseSettings > Privacy Controls> Select ‘What others can see when you’ve viewed their profile’ • Three options > Choose totally anonymous • Once you’ve finished sleuthing switch your settings back
- 48. MAKING CONNECTIONS • Ensureyou have at least 50 connections > Focus on quality not quantity • Crude but effective filter: “Is this person going to be of use to me sometime soon?” MD of LinkedIn Australia • Send a personal message along with your invitation to Connect
- 49. Create a Call-to-Action customise your website links
- 50. Create a Call-to-Action customise your website links Instead of saying “My Blog”...
- 51. Create a Call-to-Action customise your website links Instead of saying “My Blog”... ...say “Contact me here” or “Download my free Report”
- 52. Fill your Network with Valuable New Connections for your business
- 53. Fill your Network with Valuable New Connections for your business Browse the networks of your immediate network
- 54. Fill your Network with Valuable New Connections for your business Browse the networks of your immediate network You can do this by visiting someone’s profile and looking at their connections
- 55. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and looking at their connections
- 56. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage
- 57. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage Join groups that your target market joins
- 58. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage Join groups that your target market joins This will help you increase your visibility
- 59. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage Join groups that your target market joins This will help you increase your visibility Save your people searches and create an alert
- 60. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage Join groups that your target market joins This will help you increase your visibility Save your people searches and create an alert If you set up an alert, LinkedIn will send you an email every week with new prospects
- 61. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage Join groups that your target market joins This will help you increase your visibility Save your people searches Follow your network’s and create an alert If you set up an alert, LinkedIn will send you an updates and your contacts’ email every week with new prospects interactions
- 62. Fill your Network with Valuable New Connections for your business Browse the networks of Use the “advanced search” your immediate network You can do this by visiting someone’s option to search for people profile and Remember you are now building a looking at their connections relationship. don’t sell at this stage Join groups that your target market joins This will help you increase your visibility Save your people searches Follow your network’s and create an alert If you set up an alert, LinkedIn will send you an updates and your contacts’ email every week with new prospects interactions Look for opportunities to build valuable relationships. If someone mentions someone interesting, ask for an introduction.
- 63. RECOMMENDATIONS
- 64. RECOMMENDATIONS • Ask for specific recommendations
- 65. RECOMMENDATIONS • Ask for specific recommendations • Don’t ask everyone
- 66. RECOMMENDATIONS • Ask for specific recommendations • Don’t ask everyone • Don’t ignore a request
- 67. RECOMMENDATIONS • Ask for specific recommendations • Don’t ask everyone • Don’t ignore a request • Be careful about how you recommend
- 68. RECOMMENDATIONS • Ask for specific recommendations • Don’t ask everyone • Don’t ignore a request • Be careful about how you recommend • Update recommendations
- 69. RECOMMENDATIONS • Ask for specific recommendations • Don’t ask everyone • Don’t ignore a request • Be careful about how you recommend • Update recommendations • Say Thank You
- 70. Asking a question to your Network - and beyond LinkedIn Answers
- 71. WHY ANSWER QUESTIONS • Answering questions in your area of expertise will raise your profile • Builds your credentials as an expert in your field • Also ask questions. Powerful for raising your profile
- 72. JOINING GROUPS
- 73. JOINING GROUPS
- 74. JOINING GROUPS For groups to work they have to benefit the group, not the creator
- 75. JOINING GROUPS For groups to work they have to benefit the group, not the creator Groups should be tightly focussed - generic ones don’t do well
- 76. JOINING GROUPS For groups to work they have to benefit the group, not the creator Groups should be tightly focussed - generic ones don’t do well • Groups give you contact to people outside your network > either ask them for a connection or use the group to send them a message.
- 77. JOINING GROUPS For groups to work they have to benefit the group, not the creator Groups should be tightly focussed - generic ones don’t do well • Groups give you contact to people outside your network > either ask them for a connection or use the group to send them a message. • Groups keep you up to date with industry thinking and ideas
- 78. @emmameese
- 79. @emmameese
- 80. Extra facebook slide? @emmameese
- 81. Extra facebook slide? @emmameese
- 82. WHAT YOU CAN’T PUT IN COVER PHOTOS SALE – you can't offer information on discounts and prices LIKE – you can't use Like or Share visuals, or arrows pointing to those elements in Facebook’s UI (as was common before) CONTACT – no contact information allowed (web, email, phone number) SHARING – prohibited to encourage content sharing “Share now”, “tell your friends” etc
- 83. Suck Newsgathering Follow breaking news Find customers/clients Look at your opposition Rich content Crowdsourcing Listening Realtime feedback @emmameese © Ultra Social Ltd 2012
- 84. Blow Engagement Promote content Drive reach Build your brand Extend your network Improve reputation Build community @emmameese © Ultra Social Ltd 2012
- 85. Make content out of process @emmameese
- 86. TONE OF VOICE @emmameese
- 87. TONE OF VOICE Does everyone know what it is for your company or brand? @emmameese
- 88. TONE OF VOICE Does everyone know what it is for your company or brand? @emmameese
- 89. TONE OF VOICE Does everyone know what it is for your company or brand? Is it sustainable on social media? @emmameese
- 90. TONE OF VOICE Does everyone know what it is for your company or brand? Is it sustainable on social media? @emmameese
- 91. TONE OF VOICE Does everyone know what it is for your company or brand? Is it sustainable on social media? What sorts of things are you going to be sharing? @emmameese
- 92. Building a strategy Company/Business/Brand name People Objectives Social Pop Digital Planner Strategy Tactics @emmameese © Ultra Social Ltd 2012
- 93. P.O.S.T. People: Identify your audiences and key staff ‘Digital Champions’ Objectives: what do you want to achieve? Awareness? Reach? Strategy: How can social media help you reach these objectives. How will you measure success? Technology & Tactics: which tools will you use, do you have appropriate technology? @emmameese
- 94. Action Plan Personal Goals Support needed? Date Short Medium Long Professional Goals Date Short Medium Long @emmameese
- 95. THANK YOU FOR LISTENING ANY QUESTIONS? @emmameese
Editor's Notes
- LINKEDIN YOUTUBE PINTEREST SPOTIFY GOOGLE+ INSTAGRAM FLICKR DELICIOUS \n\nThe popularity of video isn’t being ignored by leading brands and the exponential growth of YouTube has been testament to this. Looking recently on the YouTube statistics page some of the numbers are astonishing:\nThere are over 3 billion videos viewed each day.\n48 hours of video is uploaded each minute, equating to 8 days per 24 hours.\nMore video is uploaded to YouTube in one minute that the 3 major US networks have in 60 years.\n150 years of YouTube video are watched everyday on Facebook\nEvery minute 500 tweets contain YouTube links\nAND PERHAPS MOST ASTONISHING – YouTube only started in 2005!\nBut what does this mean for business? And what are the advantages of it aside from videos undoubted popularity?\nOne of the biggest reasons is SEO…\nForrester have said a video in the index stands a 50 times better chance of appearing on the first page of Google than any given text page in the index. Engagement video will certainly increase your ‘Google Juice’, as you can imagine ‘Likes’, ‘Favourites’ and ‘Thumbs Up’ are perfect for the algorithms. Publishing video content regularly and having a lot of content will of course help as well.\n\n
- Trainer to add their Twitter bio here – introduce yourself\nGet them to introduce themselves\n
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- *Go from here live into Twitter. Show: “Run, running, triathlon” “Clothes, shop, shopping”\n*Talk about London Riots\n*Prince2 \n
- *Go from here live into Twitter. Show: “Run, running, triathlon” “Clothes, shop, shopping”\n*Talk about London Riots\n*Prince2 \n
- *Go from here live into Twitter. Show: “Run, running, triathlon” “Clothes, shop, shopping”\n*Talk about London Riots\n*Prince2 \n
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- Go live into Google Search Insights - search: Prince Harry, Andy Murray, Geri Halliwell, Russel Brand, David Cameron in UK over past 7 days\n
- Go live into Google Search Insights - search: Prince Harry, Andy Murray, Geri Halliwell, Russel Brand, David Cameron in UK over past 7 days\n
- Go live into Google Search Insights - search: Prince Harry, Andy Murray, Geri Halliwell, Russel Brand, David Cameron in UK over past 7 days\n
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- Now when you work on a story Social media can be an excellent starting point when looking for interviewees. If you find an account that is pivotal to your story, in this instance lets say it’s about Alzheimers, then by looking at who the account is following you are likely to find experts in this field. Doctors, neurologists, etc but then if you look at who is following the account - this is where you will find your case studies - the people who are somehow affected by alzheimers. This is true of most stories.\n
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- Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
- Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
- Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
- Go through Edit Profile options live\n\nProfiles are how people get found on LinkedIn ( and may also have off-site SEO value for individuals and companies). so it’s essential you understand how people are optimizing their profiles so you’ll know how to make yours as good as possible and how to search them based on the information they could list. \n\nOptimizing your profile is one of the cornerstones of LinkedIn marketing - updating keeps you in the minds of people and providing interesting and relevant information about yourself helps people to find and trust / hire / whatever you. \n\nOptimizing your own profile – getting to ‘100%’ in Linkedin speak will help you understand how profiles work. \n\nOptimizing your profile will help people find you on Google too where Linkedin scores highly. \n\nJOB TITLE: Think of your job title as a headline: Make it compelling, attention-grabbling. They’ve done head tracking surveys that have revealed that’s what people are attracted to. \n\nYou must also make sure your job title has the keywords that people search for. So they should be descriptive but also search friendly. You should also sprinkle keywords throughout your experience, interest and skills. \n\nYour photo :Don’t use avatars or something silly – they put people off. \n\nMake sure you name your photo with your name – that too will help you be found. \n\nIf you have a common name, but want to be searchable – the better you optimise your profile the more likely you are to rank higher.\n\nRecommendations: You should try and get at least a couple. People trust people with recommendations. So they’re good for showing that you’re valued by your network. The other interesting thing about recommendations is that in a forensic way they show what people value and prize in other people. \n
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- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Great thing about advanced search is you can find staff past and present\n
- Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
- Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
- Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
- Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
- Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
- Remember that if you know who’s viewed YOU, then when you poke around other people will know you’ve looked at theirs too. So sign out if you don’t want to be seen. \n
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- Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
- Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
- Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
- Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
- Groups with large numbers of members are the best to join because groups with fewer than 1000 members won’t have a lot of conversations going. Something to think about if you start one too. \n
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- Mention difference between a personal page and a fan page. Newsbeat holding slide in for now. Also privacy settings.\n\nACTIVITY: Give out Facebook Privacy handout.\nShow delegates how to check how other people will see their personal profile. Do not spend more than 5 mins on this section and explain that they can do this in their spare time with the help of the handout.\nMention BBC News Facebook app – launched 21st Feb 2012\n\nGoogle+ (very briefly!)\nShow how Google+ works, but spend most time showing them how to research people.\nShow the Circles and Hangout features.\n\nLinkedIn\na) Explain the benefits of LinkedIn professionally and also how companies are using it (and the information you can get about a company on LinkedIn).\na) Show the Group function, find a person and show how they often list twitter accounts, or websites that can you get in touch with someone, even if you’re not paying for ‘InMail’.\n\n123people.co.uk & pipl.com\nShow the delegates both sites.\n\nACTIVITY\nSearch for yourself on both of the sites and compare what you find with your neighbour.\n\n\n\n
- Facebook TOS prohibit this being used to display: \n\nPrice or purchase information, such as "40% off" or "Download it at our website"\nContact information, such as web address, email, mailing address or other information intended for your Page's About section\nReferences to user interface elements, such as Like or Share, or any other Facebook site features\nCalls to action, such as "Get it now" or "Tell your friends" \n
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- Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
- Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
- Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
- Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
- Its very hard to have to be something your not or to make a rod for your own bat by saying we’re crazy and witty and then dreading your next post because you’re going to have to be witty. So be true to yourself. If the company isn’t crazy and wacky you might have an employee that is and they might become your company’s ambassador and so they could be kookier than the rest of your company but still share what the company is doing. \n\nLet the content decide. \nThink about the types of stuff you want to share. If you’re going to be sharing weather warnings then you don’t want to be all light and frothy. If you’re going to be sharing cooking dishes then you’re tone is probably going to be more flowery.\n
- AUDIT first of SOCIAL MEDIA activities and STAFF\n
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- Slide 49: If you feel like devising a personal social media action plan…\n\n\n
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